無線運營商利用行業特定的產品和專業知識在北美以現場為中心的工人應用市場競爭

無線運營商在以現場為中心的工人應用市場保持增長模式，預計在 2021-2027 年的預測期內復合年增長率為 22.8%。

現場工作人員明白，移動訪問正確的信息和指導可以幫助他們更及時地取得更好的結果。因此，以現場為中心的工作人員應用程序正在獲得關注並擴展其功能。作為這個市場的先驅，無線運營商的發展也特別值得關注。

本報告研究和分析了北美以現場為中心的工人應用市場中的無線運營商，並提供了有關戰略要素、增長機會分析等方面的信息。

目錄

戰略要素

• 為什麼增長變得越來越困難？
• 戰略要素 8 (TM)
• 三大戰略要素對以現場為中心的工人申請行業的影響
• 增長機會推動增長管道引擎 (TM)

增長機會分析：以現場為中心的工人應用市場

• 以現場為中心的工人應用市場分析範圍
• 市場細分
• 主要競爭對手
• 主要增長指標
• 增長動力
• 增長限制
• 預測的先決條件
• 收入預測
• 分部收入預測
• 收入預測分析
• 價格趨勢和預測分析
• 競爭環境
• 北美無線運營商簡介-AT & T
• 北美無線運營商簡介-Bell Canada
• 北美無線運營商簡介-Rogers Communications
• 北美無線運營商簡介-TELUS
• 北美無線運營商簡介-T-Mobile USA
• 北美無線運營商簡介-Verizon

增長機會分析：中小企業 (SMB)

• 主要增長指標
• 中小企業盈利預測
• 預測分析-SMB 解決方案

增長機會分析：公司

• 主要增長指標
• 企業盈利預測
• 預測分析 - 企業解決方案

增長領域：以現場為中心的工人應用市場

• 增長機會 1-利用5G和物聯網創建尖端應用，拓展奢侈品市場並增加收入 - 2022
• 增長機會 2-添加行業特定的解決方案以增加收入和市場份額-2022
• 增長機會 3-當前以現場為中心的工人基於應用程序的審查以創造新的銷售機會-2022
• 增長機會 4-通過添加移動銷售支持應用程序來增加收入-2022

下一步

Advanced Technologies, Increased Internal Coordination, and Stronger Product Control Can Create Growth Opportunities

This study defines field-centric worker apps as software solutions that are used out in the field, where the mobile employee is typically traversing from site to site during his or her work day. Sample worker types can include field sales reps, field service technicians, public safety first-responders, utility field techs, insurance adjusters, home health care workers, etc. Field-centric worker apps are mobile-first, allowing these workers real-time access to, and exchange of, critical information, collaboration, and/or guidance via their smartphones, tablets, and even smart glasses and smart watches.

These field-based workers understand that mobile access to the right information and guidance can produce better, more timely outcomes. As a result, field-centric worker applications are receiving increased attention and growing in terms of capabilities. In addition, the evolving status of wireless carriers-the pioneering channel in this market-is of particular interest. This study examines the role of North America's top-tier wireless carriers in the field-centric mobile applications market, including their current portfolios, challenges, and growth opportunities.

Features of these apps can include mobile forms and work flows, checklists, video streaming, mobile payment, predictive analytics, customer history, wireless timecards, reports and dashboards, etc. While the range of field-centric worker app capabilities continues to grow, wireless carriers tend to lag on adoption of innovative technologies, which can negatively impact their value proposition with prospective customers.

Adoption dynamics and strategic imperatives are examined. Revenue forecasts are provided for wireless carrier performance in two product categories: 1) Small and Mid-sized Business (SMB) solutions for companies with fewer than 500 employees, and 2) Enterprise solutions for businesses with 500+ total employees. This wireless carrier portion of the field-centric worker app market remains in growth mode and is projected to exhibit a CAGR of 22.8% over the study's 2021-2027 forecast period.

