市場調查報告書

室外用廚房:美國市場與預測

Outdoor Kitchens (US Market & Forecast)

出版商 Freedonia Group 商品編碼 933682
出版日期 內容資訊 英文 161 Pages
商品交期: 最快1-2個工作天內
價格
室外用廚房:美國市場與預測 Outdoor Kitchens (US Market & Forecast)
出版日期: 2020年04月22日內容資訊: 英文 161 Pages
簡介

2020年,美國室外用廚房的銷售額,預計從2019年的等級預計大致持平。預計新型冠狀病毒感染疾病 (COVID-19)的大流行,從長遠來看,預計不會產生重大影響。5億7,500萬美元的美國的室外用廚房市場,預計至2024年返回到預測等級。

本報告提供美國的室外用廚房市場相關調查分析,市場概要,消費者趨勢,各產品的銷售額,競爭分析等相關的系統性資訊。

目錄

第1章 摘要整理

第2章 概要

  • 調查範圍和定義
  • 室外用廚房市場規模、擁有趨勢
  • COVID-19的短期影響
  • 零售趨勢:預製設備與整體計劃成本
  • 銷售額:各產品類型
  • 銷售額的影響因素

第3章 消費者趨勢

  • 住宅擁有與出賃趨勢
  • 住宅擁有:各年齡層
  • 住宅擁有:各家庭年收入
  • 游泳池、SPA擁有和銷售額趨勢
  • 戶外生活趨勢

第4章 室外用烹調器具

  • 範圍和定義
  • 烹調器具的銷售額:各產品
  • 燃氣烤肉架
  • 披薩用烤箱,燻製器,專用烤肉架
  • Side Burners,食物加熱器,烤盤

第5章 島,櫥櫃,儲存

  • 範圍和定義
  • 銷售額:各產品
  • 預製島
  • 櫥櫃,抽屜,檢修門

第6章 冷凍、配管設備

  • 冷凍、冷卻設備
  • 雞尾酒、酒吧計數器
  • 水槽、水龍頭

第7章 通路與行銷

  • 通路
  • 行銷策略

第8章 競爭分析

  • 主要調查結果與產業結構
  • 市場佔有率
  • M&A
  • 產業參與企業清單

第9章 附錄

目錄
Product Code: 3821

In 2020, sales of outdoor kitchens in the US are expected to remain essentially flat from 2019 levels as a result of the COVID-19 pandemic as the expansion of these products from niche into mass market will stall.

However, the pandemic is expected to not have a significant long-term impact on the outdoor kitchen market, which is projected to return to forecasted levels by 2024.

The $575 million US outdoor kitchen equipment market is expected to see rapid gains through 2024 aided in part by rising consumer interest in outdoor cooking and entertaining, and a wide variety of high-end upgrade options.

Increasing market penetration is propelled by the rising introduction of modular products and other items aimed that are more easily customizable and easier to assemble. These items are also priced more affordably and closer to the mass market.

The Freedonia Group's ‘Outdoor Kitchens’ study answers these and other questions affecting the US market for outdoor kitchens:

  • Which outdoor kitchen elements are benefiting from consumer interest in upgrades?
  • How are manufacturers using innovation to increase outdoor kitchen penetration?
  • What trends are driving consumer outdoor kitchen purchasing decisions?
  • How do sales and marketing trends differ across retail channels for outdoor kitchens?

