表紙
市場調查報告書

行動SFA (銷售自動化)的北美市場:至2023年的預測

North American Mobilized Sales Force Automation Market, Forecast to 2023

出版商 Frost & Sullivan 商品編碼 599178
出版日期 內容資訊 英文 76 Pages
商品交期: 最快1-2個工作天內
價格
Back to Top
行動SFA (銷售自動化)的北美市場:至2023年的預測 North American Mobilized Sales Force Automation Market, Forecast to 2023
出版日期: 2019年11月20日內容資訊: 英文 76 Pages
簡介

本報告提供北美的行動SFA (銷售自動化) 市場相關調查分析,主要趨勢,採用趨勢,加上競爭情形,潛在的成長機會,流通管道預測等相關的系統性資訊。

摘要整理

市場概要 - 綜合市場

  • 市場定義
  • 調查內容
  • 流通管道
  • 流通管道的考察
  • 主要趨勢

促進因素與阻礙因素 - 綜合市場

  • 推動市場要素
  • 阻礙市場要素

市場需求 - 綜合市場

  • 行動商務解決方案調查
  • 有當地銷售員的企業的比例
  • 展開情形
  • 實行的種類
  • 主要的能力/功能
  • 主要的商務的影響
  • 後勤部門系統的整合等級
  • AI與事前指導相關計劃
  • 實行的障礙

預測與趨勢 - 綜合市場

  • 預測的前提條件
  • 用戶、收益預測
  • 用戶、收益預測的考察
  • 價格趨勢、預測
  • 價格趨勢、預測的考察
  • 收入比例預測:各流通管道
  • 收入比例預測的考察:各流通管道

競爭分析 - 綜合市場

  • 產業的轉換
  • 競爭環境
  • 競爭要素、評估
  • Avolin
  • bpm'online
  • Infor
  • Maximizer
  • Oracle
  • Pegasystems
  • PipelineDeals
  • Salesforce
  • SAP
  • SugarCRM
  • Zendesk

成長機會及推薦行動 (C2A)

  • 成長機會1:特定產業的解決方案
  • 成長機會2:銷售的擴大
  • 成長機會3:專業服務
  • 成長機會4:預測分析
  • 成長機會5:中小企業經銷商的無線電信業者
  • 行動SFA供應商的策略性必要事項

彙整

附錄

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: K345-65

Growth Opportunities for Sales Organizations and SFA Providers

This study examines the mobilized sales force automation (SFA) market in North America. Mobile sales force automation applications are software solutions that extend SFA capabilities to a sales employee's mobile device (smartphone, tablet, wearable, etc.). Capabilities can range from basic account, opportunity and contact management to also encompass more complex assistance and guidance such as forecasting, quote management, sales enablement, sophisticated analytics, sales coaching, probability scoring, etc. A variety of reporting, dashboard, and analysis options are usually also available.

Detailed profiles of eleven major SFA providers are also included, examining their current portfolios, pricing strategies, channel partners, investors, target markets, strengths, opportunities, and accomplishments in the areas of growth and innovation.

The North American mobilized SFA market continues in growth mode, with over one million sales personnel accessing the solutions' sales-focused communications, guidance and analytics via mobile devices during 2018. A high proportion of current users also plan to expand their deployments during the near term. Driving these expansion plans are high levels of customer satisfaction and positive hard-dollar business impacts, including enhanced customer relations, a decrease in paperwork, and a faster sales process.

While current users tout these benefits, prospective users continue to worry about total cost of ownership and their own lack of expertise regarding potential vendors and solutions; however, these concerns seem to be diminishing in strength.

Vendors range from small mobile-first, SFA-focused companies to large providers of full suites of business software solutions. Specific growth opportunities for providers are identified, addressing voids in product portfolios, possible incremental services, sales expansion possibilities, cutting-edge technologies, and potential channel partners.

Research Highlights:

This study discusses ten key trends, adoption dynamics (pro and con), results from the most recent Frost & Sullivan Mobile Business Solutions survey, the competitive landscape, potential growth opportunities for providers, and revenue, user, and distribution channel forecasts.

