CES Automotive & Transportation Highlights, 2021
|出版商||Frost & Sullivan||商品編碼||1008324|
|出版日期||內容資訊||英文 62 Pages
|CES 汽車和運輸亮點（2021） CES Automotive & Transportation Highlights, 2021|
|出版日期: 2021年05月05日||內容資訊: 英文 62 Pages||
電動化、互聯客戶體驗、5G、AIoT、新的 IVI 設計概念、軟件定義汽車、汽車商務、汽車健康等是 CES 2021 的主要趨勢。預計這些主題將在未來幾年塑造移動出行的未來。
汽車行業正在尋找能夠實現貨幣化的自動駕駛、聯網汽車和電動汽車 (EV) 的未來解決方案。來自移動行業的明確信息被認為是需要創建以客戶為中心的動手服務。相反，政策制定者需要快速監管自動駕駛技術，同時獲得消費者的信心並建立自動駕駛商業案例。
本報告針對 CES 2021 汽車和交通設施的亮點，以及虛擬 CES 2021、原始設備製造商 (OEM)、Tier I 公司、技術公司的主要趨勢而編寫，它提供了來自初學者的演示文稿等信息和演示文稿的分析。
Large-Screen IVI Displays with Connected CX and In-Vehicle Health & Wellness Solutions Set to Be Part of Future Vehicle Cockpit Strategies
The research study scope showcases key trends observed during the CES 2021 virtual event. CES 2021 took to the digital stage as the COVID-19 pandemic forced a virtual walk through one of the biggest events that showcases technology disruptions in both the consumer electronics (CE) and mobility worlds. Frost & Sullivan attended the virtual CES 2021, analyzed announcements and presentations from various original equipment manufacturers (OEMs), Tier I companies, technology companies, and start-ups, and identified crucial observations and key trends as part of this study. Electrification, connected customer experience, 5G, AIoT, new IVI design philosophy, software-defined vehicles, in-car commerce, and in-vehicle health were the primary trends at CES 2021. These themes are expected to shape the future of mobility in coming years. The automotive industry is finally looking at near-term autonomous, connected, and electric vehicle (EV) solutions that lead to monetization. A clear message that resonated from the mobility industry was the need to create experiential services that focus on the customer. Conversely, policymakers must quickly regulate self-driving technology while gaining consumer trust to establish a viable business case for autonomy.
More than 90% of automakers plan to launch infotainment systems with 12.3+ inch touchscreens. 2021-2023 is expected to be earmarked for launching advanced in-vehicle experiences (like virtual reality), with continued delivery of personalized and customizable interactions in all domains. Incorporating immersive experience and enriched user interactions are the goals of automakers and Tier I suppliers. Mercedes-Benz attracted the show with its impressive multi-screen 141cm displays housed beneath the glass surface with 12 actuators for haptic feedback. BMW launched a 14.9-inch central display for its next-generation iDrive platform and Cadillac LYRIQ launched a 33-inch light-emitting diode (LED) display with an enhanced GUI design. Features showcased as concepts are expected to quickly appear on production models with wide-screen displays, and automakers' entire lineups are expected to have AI-based digital assistants with gesture-capable hardware installed. It is critical for OEMs to ramp up their HMI designs and roadmaps to quickly catch up on innovation and remain competitive in the market.
The health, wellness, and well-being (HWW) component is expected to surge in the automotive industry to reposition focus areas and charter new revenue opportunities for OEMs. Healthcare digitization, the emergence of mHealth apps and their integration in the car for clean and pathogen-free interiors, driver monitoring, and diagnosis are expected to gain strong footholds in the industry. To combat the COVID-19 fear among consumers, several OEMs have started implementing HWW services in vehicles for driver health and safety. Purification features, like advanced air filtration systems, are projected to be increasingly prominent in the short term (2021-2025) while measurement and monitoring features, like vitals monitoring, are expected to gain significance in the medium term (beyond 2025). To implement HWW services in connected vehicles, OEMs require collaborative efforts with a wide range of stakeholders from multiple fields, like healthcare technology, IoT wearables, and insurance. OEMs should understand the levels of importance customers associate with different HWW features and how they differ with age and other demographic factors. OEMs should also consider different options to roll out HWW services to consumers for quick revenue benefits, either through software upgrades or feature-on-demand (FoD) implementation.
Growth opportunities or themes identified in this study include the following: