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市場調查報告書

戶外生活用品:美國市場及其預測 (2020年)

Outdoor Living Products 2020 (US Market & Forecast)

出版商 Freedonia Group 商品編碼 928152
出版日期 內容資訊 英文 180 Pages
商品交期: 最快1-2個工作天內
價格
戶外生活用品:美國市場及其預測 (2020年) Outdoor Living Products 2020 (US Market & Forecast)
出版日期: 2020年03月10日內容資訊: 英文 180 Pages
簡介

美國戶外生活用品市場現在達到290億美元,受到新產品登場及各個家庭更新設備的需求的影響,可期待進一步的成長。

本報告分析了美國國內的戶外生活用品 (戶外用傢俱等) 市場,並收集統整了整體市場結構及潮流 - 消費者偏好、最新技術普及展望等 -,市場整體及部門別趨勢展望、主要市場促進及抑制要素、未來市場成長機會與應克服的課題等資訊。

第1章 執行摘要

第2章 市場規模與消費者動向

  • 市場規模和預測
  • 產品別的成長比較
    • 房屋持有率與物件大小的趨勢
    • 擁有住宅與租賃費用的比較:歷史趨勢
    • 擁有住宅與租賃費用的比較:年齡層別
    • 擁有住宅與租賃費用的比較:每年家戶收入別
    • 擁有土地面積與物件規模
  • 戶外生活的傾向
    • 戶外生活的傾向:主要人口團體別
      • 千禧世代
      • 嬰兒潮世代
      • 城市生活者
    • 有機造園
    • 社區造園與綠地
    • 「在IG上相」的風景與其他社群媒體的流行
    • 水管理
    • 氣象造園、乾式造園、其他不太需要維護的造園
    • 頂樓綠化
    • 減輕空氣汙染與噪音
  • 左右需求的主要因素
    • 自家就有戶外空間
    • 參加野外生活活動
    • 擁有、整建泳池或SPA的趨勢
    • 新販售泳池或SPA
    • DIY (Do It Yourself)/DIFM (Do IT For Me)
    • 氣候與季節性
    • 氣候變動
    • 永續性
    • 回收與可回收性
    • 容易使用、不太需要維護的產品
    • 安裝簡單的模組產品
    • 智慧科技
  • 法令、規範環境
    • 地區的建築基準法
    • 火災的風險
    • 排水
    • 電力安全
  • ANSI/OPEI規格:適用於機器人式/電池式/電動式除草機
  • 泳池與SPA的法規與標準
  • 省水規範
  • 硬景觀用品 (人工結構物) 製造的有關法令

第3章 整建草皮、庭園

  • 主要消費者動向 (2020年)
    • 機器人技術與智慧技術
    • 電池的壽命延長與電子設備的性能提升
    • 低維護需求的草皮、庭園
    • DIFM式草皮整建服務
    • 永續性
  • 主要產品的販售展望
  • 主要機會
    • 無線電子設備
    • 智慧灌溉系統的控制器
    • 機器人除草機
    • 人工草皮

第4章 戶外烹飪/娛樂/休閒活動

  • 主要消費者動向 (2020年)
    • 智慧科技與其他的高等技術
    • 高級設計要素
    • 小屋的替代用途
    • 用於戶外娛樂/休閒活動的空間
  • 主要產品的販售展望
  • 主要機會
    • 木製戶外倉庫
    • 中庭用暖氣產品
    • 燻製器、碳烤爐、其他固體燃料烤爐

第5章 造園

  • 主要消費者動向 (2020年)
    • 低維護需求的造園與消費者對植物的偏好
    • 作為嗜好的園藝
    • Adaptive Garden
    • 拓展新的DIY園藝愛好者
  • 主要產品的販售展望
  • 主要機會
    • 苗床用/庭園用植物
    • 有機園藝用消耗品
    • 新一代型、輕量水管

第6章 戶外設計、修景材料

  • 主要消費者動向 (2020年)
    • 混合材料
    • 有填充玩偶、生物多樣性的風景,其他設計趨勢
    • 創造室內感覺的戶外結構
    • 省水園藝、其他低維護需求性造園
  • 主要產品的販售展望
  • 主要機會
    • 拱門、涼棚、格子牆、綠廊
    • 仙人掌與多肉植物
    • 使用紅磚的硬景觀 (人工修景)

第7章 主要販售通路

  • 戶外生活用品的主要通路、店舖
  • 家用品大賣場
  • 電子商務
  • 五金行/其他專賣店
  • 量販店、批發商
  • 承包業者

第8章 附錄

目錄
Product Code: 3793

The $29 billion US outdoor living industry continues to thrive as consumers keep investing in new products and upgrades for their outdoor spaces.

