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市場調查報告書

植物類 (各種植物、樹木、灌木):美國市場預測

Live Goods: Plants, Trees & Shrubbery (US Market & Forecast)

出版商 Freedonia Group 商品編碼 901849
出版日期 內容資訊 英文 174 Pages
商品交期: 最快1-2個工作天內
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植物類 (各種植物、樹木、灌木):美國市場預測 Live Goods: Plants, Trees & Shrubbery (US Market & Forecast)
出版日期: 2019年06月30日內容資訊: 英文 174 Pages
簡介

美國植物 - 各類花草、樹木、灌木等 - 的市場規模,預估至2023年將以每年2.5%的速度穩定成長。除了因為戶外活動消費者增加、DIY市場的活絡之外,在室內以裝飾或空氣淨化為目的的栽植也越來越多,亦是市場成長的一大因素。

本報告分析美國國內植物 (各類植物、樹木、灌木) 市場,研究整體市場規模趨勢展望、按末端使用者及地區的詳細趨勢、消費者傾向及喜好、按品種的市場結構及趨勢、栽培業者及零售商趨勢和構造、主要企業業績一覽等內容。

第1章 摘要整理

第2章 概要

  • 分析概略
  • 過去市場動向
  • 使用者分類銷售
    • 家庭用/DIY
    • 業務用 (專業用)
  • 地區分類銷售
    • 北東部
    • 中西部
    • 南部
    • 西部
  • 影響銷售量的主要市場因素
    • 買屋率/租屋率
    • 人口趨勢:嬰兒潮及千禧世代
    • 戶外活動趨勢
    • 景觀美化活動
    • 種子、球莖、植栽球根、植栽套組的樹木栽種
    • 城市綠地和公園投資
    • 綠色屋頂
    • 氣候和季節
    • 降雨和灌溉
    • 原生植物和土壤組成
    • 野生生物保護和無汙染庭園
  • 主要成長機會

第3章 消費者考察與動向

  • 分析重點
  • 消費者分析趨勢
    • 世代趨勢:買屋率/租屋率
    • 世代趨勢:年度家庭所得
    • 世代趨勢:年齡結構
    • 各家庭的戶外空間比率
    • 住宅土地面積
    • 裝修需求
    • 景觀美化喜好
    • 對節約用水的關註:按地區
    • 園藝喜好
    • 園藝喜好:按年齡層
    • 植物銷售:按年齡層
    • 植物銷售:按類型
    • 植物喜好
  • 植木相關消費者主要趨勢
    • 省力維護
    • 「食材園藝」
    • 「植物的栽培方法」和千禧世代
    • 月亮庭園
    • 水耕栽培
    • 仙人掌和多肉植物
    • 城市生活:陽台/屋頂花園
    • 「適合Instagram」的植物和其他社群媒體趨勢
    • 室內植物、容器花園、綠化牆:裝飾和空氣清淨
    • 社區花園
    • 有機園藝
    • 智慧和自動化設備
    • 省水園藝和水資源管理
    • 昆蟲友善(bee-friendly)野生庭園

第4章 栽培業者銷售

  • 分析重點
  • 植物銷售:按類型
  • 苗床用/庭園用植物
    • 按產品分類的銷售
    • 花卉及觀葉植物
    • 蔬菜類
  • 室內/庭園植物
  • 樹木(高)和灌木(低)
    • 樹木和灌木的銷售
    • 按型態的銷售 (土球包根、裸苗、裝容器等)
    • 按類型的銷售 (常綠樹、果樹、落葉樹等)
  • 其他植物 (觀葉植物、牆面爬牆虎、仙人掌、水生植物等)
  • 栽培業者
    • 產業結構
    • 產業重組
    • 代表的企業
      • Altman Specialty Plants
      • Central Garden & Pet (Bell Nursery)
      • Color Point
      • Costa Farms
      • Gardens Alive!
      • Green Circle Growers
      • Kurt Weiss Greenhouses
      • Metrolina Greenhouses
      • Monrovia Nursery
      • Rocket Farms
      • Seville Farms
      • TreeSap Farms
      • Willoway Nurseries

