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Social Media Monitoring: Listen and Learn

出版商 Frost & Sullivan 商品編碼 306890
出版日期 內容資訊 英文 16 Pages
商品交期: 最快1-2個工作天內
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社群媒體監測:傾聽學習 Social Media Monitoring: Listen and Learn
出版日期: 2014年06月25日 內容資訊: 英文 16 Pages



  • 摘要整理
  • 簡介
  • 怎樣的業務能從社群媒體學習?
  • 客戶及競爭企業相關許多的資料加上價值
  • Sysomos
  • Brandwatch
  • Sprinklr
  • 市場及產業動態
  • 總論


  • 圖表1:北美社群媒體的愛好
  • 圖表2:來自線上活動以及其他來源的消費者資料
  • 圖表3:年輕消費者不太討厭社群資料收集
  • 圖表4:年輕消費者較不懷疑社群資料收集
  • 圖表5:Sysomos MAP Dashboard
  • 圖表6:Brandwatch Vizia Display
  • 圖表7:Sprinklr Listening Screenshots
  • 圖表8:智慧型手機的優惠券喚來消費者的同感
  • 圖表9:年輕的消費者對智慧型手機的優惠更有興趣
Product Code: 9A37-00-14-00-00

This report assesses the value of social media monitoring to the enterprise, and explores the products and perspectives of three prominent social media monitoring providers. It should be of interest to both buyers and sellers of these solutions as they navigate the emerging social sphere.

Table of Contents

  • Executive Summary
  • Introduction
  • What Businesses Can Learn from Social Media
  • More Data on Customers and Competitors Adds Value
  • Sysomos
  • Brandwatch
  • Sprinklr
  • Market and Industry Dynamics
  • The Last Word

List of Figures

  • Figure 1: North American Social Media Preferences (N = 1250)
  • Figure 2: Consumer Data from Online Activity and Other Sources
  • Figure 3: Younger Consumers Less Troubled by Social Data Collection
  • Figure 4: Younger Consumers Less Skeptical about Social Data Collection
  • Figure 5: Sysomos MAP Dashboard
  • Figure 6: Brandwatch Vizia Display
  • Figure 7: Sprinklr Listening Screenshots
  • Figure 8: Smartphone Coupon Offers Resonate with Consumers
  • Figure 9: Younger Consumers More Interested in Smartphone Offers
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