行動營業支援系統(SFA)的考察

本報告提供北美企業的行動營業支援系統(SFA)相關偏好與計劃調查分析、發展計劃、商務的影響、推薦的合作夥伴等相關的系統性資訊。

摘要整理

調查設計

• 行動企業應用的調查

北美的行動工作者應用市場的宏觀點

• 行動工作者應用:北美的商務部門的目前發展層級
• 行動工作者應用:目前發展層級:各企業規模
• 行動工作者應用:計劃中的新發展
• 行動工作者應用:計劃中的新發展:各企業規模
• 行動員工所面對的軟體應用程式的考察

行動SFA解決方案的現在/未來的發展

• 北美的商務部門的目前發展計劃
• 目前發展計劃:各企業規模
• 目前發展計劃:各國
• 發展計劃的考察
• 現在/計劃中的引進

引進障礙

• 對客觀商務的引進障礙
• 對客觀商務的引進障礙:各國、各企業規模
• 對「籌劃者」的引進障礙
• 對「籌劃者」的引進障礙:各國、各企業規模
• 引進障礙的考察

引進流程

• 引進的複雜度
• 使用中的行動設備的類型

目前用戶滿意度與行動SFA商務的影響

• 對於行動SFA解決方案的目前用戶滿意度
• 顧客滿意度:各國
• 顧客滿意度的考察
• 對目前行動SFA用戶的主要商務的影響
• 主要商務的影響:各國、各企業規模
• 商務的影響的考察

目前適宜品牌

• 品牌偏好

策略性行動合作夥伴的選擇

• 推薦的策略性行動合作夥伴
• 推薦的策略性行動合作夥伴:各企業規模
• 推薦的行動電話的應用提供議論
• 行動應用程式合作夥伴的選擇標準
• 行動應用程式合作夥伴的選擇標準:排行榜
• 行動合作夥伴的選擇標準:各企業規模
• 行動合作夥伴的選擇標準的考察

結論

關於Frost＆Sullivan

2014 Feedback from North American Businesses

This market insight examines the preferences and plans of North American businesses regarding mobilized sales force automation (SFA) applications. In June 2014, Frost & Sullivan surveyed mobility purchase decision-makers in Canada and in U.S. business sectors. Their responses regarding deployment plans, business impacts, preferred partners, and so on provided a comprehensive snapshot of current mobile SFA demand.

Table of Contents

1. MOBILE SALES FORCE AUTOMATION INSIGHT

Executive Summary

• 1. Key Findings
• 2. Key Findings (continued)

2014 Survey Design

• 1. 2014 Mobile Enterprise Applications Survey
• 2. 2014 Mobile Enterprise Applications Survey (continued)

A Macro View of the North American Mobile Worker App Market

• 1. Mobile Worker Applications-Current Deployment Levels in the North American Business Sector
• 2. Mobile Worker Applications-Current Deployment Levels by Company Size
• 3. Mobile Worker Applications-Planned New Deployments During 2014-2015
• 4. Mobile Worker Applications-Planned New Deployments by Company Size
• 5. Mobile Employee-Facing Software Applications Discussion

Current and Planned Deployment of Mobilized SFA Solutions

• 1. Mobile Sales Force Automation (SFA)-Current Deployment Plans in the North American Business Sector
• 2. Mobile Sales Force Automation (SFA)-Current Deployment Plans by Company Size
• 3. Mobile Sales Force Automation (SFA)-Current Deployment Plans by Country
• 4. Deployment Plans Discussion
• 5. Current and Planned Implementations

Barriers to Implementation

• 1. Barriers to Implementation for Disinterested Businesses
• 2. Barriers to Implementation for Disinterested Businesses, by Country and Company Size
• 3. Barriers to Implementation for “Planners”
• 4. Barriers to Implementation for Planners, by Country and Company Size
• 5. Barriers to Implementation Discussion

The Implementation Process

• 1. Degree of Implementation Complexity
• 2. Types of Mobile Devices Utilized

Current User Satisfaction and Mobile SFA Business Impacts

• 1. Current User Satisfaction With Mobile SFA Solutions
• 2. Customer Satisfaction, by Country
• 3. Customer Satisfaction Discussion
• 4. Top Business Impacts for Current Mobile SFA Users
• 5. Top Business Impacts by Country and Company Size
• 6. Business Impacts Discussion

Today's Favored Brands

• 1. Brand Preference

Choosing a Strategic Mobility Partner

• 1. Preferred Strategic Mobility Partners
• 2. Preferred Mobility Partners, by Company Size
• 3. Preferred Mobile Applications Partner Discussion
• 4. Mobile Applications Partner Selection Criteria
• 5. Mobile Applications Partner Selection Criteria, 2013 versus 2014 Rankings
• 6. Mobility Partner Selection Criteria by Company Size
• 7. Mobility Partner Selection Criteria Discussion

Conclusions

• 1. The Last Word
• 2. Legal Disclaimer

The Frost & Sullivan Story

• 1. The Frost & Sullivan Story
• 2. Value Proposition
• 3. Global Perspective
• 4. Industry Convergence
• 5. 360° Research Perspective
• 6. Implementation Excellence
• 7. Our Blue Ocean Strategy