表紙
市場調查報告書
商品編碼
1027476

泰國汽車市場展望:2021

Thailand Automotive Outlook, 2021

出版日期: | 出版商: Frost & Sullivan | 英文 75 Pages | 商品交期: 最快1-2個工作天內

價格
  • 全貌
  • 簡介
  • 目錄
簡介

與 2019 年相比,2020 年泰國的 TIV 下降了 21.4%。預計 2021 年銷量將同比增長 8.7% 至 861,000 輛。商用車 (CV) 部門繼續持有 56.6% 的份額,由於政府為應對流行病採取的刺激措施,預計到 2021 年將達到 57.3%。由於對新款五十鈴 D-Max 和最新款豐田 Hilux 的需求旺盛,柴油動力總成的銷量從 2019 年的 54.0% 增加到 2020 年的 56.8%。

本報告對泰國汽車市場進行調查和分析,並提供有關增長環境、銷售趨勢和前景、市場前景、關鍵預測、增長機會等方面的系統信息。

目錄

成長環境

  • 泰國汽車市場——主要亮點
  • 泰國汽車市場-COVID-19 流行病相關問題
  • 泰國汽車市場-預測與表現
  • 泰國汽車市場-主要預測

戰略要求

範圍和分割

影響泰國汽車市場的宏觀經濟因素

  • 世界經濟亮點
  • 世界經濟預測與成就
  • GDP 增長率
  • 世界經濟主要預測
  • 情景分析-全球季度增長率
  • 情景分析的先決條件
  • 全球 GDP 增長概況
  • 發達國家-預測
  • 新興市場-預測
  • 增長機遇 -- 三大機遇:按地區
  • 區域趨勢——GDP增長率、經濟風險、政策方向
  • 泰國-經濟展望
  • 泰國-成就

泰國 PV/CV 的銷售趨勢和前景

  • 泰國汽車市場-快照
  • 汽車市場細分:按車輛細分
  • 主要 OEM 和車型

泰國電動汽車市場和前景

  • 主要政府法規
  • 電動汽車市場快照
  • EV 產品發佈路線圖
  • 充電基礎設施-快照
  • 主要充電運營商

泰國的共享出行市場及展望

  • 主要政府法規
  • 共享移動定義
  • 汽車共享市場快照
  • 主要汽車共享運營商
  • 乘車採購市場-快照
  • 主要的乘車採購運營商

泰國的互聯移動市場和展望

  • 主要互聯光伏運營商
  • 案例研究-電動汽車互聯出行解決方案
  • 領先的互聯商用車運營商及其解決方案-快照

主要預測

  • 主要汽車市場趨勢
  • 預測 1-PV 市場有望穩步復甦
  • Forecast 2-EV 顯著增長,基礎設施發展擴大
  • 預測 3-e-hailing 服務運營商向按需送貨服務多元化

增長機會區-泰國汽車市場

  • 增長機會 1 -- 電動汽車銷售的新產品開發
  • 增長機會 2 - 車聯網發展的競爭戰略
  • 共享移動服務解決方案的增長機會 3 戰略合作夥伴關係

主要結論

附錄

目錄
Product Code: PB8B-41

Thailand Accounted for the Highest Automotive Sales in ASEAN in 2020. Chinese OEMs are Focused on Geographic Expansion and Competitive Intensity in the Country

Thailand's TIV dropped by 21.4% in 2020 when compared to 2019. Sales is projected to increase by 8.7% (YoY growth rate) in 2021 to 861,000 units. The commercial vehicle (CV) segment continues to dominate with a 56.6% share, and it is projected to reach 57.3% in 2021, driven by government stimulus measures in response to the pandemic. Diesel powertrain sales rose from 54.0% in 2019 to 56.8% in 2020, propelled by the high demand for the new Isuzu D-Max and the updated Toyota Hilux.

Vehicles with engine capacity less than 1,300 cc are the most popular segment in the Thailand passenger vehicle (PV) market (28.5% market share in 2020). Demand is driven by the eco-car models offered with downsized engine specifications. Given both import tax and vehicle excise tax privileges for BEVs, particularly for Chinese imports, a sales spurt was observed in 2020. However, sales volumes continue to be smaller than other sub-segments, mainly due to the lack of variety and charging infrastructure bottlenecks. Although total CV segment sales volumes dropped due to poor economic activity, particularly in the tourism and the manufacturing industries, pickup trucks continued to dominate this space.

In 2020, EV market TIV was 13,570 units, a 38.9% rise from the total units sold in 2019. The market is expected to see an increase of 106.3%, YoY, and reach around 28,000 units in 2021.