第5章 零售商店銷售與流通管道

  • 分析重點
  • 植物和樹木零售
  • 植物和樹木零售管道:概要
  • 業務用零售銷售:按管道
  • 家庭用/DIY銷售:按管道
  • 消費者調查趨勢:按一手或二手零售銷售
  • 家居裝修店舖
    • 具體範例:Home Depot、Lowe's
  • 園藝中心、種苗場
  • 五金和農具商店
    • 具體範例:Ace Hardware、True Value、Tractor Supply
  • 量販店
    • 具體範例:Walmart、Target
  • 電子商務
    • 具體範例:Amazon、其他電子商務業者
    • 具體範例:實體店舖情況
    • 具體範例:型錄銷售業者
  • 其他流通管道
    • 食品零售店
    • 花店
    • 其他流通管道
  • 市場行銷動向
    • 品牌知名度和認證產品
    • 反映消費者生活習慣的標籤/包裝產品
    • 電子商務訂單的品質保證
    • 訂閱計畫
    • 社群媒體和透過其他線上功能推動銷售
    • 專家建議:學習園藝知識的方法
    • 農藥及GMO (基因改造生物)、其他具永續性問題的產品之利用限制
    • 傳統品種和混和雜交品種

第6章 附錄

目錄
Product Code: 3721

In response to client requests, we have written a new title to our extensive lawn and garden studies collection: ‘Live Goods: Plants, Trees & Shrubbery ’

The study features:

  • Product estimates and forecasts
  • Lots of consumer survey data
  • Major consumer trends
  • Growth opportunities
  • Major factors affecting demand
  • Retail sales and channel analysis
  • Profiles of leading growers

The study discusses such trends:

Sales of live goods - including plants, trees, and shrubbery - are expected to show solid gains of 2.5% annually through 2023, powered by a healthy economy and growing participation in outdoor living. The outdoor living movement is renewing the strong US pastime of DIY yardwork, supporting sales of plants to improve aesthetics and curb appeal. However, plants are not just improving exteriors. Sales of plants for indoors and patios continue to show strong gains. Consumers, who are spending more hours of the day indoors, are bringing plants indoors to add to their décor and improve air quality. Additionally, strong sales for food plants, low maintenance plants, and those that attract pollinators will drive the market through 2023.

Live Goods addresses the following questions and more:

  • How are millennials driving and changing the market?
  • Besides pollinator-friendly plants, what other environmentally friendly practices are being used today?
  • What is retail channel mix for live goods and how is it changing?

Table of Contents

1. EXECUTIVE SUMMARY

2. OVERVIEW

  • Key Findings
  • Historical Sales Trends
  • Sales by End User
    • Consumer/DIY vs. Professional Sales
    • Consumer/DIY
    • Professional
  • Sales by Region
    • Northeast
    • Midwest
    • South
    • West
  • Major Factors That Impact Sales of Live Goods
    • Homeowners vs. Renters
    • Demographic Trends: Boomers & Millennials
    • Outdoor Living Trends
    • Landscaping Activity
    • Planting from Seeds, Bulbs & Propagative Materials
    • Urban Green Spaces & Park Investment
    • Green (Vegetative) Roofing
    • Climate & Seasonality
    • Rainfall & Watering
    • Native Plants & Soil Composition
    • Wildlife Conservation & Pollinator-Friendly Gardens
  • Major Opportunities for Growth

3. CONSUMER INSIGHTS & TRENDS

  • Key Findings
  • Consumer Survey Trends
    • Homeownership Trends: Ownership vs. Rentals
    • Homeownership Trends: Annual Household Income
    • Homeownership Trends: Age Brackets
    • Prevalence of Outdoor Spaces at Home
    • Size of Owned Land Around Home
    • Home Improvement
    • Landscaping Preferences
    • Water Conservation Concerns by Region
    • Gardening Preferences
    • Gardening by Age Bracket
    • Live Goods Sales by Selected Demographics
    • Live Goods Sales by Type
    • Live Goods Product Preferences
  • Major Consumer Trends in Live Goods
    • Low Maintenance
    • Food Gardening
    • Plant Parents & Millennials
    • Moon Gardens
    • Hydroponics
    • Cacti & Succulents
    • Urban Living: Balcony & Rooftop Gardens
    • Instagram-Worthy Plants & Other Social Media Trends
    • Indoor Plants, Container Gardens, & Living Walls: Décor & Air Cleaning
    • Community Gardens
    • Organic Gardening
    • Smart & Automated Equipment
    • Xeriscaping & Water Management
    • Bee-Friendly & Wildlife Gardens

