表紙
市場調查報告書
商品編碼
1036001

通過數位客戶旅程分析提供超個性化的客戶體驗

Digital Customer Journey Analytics Provide a Hyper Personalized Customer Experience

出版日期: | 出版商: Frost & Sullivan | 英文 48 Pages | 商品交期: 最快1-2個工作天內

價格
  • 全貌
  • 簡介
  • 目錄
簡介

數位活動比面對面的物理交互更容易記錄、捕獲和衡量。這使企業有機會獲得有關其客戶、品牌知名度和市場的更深入、更豐富和更複雜的信息。然而,儘管有這些好處,但大多數組織並未最佳利用客戶旅程分析。

這是因為市場上可用的工具及其好處並不為人所知,許多組織發現很難整理數據或消除數據孤島,從而最大限度地發揮分析工具的價值。成為的能力有限。

本報告調查了數位客戶旅程分析、人工智能 (AI) 和機器學習 (ML) 等技術的市場演變、主要市場公司、未來趨勢以及推動市場增長的因素。提供諸如限制的見解等信息以及對最終用戶公司和技術提供商的建議。

目錄

戰略要務

  • 成長困難
  • 戰略要務 8 (TM)
  • 數位客戶之旅 對分析行業的三大戰略勢在必行影響
  • 增長機會對增長管道引擎 (TM) 的影響

解決方案概述

  • 定義
  • 數位化客戶旅程分析簡介
  • 從實體店到數位客戶旅程
  • 數位客戶旅程的重要性
  • 從客戶體驗數據到行動
  • 當今使用的數位解決方案
  • IT 解決方案投資的優先級
  • 競爭解決方案的優勢

買家的決策因素和投資策略(2021)

  • 需要考慮的關鍵數位客戶旅程指標
  • 數位客戶旅程分析工具
  • 分析對數位化客戶旅程管理的影響
  • 數位客戶體驗戰略設計
  • 數位客戶旅程分析用例

供應商的重要考慮因素和增長機會

  • 影響數位客戶體驗增長的因素
  • 供應商的重要注意事項
  • 最終用戶組織設置
  • 生長促進劑
  • 生長抑製劑
  • 數位化客戶旅程的未來

數位客戶旅程分析提供商簡介

  • 數位客戶體驗分析提供商簡介
  • 供應商簡介:Amplitude
  • 供應商簡介:Contentsquare
  • 供應商簡介:FullStory
  • 供應商簡介:Glassbox Digital

增長機會宇宙

  • 增長機會 1:人工智能和預測能力
  • 增長機會 2:增強可視化和報告以實現競爭差異化
  • 增長機會 3:關注安全性和數據合規性
  • 圖表列表
  • 免責聲明
目錄
Product Code: K610-76

Enhancing ROI, Margin, Conversion, Branding, and Differentiation in Digital-born Businesses

Digital customer journey analytics refers to capturing, aggregating, and analyzing customer data (e.g., frequency of online purchases) on digital channels that allow businesses to understand customers better, improve their experience, and make interactions more meaningful. Digital analytics tools provide organizations with the opportunity to gain a complete view of customer interactions across mobile and web and create frictionless and enhanced digital customer journeys. As the "digital experience" is becoming a key competitive differentiator for businesses, many consider how to improve their digital experience and become digital market leaders. Digital analytics solutions are becoming essential for organizations to differentiate themselves from the competition.

Digital activities are easier to record, capture, and measure than face-to-face, physical interactions. This creates an opportunity for organizations to attain deeper, richer, and more complex information about customers, their brand perception, and the market. Yet, despite these benefits, customer journey analytics is not utilized optimally by most organizations. This is because the tools available in the market, as well as their benefits, are not well-known. In addition, many organizations are finding it difficult to curate data and break down data silos, limiting their capabilities to maximize the value of analytics tools.

This report explores how the digital customer journey analytics market is evolving with transformative technologies such as artificial intelligence (AI), machine learning (ML), and others. It also discusses key players in the market, future trends, market growth drivers, restraints, and provides relevant recommendations for end-user organizations and technology providers.

Table of Contents

Strategic Imperatives

  • Why is it Increasingly Difficult to Grow?
  • The Strategic Imperative 8™
  • The Effect of the Top Three Strategic Imperatives on Digital Customer Journey Analytics Industry
  • Growth Opportunities Fuel the Growth Pipeline Engine™

Solution Overview

  • Definitions
  • Definitions (continued)
  • Introduction to Digital Customer Journey Analytics
  • From Brick-and-Mortar to Digital Customer Jorneys
  • Importance of Digital Customer Journeys
  • From CX Data to Actions
  • Digital Solutions Used Today
  • Priority for Investments in IT Solutions
  • Competitive Advantages of Solutions

Decision Making Factors and Investment Strategies for Buyers, 2021

  • Key Digital Customer Journey Metrics to Consider
  • Digital Customer Journey Analytics Tools
  • The Impact of Analytics on Digital Customer Journey Management
  • Designing a Digital CX Strategy
  • Designing a Digital CX Strategy (continued)
  • Digital Customer Journey Analytics Use Cases

Key Considerations and Growth Opportunities for Vendors

  • Factors Influencing the Growth of Digital CX
  • Key Considerations for Vendors
  • End-User Organization Preferences
  • Growth Drivers
  • Growth Restraints
  • The Future of Digital Customer Journeys

Digital Customer Journey Analytics Provider Profiles

  • Digital CX Analytics Provider Profiles
  • Vendor Profile-Amplitude
  • Vendor Profile-Contentsquare
  • Vendor Profile-FullStory
  • Vendor Profile-Glassbox Digital

Growth Opportunity Universe

  • Growth Opportunity 1: Artificial Intelligence and Predictive Capabilities
  • Growth Opportunity 1: Artificial Intelligence and Predictive Capabilities (continued)
  • Growth Opportunity 2: Enhancement of Visualization and Reporting Capabilities to Achieve Competitive Differentiation
  • Growth Opportunity 2: Enhancement of Visualization and Reporting Capabilities to Achieve Competitive Differentiation (continued)
  • Growth Opportunity 3: Emphasis on Security and Data Compliance
  • Growth Opportunity 3: Emphasis on Security and Data Compliance (continued)
  • List of Exhibits
  • Legal Disclaimer