Table of Contents

1. Executive Summary

2. Overview

  • Study Scope & Definitions
  • Outdoor Kitchen Market Size & Ownership Trends
  • Near-Term Impact of COVID-19
  • Retail Trends: Prefabricated Equipment & Total Project Costs
  • Sales by Product Category
  • Factors Impacting Sales
    • Weather Resistance & UL Approval for Outdoor Use
    • Single-Family vs. Multifamily Installations
    • Basic vs. High-End Installations
    • Material Preferences: Countertops
    • Material Preferences: Island Veneers (Faux Stone vs. Competitive Materials)
    • Material Preferences: Cabinets
    • Easy-to-Install & Modular Products
    • Smart Technology
    • Climate & Seasonality
    • Sustainability, Recyclability, & Recycling
    • Outdoor Kitchens as Social Media Trend & Status Aspiration
    • Local Building Codes (Fire, Water Drainage, & Electrical)
    • Tariffs

3. Consumer Trends

  • Homeownership & Rental Trends
  • Homeownership by Age Group
  • Homeownership by Household Annual Income
  • Pool & Spa Ownership & Sales Trends
  • Outdoor Living Trends
    • Prevalence of Outdoor Space at Home
    • Amount of Owned Land Around a Home
    • Interest in Outdoor Cooking & Entertaining
    • Consumer Attitudes Toward Outdoor Kitchens
    • Remodeling Drives Outdoor Kitchen Installations

4. Outdoor Cooking Fixtures

  • Scope & Definition
  • Cooking Fixture Sales by Product
  • Gas Grills
    • Scope & Description
    • Grill Ownership Trends
    • Sales Outlook
    • Leading Manufacturer & Brands
  • Pizza Ovens, Smokers, & Specialty Grills
    • Scope & Description
    • Sales Outlook & Manufacturers
  • Side Burners, Food Warmers, & Griddle Plates
    • Scope & Description
    • Sales Outlook & Manufacturers

5. Islands, Cabinets, & Storage

  • Scope & Definition
  • Sales by Product
  • Prefabricated Islands
    • Product Description
    • Sales Outlook
    • Leading Manufacturers & Brands
  • Cabinets, Drawers, & Access Doors
    • Product Description
    • Sales Outlook
    • Leading Manufacturers & Brands

6. Refrigeration & Plumbing Fixtures

  • Refrigeration & Cooling Equipment
    • Product Description
    • Sales by Product
    • Outdoor Refrigerators
    • Integrated Coolers
    • Specialty Refrigeration & Cooling Equipment
    • Leading Manufacturers & Brands
  • Cocktail & Bar Centers
    • Product Description
    • Sales Outlook
    • Leading Manufacturers & Brands
  • Sinks & Faucets
    • Product Description
    • Sales Outlook
    • Leading Manufacturers & Brands

7. Distribution Channels & Marketing

  • Distribution Channels
    • Sales by Distribution Channel
    • Barbecue & Outdoor Specialty Stores
    • Home Centers
    • Contractors
    • E-Commerce
    • Mass Merchandisers & Wholesale Clubs
  • Marketing Strategies
    • Modular Systems & Bundled Components
    • Warranties
    • Design Assistance & Education
    • 3D & Augmented Reality

8. Competitor Analysis

  • Key Findings & Industry Composition
  • Market Share
  • Mergers & Acquisitions
  • List of Industry Participants

9. Appendix

  • Scope
  • Definitions
  • Abbreviations
  • Freedonia Methodology
  • Study-Specific Methodology
  • Sources
  • Associations & Agencies
  • Related Studies & Reports
  • Macroeconomic Assumptions
    • Economic Environment
    • Demographic Trends
    • Consumer Spending
    • Residential Building Construction
    • Residential Improvements & Repairs
    • Housing Stock

List of Tables

2. Overview

  • Table 2-1: Number of Households with an Outdoor Kitchen, 2009-2024 (million)
  • Table 2-2: Total Outdoor Kitchen Project Spending at Retail Level, 2009-2024 (million dollars)
  • Table 2-3: Outdoor Kitchen Equipment Sales by Product Category, 2009-2024 (million dollars)
  • Table 2-4: Examples of Basic & High End Outdoor Kitchen Installations
  • Table 2-5: Advantages & Disadvantages of Selected Countertop Materials for Outdoor Kitchens

