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市場調查報告書

北美的顧客關係管理(CRM)市場發展 ∼2022年

North American Customer Relationship Management (CRM) Developments to 2022

出版商 Frost & Sullivan 商品編碼 553380
出版日期 內容資訊 英文 47 Pages
商品交期: 最快1-2個工作天內
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北美的顧客關係管理(CRM)市場發展 ∼2022年 North American Customer Relationship Management (CRM) Developments to 2022
出版日期: 2017年08月24日 內容資訊: 英文 47 Pages
簡介

本報告提供北美的顧客關係管理(CRM)市場相關調查,市場概要,購買決策的影響要素,市場促進、阻礙因素以及影響力分析,供應商簡介等總括性彙整。

北美的顧客關係管理(CRM)市場發展

摘要整理

市場概要

  • 顧客關係管理(CRM)市場定義
  • 主要的市場趨勢
  • CRM軟體的購買決策的影響要素

市場促進、阻礙因素

  • 推動因素
  • 推動因素的說明
  • 阻礙因素
  • 阻礙因素的說明

成長機會及推薦行動

  • 成長機會1-解決方案,M&A,夥伴關係
  • 成長機會2-擴增實境(AR),虛擬實境(VR)
  • 成長機會3-物聯網(IoT)
  • 成長機會4-中小企業、垂直產業
  • 成功和成長的策略性必要事項

業者簡介

  • Aptean
  • Base CRM
  • HubSpot
  • Infor
  • Salesforce
  • SugarCRM
  • Zoho
  • 其他供應商

總論

附錄

關於Frost&Sullivan

目錄
Product Code: 9AC4/0B

Omnichannel Customer Experience (CX), Artificial Intelligence (AI), and the Internet of Things (IoT) Creating Opportunities

Customers are becoming more reliant on computer hardware, software, and services in their lives and work. And while customers have had to become more knowledgeable about the technologies they own, use, and access, there also have been critical changes to the customer support landscape. Meanwhile, today's customers are more anxious and demanding of companies when their applications, products, and tools do not work.

Solving problems for customers is therefore central to successful CRM strategies and providing a quality Customer Experience. Customers will stay loyal to brands and promote them on social media only if products work well and service is superb. But effective customer support can be expensive. Companies have to find solutions that will help not only retain customers, but ideally turn them into “raving fans”, while also keeping costs down.

Providing excellent support has never been more critical for customers and companies. New products, technologies, and channels are improving the Customer Experience but they also create their own issues that require swift and effective resolution. Consequently companies must find innovative ways to provide customer support.

The next-gen mobile-first context-aware AI-driven applications automatically and affordably enable for companies and organizations the “true CRM” of the successful smallest businesses. And not a moment too soon. These CRM tools have become necessities as businesses fight harder to grow market share in a slowly expanding North American economy.

The widening income divide makes careful customer segmentation and offering high value/low cost service make it imperative for businesses to ensure profitability without losing business to competitors. Ongoing cost cutting pressures, whether to lower taxes and, or deliver more services, require government departments to demonstrate high public satisfaction and productivity to justify their budgets.

Select Key Findings:

  • The CRM market is expected to grow strongly to 2022, driven by a growing and competitive economy, even with a widening income divide. Companies are tightening their focus on Customer Experience (CX) and productivity to maximize customer value and profits.
  • CRM is becoming a relationship management, as opposed to only a case or a deal management application. The next generation solutions use artificial intelligence (AI)-based tools for Omnichannel knowledge-driven contextual personalized customer engagements.
  • Cloud deployment, mobile-first excellent user experiences (UXs), and solution modularity/simplification are keys to obtaining return on investment (ROI) and buyer loyalty.
  • There is a growing range of applications that are being integrated and offered with CRM systems. They cover digital channels, configure, price, quote (CPQ), accounting and marketing automation, enterprise resource planning (ERP), mobile sales force automation (SFA), mobile workforce management (MWM), sales intelligence (SI), sales enablement, and supply chain management (SCM).
  • The Internet of Things (IoT) and augmented reality/virtual reality (AR/VR) promises to add significant value to CRM investments, with new rich data for targeted sales and service.
  • Small midsized businesses (SMBs), manufacturing, healthcare, education, legal and other professional services, present growth markets.
  • A vendor's ability to deliver compelling next-gen solutions will determine its future in the CRM market.

Table of Contents

1. NORTH AMERICAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) DEVELOPMENTS TO 2022

Executive Summary

  • Key Findings
  • CEO's Perspective

Market Overview

  • Customer Relationship Management-Market Definition
  • Top CRM Market Trends
  • Key Factors Impacting CRM Software Buying Decisions

Drivers and Restraints

  • Market Drivers
  • Drivers Explained
  • Drivers Explained (continued)
  • Drivers Explained (continued)
  • Market Restraints
  • Restraints Explained
  • Restraints Explained (continued)

Growth Opportunities and Companies to Action

  • Growth Opportunity 1-Adjoining Solution M&As, Partnerships
  • Growth Opportunity 2-Augmented Reality/Virtual Reality
  • Growth Opportunity 3-Internet of Things
  • Growth Opportunity 4-SMBs/Vertical Markets
  • Strategic Imperatives for Success and Growth

Featured CRM Vendor Profiles

  • Aptean
  • Base CRM
  • HubSpot
  • Infor
  • Salesforce
  • SugarCRM
  • Zoho
  • Other CRM Vendors

The Last Word

  • The Last Word-5 Predictions
  • Conclusion
  • Legal Disclaimer

Appendix

  • Abbreviations and Acronyms Used
  • Additional and Related Sources of CRM Information

The Frost & Sullivan Story

  • The Frost & Sullivan Story
  • Value Proposition-Future of Your Company & Career
  • Global Perspective
  • Industry Convergence
  • 360° Research Perspective
  • Implementation Excellence
  • Our Blue Ocean Strategy
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