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An Insight into the US Mobile Advertising Market

出版商 Frost & Sullivan 商品編碼 332293
出版日期 內容資訊 英文 21 Pages
商品交期: 最快1-2個工作天內
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行動廣告的美國市場 An Insight into the US Mobile Advertising Market
出版日期: 2015年06月08日 內容資訊: 英文 21 Pages




  • 行動廣告


  • 下一代行動裝置
  • 先進的定位和收益化的能力
  • 需求方面的平台、行動廣告交易平台、即時競價平台
  • 數位屬性所有者及廣告龍頭配合措施
  • App內行動廣告


  • 收益化模式
  • 編程廣告概要
    • 定義
    • 需求方面的平台
    • 資料管理平台


  • 行動廣告的未來
    • 編程行動廣告
    • 整合平台
    • 整合型的廣告運用的經濟優點
    • 行動的本機廣告單位的人氣增加
    • 編程本機廣告
    • 十字設備再定位
    • 行動廣告的機器學習
    • 界內帳篷廣告
    • 行動力矩的確保
    • 其他的重要因素
    • 改善消費者活動的追蹤功能




關於Frost & Sulllivan

Product Code: 9838-00-90-00-00

From Rich Media to Native Ads

This Frost & Sullivan insight presents an overview of the existing environment as well as future requirements for the United States mobile advertising market. It highlights the key trends in mobile advertising and discusses the need for next generation mobile advertising solutions that deliver compelling opportunities for brands and marketers to effectively connect with consumers. Finally, it presents the market forecasts for mobile advertising in the United States.

Table of Contents

  • Introduction
  • Market Overview and Key Definitions
    • Mobile Advertising
  • Market Drivers for Mobile Advertising
    • Next-generation Mobile Devices
    • Advanced Targeting and Monetization Capabilities
    • Demand Side Platforms, Mobile Ad Exchanges, and Real-time Bidding Platforms
    • Efforts of Leading Digital Property Owners and Advertising Major
    • In-application Mobile Advertising
  • The Mobile Advertising Landscape
    • Monetization Models
    • Overview of Programmatic Advertising
      • Defining Programmatic Advertising
      • Demand Side Platforms
      • Data Management Platforms
  • Next Generation Mobile Advertising
    • The Future of Mobile Advertising
      • Programmatic Mobile Advertising
      • Integrated Platforms
      • Economic Benefits from Consolidated Ad Operations
      • Growing Popularity of Native Ad Units in Mobile
      • Programmatic Native Ads
      • Cross-device Retargeting
      • Machine Learning for Mobile Advertising
      • Intent-driven Advertising
      • Capturing Mobile Moments
      • Other Important Success Factors
      • Improved Tracking of Consumer Activity
  • Market Forecasts
  • Conclusion and the Final Word
  • Legal Disclaimer
  • The Frost & Sullivan Story
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