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489306

CES 2020:汽車與運輸亮點 (2020年)

CES Automotive and Transportation Highlights, 2020

出版日期: | 出版商: Frost & Sullivan | 英文 70 Pages | 商品交期: 最快1-2個工作天內

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  • 簡介
  • 目錄
簡介

CES 2020中,汽車產業對於能夠立即實際應用的自動駕駛技術展現了高度關注,汽車製造商、零件供應商、IT企業展示並發表了許多相關產品和技術。特別是5G、IoT (物聯網)、人類數位生活等對於未來移動技術/市場具有重大影響,CES安排了一系列涵蓋廣泛議題的發表及演講。

本報告研究CES 2020 - 2020年度的CES (消費電子產品展) - 相關汽車、運輸機械相關發表內容,特別討論最新自動駕駛技術、通信技術對未來技術和市場趨勢的影響,並分析各產業的發表內容趨勢、產業相關者於本屆展示會之後應採取的行動。

目錄

摘要整理

  • 移動相關顧客中心主義
  • 連網車:對移動的影響
  • 自動駕駛車:對移動的影響
  • 乘車共享:對移動的影響
  • 汽車以外企業:對汽車產業的影響
  • 汽車領域中的民生用技術案例
  • CES 2020主要趨勢
  • 軟體定義平台:使用次世代SoC的AD平台
  • 持續獨佔儀錶板的數位駕駛艙和大型顯示器
  • 基於城市的PPP:對移動市場參與者的課題
  • 車輛架構:轉向區域型架構
  • 隨選內容和沉浸式個人化
  • 自動駕駛:高效率的實用自主(Level 2+)
  • 5G/C-V2X:迴避安全措施的鄰近掃瞄
  • Amazon:暗示超越Alexa的野心
  • Microsoft:透過新商機轉換移動體驗
  • 資訊娛樂系統模組的平台化:安全的隨插即用解決方案
  • 「車內交易」的進化:易於支付和語音整合
  • 數據編排 (Data Orchestration):數據分析/操縱用管制塔與附加價值的中立伺服器
  • 實現零工經濟的自動駕駛接駁車輛

CES 2020:汽車製造商主要發表內容

  • 汽車製造商亮點

CES 2020:Tier I汽車零件供應商的主要發表

  • Tier I汽車零件供應商亮點

CES 2020:科技企業主要發表內容

  • 科技企業亮點

成長機會與企業行動

  • 汽車技術成長機會:新功能和顛覆性應用
  • 成功與成長的策略要務

CES 2020主要結論

  • CES 2020重要分析結果
  • CES 2020中Frost & Sullivan討論事項
  • 免責聲明

關於Frost & Sullivan

目錄
Product Code: K495-18

5G, Intelligence of Things, and Human Digital Life will Re-define Mobility

CES 2020 came to a close with the automotive industry looking at immediate and real-world use cases around an autonomous and on-demand connected lifestyle. As the DOT updated new AV guidelines, the Frost & Sullivan team went to understand how automotive industry participants, which have traditionally been cautious and slow adopters of technologies, are going to bring about a vast change in mindset. Though relevant concepts are showcased by OEMs and suppliers, none of them have disrupted the market like Elon Musk with Tesla. After all the production issues and criticism for technology implementation via OTA, the company is being valued at $80 billion, and can be expected to become the Apple of the mobility industry.

As Frost & Sullivan clocked several miles to unearth how the industry perceives the evolution of the CASE/ACES world for the upcoming decade, 3 important themes expected to shape the future of mobility were observed:

  • 5G: 5G will propel innovations that will re-define consumer experiences and spearhead the digital transformation across the automotive industry. The true potential of this technology is yet to be imagined.
  • IoT: IoT is no longer Internet of Things; it is called Intelligence of Things. As more devices get connected and become intelligent, there will be an increasing need for the concept of platformisation across key automotive domains. It is expected to increase partnerships in the automotive ecosystem to deploy plug-and-play solutions to fulfill immediate requirements.
  • Human Digital Life: As the industry transitions from silicon-on-chip to the vehicle-on-chip era, biometrics will become the central nervous system to create a unique customer connection. The goal will be to seamlessly customise all aspects of the customer's mobility journey and digital lifestyle. Mercedes-Benz's Vision AVTR concept is a good example of the human digital life.

What Does All This Mean for the Automotive Industry?