3. Consumer Trends

  • Table 3-1: US Homeownership & Rental Rates, 2011-2019 (percent)
  • Table 3-2: US Homeownership & Rental Rates by Age, 2011-2019 (percent)
  • Table 3-3: US Homeownership & Rental Trends by Annual Household Income, 2011-2019 (percent)
  • Table 3-4: Consumer Attitudes About Pool & Spa Affordability & Desirability, 2019 (percent)
  • Table 3-5: Presence of Lawn, Garden, or Outdoor Space at Home by Locale & Housing Type, 2019 (percent)
  • Table 3-6: US Homeownership & Rental Rates, 2011-2019 (percent)
  • Table 3-7: US Home Remodeling Trends by Age Group, 2019 (percent)

4. Outdoor Cooking Fixtures

  • Table 4-1: Outdoor Kitchen Cooking Fixture Sales by Product, 2009-2024 (million dollars)
  • Table 4-2: Selected Gas Grill Manufacturers & Brands
  • Table 4-3: Selected Pizza Oven, Smoker, & Specialty Grill Manufacturers & Brands
  • Table 4-4: Secondary Cooking Fixture Characteristics
  • Table 4-5: Selected Secondary Cooking Fixture Manufacturers & Brands

5. Islands, Cabinets, & Storage

  • Table 5-1: Outdoor Kitchen Island, Cabinet, & Other Storage Sales by Product, 2009-2024 (million dollars)
  • Table 5-2: Selected Prefabricated Island Manufacturers & Product Features
  • Table 5-3: Cabinet, Drawer, & Access Door Characteristics
  • Table 5-4: Selected Cabinet, Drawer, & Access Door Manufacturers & Brands

6. Refrigeration & Plumbing Fixtures

  • Table 6-1: Outdoor Kitchen Refrigeration & Cooling Equipment Sales by Product, 2009-2024 (million dollars)
  • Table 6-2: Outdoor Refrigerator Characteristics
  • Table 6-3: Selected Refrigeration & Cooling Equipment Manufacturers & Brands
  • Table 6-4: Outdoor Kitchen Cocktail & Bar Center Sales, 2009-2024 (million dollars)
  • Table 6-5: Selected Cocktail & Bar Center Manufacturers & Brands
  • Table 6-6: Outdoor Kitchen Sink & Faucet Sales, 2009-2024 (million dollars)
  • Table 6-7: Selected Outdoor Sink & Faucet Manufacturers & Brands

7. Distribution Channels & Marketing

  • Table 7-1: Outdoor Kitchen Equipment Sales by Distribution Channel, 2009-2024 (million dollars)
  • Table 7-2: Selected Outdoor Kitchen Equipment Distributors by Channel
  • Table 7-3: Advantages of Indoor & Outdoor Contractors in Outdoor Kitchen Construction
  • Table 7-4: Issues with E-Commerce Distribution of Outdoor Kitchen Products & Examples of Solutions

8. Competitor Analysis

  • Table 8-1: US Outdoor Kitchen Equipment Sales by Company, 2019 (million dollars)
  • Table 8-2: Selected Mergers & Acquisitions
  • Table 8-3: Selected Industry Participants

9. Appendix

  • Table 9-1: Study Scope: Outdoor Kitchen Equipment
  • Table 9-2: Relevant Industry Codes
  • Table 9-3: Relevant Trade Codes
  • Table 9-4: Abbreviations & Acronyms Used in Study
  • Table 9-5: Macroeconomic Indicators, 2009-2024 (billion 2012 dollars)
  • Table 9-6: Population & Households, 2009-2024 (million persons)
  • Table 9-7: Personal Consumption Expenditures, 2009-2024 (billion dollars & billion 2012 dollars)
  • Table 9-8: Residential Building Construction Expenditures, 2009-2024 (billion dollars & billion 2012 dollars)
  • Table 9-9: Residential Improvement & Repair Expenditures, 2009-2024 (billion dollars & billion 2012 dollars)
  • Table 9-10: Housing Stock by Type, 2009-2024 (million units)

