東南亞國協的安全內容管理 (SCM) 市場分析、預測:2023年

東南亞國協的安全內容管理 (SCM) 市場，現在以電子郵件/Web安全為中心急速成長。其背景為，法規強化的動向，及連接到企業內部網路的員工、設備增加等。由於電子郵件和Web往往成為電腦網路攻擊的第一關口，任何企業都重視SCM，加入安全策略。近幾年雲端方式廣泛普及，逐漸取代內部部署。

本報告提供東南亞國協 (印尼、馬來西亞、菲律賓、新加坡、泰國、越南)的安全內容管理市場相關調查，市場概要和最新形勢，市場規模趨勢預測，各產業 (金融業、製造業、政府、教育機關等)、各國詳細趨勢，主要的推動及阻礙市場要素，今後的成長機會，競爭情形 (市場佔有率結構)等資訊彙整，為您概述為以下內容。

市場概要

• 市場定義
• 分析對象地區
• 本報告主要問題意識
• 市場區隔

市場預測與趨勢

• 市場預測的前提條件
• 分析概要
• 市場工程測量
• 市場收益額的預測:市場全體
• 市場收益額佔有率的預測:各部門
• 市場收益額的預測:各部門
• 市場收益額佔有率的預測:各國
• 市場收益額的預測:各國
• 市場佔有率
• 競爭環境

成長機會及行動提醒 (CTA)

• 主要的成長機會
• 成長機會 (1):法規遵守的市場促進
• 成長機會 (2):電子郵件和應用程式轉移雲端伴隨的，安全強化的必要性
• 成長機會 (3):特殊法規伴隨的，內部部署需求的增加
• 成長機會 (4):企業確保人為因素的必要性
• 成功、成長的策略性課題

結論

附錄

Increasing Adoption of Cloud-based SCM Services Hinders Uptake of On-premise SCM Services

The significant increase in the number of phishing and targeted phishing e-mails and malicious content among ASEAN organizations was a key driver for the adoption of legacy SCM solutions, particularly Web security. Critical infrastructure and sectors have seen a sharp rise in the number of such attacks. Despite SMBs making a shift to cloud-based e-mail and Web security services, the demand for on-premise security solutions will continue in large enterprises in critical and regulated sectors due to the need for high performance and data privacy. The SCM market in ASEAN will recover as countries are taking steps to protect the privacy and the security of user data due to the introduction of cybersecurity laws.

ASEAN was, and will continue to be, an important target of either financially or politically motivated cyber attacks due to its complicated political and economic landscape. The number of high-profile attacks is expected to rise in future. As a result, governments and organizations must pay greater attention to cybersecurity protection.

Research Scope:

The study period is from 2019 to 2023, and the base year is 2018. SCM solutions are the key area of focus and they cover e-mail security and Web security. Vertical segmentation is as follows: government, banking, financial services, and insurance (BFSI), service provider, manufacturing, education, and other sectors (pharmaceuticals, retail, logistics, oil and gas, energy, mining, agriculture, IT/ITES, and BPO). Horizontal segmentation covers large businesses and small and medium businesses.

Important companies in the ASEAN SCM market include: Symantec, Cisco (IronPort), Forcepoint, Trend Micro, Fortinet, Axway (Tumbleweed), SANGFOR, SonicWall, McAfee, and Sophos. The countries included in this study are Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.

Research Highlights:

The study highlights important market growth drivers and restraints. Key drivers include the constantly evolving risks that drive the need for e-mail and Web security solutions, the stringent security and privacy requirements that push organizations to invest in on-premise security solutions, and the need for productivity management that drives enterprises to invest in these solutions.

Key Issues Addressed:

• Is the SCM market growing? How long will it continue to grow and at what rate?

• What were the key market trends in 2018? What trends will gain importance in future?

• What are the key market drivers and restraints?

• Which regions and countries were 2018's best performers?

• What does the ASEAN competitive landscape look like?

• What is the market growth forecast from 2018 to 2023?

Table of Contents

Market Overview

• Market Definitions
• Geographic Coverage
• Key Questions this Study will Answer
• Market Segmentation
• Market Segmentation (continued)

Forecast and Trends

• Forecast Assumptions
• Key Findings
• Market Engineering Measurements
• Market Engineering Measurements (continued)
• Revenue Forecast
• Percent Revenue Forecast by Segment
• Revenue Forecast by Segment
• Revenue Forecast by Segment Discussion
• Percent Revenue Forecast by Country
• Revenue Forecast by Country Discussion
• Revenue Forecast by Country Discussion (continued)
• Market Share
• Competitive Environment

Growth Opportunities and Call to Action

• Major Growth Opportunities
• Growth Opportunity 1-Regulatory Compliance Continues to Drive the Market
• Growth Opportunity 2-e-mail and Apps are Moving to the Cloud, and so Must Security
• Growth Opportunity 3-Specific Regulations will Drive On-premise Demand
• Growth Opportunity 4-Enterprises Must Secure the Human Factor
• Strategic Imperatives for Success and Growth

The Last Word

• The Last Word-Predictions
• Legal Disclaimer

Appendix

• Market Engineering Methodology
• List of Exhibits