4. GROWERS SALES

  • Key Findings
  • Live Goods Sales by Type
  • Bedding/Garden Plants
    • Sales by Product
    • Flowering & Foliage
    • Vegetable
  • Indoor/Patio Plants
  • Trees & Shrubs
    • Tree & Shrub Sales
    • Sales by Format (Balled & Burlapped, Bare Root, & Container & Other)
    • Sales by Type (Evergreens, Fruit & Nut Plants, Deciduous Trees, & Deciduous Shrubs)
  • Other Live Goods (Ornamental Grasses, Landscaping Palms, Groundcover & Vines, Cacti & Succulents, & Aquatic Plants)
  • Growers
    • Industry Composition
    • Industry Restructuring
    • Leading Growers
    • Altman Specialty Plants
    • Central Garden & Pet (Bell Nursery)
    • Color Point
    • Costa Farms
    • Gardens Alive!
    • Green Circle Growers
    • Kurt Weiss Greenhouses
    • Metrolina Greenhouses
    • Monrovia Nursery
    • Rocket Farms
    • Seville Farms
    • TreeSap Farms
    • Willoway Nurseries

5. RETAIL SALES & DISTRIBUTION CHANNELS

  • Key Findings
  • Plant & Tree Retail Sales
  • Plant & Tree Retail Channel Descriptions
  • Professional Retail Sales by Channel
  • Consumer/DIY Retail Sales by Channel
  • Consumer Survey Trends: Sales by Primary & Secondary Retail Outlet
  • Home Improvement Stores
    • Supplier Spotlight: Home Depot
    • Supplier Spotlight: Lowe's
  • Garden Centers & Nurseries
  • Hardware & Farm Supply Stores
    • Supplier Spotlight: Ace Hardware
    • Supplier Spotlight: True Value
    • Supplier Spotlight: Tractor Supply
  • Mass Merchandisers
    • Supplier Spotlight: Walmart
    • Supplier Spotlight: Target
  • E-Commerce
    • Amazon & Other Pure Play Platforms
    • Brick-&-Mortar Stores
    • Catalog Converts
  • Other Distribution Channels
    • Grocery Stores
    • Florists
    • All Other Distribution Channels
  • Marketing Trends
    • Brand Name Recognition & Certified Products
    • Labeling & Packaging Products to Reflect Consumer Lifestyles
    • Quality Assurance for E-Commerce Orders
    • Subscription Programs
    • Social Media & Other Online Venues: Pictures Sell
    • Expert Advice: How to Get a Green Thumb
    • Reduced or Limited Use of Pesticides & GMOs & Other Sustainability Considerations
    • Heirloom vs. Hybrid Plants

6. APPENDIX

  • Scope
  • Definitions
  • Abbreviations
  • Freedonia Methodology
  • Study-Specific Methodology
  • Sources
  • Associations & Agencies
  • Related Studies & Reports
  • Macroeconomic Assumptions
    • Economic Environment
    • Demographics
    • Consumer Spending
    • Residential Building Construction
    • Residential Improvements & Repairs
    • Housing Stock
    • Housing Completions
    • Commercial Building Construction
    • Commercial Building Improvements & Repairs
    • Nonbuilding Construction Expenditures

LIST OF TABLES

2. OVERVIEW

  • Table 2-1: Live Goods Product Market, 2008 -- 2018
  • Table 2-2: Live Goods Product Sales by End User, 2008 -- 2023 (million dollars)
  • Table 2-3: Live Goods Product Sales by Region, 2008 -- 2023 (million dollars)
  • Table 2-4: Growth Opportunities in Live Goods