Stay up to date with the industry as Freedonia Group's ‘Outdoor Living Products 2020’ provides short-term forecasts for 2020 and long-term forecasts to 2024 for a wide variety of products across the outdoor living industry in categories such as:

  • Lawn & Yard Maintenance
  • Outdoor Cooking, Entertaining, & Recreation
  • Gardening
  • Outdoor Design & Landscape Materials

This report considered trends in major sales channels and analyzes key themes and the most current trends affecting outdoor living, providing links to particular opportunities for growth

The Freedonia Group's ‘Outdoor Living Products 2020’ brings together research from across our catalog of related reports into one place and answers these and other questions affecting the US market for outdoor living products:

  • What is the difference between the near-term and longer-term growth prospects across the outdoor living industry?
  • How are outdoor living manufacturers responding to consumer trends?
  • How can suppliers capitalize on consumer interest in multifunctional and low maintenance spaces?
  • How will technology and sustainability trends affect market growth?

Table of Contents

1. Executive Summary

2. Market Size & Consumer Trends

  • Market Size & Forecast
  • Growth Comparison by Product
    • Homeownership & Property Size Trends
    • Homeownership vs. Rental Rates: Historical Trends
    • Homeownership vs. Rental Rates: Age Groups
    • Homeownership vs. Rental Rates: Annual Household Incomes
    • Owned Land & Property Size
  • Outdoor Living Trends
    • Outdoor Living for Key Demographic Groups
      • Millennials
      • Baby Boomers
      • Urbanites
    • Organic Gardening
    • Community Gardens & Green Spaces
    • Instagram-Worthy Landscapes & Other Social Media Trends
    • Water Management
    • Weather Gardens, Xeriscapes, & Other Low-Maintenance Landscaping
    • Green (Vegetative) Roofing
    • Reduced Air & Noise Pollution
  • Major Factors Impacting Demand
    • Presence of Outdoor Space at Home
    • Participation in Outdoor Living Activities
    • Pool & Spa Ownership & Maintenance Trends
    • New Pool & Spa Sales
    • DIY vs. DIFM
    • Climate & Seasonality
    • Climate Change
    • Sustainability
    • Recycling & Recyclability
    • Easy-to-Use & Low-Maintenance Products
    • Easy-to-Install & Modular Products
    • Smart Technology
  • Legal & Regulatory Environment
    • Local Building Codes
    • Fire Hazards
    • Water Drainage
    • Electrical Safety
  • ANSI/OPEI Standard for Robotic, Battery-Powered, & Electric Lawn Mowers
  • Pool & Spa Regulations & Standards
  • Water Conservation Regulations
  • Laws Affecting the Manufacture of Hardscaping Products

3. Lawn & Yard Maintenance

  • Top Consumer Trends for 2020
    • Robotic & Smart Technologies
    • Improved Battery Life & Electric Equipment Performance
    • Low-Maintenance Lawns & Yards
    • DIFM Lawn Care Services
    • Sustainability
  • Sales Outlook for Major Products
  • Key Opportunities
    • Cordless Electric Equipment
    • Smart Irrigation System Controllers
    • Robotic Lawn Mowers
    • Synthetic Turf

4. Outdoor Cooking, Entertaining, & Recreation

  • Top Consumer Trends for 2020
    • Smart & Other Advanced Technologies
    • Luxury Design Elements
    • Alternative Uses for Sheds
    • Space for Outdoor Entertaining & Recreation
  • Sales Outlook for Major Products
  • Key Opportunities
    • Wooden Outdoor Storage Sheds
    • Patio Heating Products
    • Smokers, Pellet Grills, & Other Solid-Fuel Grills

5. Gardening

  • Top Consumer Trends for 2020
    • Low-Maintenance Gardening & Consumer Plant Preferences
    • Hobby Gardening
    • Adaptive Gardens
    • Reaching New DIY Gardeners
  • Sales Outlook for Major Products
  • Key Opportunities
    • Vegetable Bedding & Garden Plants
    • Organic Garden Consumables
    • Next-Generation Lightweight Hoses

6. Outdoor Design & Landscape Materials

  • Top Consumer Trends for 2020
    • Mixed Materials
    • Plush, Biodiverse Landscapes & Other Design Trends
    • Outdoor Structures That Create Indoor Feel
    • Xeriscapes & Other Low-Maintenance Landscaping
  • Sales Outlook for Major Products
  • Key Opportunities
    • Arches, Arbors, Trellises, & Pergolas
    • Cacti & Succulents
    • Clay Brick Hardscaping