Overall, the BEV segment recorded the strongest growth (83.7% increase in 2020) due to the increased availability of SAIC MG's BEV imports for the mass market and the good reception received by premium BEVs, particularly the Porsche Taycan and the Tesla Model 3. The entry of Great Wall Motors, Volvo, and BMW will elevate the segment's offtakes in 2021.

Luxury PVs have dominated the PHEV market, while mass-market marques such as SAIC MG and Mitsubishi only began to launch PHEVs in late 2020.

The EV market is still skewed toward PHEV models, mainly due to the range anxiety caused by the limited network of charging facilities outside Bangkok and the high prices compared to conventional engine model equivalents.

The global pandemic and the domestic political turmoil resulted in declining economic growth in 2020, which affected new vehicle sales. These disruptions are likely to have a medium-to-long-term effect on the automotive industry, and recovery is expected to be moderate.

PV sales is forecast to improve and grow in 2021 due to proactive marketing schemes, product launches, and the entry of new market participants. CV segment recovery will be driven by LCVs, mainly for the eCommerce industry.

Table of Contents

Growth Environment

  • Thailand Automotive Market-Key Highlights, 2020
  • Thailand Automotive Market-COVID-19 Pandemic-related Challenges
  • Thailand Automotive Market-Forecast versus Actuals, 2020
  • Thailand Automotive Market-Top Predictions for 2021

Strategic Imperatives

  • Why Is It Increasingly Difficult to Grow?
  • The Strategic Imperative 8™
  • The Impact of the Top Three Strategic Imperatives on the Automotive Market
  • Growth Opportunities Fuel the Growth Pipeline Engine™

Scope and Segmentation

  • Research Scope
  • Market Segmentation

Macroeconomic Factors Impacting Thailand's Automotive Market

  • 2020 Global Economic Highlights
  • The 2020 Global Economy-Forecast versus Actuals
  • 2008-2020 GDP Growth
  • Top 2021 Global Economic Predictions
  • 2021 Scenario Analysis-Quarterly Global Growth
  • 2021 Scenario Analysis Assumptions
  • 2021 Global GDP Growth Snapshot
  • Advanced Economies-Predictions for 2021
  • Emerging Economies-Predictions for 2021
  • 2021 Growth Opportunities-Top 3 Opportunities by Region
  • 2021 Regional Trends-GDP Growth, Economic Risks, and Policy Direction
  • Thailand-Economic Perspective
  • Thailand-Industry Performance

Thailand's PV and CV Sales Trends and Outlook, 2021

  • Thailand's Automotive Market-A Snapshot
  • Automotive Market Breakdown by Vehicle Segments
  • Leading OEMs and Vehicle Models

Thailand's EV Market and Outlook, 2021

  • Key Government Regulations
  • EV Market-A Snapshot
  • EV Product Launch Roadmap, 2019-2021
  • Charging Infrastructure-A Snapshot
  • Charging Infrastructure-A Snapshot (continued)
  • Important Charging Operators, 2020

Thailand's Shared Mobility Market and Outlook, 2021

  • Key Government Regulations
  • Shared Mobility-Definition
  • Carsharing Market-A Snapshot
  • Leading Carsharing Operators, 2020
  • Ridesourcing Market-A Snapshot
  • Leading Ridesourcing Operators, 2020
  • Leading Ridesourcing Operators, 2020 (continued)

Thailand's Connected Mobility Market and Outlook, 2021

  • Leading Connected PV Operators, 2020
  • Case Study-Connected Mobility Solutions in EVs
  • Leading Connected Commercial Vehicle Operators and their Solutions-A Snapshot

Key Predictions for 2021

  • Key Automotive Market Trends, 2021
  • Prediction 1-The PV Market is Projected to Recover Steadily in 2021
  • Prediction 2-EVs Will Witness Substantial Growth, and Infrastructure Development Will Expand Accordingly
  • Prediction 3-eHailing Service Operators Will Diversify into On-demand Delivery Service

Growth Opportunity Universe, Thailand's Automotive Market

  • Growth Opportunity 1-New Product Development for Electric Vehicle Sales, 2021
  • Growth Opportunity 1-New Product Development for Electric Vehicle Sales, 2021 (continued)
  • Growth Opportunity 2-Competitive Strategy for Connected Vehicle Development, 2021
  • Growth Opportunity 2-Competitive Strategy for Connected Vehicle Development, 2021 (continued)
  • Growth Opportunity 3-Strategic Partnering for Shared Mobility Service Solutions, 2021
  • Growth Opportunity 3-Strategic Partnering for Shared Mobility Service Solutions, 2021 (continued)

Key Conclusions

  • Key Conclusions and Future Outlook

Appendix

  • Abbreviations and Acronyms Used
  • List of Exhibits
  • List of Exhibits (continued)
  • List of Exhibits (continued)
  • Legal Disclaimer