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市場調查報告書
商品編碼
1006499

塑造後COVID消費者行為的變革性大趨勢

Transformative Mega Trends Shaping Post-COVID Consumer Behavior

出版日期: | 出版商: Frost & Sullivan | 英文 48 Pages | 商品交期: 最快1-2個工作天內

價格
  • 全貌
  • 簡介
  • 目錄
簡介

公司可以通過行為分析、跨消費電子產品和個人設備品牌以及其他家用電器的無縫互操作性、醫療保健消費化和以患者為中心的模式等,實現超級個性化的消費者旅程。需要重構客戶體驗以適應新的消費者。激烈的競爭取決於創新的技術和商業模式。

影響消費者行為的五個主要影響領域的映射

  • 主頁:出於健康和衛生方面的考慮,疫情迫使消費者與技術互動並採用非接觸式技術。家是工作、娛樂和健康的中心。
  • 工作:許多人繼續在家工作並拒絕回到辦公室,這會破壞工作中的紐帶。在這樣的環境中,員工將需要通過數字協作獲得更高的可見性和透明度。
  • 醫療保健:醫療保健的各個方面本質上都是基於數據的。消費者將希望管理他們的個人健康數據,以管理他們的健康狀況並做出更明智的決定。
  • 休閒:對價格敏感的消費者正從個人品牌轉向市場(例如亞馬遜)。為了提高產品和服務的認知度,有必要針對社交平台上具有相似價值觀和特徵的較小受眾。此外,還需要虛擬娛樂。
  • 移動性:借助新的連接技術,車輛將成為健康、保健和福利的關鍵點,可提供端到端的全渠道體驗。健康和安全很重要,共享出行正在減少。

本報告調查了 COVID 之後塑造消費者行為的變革性大趨勢,並提供了有關消費者行為趨勢、消費者體驗旅程、未來情景、增長機會等方面的資訊。

目錄

Strategic Imperatives

  • 為什麼增長變得更加困難
  • Strategic Imperatives 8(TM)
  • COVID-19 大流行後推動轉型的三大戰略要務
  • Growth Pipeline Engine(TM)促進增長機會
  • 要點

消費者行為趨勢

  • COVID-19 之後消費者行為的變化
  • 一個集健康、娛樂和工作於一體的家
  • 重新思考溝通邊界以適應混合工作環境
  • 醫療保健交互的虛擬首選方法
  • 專注於價值驅動活動的消費者支出
  • 強調移動性的健康、安全和可靠性

消費者體驗之旅

  • 五個關鍵領域的消費者行為變化
  • 具有關鍵個性化的大流行後客戶體驗之旅
  • 大流行後對客戶體驗心態的適應
  • 將人工智能引入零售客戶體驗以實現端到端數字化

未來願景情景

  • 新消費者行為對健康的影響
  • 新消費者行為對零售的影響
  • 新消費者行為對移動性的影響
  • 新消費者行為對智慧城市的影響

增長機會宇宙

  • 增長機會 1:針對消費者旅程超個性化的行為分析
  • 增長機會 2:家庭互聯網
  • 增長機會 3:數字化心理健康護理的消費化
  • 增長的關鍵成功因素

下一步

目錄
Product Code: K5AB-MT

New Customer Experiences Driven by Digitalization and Personalization Create Growth Opportunities

COVID-19 has impacted the way we work, make purchases, and spend our free time. Some consumption patterns and behaviors will have a lasting impact on economies around the world. Frost & Sullivan has mapped 5 critical areas of influences that will shape consumer behavior.

  • Home: The pandemic has compelled consumers to interact with technology, and embrace contactless technologies because of concerns about health and hygiene. The home will be a center of work, entertainment, and wellness.
  • Work: Workplace bonding has the potential to dissolve as many people continue to work from home and express reluctance to return to an office. Employees will demand more visibility and transparency in this environment through digital collaboration. Talent pools will become global.
  • Healthcare: Many aspects of the healthcare journey will become inherently data-based. Consumers will demand control over their personal health data to manage their health and wellness and make better-informed decisions.
  • Leisure: Price-sensitive consumers are pivoting to marketplaces (e.g., Amazon) from individual brands. Targeted outreach will be a must in spreading awareness about products and service to smaller audiences with similar values and traits on social platforms. Virtual entertainment will be in demand.
  • Mobility: Enabled by new connectivity technologies, cars will become points of health, wellness, and well-being with end-to-end, omnichannel experiences. With an emphasis on health and safety, shared mobility will be on the decline.

Companies will have to reimagine customer experiences to cater to the new consumer through behavioral analytics for hyperpersonalization of the consumer journey; seamless interoperability among appliances, personal devices, and other products in the home regardless of brand; and healthcare consumerization and patient-centric models. Competitive intensity will hinge on disruptive technologies and innovative business models.

Table of Contents

Strategic Imperatives

  • Why Is It Increasingly Difficult to Grow?
  • The Strategic Imperative 8™
  • The Top Three Strategic Imperatives Driving Post-COVID-19 Pandemic Transformation
  • Growth Opportunities Fuel the Growth Pipeline Engine™
  • Key Takeaways

Consumer Behavior Trends

  • Post-COVID-19 Consumer Behavior Shifts
  • Post-COVID-19 Consumer Behavior Shifts (continued)
  • Home will Become the Hub of Health, Entertainment, and Work
  • Home will Become the Hub of Health, Entertainment, and Work (continued)
  • Reimagine Communication Boundaries to Fit Hybrid Work Settings
  • Reimagine Communication Boundaries to Fit Hybrid Work Settings (continued)
  • Virtual-first Approach to Healthcare Interactions
  • Virtual-first Approach to Healthcare Interactions (continued)
  • Consumer Spending Focusing on Value-driven Activities
  • Consumer Spending Focusing on Value-driven Activities (continued)
  • Emphasis on Health, Safety, and Reliability for Mobility
  • Emphasis on Health, Safety, and Reliability for Mobility (continued)

Consumer Experience Journey

  • Shifts in Consumer Behavior Across 5 Key Areas
  • Personalization will be Key for the Post-pandemic Customer Experience Journey
  • Adapting to Post-pandemic Customer Experience Mindset
  • Infusing AI into the Retail Customer Experience for End-to-End Digitization

Future Visioning Scenarios

  • New Consumer Behavior will Influence Health and Wellness
  • New Consumer Behavior will Influence Retail
  • New Consumer Behavior will Influence Mobility
  • New Consumer Behavior will Influence Smart Cities

Growth Opportunity Universe

  • Growth Opportunity 1-Behavioral Analytics for Hyperpersonalization of the Consumer Journey
  • Growth Opportunity 1-Behavioral Analytics for Hyperpersonalization of the Consumer Journey (continued)
  • Growth Opportunity 2-Internet of Home
  • Growth Opportunity 2-Internet of Home (continued)
  • Growth Opportunity 3-Consumerization of Digital Mental Health Care
  • Growth Opportunity 3-Consumerization of Digital Mental Health Care (continued)
  • Critical Success Factors for Growth

Next Steps

  • Identifying Your Company's Growth Zone
  • Your Next Steps
  • Why Frost, Why Now?
  • List of Exhibits
  • List of Exhibits (continued)
  • Legal Disclaimer