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市場調查報告書
商品編碼
1032004

印度手機市場的增長機會

Indian Mobile Phone Growth Opportunities

出版日期: | 出版商: Frost & Sullivan | 英文 104 Pages | 商品交期: 最快1-2個工作天內

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  • 簡介
  • 目錄
簡介

儘管全球對智能手機的需求低迷,但印度手機市場尚未滲透並繼續增長,為所有移動價值鏈的參與者提供了巨大的增長機會。儘管智能手機迅速普及,但功能手機仍佔印度市場總銷量的一半。

經濟實惠的智能功能手機是新進入者的主要關注點。這些手機比智能手機便宜,但具有智能手機的許多功能,因此對精打細算的消費者更具吸引力。然而,隨著消費者對智能設備的青睞以及價格差距的縮小,智能手機市場正在穩步增長。互聯網的普及一直是農村地區(佔印度市場的 70%)智能手機業務的主要推動力。

5G 是印度手機市場的關鍵顛覆性技術之一。儘管該國沒有商用網絡,但印度移動運營商在 2020 年推出了約 20 款支持 5G 的手機。 2021年推出的幾乎所有替代手機都將支持5G。到試運營時,多款5G智能手機將已經上市,這是以往其他幾代無線服務都沒有出現過的現象。

本報告分析了印度手機市場的增長機會,分析了市場的基本結構和最新情況,主要推動/制約因素,以及整體市場規模/盈利趨勢預測(2015-.2025),我們將按手機類型、銷售渠道和地區、主要公司的市場份額、未來的增長機遇和挑戰向您發送詳細趨勢等信息。

目錄

戰略挑戰

成長環境

增長機會分析

  • 分析範圍
  • 市場分類:按類型
  • 細分市場:按銷售渠道
  • 市場分類:按地區
  • 主要公司
  • 分銷渠道
  • 主要增長指標
  • 生長促進劑
  • 生長抑製劑
  • 預測先決條件
  • 市場規模/盈利金額,預測值
  • 市場規模/收入金額,預測值:按手機類型
  • 市場規模/收入金額,預測值:按手機類型-智能手機
  • 市場規模/收入金額,預測值:按手機類型-功能手機
  • 市場規模/收入金額、預測值:按銷售渠道
  • 市場規模/利潤金額,預測值:按地區
  • 價格趨勢
  • 競爭環境
  • 市場份額(以數量為基礎):智能手機
  • 市場份額(以數量為基礎):功能手機
  • SWOT 分析:主要公司

增長機會分析:功能手機

  • 主要增長指標
  • 市場收入,預測(基於金額)
  • 市場規模、預測值(數量基礎)
  • 市場收入,預測(基於價值):按銷售渠道
  • 市場規模、預測(基於數量):按銷售渠道
  • 市場收入,預測(基於金額):按地區
  • 市場規模、預測(基於數量):按地區

增長機會分析:智能手機

  • 主要增長指標
  • 市場收入,預測(基於金額)
  • 市場規模、預測值(數量基礎)
  • 市場收入,預測(基於價值):按銷售渠道
  • 市場規模、預測(基於數量):按銷售渠道
  • 市場收入,預測(基於金額):按地區
  • 市場規模、預測(基於數量):按地區

大趨勢

  • 大趨勢的影響分析

成長機會

  • 增長機會 (1):對高級手機的需求增加
  • 增長機會(2):購物、娛樂和生活類應用的下載量增加
  • 增長機會 (3):為配備製造設備的 OEM 代工製造
  • 增長機會 (4):提高智能手機在大規模和高潛力印度農村和城市地區的普及率
  • 增長機會 (5):通過強大的出口市場在全球建立擴張點
  • 成功和增長的戰略挑戰

下一步

附錄

目錄
Product Code: PB80-30

Future Growth Potential Linked to Rising Internet Penetration and Falling Smartphone Prices

While smartphone demand growth is waning worldwide, the Indian mobile phone market remains underpenetrated and is growing, offering substantial opportunities for every mobile value chain participant. In this report, mobile phones include smartphones and feature phones, with the latter further divided into two categories: simple and smart feature phones. Smartphones have registered fast acceptance in the market, but feature phones still account for half of the total volume sold in the Indian market.

Frost & Sullivan finds that new entrants' main focus area is affordable smart feature phones. These phones have lower prices than smartphones yet offer many smartphone functionalities, increasing their attractiveness among budget-conscious consumers. However, increased consumer preference for smart devices and narrowing price differences drive consistent growth in the smartphone market. Internet penetration is a major factor that boosts smartphone business in rural areas, accounting for 70% of the market share in India.

5G is one of the key disruptive technologies in India's mobile phone market. Although the country does not have any commercial network, mobile phone providers in India launched about 20 5G-enabled devices in 2020. Almost every alternate phone to be launched in 2021 will be 5G compatible. India is trying to future-proof the 5G segment. By the time trials start, the market will already have several 5G phones, which did not happen in the past for other wireless service generations.