3. CONSUMER INSIGHTS & TRENDS

  • Table 3-1: Total Homeownership & Rentals in the US, 2008 -- 2018 (percent)
  • Table 3-2: Homeownership & Rental Trends in the US by Annual Household Income, 2008 -- 2018 (percent)
  • Table 3-3: Presence of an Outdoor Space at Home, 2018 (percent)
  • Table 3-4: Percent of Households That Own Land by Size of Lot, 2008 -- 2018 (percent of households)
  • Table 3-5: Remodeling Done in Last 12 Months vs. Planned in Next 12 Months, 2008 -- 2018 (percent of households)
  • Table 3-6: Who Completed Home Remodeling in the Last 12 Months, 2008 -- 2018 (percent of households)
  • Table 3-7: Live Goods Sales by Selected Demographics (percent, responses, & index)
  • Table 3-8: Cacti & Succulent Sales, 2008 -- 2023 (million dollars)

4. GROWERS SALES

  • Table 4-1: Live Goods Product Sales by Type, 2008 -- 2023 (million dollars)
  • Table 4-2: Bedding/Garden Plant Sales, 2008 -- 2023 (million dollars)
  • Table 4-3: Indoor/Patio Plant Sales, 2008 -- 2023 (million dollars)
  • Table 4-4: Tree & Shrub Sales, 2008 -- 2023 (million dollars)
  • Table 4-5: Other Live Goods Product Sales, 2008 -- 2023 (million dollars)
  • Table 4-6: Selected Acquisitions & Divestitures
  • Table 4-7: Leading Growers, 2018

5. RETAIL SALES & DISTRIBUTION CHANNELS

  • Table 5-1: Live Goods Product Retail Sales by Type, 2008 -- 2023 (million dollars)
  • Table 5-2: Consumer/DIY Live Goods Product Retail Sales Share by Channel, 2008 -- 2023
  • Table 5-3: Consumer Retail Shopping Patterns, 2019: Among Consumers Who Purchased Plants in the Past 12 Months, Where Did You Primarily Shop for These Items? (percent & responses)
  • Table 5-4: Consumer Retail Shopping Patterns, 2019: Among Consumers Who Purchased Plants in the Past 12 Months, Where Did You Also Shop for These Items? (percent & responses)
  • Table 5-5: Selected Retail Garden Centers & Nurseries by Region Served

6. APPENDIX

  • Table 6-1: Study Scope: Live Goods
  • Table 6-2: Study Scope: US Geographic Regions & Subregions
  • Table 6-3: Relevant Industry Codes
  • Table 6-4: Relevant HS Codes
  • Table 6-5: Abbreviations & Acronyms Used in Study
  • Table 6-6: Macroeconomic Indicators, 2008 -- 2023 (billion 2012 dollars)
  • Table 6-7: Population & Households, 2008 -- 2023 (million persons)
  • Table 6-8: Personal Consumption Expenditures, 2008 -- 2023 (billion dollars)
  • Table 6-9: Residential Building Construction Expenditures, 2008 -- 2023 (billion dollars)
  • Table 6-10: Residential Improvement & Repair Expenditures, 2008 -- 2023 (billion dollars)
  • Table 6-11: Housing Stock by Type, 2008 -- 2023 (million units)
  • Table 6-12: New Housing Indicators, 2008 -- 2023 (thousand units)
  • Table 6-13: Commercial Building Construction Expenditures, 2008 -- 2023 (billion dollars)
  • Table 6-14: Commercial Building Improvement & Repair Expenditures, 2008 -- 2023 (billion dollars)
  • Table 6-15: Nonbuilding Construction Expenditures, 2008 -- 2023 (billion dollars)

LIST OF FIGURES

1. EXECUTIVE SUMMARY

  • Figure 1-1: Key Trends in the US Live Goods Market

2. OVERVIEW

  • Figure 2-1: US Live Goods Market Overview
  • Figure 2-2: Live Goods Product Market, 2009 -- 2018 (percent)
  • Figure 2-3: Live Goods Product Sales by Region, 2008 -- 2023 (billion dollars)