7. Major Sales Channels

  • Key Distribution Outlets for Outdoor Living Products
  • Home Centers
  • E-Commerce
  • Hardware & Other Specialty Stores
  • Mass Merchandisers & Wholesale Clubs
  • Contractors

8. Appendix

  • Scope
  • Definitions
  • Abbreviations
  • Freedonia Methodology
  • Study-Specific Methodology
  • Sources
  • Associations & Agencies
  • Related Studies & Reports
  • Macroeconomic Assumptions
    • Economic Environment
    • Demographic Trends
    • Consumer Spending
    • Residential Building Construction
    • Residential Improvements & Repairs

List of Tables

2. Market Size & Consumer Trends

  • Table 2-1: Outdoor Living Product Demand by Application, 2019 -- 2024 (million dollars)
  • Table 2-2: Annual Value Demand Growth by Product Type, 2019 -- 2020
  • Table 2-3: US Homeownership & Rental Rates, 2011 -- 2019 (percent)
  • Table 2-4: US Homeownership & Rental Rates by Age, 2011 -- 2019 (percent)
  • Table 2-5: US Homeownership & Rental Trends by Annual Household Income, 2011 -- 2019 (percent)
  • Table 2-6: US Homeownership & Rental Rates, 2011 -- 2019 (percent)
  • Table 2-7: Selected Outdoor Living Activity Participation by Age Group, 2019 (percent)
  • Table 2-8: Consumer Attitudes About Pool & Spa Affordability & Desirability, 2019 (percent)
  • Table 2-9: DIY vs. DIFM Lawn & Garden Care, 2019 (percent of consumers with a lawn, garden, or other outdoor space at home)

3. Lawn & Yard Maintenance

  • Table 3-1: Lawn & Yard Maintenance Demand by Product, 2019 -- 2024 (million dollars)
  • Table 3-2: Robotic Lawn Mowers: Selected Product Introductions

4. Outdoor Cooking, Entertaining, & Recreation

  • Table 4-1: Outdoor Cooking, Entertaining, & Recreation Demand by Product, 2019 -- 2024 (million dollars)

5. Gardening

  • Table 5-1: Types of Adaptive Gardening & Related Products
  • Table 5-2: Gardening Product Demand by Type, 2019 -- 2024 (million dollars)
  • Table 5-3: Consumer Priorities in Purchasing Lawn & Garden Supplies, 2019 (percent)

6. Outdoor Design & Landscape Materials

  • Table 6-1: Outdoor Design & Landscape Material Demand by Product, 2019 -- 2024 (million dollars)

7. Major Sales Channels

  • Table 7-1: Advantages of Indoor & Outdoor Contractors in Outdoor Living Area & Kitchen Construction

8. Appendix

  • Table 8-1: Study Scope: Lawn & Yard Maintenance Products
  • Table 8-2: Study Scope: Outdoor Cooking, Entertaining, & Recreation Products
  • Table 8-3: Study Scope: Gardening Products
  • Table 8-4: Study Scope: Outdoor Design & Landscape Materials
  • Table 8-5: Relevant NAICS & SIC Codes
  • Table 8-6: Relevant HS Codes
  • Table 8-7: Abbreviations & Acronyms Used in Study
  • Table 8-8: Macroeconomic Indicators, 2009 -- 2024 (billion 2012 dollars)
  • Table 8-9: Population & Households, 2009 -- 2024 (million persons)
  • Table 8-10: Personal Consumption Expenditures, 2009 -- 2024 (billion dollars & billion 2012 dollars)
  • Table 8-11: Residential Building Construction Expenditures, 2009 -- 2024 (billion dollars & billion 2012 dollars)
  • Table 8-12: Residential Improvement & Repair Expenditures, 2009 -- 2024 (billion dollars & billion 2012 dollars)

List of Figures

1. Executive Summary

  • Figure 1-1: US Outdoor Living Products Market: 2020 Outlook

2. Market Size & Consumer Trends

  • Figure 2-1: Outdoor Living Product Expenditures Per Existing House, 2007 -- 2024
  • Figure 2-2: Urban Dwellers Percent of Total US Population, 2000 -- 2023
  • Figure 2-3: Agreement with the Statement, "I use organic gardening products whenever available" by Age Group, 2019 (percent)
  • Figure 2-4: GrowNYC Community Garden in Brooklyn, NY
  • Figure 2-5: Instagram: #outdoorliving
  • Figure 2-6: Pinterest: Pollinator-Friendly Garden Board
  • Figure 2-7: Presence of Lawn, Garden, or Other Outdoor Space at Home by Residence Type, 2019 (percent)
  • Figure 2-8: Pool & Spa Access, 2019 (percent)
  • Figure 2-9: Pool & Spa Ownership Trends, 2019 (percent)
  • Figure 2-10: Pool & Spa Maintenance Trends, 2019 (percent)
  • Figure 2-11: Consumer Attitudes About Environmental Responsibility, 2019 (percent)
  • Figure 2-12: Consumer Attitudes About Recycling & Recyclability, 2019 (percent)