Frost & Sullivan's industry report on mobile phones in India offers up-to-date data on the actual market situation by phone type, region, and sales channel. The research includes market data from 2015 to 2025, providing a future outlook for the mobile phone market in India. This makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other stakeholders looking for key industry data in readily accessible and clearly presented tables and graphs.

Table of Contents

Strategic Imperatives

  • Why Is It Increasingly Difficult to Grow?
  • The Strategic Imperative 8™
  • The Impact of the Top Three Strategic Imperatives on the Indian Mobile Phone Market
  • Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Environment

  • Findings
  • Findings (continued)

Growth Opportunity Analysis

  • Scope of Analysis
  • Segmentation by Type
  • Segmentation by Sales Channel
  • Segmentation by Region
  • Key Competitors
  • Distribution Channels
  • Key Growth Metrics
  • Growth Drivers
  • Growth Driver Analysis
  • Growth Driver Analysis (continued)
  • Growth Driver Analysis (continued)
  • Growth Driver Analysis (continued)
  • Growth Driver Analysis (continued)
  • Growth Restraints
  • Growth Restraint Analysis
  • Growth Restraint Analysis (continued)
  • Growth Restraint Analysis (continued)
  • Forecast Assumptions
  • Revenue and Volume Forecast
  • Revenue and Volume Forecast Analysis
  • Revenue Forecast by Phone Type
  • Volume Forecast by Phone Type
  • Revenue and Volume Forecast Analysis by Phone Type-Smartphone
  • Revenue and Volume Forecast Analysis by Phone Type-Feature Phone
  • Revenue Forecast by Sales Channel
  • Volume Forecast by Sales Channel
  • Revenue and Volume Forecast Analysis by Sales Channel
  • Revenue Forecast by Region
  • Volume Forecast by Region
  • Revenue and Volume Forecast Analysis by Region
  • Pricing Trends Discussion
  • Competitive Environment
  • Volume Share-Smartphone
  • Volume Share Analysis-Smartphone
  • Volume Share-Feature Phone
  • Volume Share Analysis-Feature Phone
  • SWOT Analysis of Top Competitors
  • SWOT Analysis of Top Competitors (continued)

Growth Opportunity Analysis-Feature Phones

  • Key Growth Metrics
  • Revenue Forecast
  • Volume Forecast
  • Revenue and Volume Forecast Analysis
  • Revenue Forecast by Sales Channel
  • Volume Forecast by Sales Channel
  • Revenue and Volume Forecast Analysis by Sales Channel
  • Revenue Forecast by Region
  • Volume Forecast by Region
  • Revenue and Volume Forecast Analysis by Region

Growth Opportunity Analysis-Smartphones

  • Key Growth Metrics
  • Revenue Forecast
  • Volume Forecast
  • Revenue and Volume Forecast Analysis
  • Revenue Forecast by Sales Channel
  • Volume Forecast by Sales Channel
  • Revenue and Volume Forecast Analysis by Sales Channel
  • Revenue Forecast by Region
  • Volume Forecast by Region
  • Revenue and Volume Forecast Analysis by Region

Mega Trends

  • Mega Trends Impact
  • Mega Trends Impact Analysis
  • Mega Trends Impact Analysis (continued)
  • Mega Trends Impact Analysis (continued)
  • Mega Trends Impact Analysis (continued)
  • Mega Trends Impact Analysis (continued)

Growth Opportunity Universe

  • Growth Opportunity 1-Higher Demand for Phones with Advanced Features
  • Growth Opportunity 1-Higher Demand for Phones with Advanced Features (continued)
  • Growth Opportunity 2-Rising Downloads of Shopping, Entertainment, and Lifestyle Applications
  • Growth Opportunity 2-Rising Downloads of Shopping, Entertainment, and Lifestyle Applications (continued)
  • Growth Opportunity 3-Contract Manufacturing for OEMs with Manufacturing Setups
  • Growth Opportunity 3-Contract Manufacturing for OEMs with Manufacturing Setups (continued)
  • Growth Opportunity 4-Growing Market Penetration of Smartphones for Large, Addressable Indian Rural and Urban Markets
  • Growth Opportunity 4-Growing Market Penetration of Smartphones for Large, Addressable Indian Rural and Urban Markets (continued)
  • Growth Opportunity 5-Strong Export Market Emphasis to Establish a Global Footprint
  • Growth Opportunity 5-Strong Export Market Emphasis to Establish a Global Footprint (continued)
  • Strategic Imperatives for Success and Growth

Next Steps

  • Your Next Steps
  • Why Frost, Why Now?

Appendix

  • Companies in the Indian Mobile Phone Market
  • Companies in the Indian Mobile Phone Market (continued)
  • List of Exhibits
  • List of Exhibits (continued)
  • List of Exhibits (continued)
  • Legal Disclaimer