3. CONSUMER INSIGHTS & TRENDS

  • Figure 3-1: Key Consumer Insights in the Live Goods Products Market
  • Figure 3-2: Homeownership & Rental Trends in the US by Age Bracket, 2008 & 2018 (percent)
  • Figure 3-3: Landscaping Preferences of Consumers, 2019
  • Figure 3-4: Consumer Concerns About Water Usage in Landscaping by Region, 2019
  • Figure 3-5: Gardening Preferences of Consumers, 2019
  • Figure 3-6: Consumers Who Enjoy Gardening by Age Bracket, 2019
  • Figure 3-7: Live Goods Purchases in the Last 12 Months by Type, 2019 (percent)
  • Figure 3-8: Live Goods Product Preferences, 2019
  • Figure 3-9: Moon Garden Example
  • Figure 3-10: Assorted Succulents from Altman Plants
  • Figure 3-11: Urban Dwellers Percent of US Population, 2000 -- 2023
  • Figure 3-12: Instagram: #plantsofinstagram
  • Figure 3-13: Pinterest: Pollinator-Friendly Garden Board
  • Figure 3-14: Garden Tips' Video on NASA-Recommended Air-Cleaning Indoor Plants
  • Figure 3-15: POPSUGAR's Eye on Design Living Wall Installation Tutorial Video Sponsored by Lowe's
  • Figure 3-16: GrowNYC Community Garden in Brooklyn, NY
  • Figure 3-17: Home Depot Garden Club Organic Gardening Banner Ad
  • Figure 3-18: Tertill Weed Trimming Robot

4. GROWERS SALES

  • Figure 4-1: Key Growers Trends in the Live Goods Market
  • Figure 4-2: Live Goods Product Sales by Type, 2018 -- 2023 (billion dollars)
  • Figure 4-3: Bedding/Garden Plant Sales, 2018 -- 2023 (billion dollars)
  • Figure 4-4: Flowering & Foliage Annual vs. Perennial Bedding/Garden Plants, 2018 -- 2023 (million dollars)
  • Figure 4-5: Indoor/Patio Plants, 2018 -- 2023 (billion dollars)
  • Figure 4-6: Trees & Shrubs Sales by Format, 2018 -- 2023 (billion dollars)
  • Figure 4-7: Trees & Shrubs Sales by Type, 2018 -- 2023 (billion dollars)
  • Figure 4-8: Other Live Goods Product Sales, 2018 -- 2023 (million dollars)

5. RETAIL SALES & DISTRIBUTION CHANNELS

  • Figure 5-1: Key Retail Trends for Live Goods Products
  • Figure 5-2: Live Goods Product Retail Sales by Type, 2018 -- 2023 (billion dollars)
  • Figure 5-3: Professional Live Goods Product Retail Sales Share by Channel, 2018
  • Figure 5-4: Consumer/DIY Live Goods Product Retail Sales Share by Channel, 2018
  • Figure 5-5: Consumer Retail Shopping Patterns, 2019: Among Consumers Who Purchased Plants in the Past 12 Months, Where Did You Primarily Shop for These Items? (percent)
  • Figure 5-6: Consumer Retail Shopping Patterns, 2019: Among Consumers Who Purchased Plants in the Past 12 Months, Where Did You Also Shop for These Items? (percent)
  • Figure 5-7: Marketing Example: Anatomy of a Proven Winners Tag
  • Figure 5-8: Marketing Example: Labeling Products by Relevance to Consumer Lifestyles
  • Figure 5-9: Marketing Example: Assuring the Protectiveness of E-Commerce Packaging
  • Figure 5-10: Marketing Example: Horti Plant Subscription Promotion
  • Figure 5-11: Marketing Example: The Sill on Instagram
  • Figure 5-12: Marketing Example: Bloomscape's Official Plant Mom
  • Figure 5-13: Marketing Example: Growers Exchange Statement on Neonicotinoids
  • Figure 5-14: Marketing Example: Bonnie Plants' Hybrid vs. Heirloom Plant Gardening Webpage

6. APPENDIX

  • Figure 6-1: Annual Growth in Real GDP, 2000 -- 2018, Compared to 1980 -- 2005 Average (percent)
  • Figure 6-2: Annual Population Growth, 2003 -- 2018 (percent)
  • Figure 6-3: Housing Stock by Year of Construction, 2018 (percent)
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