KList of Figures

1. Executive Summary

  • Figure 1-1: US Outdoor Kitchen Market

2. Overview

  • Figure 2-1: Outdoor Kitchen Ownership & Equipment Sales, 2009-2019 (percent annual growth)
  • Figure 2-2: Estimated Impact of COVID-19 on Outdoor Kitchen Sales, 2009 - 2024 (million dollars)
  • Figure 2-3: Outdoor Kitchen Equipment Sales by Product Category, 2019-2024 (million dollars)
  • Figure 2-4: Basic vs. High-End Outdoor Kitchens
  • Figure 2-5: Consumer Attitudes About Environmental Responsibility, 2019 (percent adults who agree)
  • Figure 2-6: Consumer Attitudes About Recycling & Recyclability, 2019 (percent who agree)
  • Figure 2-7: Instagram: #outdoorkitchen
  • Figure 2-8: Pinterest: Outdoor Kitchen Ideas

3. Consumer Trends

  • Figure 3-1: Pool & Spa Access, 2019 (percent)
  • Figure 3-2: Pool & Spa Ownership Trends, 2019 (percent)
  • Figure 3-3: Consumer Interest in Outdoor Entertaining by Age Group, 2019 (percent)
  • Figure 3-4: Consumer Interest in Outdoor Kitchens by Age Group, 2019 (percent)

4. Outdoor Cooking Fixtures

  • Figure 4-1: Outdoor Kitchen Cooking Fixture Sales Growth by Product, 2019-2024 (million dollars)
  • Figure 4-2: Built-in vs. Freestanding Gas Grills
  • Figure 4-3: Examples of Pizza Ovens, Smokers, & Specialty Grills
  • Figure 4-4: Examples of Side Burners, Food Warmers, & Griddle Plates

5. Islands, Cabinets, & Storage

  • Figure 5-1: Outdoor Kitchen Island, Cabinet, & Other Storage Sales by Product, 2009-2019 (percent annual growth)
  • Figure 5-2: Prefabricated vs. Site-Built Outdoor Kitchen Islands
  • Figure 5-3: Modular Islands vs. Other Modular Fixtures
  • Figure 5-4: Insert-Type vs. Built-In Cabinets, Drawers, & Access Doors
  • Figure 5-5: Examples of Cabinet, Drawer, & Access Doors

6. Refrigeration & Plumbing Fixtures

  • Figure 6-1: Examples of Refrigeration & Cooling Equipment
  • Figure 6-2: Outdoor Kitchen Refrigeration & Cooling Equipment Sales by Product, 2019-2024 (million dollars)
  • Figure 6-3: Examples of Cocktail & Bar Centers
  • Figure 6-4: Examples of Outdoor Kitchen Sinks & Faucets

7. Distribution Channels & Marketing

  • Figure 7-1: Outdoor Kitchen Equipment Sales Growth by Distribution Channel, 2019-2024 (million dollars)

8. Competitor Analysis

  • Figure 8-1: US Outdoor Kitchen Equipment Market Share, 2019 (million dollars)
  • Figure 8-2: US Outdoor Kitchen Equipment Market: Co-Leading Supplier, 2019
  • Figure 8-3: US Outdoor Kitchen Equipment Market: Co-Leading Supplier, 2019
  • Figure 8-4: US Outdoor Kitchen Equipment Market: Third Leading Supplier, 2019
  • Figure 8-5: US Outdoor Kitchen Equipment Market: Fourth Leading Supplier, 2019
  • Figure 8-6: US Outdoor Kitchen Equipment Market: Co-Fifth Leading Supplier, 2019
  • Figure 8-7: US Outdoor Kitchen Equipment Market: Co-Fifth Leading Supplier, 2019

9. Appendix

  • Figure 9-1: Annual Growth in Real GDP, 2000-2019, Compared to 1980-2005 Average (percent)
  • Figure 9-2: Annual Population Growth, 2004-2019 (percent)
  • Figure 9-3: Housing Stock: Share by Year of Construction, 2019 (million units)