3. Lawn & Yard Maintenance

  • Figure 3-1: Consumer Attitudes About Lawn & Yard Maintenance, 2019 (percent)
  • Figure 3-2: Consumer Attitudes About DIY vs. DIFM Lawn & Yard Maintenance, 2019 (percent)
  • Figure 3-3: Consumer Attitudes About Sustainable Lawn & Yard Maintenance, 2019 (percent)
  • Figure 3-4: Lawn & Yard Maintenance: Demand Forecast by Product, 2020 -- 2024 (% CAGR)
  • Figure 3-5: Cordless Electric Lawn & Yard Maintenance Equipment
  • Figure 3-6: Smart DIY Irrigation System Controllers
  • Figure 3-7: Robotic Lawn Mowers
  • Figure 3-8: Synthetic Turf

4. Outdoor Cooking, Entertaining, & Recreation

  • Figure 4-1: Promotion of She-Sheds
  • Figure 4-2: Heartland Promotion of Pool Shed
  • Figure 4-3: Leonard Buildings & Truck Accessories Bungalow Playhouse Shed
  • Figure 4-4: Consumer Attitudes About Outdoor Entertaining & Recreation, 2019 (percent)
  • Figure 4-5: Outdoor Cooking, Entertaining, & Recreation: Demand Forecast by Product, 2020 -- 2024 (% CAGR)
  • Figure 4-6: Wooden Outdoor Storage Sheds
  • Figure 4-7: Examples of Outdoor Heating Products
  • Figure 4-8: Patio Heating Products
  • Figure 4-9: Smokers, Pellet Grills, & Other Solid-Fuel Grills

5. Gardening

  • Figure 5-1: Low-Maintenance Gardening Innovation: Tertill Weed Trimming Robot
  • Figure 5-2: Live Goods Product Preferences, 2019
  • Figure 5-3: Consumer Gardening Preferences, 2019
  • Figure 5-4: Home Depot Garden Club Organic Gardening Banner Ad
  • Figure 5-5: Gardening: Demand Forecast by Product, 2020 -- 2024 (% CAGR)
  • Figure 5-6: Vegetable Bedding & Garden Plants
  • Figure 5-7: Consumer Attitudes About Organic Gardening & Fertilizer & Pesticide Use
  • Figure 5-8: Organic Garden Consumables
  • Figure 5-9: Marketing Example: Anguslvy Expandable Hose Improvements
  • Figure 5-10: Product Example: Lightweight Compact Hoses
  • Figure 5-11: Next-Generation Lightweight Hoses

6. Outdoor Design & Landscape Materials

  • Figure 6-1: Landscaping Design Trend Example: Mixed Hardscaping Materials
  • Figure 6-2: Consumer Landscaping Style & Design Preferences, 2019 (percent)
  • Figure 6-3: Product Example: Innovative Pergolas with Value-Added Features
  • Figure 6-4: Consumer Landscaping Maintenance & Water Usage Preferences, 2019 (percent)
  • Figure 6-5: Outdoor Design & Landscape Materials: Growth Forecast by Product, 2020 -- 2024 (% CAGR)
  • Figure 6-6: Arches, Arbors, Trellises, & Pergolas
  • Figure 6-7: Cacti & Succulents
  • Figure 6-8: Clay Brick Hardscaping

7. Major Sales Channels

  • Figure 7-1: Most Helpful Sources to Inform Consumer Lawn & Garden Purchases by Age Group (percent)
  • Figure 7-2: Home Centers: Key Products & Sales Strategies for 2020
  • Figure 7-3: E-Commerce: Key Products & Sales Strategies for 2020
  • Figure 7-4: Hardware & Other Specialty Stores: Key Products & Sales Strategies for 2020
  • Figure 7-5: Mass Merchandisers & Wholesale Clubs: Key Products & Sales Strategies for 2020

8. Appendix

  • Figure 8-1: Annual Population Growth, 2004 -- 2019 (percent)