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市場調查報告書

北美的託管/雲端客服中心市場上成長機會的預測:2021年

Growth Opportunities in the North American Hosted/Cloud Contact Center Market, Forecast to 2021

出版商 Frost & Sullivan 商品編碼 566803
出版日期 內容資訊 英文 69 Pages
商品交期: 最快1-2個工作天內
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北美的託管/雲端客服中心市場上成長機會的預測:2021年 Growth Opportunities in the North American Hosted/Cloud Contact Center Market, Forecast to 2021
出版日期: 2017年09月22日 內容資訊: 英文 69 Pages
簡介

本報告提供北美託管/雲端客服中心市場成長機會相關之詳細分析。

第1章 執行儀表板

第2章 成長環境:市場概要

  • 託管/雲端客服中心市場定義
  • 市場定義
  • 北美託管/雲端客服中心供應商情勢
  • 促進要素·抑制因素
  • 預測的前提條件

第3章 市場預測

  • 收益預測:不同服務市場區隔
  • 競爭分析:託管/雲端客服中心的市場佔有率
  • 競爭分析:託管/雲端IVR的市場佔有率
  • 競爭分析:託管/雲端ACD的市場佔有率
  • 競爭分析:託管/雲端出境(外撥)的市場佔有率
  • 競爭分析:託管/雲端APO的市場佔有率

第4章 展望方案

  • 從宏觀到微觀
  • 雲端客服中心針對市場的展望方案
  • 雲端客服中心市場主要預測

第5章 成長開發平台

第6章 願景與策略:成長機會

  • 成長機會1:全通路的顧客聯繫體驗
  • 成長機會2:客戶經驗分析
  • 成長機會3:巨量資料 & 分析/機器學習
  • 成長機會4:社群媒體監測
  • 成長機會5:社群客戶參與
  • 成長機會6:代理桌面/代理授權
  • 成長機會7:適應新的勞動力
  • 成長機會8:由於人工智能 (AI) 的自動化
  • 成長機會9:虛擬代理商/助手
  • 成長機會10:實況聊天
  • 成長機會11:專業主動/互動的顧客聯繫
  • 成長機會12:顧客服務的通訊平台
  • 成長機會13:客戶經驗的遊戲化
  • 成長機會14:視訊
  • 成長機會15:後勤部門的WFO
  • 成長機會16:IoT - 身臨其境型體驗 (Immersive)的支援
  • 成長機會17:WebRTC應用
  • 成長機會18:BC/DR - 持續性CX (客戶經驗)的實現

第7章 品牌和需求:成長策略

  • 成長機會19:革新 & 轉換
  • 成長機會20:第三方的檢驗
  • 成長機會21:客戶終生價值
  • 成長機會22:同類中的翹楚
  • 成長機會23:垂直產業的行銷
  • 成長機會24:lead generation (獲得預定客人)
  • 成長機會25:集客式行銷能力
  • 成長機會26:推廣式行銷的優先順序
  • 成長機會27:社群媒體行銷
  • 成長機會28:銷售Enablement Content

第8章 成長機會矩陣

  • 識別企業的成長領域
  • 成長機會1-18:願景與策略
  • 成長機會19-28:品牌和需求
  • 成長機會矩陣

第9章 成長策略與實行

  • 成長策略
  • 實行機會的優先順序
  • 免責聲明

第10章 附錄

目錄
Product Code: K1A9-76

Enhanced WFO and Analytics Fuel the Drive to Digital Transformation of Customer Care

New analysis from Frost & Sullivan's Digital Transformation program titled Growth Opportunities in the North America Hosted/Cloud Contact Center Market finds that the market for cloud contact centers continues to increase. The acceleration of omnichannel and digital transformation, coupled with the C-suite demands for stronger and swifter growth, is driving future technology acquisitions. The study finds that contact center service providers (CCSPs) will need to improve the Customer Experience (CX), and contact center performance and productivity, through using a broadened set of analytics tools that incorporate new technologies, including machine learning (ML), Big Data, etc., with a more critical eye to simplicity and ease of use.

This study provides market share for 2016 solution providers in the hosted/cloud contact market. Contact center analytics, quality monitoring, and recording were particular bright spots for growth, as companies seek to get the most out of their existing investments. Inbound contact routing, outbound dialing and IVR systems showed less of a decline than in previous years.

Contact center analytics systems include speech analytics, multi-channel customer interaction analytics, and contact center performance analytics applications. Analytics is of utmost importance to companies as they move towards providing omnichannel customer care and digital transformation. While traditionally divided between agent performance analytics and customer interaction analytics, developments include bridging between the two sets to improve the customer experience and worker experience, as improvements in one are reflected in benefits in the other and vice versa.