Traditionally, the automotive industry has been a year or two late to react to what the consumer electronics (CE) industry has to offer, but certain CE industry trends have laid the foundation for what can be expected.

Televisions with 8K displays and phones with foldable screens are manifesting in the form of an intuitive HMI and immersive content and lounge experience for the automotive industry (e.g., BMW i Interaction EASE and Audi's AI:ME), representing the 'third living space'. The OnePlus Concept One smartphone uses electric current to hide/display cameras; AR/VR glasses are revealing themselves in the form of the Bosch Virtual Visor concept to prevent sun glare; and information via HUDs and intuitive glasses help gig workers and construction/manufacturing industries.

Overall, the entire show in many ways was a concrete showcase of real-world use cases, but can one expect an Apple in the automotive world? Most claim it is Tesla. The focus is not on mere brand loyalty numbers, but on an innovation culture and a roadmap that ticks boxes pertaining to future trends. The positive side of CES 2020 is that it is heartening to see legacy brands analyse ways and means in which they can capture the Gen Z and millennial mindset to make mobility an exciting value proposition, while extending mobility services beyond the urban lifestyle to suburban and rural areas. Frost & Sullivan's exhaustive study captures the key trends from CES 2020.

Table of Contents

Executive Summary

  • Customer Centricity on Mobility
  • Connected Impact on Mobility
  • Autonomous Impact on Mobility
  • Shared Impact on Mobility
  • Non-automotive Companies' Impact on Automotive Sector
  • Examples of Consumer Technology in Automotive
  • Key Trends at CES 2020
  • Software-defined Platform-AD Platforms using Next-generation SoC
  • Digital Cockpits and Large Displays Continuing to Hog the Dashboard
  • City-based PPPs-Agenda for Mobility Participants
  • Vehicle Architecture-Moving Towards a Zonal Architecture
  • On-demand Content and Immersive Personalisation
  • Automated Driving-Practical Autonomy (Level 2+) with High Efficiency
  • 5G and C-V2X-Proximity Scanning for Evasive Safety Measures
  • Amazon Hints at Ambitions Beyond Alexa
  • Microsoft Transforming Mobility Experience Through New Business Opportunities
  • Platformisation of Infotainment Module-Secure Plug-and-Play Solutions
  • In-car Commerce Evolution with Ease of Payment and Voice Integration
  • Data Orchestration-Control Tower for Data Analytics/Maneuvering and Neutral Server for Value-added Services
  • Autonomous Shuttles-Purpose-built Vehicles Enabling a Gig Economy

Key Announcements at CES 2020-Vehicle Manufacturers

  • Automotive OEM Highlights
  • Automotive OEM Highlights (continued)
  • Automotive OEM Highlights (continued)
  • Automotive OEM Highlights (continued)
  • Automotive OEM Highlights (continued)
  • Automotive OEM Highlights (continued)
  • Automotive OEM Highlights (continued)
  • Automotive OEM Highlights (continued)
  • Automotive OEM Highlights (continued)

Key Announcements at CES 2020-Tier I Suppliers

  • Automotive Tier I Suppliers Highlights
  • Automotive Tier I Suppliers Highlights (continued)
  • Automotive Tier I Suppliers Highlights (continued)
  • Automotive Tier I Suppliers Highlights (continued)

Key Announcements at CES 2020-Technology Companies

  • Automotive Technology Companies Highlights
  • Automotive Technology Companies Highlights (continued)
  • Automotive Technology Companies Highlights (continued)
  • Automotive Technology Companies Highlights (continued)
  • Automotive Technology Companies Highlights (continued)
  • Automotive Technology Companies Highlights (continued)
  • Automotive Technology Companies Highlights (continued)
  • Automotive Technology Companies Highlights (continued)
  • Automotive Technology Companies Highlights (continued)
  • Automotive Technology Companies Highlights (continued)
  • Automotive Technology Companies Highlights (continued)
  • Automotive Technology Companies Highlights (continued)
  • Automotive Technology Companies Highlights (continued)

Growth Opportunities and Companies to Action

  • Automotive Technologies Growth Opportunities-New Capabilities and Disruptive Applications
  • Automotive Technologies Growth Opportunities-New Capabilities and Disruptive Applications (continued)
  • Strategic Imperatives for Success and Growth

Key Conclusions from CES 2020

  • Key Takeaways from CES 2020
  • Frost & Sullivan Discussions at CES 2020
  • Legal Disclaimer

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