The carriers that are profiled in this study are: AT&T, Bell Canada, Rogers Communications, TELUS, T-Mobile USA, and Verizon.

Key Issues Addressed:

• What are the top three strategic imperatives impacting wireless carriers in the field-centric worker apps industry?

• What are four potential growth opportunities for wireless carriers in this industry?

• How is the role of the wireless carrier evolving in this industry?

• Who is the wireless carrier competing against?

For each of the six profiled carriers:

• What products are currently being offered?

• How does participation in this solution category "fit" into the carrier's larger business strategy?

Table of Contents

Strategic Imperatives

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top Three Strategic Imperatives on the Field-Centric Worker Application Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis, Field-Centric Worker Applications Market

• Field-Centric Worker Applications Market Scope of Analysis
• Field-Centric Worker Applications Market Scope of Analysis (continued)
• Field-Centric Worker Applications Market Scope of Analysis (continued)
• Market Segmentation
• Key Competitors for Field-Centric Worker Applications Market
• Key Growth Metrics for Wireless Carriers in Field-Centric Worker Applications Market
• Growth Drivers in Field-Centric Worker Applications Market
• Growth Restraints in Field-Centric Worker Applications Market
• Forecast Assumptions for Wireless Carriers in Field-Centric Worker Applications Market
• Revenue Forecast for Wireless Carriers in Field-Centric Worker Applications Market
• Revenue Forecast by Segment, for Wireless Carriers in Field-Centric Worker Applications Market
• Revenue Forecast Analysis for Wireless Carriers in Field-Centric Worker Applications Market
• Pricing Trends and Forecast Analysis for Wireless Carriers in Field-Centric Worker Applications Market
• Competitive Environment, Field-Centric Worker Applications Market
• North American Wireless Carrier Profile-AT&T
• North American Wireless Carrier Profile-AT&T (continued)
• North American Wireless Carrier Profile-Bell Canada
• North American Wireless Carrier Profile-Rogers Communications
• North American Wireless Carrier Profile-TELUS
• North American Wireless Carrier Profile-T-Mobile USA
• North American Wireless Carrier Profile-Verizon
• North American Wireless Carrier Profile-Verizon (continued)

Growth Opportunity Analysis, Small and Mid-sized Business (SMB)

• Key Growth Metrics for Wireless Carriers in Field-Centric Worker Applications Market
• SMB Revenue Forecast for Wireless Carriers in Field-Centric Worker Applications Market
• Forecast Analysis, Small and Mid-sized Business (SMB) Solutions

Growth Opportunity Analysis, Enterprise

• Key Growth Metrics for Wireless Carriers in Field-Centric Worker Applications Market
• Enterprise Revenue Forecast for Wireless Carriers in Field-Centric Worker Applications Market
• Forecast Analysis, Enterprise Solutions

Growth Universe, Field-Centric Worker Applications Market

• Growth Opportunity 1-Leveraging 5G and IoT to Create More Cutting-Edge Apps, Expand Upmarket, and Increase Revenues, 2022
• Growth Opportunity 1-Leveraging 5G and IoT to Create More Cutting-Edge Apps, Expand Upmarket, and Increase Revenues, 2022 (continued)
• Growth Opportunity 2-Adding More Vertical-Specific Solutions to Increase Revenues and Expand Market Share, 2022
• Growth Opportunity 2-Adding More Vertical-Specific Solutions to Increase Revenues and Expand Market Share, 2022 (continued)
• Growth Opportunity 3-Revisiting the Current Field-Centric Worker App Base to Create New Sales Opportunities, 2022
• Growth Opportunity 3-Revisiting the Current Field-Centric Worker App Base to Create New Sales Opportunities, 2022 (continued)
• Growth Opportunity 4-Adding a Mobile Sales Force Automation App to Increase Revenues, 2022
• Growth Opportunity 4-Adding a Mobile Sales Force Automation App to Increase Revenues, 2022 (continued)

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