New analytics offerings focus on customer journey analytics to provide insights into the customer journey and sentiment, to improve the customer experience, fuel proactive to customer outreach, and revenue generating opportunities. Tools such as speech analytics, combined with voice biometrics and other technologies, also are being used to for fraud detection and prevention. Additional advancements have been made in workforce optimization suites, social customer care and mobile applications, reinforcing emphasis on catering preferences of the Millennial consumer and worker, improving operational efficiencies and agent empowerment. This study also provides growth opportunities in emerging areas within analytics, such as robotic process automation, Big Data, machine learning, artificial intelligence, speech technologies, personalization technologies, IoT, and applications such as virtual assistants, chatbots, messaging bots, video, and Gamification.

Enterprises are increasingly looking to source these solutions from their primary contact center infrastructure or workforce optimization vendors. This study provides market share for 2016 solution providers in the premises-based contact center market, along with a forecast from 2016-2021. This analysis also presents some of the Customer Experience trends that Frost & Sullivan believes will shape, grow, and influence customer contact and the Customer Experience. The study focuses on those growth insights which are the most relevant for 2017-2021 in North America, and highlights the trends and insights for select industries, business models and technology areas, including:

  • Inbound Contact Routing
  • Interactive Voice Response
  • Automated Self-Service
  • Outbound Dialing
  • Workforce Management
  • Call Recording
  • Analytics

Table of Contents

1. EXECUTIVE DASHBOARD

  • Purpose of this Experiential Study
  • 5 Step Process to Transformational Growth
  • Key Takeaways
  • Key Takeaways (continued)
  • Strategic Imperatives for Hosted/Cloud Contact Center Solution Providers (CCSPs)

2. GROWTH ENVIRONMENT-MARKET OVERVIEW

  • Hosted/Cloud Contact Center Market Definitions
  • Market Definitions
  • Hosted/Cloud North America Contact Center Provider Landscape
  • Drivers and Restraints
  • Forecast Assumptions

3. MARKET FORECASTS

  • Revenue Forecast by Service Segment
  • Competitive Analysis-Market Share for Hosted/Cloud Contact Centers
  • Competitive Analysis-Market Share for Hosted/Cloud IVR
  • Competitive Analysis-Market Share for Hosted/Cloud ACD
  • Competitive Analysis-Market Share for Hosted/Cloud Outbound
  • Competitive Analysis-Market Share for Hosted/Cloud APO

4. VISIONING SCENARIOS

  • Macro to Micro Visioning
  • Visioning Scenarios for the Cloud Contact Center Market
  • Top Predictions for the Cloud Contact Center Market

5. GROWTH PIPELINE

  • Levers for Growth

6. VISION AND STRATEGY-GROWTH OPPORTUNITIES

  • Growth Opportunity 1-Omnichannel Customer Experience
  • Growth Opportunity 2-Customer Experience Analytics
  • Growth Opportunity 3-Big Data & Analytics/Machine Learning
  • Growth Opportunity 4-Social Media Monitoring
  • Growth Opportunity 5-Social Customer Engagement
  • Growth Opportunity 6-Agent Desktop/Agent Empowerment
  • Growth Opportunity 7-Catering to the New Workforce
  • Growth Opportunity 8-Automation via Artificial Intelligence (AI)
  • Growth Opportunity 9-Virtual Agent/Assistant
  • Growth Opportunity 10-Live Chat
  • Growth Opportunity 11-Proactive/Interactive Customer Contact
  • Growth Opportunity 12-Messaging Platforms in Customer Service
  • Growth Opportunity 13-Gamifying the Customer Experience
  • Growth Opportunity 14-Video
  • Growth Opportunity 15-Back Office WFO
  • Growth Opportunity 16-The IoT: Supporting Immersive Experiences
  • Growth Opportunity 17-WebRTC Applications
  • Growth Opportunity 18-BC/DR: Enabling Continuous CX

7. BRAND AND DEMAND-GROWTH OPPORTUNITIES

  • Growth Opportunity 19-Innovation & Transformation
  • Growth Opportunity 20-Third Party Validation
  • Growth Opportunity 21-Customer Lifetime Value (CLV)
  • Growth Opportunity 22-Best-in-Class
  • Growth Opportunity 23-Industry Vertical Marketing
  • Growth Opportunity 24-Lead Generation
  • Growth Opportunity 25-Inbound Marketing Capabilities
  • Growth Opportunity 26-Outbound Marketing Priorities
  • Growth Opportunity 27-Social Media Marketing
  • Growth Opportunity 28-Sales Enablement Content

8. GROWTH OPPORTUNITIES MATRIX

  • Identifying Your Company's Growth Zone
  • Growth Opportunities 1-18-Vision and Strategy
  • Growth Opportunities 1-18-Vision and Strategy (continued)
  • Growth Opportunities 19-28-Brand and Demand
  • Growth Opportunities Matrix

9. GROWTH STRATEGY AND IMPLEMENTATION

  • Growth Strategies for Your Company
  • Prioritized Opportunities through Implementation
  • Legal Disclaimer

10. APPENDIX

  • Abbreviations and Acronyms Used
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