客戶對流式視頻 QoE 的看法
市場調查報告書
商品編碼
1069982

客戶對流式視頻 QoE 的看法

Customer Perspectives on QoE (Quality of Experience) for Streaming Video

出版日期: | 出版商: Frost & Sullivan | 英文 26 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

QoE 是流媒體公司的重要競爭優勢。

本報告調查了廣播公司、出版商和頂級 QoE 經理,了解他們對 QoE 在平台貨幣化戰略中的重要性的看法,並總結了結果。

目錄

調查目的/調查方法

主要發現

  • 主要調查結果
  • 你的行業是什麼?
  • 您是否使用最終用戶 QoE 分析解決方案來衡量視頻質量?如果是這樣,您是否將該解決方案的輸入用作多個 CDN 的一部分?
  • 您的客戶是否遇到與 QoE 相關的問題?如果是這樣,那你在做什麼?
  • 您認為交付問題會對您的業務產生負面影響的頻率和頻率如何?
  • 對最終用戶體驗影響最大的是什麼? (選擇所有適用)
  • 您的交付基礎架構所需的實時性能監控和管理速度有多快?
  • 如果您使用的是第三方 CDN,需要多長時間才能收到影響 QoE 的性能問題的通知?
  • 能夠在 1-3 秒內管理和監控基礎架構和查看器性能有多重要?
  • 哪個是最重要的實時參數? (選擇 3)
  • 您是否會調整流/比特率以減少跨平台或特定市場或網絡的流量? 您認為哪些內容保護措施對增強
  • 平台最有價值?
  • 您認為哪些收入保障措施對加強平台最有價值?

附錄

  • 為什麼增長變得更加困難
  • 戰略要務 8 (TM)
  • 三大戰略要求的市場影響
  • 促進增長管道引擎 (TM) 的增長機會
  • 圖表列表
  • 免責聲明
簡介目錄
Product Code: K62C-70

QoE Has Become a Key Competitive Differentiator for Streaming Companies

The primary goals of this research are to highlight how important video quality is to broadcasters, publishers, and OTT platforms with regards to their monetization strategy. It also showcases how QoE (quality of experience) can have a positive or negative impact to their business and how easily it can be measured.

With video delivery having improved so much over the past few years, QoE measurement now has to take place on a very granular and detailed level. This causes internal challenges for companies that are working on best practices to do so across multiple CDNs. As video streaming usage continues to grow at higher qualities, such as 1080p with HDR and 4K, content owners will need to offer better video quality across all devices, including mobile and live sports events.

Survey respondents came from those responsible for the video experience at broadcast, publishing, and OTT services for live and on-demand content. It also included those responsible for building out video delivery services, including those involved with caching, content distribution, and network build-out.

Table of Contents

Research Objectives and Methodology

  • Research Objectives and Methodology

Key Findings

  • Key Findings
  • What Is Your Primary Vertical?
  • Are You Using Any Kind of End User QoE Analytics Solution to Measure Video Quality, and, If So, Are You Using Input from that Solution as Part of Your Multi CDN Selection?
  • Does Your Customer Experience QoE-related Issues, and, If So, What Do They Do When That Happens?
  • To What Extent and How Often Do You Experience that Problems with Delivery Impacts Your Business in a Negative Way?
  • In Your View, What Affects the End-user Experience Most? (Select All that Apply)
  • What Speed of Real-time Performance Monitoring and Management in Your Distribution Infrastructure is Required?
  • If Using Third-party CDNs, How Long Does it Take for them to Notify You of a Performance Problem Impacting Your QoE?
  • How Important Would it be to be Able to Manage and Monitor Your Infrastructure and Viewer Performance within 1-3 Seconds?
  • Which 3 Real-time Parameters would be the Most Important to You? (Select Three)
  • Do You Shape Streams/Bitrates in Order to, for Example, Reduce Traffic on the Entire Platform or in Selected Markets or Networks?
  • Which Content Protection Means would be the Most Valuable to Enhance your Platform With?
  • Which Revenue Assurance Means would be the Most Valuable to Enhance your Platform With?

Appendix

  • Growth Opportunities Fuel the Growth Pipeline Engine™
  • Why Is It Increasingly Difficult to Grow?
  • The Strategic Imperative 8™
  • The Strategic Imperative 8™ for the CDN QoE Market
  • List of Exhibits
  • Legal Disclaimer