零售人工智能 (AI) 的增長機會

持續的 COVID-19 流行、技術進步和不斷變化的消費者需求正在為人工智能技術在零售行業的傳播鋪平道路，尤其是在電子商務零售領域。

本報告研究和分析零售人工智能 (AI) 市場，並提供有關戰略要求、增長環境、增長機會分析和公司概況的信息。

目錄

戰略要求

• 為什麼增長變得越來越困難？
• 戰略要點 8 (TM)
• 三大戰略要求對零售人工智能 (AI) 行業的影響
• 增長機會推動增長管道引擎 (TM)

成長環境

• 在零售商中引入人工智能
• 引入人工智能解決方案的目的
• 增長動力
• COVID-19 大流行促進人工智能在電子商務平台和在線渠道中的採用
• 零售公司引入人工智能的挑戰
• 增長限制
• 人工智能在零售業的重要趨勢
• 趨勢 1：對人工智能驅動的品牌和營銷解決方案的需求不斷增長，以從非結構化數據中獲取洞察力
• 趨勢 2：零售商專注於搜索和發現在線產品以鎖定潛在客戶
• 趨勢 3：零售商專注於通過全渠道方法改善客戶體驗

增長機會分析

• 零售業開發的人工智能相關技術
• NLP 成為支持各種零售應用的基礎技術
• 聊天機器人和虛擬代理正在成為零售業務與客戶互動的核心。
• 零售商越來越多地使用語音分析從客戶互動中獲取洞察
• 計算機視覺工具在改善外部購物體驗和內部零售業務方面發揮著至關重要的作用。
• 情感和敏感性分析可更深入地洞察客戶行為
• 人臉識別技術讓店內零售商受益
• 面向零售商的人工智能用例：按行業細分（在線和店內零售）
• 面向零售商的人工智能用例：按功能分類
• 零售人工智能-用例類別描述

公司簡介

• 公司簡介-Intellias
• 公司簡介-ViSenze

增長機會宇宙

• 增長機會一：聊天機器人和虛擬助手與客戶進行有效互動
• 增長機會 2：集成增強現實解決方案以增強在線客戶體驗
• 增長機會 3：整合網絡安全解決方案以保護客戶數據

附錄

• 受訪者的個人資料
• 圖表列表
• 免責聲明

AI Solutions will Drive the Future Growth Potential of the Retail Space for Technology Providers

In this research service, Frost & Sullivan examines the pivotal role of artificial intelligence (AI) in the retail sector. The study will help retailers understand the key trends in the evolving retail AI marketplace as they consider investing in cognitive capabilities. Frost & Sullivan offers insights for stakeholders by identifying AI growth drivers that will facilitate the deployment of AI-based solutions in the retail sector. The research service also examines retailers' growing focus on improving the customer experience through an omnichannel approach (using AI-powered branding and marketing solutions) and enhancing online search and discovery to target potential customers.

In addition, the ravages of the ongoing COVID-19 pandemic, technological advancements, and evolving consumer demands are paving the way for the widespread adoption of retail AI technologies, especially in the eCommerce retail segment. This study also offers direction to technology vendors in terms of charting their strategic priorities and building new capabilities to capitalize on the emerging growth opportunities in the retail AI spac

Table of Contents

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top Three Strategic Imperatives on the Retail Artificial Intelligence Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Environment

• AI Deployment Among Retail Firms
• Purpose for Implementing AI Solutions
• Growth Drivers
• The COVID-19 Pandemic will Drive AI Adoption in eCommerce Platforms and Online Channels
• Challenges in AI Implementation in Retail Firms
• Growth Restraints
• AI in Retail-Important Trends
• Trend 1: Rising Demand for AI-powered Branding and Marketing Solutions to Gain Insights from Unstructured Data
• Trend 2: Retailer Focus on Online Product Search and Discovery to Target Potential Customers
• Trend 3: Retailer Emphasis on Improving Customer Experience Through the Omnichannel Approach

Growth Opportunity Analysis

• AI-related technologies deployed by retailers
• NLP is Emerging as an Underlying Technology to Support Different Retail Applications
• Chatbots and Virtual Agents are Becoming the Core of Retail Operations for Customer Interactions
• Retailers are Increasingly Using Speech Analytics to Gain Insights from Customer Interactions
• Computer Vision Tools will Play a Pivotal Role in Improving External Shopping Experiences and Internal Retail Operations
• Emotion and Sentiment Analysis will Offer Greater Insight Into Customer Behavior
• Facial Recognition Technologies will Benefit In-store Retail Operations
• Retail AI-Key Use-cases by Industry Segment (Online and In-store Retail)
• Retail AI-Key Use-cases by Function
• Retail AI-Key Use-case Categories Explained
• Retail AI-Key Use-case Categories Explained (continued)

Company Profiles

• Company Profile-Intellias
• Company Profile-ViSenze

Growth Opportunity Universe

• Growth Opportunity 1: Chatbots and Virtual Assistants for Effective Interaction with Customers
• Growth Opportunity 1: Chatbots and Virtual Assistants for Effective Interaction with Customers (continued)
• Growth Opportunity 2: Integration of Augmented Reality Solutions to Enhance the Online Customer Experience
• Growth Opportunity 2: Integration of Augmented Reality Solutions to Enhance the Online Customer Experience (continued)
• Growth Opportunity 3: Integrating Cybersecurity Solutions to Secure Consumer Data
• Growth Opportunity 3: Integrating Cybersecurity Solutions to Secure Consumer Data (continued)

Appendix

• Respondent Profile
• List of Exhibits
• Legal Disclaimer