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General Motors (GM) 的策略投資組合

Strategic Portfolio of General Motors (GM)

出版商 Frost & Sullivan 商品編碼 300927
出版日期 內容資訊 英文 81 Pages
商品交期: 最快1-2個工作天內
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General Motors (GM) 的策略投資組合 Strategic Portfolio of General Motors (GM)
出版日期: 2014年04月28日 內容資訊: 英文 81 Pages


本報告提供General Motors Company(以下GM)的產業策略概要與其成功因素相關分析、該公司的產品與品牌的投資組合和銷售業績、企業結構、經營謀略概要、產品策略(產品開發策略、定位策略、品牌等)及技術策略(研究開發(R&D)、平台、輕量化、動力傳動、V2V技術等)的詳細資訊、該公司的策略與企業行動預測(今後7年份)等調查,並將結果概述為以下內容。


  • GM的汽車產業及財政方面的成功的推動因素是什麼?
  • GM如何有效管理自家公司品牌結構?全球水準的銷售業績預測為何?
  • 全球水準的GM的產品、技術、市場流通管道策略為何?
  • GM的主要的製造策略為何?供應鏈如何連結?

第1章 摘要整理

第2章 分析的範圍、目的、手法

第3章 市場分類

第4章 GM概要

第5章 GM的產品系列與銷售業績

第6章 GM品牌主要的作用

第7章 技術策略

  • 研究開發(R&D)策略
  • 平台策略
  • 動力傳動策略
  • 製造、供應鏈策略

第8章 主要結論

第9章 附錄

Product Code: NC79-01-00-00-00

The New GM Post-bankruptcy Targets to Become the Future Global Number One OEM

The aim of this research service is to provide a strategic overview of the General Motors Company that identifies and interprets factors contributing to the organization's success. The study covers GM's product portfolio and sales performance and analyzes its key operational strategies, focusing on its corporate structure and product strategies. Some strategies include product planning, product development, product positioning, and branding. Technology strategies include research and development, platform, lightweight, powertrain, and vehicular communications. The study ends with key conclusions and recommendations. The base year is 2012 and the forecast period spans 2013 to 2019.

Key Questions This Study Will Answer

  • What are the drivers behind GM's automotive and financial success?
  • How does GM effectively manage its portfolio of brands and what is the group's expected global sales performance level?
  • What are GM's product, technology, and market channel strategies are on a global level?
  • What are GM's key manufacturing strategies and how does the supply chain align with them?

Table of Contents

  • 1. Executive Summary
  • 2. Research Scope, Objectives, and Methodology
  • 3. Segmentation
  • 4. Overview of GM
  • 5. GM Product Portfolio and Sales Performance
  • 6. Key Roles of GM Brands
  • 7. Technology Strategy
    • Research and Development Strategy
    • Platform Strategy
    • Powertrain Strategy
    • Manufacturing and Supply Chain Strategy
  • 8. Key Conclusions
  • 9. Appendix
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