The 2019 Frost & Sullivan Mobile Business Solutions survey results that were extracted for this study address specific areas of mobile SFA demand and inquiry in North America, including:

  • Mobile SFA deployment plans
  • Preferences regarding prepackaged vs. custom solutions
  • Top business impacts experienced by current users
  • Plans regarding artificial intelligence and machine learning
  • Barriers to purchase
  • Current status and plans regarding back-office integration
  • Top-ranked mobile SFA features and capabilities

Key Issues Addressed:

  • Which SFA capabilities are accessible via mobile access?
  • What are the most significant business impacts experienced by today's mobilized SFA users?
  • How are mobile SFA solutions evolving? Are today's offering meeting customer needs?
  • What growth opportunities exist in this market - today and over the near term? How can providers establish a competitive advantage?
  • What are key trends emerging in this market? What challenges are sales force automation vendors facing when trying to convince today's sales organizations to mobilize their SFA systems?
  • What are the current product development priorities of mobilized SFA providers?
  • What are the major distribution channels in the mobile SFA market, what share of the market do they currently enjoy, and are they expected to continue to dominate? Are wireless carriers active in this market as resellers?

Table of Contents

Executive Summary

  • Key Findings
  • Market Engineering Measurements
  • CEO's Perspective

Market Overview-Total Mobilized Sales Force Automation Market

  • Market Definitions
  • Market Definitions (continued)
  • Key Questions This Study Will Answer
  • Distribution Channels
  • Distribution Channels Discussion
  • Key Trends
  • Key Trends (continued)
  • Key Trends (continued)

Drivers and Restraints-Total Mobilized Sales Force Automation Market

  • Market Drivers
  • Market Restraints

Market Demand-Total Mobilized Sales Force Automation Market

  • Frost & Sullivan Mobile Business Solutions Survey
  • Mobilized Sales Force Automation-Percentage of Businesses with Field Sales Personnel
  • Mobilized Sales Force Automation-Deployment Status
  • Mobilized Sales Force Automation-Types of Implementation
  • Mobilized Sales Force Automation-Top Capabilities/Features
  • Mobilized Sales Force Automation-Top Business Impacts
  • Mobilized Sales Force Automation-Level of Integration with Back Office Systems
  • Mobilized Sales Force Automation-Plans Regarding Artificial Intelligence and Proactive Guidance
  • Mobilized Sales Force Automation- Implementation Barriers

Forecast and Trends-Total Mobilized Sales Force Automation Market

  • Forecast Assumptions
  • User and Revenue Forecast
  • User and Revenue Forecast Discussion
  • Pricing Trends and Forecast
  • Pricing Trends and Forecast Discussion
  • Percent Revenue Forecast by Distribution Channel
  • Percent Revenue Forecast Discussion by Distribution Channel

Competitive Analysis-Total Mobilized Sales Force Automation Market

  • Transformation in the Mobilized Sales Force Automation Industry
  • Competitive Environment
  • Competitive Factors and Assessment
  • Competitive Factors and Assessment (continued)
  • Avolin Company Profile
  • bpm'online Company Profile
  • Infor Company Profile
  • Maximizer Company Profile
  • Oracle Company Profile
  • Pegasystems Company Profile
  • PipelineDeals Company Profile
  • Salesforce Company Profile
  • SAP Company Profile
  • SugarCRM Company Profile
  • Zendesk Company Profile

Growth Opportunities and Companies to Action

  • Growth Opportunity 1-Industry-Specific Solutions
  • Growth Opportunity 2-Sales Expansion
  • Growth Opportunity 3-Professional Services
  • Growth Opportunity 4-Predictive Analytics
  • Growth Opportunity 5-Wireless Carriers as SMB Resellers
  • Strategic Imperatives for Mobile SFA Providers

The Last Word

  • The Last Word--Predictions
  • Legal Disclaimer

Appendix

  • Market Engineering Methodology
  • Market Engineering Measurements
  • Additional Sources of Information on Mobilized Sales Force Automation
  • Partial List of Companies Interviewed
  • Profiles of Key Industry Participants
  • List of Abbreviations
  • Learn More-Next Steps
  • List of Exhibits
  • List of Exhibits (continued)
Back to Top