Product Code: MA2D-01-00-00-00
Willingness to Pay for Infotainment and Telematics
The overall objective of this research service was to understand European customer's desirability and willingness to pay for advanced telematics and infotainment features. Telematics and infotainment features have a limited influence in the overall vehicle purchase decision. The perceived safety of the vehicle ranks high in markets such as Russia, across vehicle segments such as multi-purpose vehicle (MPV), between ages 35 to 54, and with female customers. Select smartphone apps and other features such as a wireless charging pad have medium interest across vehicle segments in Europe. Telematics features that are oriented toward vehicle diagnostics and maintenance have a higher interest across segments, compared to traditional telematics services.
Table of Contents
1. OBJECTIVES AND METHODOLOGY
Objectives and Methodology
- 1. Research Objectives
- 2. Methodology
- 3. Sample Structure
- 4. Menu-based Conjoint Methodology Applied
- 5. Packages Assessed Using MBC: Safety and Security Packages
- 6. Packages Assessed Using MBC: Navigation Packages
- 7. Packages Assessed Using MBC: Audio and Infotainment Packages
2. EXECUTIVE SUMMARY
Executive Summary
- 1. Key Conclusions from the Research
- 2. Feature Level Conclusions from the Research
- 3. Overall Feature Interest
- 4. Feature Interest by Vehicle Segment
- 5. Feature Interest by Consumer Segments
- 6. Overall Trends-Smartphone in the Vehicle
- 7. Smartphone Use Trends
- 8. Types of Mobile Devices Used While Driving
- 9. Activities Done Using Smartphone in the Vehicle
- 10. Smartphone Data Plan Spend
- 11. Type of Data Plan for Smartphone by Country
- 12. App Downloads
- 13. Telematics Services Related Trends
- 14. Telematics Services Interest
- 15. Package Interest by Premium versus Volume Car Owners
- 16. Interest in Safety and Security Packages
- 17. Interest in Navigation Packages
- 18. Audio and Infotainment Packages
- 19. Package Interest by Country
- 20. HMI-Key Conclusions
- 21. HMI Mix
- 22. HMI Mix-Comparison between 2012 and 2014
- 23. How Customers Evaluate Multimedia Systems
- 24. Key Activities Performed While Driving
- 25. Strategic Recommendations
3. CONSUMER SEGMENTS
Consumer Segments
- 1. Customer Segments Definition
- 2. Vehicle Ownership of Customer Segments
- 3. Enthusiast Customer Segment Introduction
- 4. Enthusiasts Segment Technology Use
- 5. Mass Adopters Customer Segment Introduction
- 6. Mass Adopters Customer Segment Technology Use
- 7. Comfort Seeker Customer Segment Introduction
- 8. Comfort Seekers Customer Segment Technology Use
- 9. Uptake Rate of Packages
- 10. Growth Rates of Different Packages by Customer Segment
4. CURRENT INFOTAINMENT AND TELEMATICS SYSTEMSIN VEHICLES
Current Infotainment and Telematics Systemsin Vehicles
- 1. Current Infotainment and Telematics Systems in Vehicles Summary
- 2. Penetration Rates
- 3. Infotainment Systems-Group 1 Brands
- 4. Infotainment Systems-Group 2 Brands
- 5. Infotainment Systems-Group 2 Brands (continued)
- 6. Current Telematics Services-Summary
- 7. Reasons for Lower Use of Infotainment Systems
- 8. Reasons for or against Purchasing an Infotainment System as an Option
5. MOBILE DEVICE USE IN VEHICLE
Mobile Device Use in Vehicle
- 1. Current Mobile Devices Used in Vehicles-Summary
- 2. Mobile Devices Used in Vehicles by Vehicle Segment
- 3. In-vehicle Mobile Phone Use
- 4. In-vehicle Mobile Phone Use by Consumer Segments
- 5. In-vehicle Mobile Phone Use by Premium and Volume Car Owners
- 6. Reasons for Not Connecting the Smartphone through Bluetooth
- 7. Number of Paid Apps Purchased
- 8. Interest in Business Model-Accessing Online Content in the Car by Vehicle Segment and Country
- 9. Interest in Business Model-Accessing Online Content in the Car by Vehicle Owner Type and Consumer Segment
6. FUTURE VEHICLE PURCHASE INTENTIONS
Future Vehicle Purchase Intentions
- 1. Key Next Vehicle Purchase Attributes
- 2. Key Next Vehicle Purchase Attributes (continued)
- 3. Key Next Vehicle Purchase Attributes (continued)
- 4. Safety Seekers from Driving Dynamics Study
- 5. Customer Spending on Telematics/Infotainment Features
- 6. Customer Spending on Infotainment and Telematics Features by Vehicle Segment
- 7. Customer Spending on Infotainment and Telematics Features by Country
- 8. Legal Disclaimer
7. THE FROST & SULLIVAN STORY
The Frost & Sullivan Story
- 1. The Frost & Sullivan Story
- 2. Value Proposition: Future of Your Company & Career
- 3. North America and Europe Perspective
- 4. Industry Convergence
- 5. 360° Research Perspective
- 6. Implementation Excellence
- 7. Our Blue Ocean Strategy
