零售陳列用包裝 (RRP)：美國市場的預測

零售陳列用包裝（RRP）具備了容易保管、使用成本低廉、易於美觀陳列等優點。對許多實體店舖的零售業者而言，在與電子商務激烈競爭的時代中，這些優點極為有益。美國國內的RRP市場可望以6.1%年複合成長率成長，在2023年達到79億美金規模。

本報告針對美國的零售陳列用包裝（RRP）市場進行分析，整體市場結構、最新情勢、對店舖內的產品陳列及販售型態所造成的影響、市場的主要促進及抑制要因、各產品/市場（應用）的市場動向展望、主要企業的市佔率及策略開展狀況、未來市場機會等調查報告皆彙整提供如後。

第1章 摘要整理

第2章 概要

• 分析概要
• 包裝產業的動向
  • 為了在增加消費者價值方面做出貢獻，製造方的努力
  • 便利性
  • 永續性
  • 產品差異化
  • 技術
• 零售陳列用包裝 (RRP) 的動樣
  • 市場範圍及現在的普及程度
  • 性能面的特徵及優點
  • 使用RRP的場所
  • 智慧功能
• 消費者動向
  • 受到消費者動向影響的RRP使用案例
  • 喜歡有高級感食品的消費者
  • 電子商務作為購買手段逐漸受到歡迎
  • 全通路行銷：特別促進了年輕人的實體店舖購買行為
  • 食品雜貨店的購買行為
  • 折扣商店的購買行為
• 環境、法規面的動向
  • 在永續性方面的努力及其他環境要因
  • 回收用基礎設施
  • 政府規定
• 全球零售陳列用包裝市場的傾向
  • 市場環境
  • 國際貿易動向
  • 關稅

第3章 產品

• 分析概要
• RRP：各產品的需求
• 瓦楞紙箱
• 瓦楞紙板展示
• 折疊式紙箱
• 可重複使用塑膠容器
• 墊片&收縮膜包裝

第4章 市場

• 分析概要
• RRP：各市場的需求
• 食品用RRP
  • 各用途的需求規模
  • 生鮮食品
  • 糖果&零食
  • 烘焙產品
  • 零食
  • 穀物產品
  • 罐頭
  • 乳製品
  • 肉類、魚貝類
  • 冷凍食品
  • 寵物食品
  • 其他
• 飲料RRP
• 非食品RRP
  • 需求量預測
  • 化妝品與廁所用品：市場機會
  • 家用清潔產品：市場機會
  • 辦公室用品：市場機會
  • 藥品：市場機會
  • 其他

第5章 產業結構

• 分析概要與產業結構
• 市場佔有率
• 收購、出售
• 競爭策略
• 行銷策略
• 流通策略
• 製造能力
  • 產品差異化的重要性
  • 包裝設計服務與研究開發（R&D）
  • 印刷能力
• 企業簡介

第6章 附錄

In this completely revised study we have added a consumer trends section containing discussion along with survey data. This study will assist manufacturers in focusing on opportunities for growth, such as targeting retailers and the product types that historically have not fully incorporated RRP.

“The US retail-ready packaging market continues to grow quickly due to the benefits this type of packaging gives retailers in the e-commerce age. Retail-ready packaging simplifies stocking, reduces operating costs, and keeps shelves more organized, allowing brick and mortar stores to remain competitive with online retailers. Demand for retail-ready packaging is forecast to climb 6.1% annually to $7.9 billion in 2023”.

‘Retail-Ready Packaging’ addresses the following questions and more:

• What are different retailers looking for in packaging that is displayed in their stores?

• How can retail-ready packaging manufacturers increase penetration in a number of store formats, including mid-level and premium grocery stores?

• What are top players like International Paper doing to adapt to increasing competition in the market for retail-ready packaging?

Table of Contents

1. EXECUTIVE SUMMARY

2. OVERVIEW

• Key Findings
• Packaging Industry Trends
  • Manufacturer Efforts to Address Evolving Consumer Values
  • Convenience
  • Sustainability
  • Product Differentiation
  • Technology
• Retail-Ready Packaging Trends
  • Scope & Current Level of Adoption
  • Performance Characteristics & Benefits
  • Venues Using Retail-Ready Packaging
  • Smart Features
• Consumer Trends
  • Consumer Trends Affect Retail-Ready Packaging Use by Retailers
  • Consumers Like Food with Premium Characteristics
  • E-Commerce Increasingly a Preferred Purchase Method
  • Omnichannel Marketing Drives In-Store Purchases, Especially with Young People
  • Shopping at Grocery Stores
  • Shopping at Discount Stores
    • The Great Recession Influence on Shopping Trends
    • Dollar Stores
    • Warehouse Clubs
    • Mass Merchandisers
    • Foot Traffic in the Age of E-Commerce
• Environmental & Regulatory Trends
  • Sustainability Initiatives & Other Environmental Factors
  • Recycling Infrastructure
  • Government Regulations
• Global Retail-Ready Packaging Trends
  • Market Environment
  • Trade
  • Tariffs

3. PRODUCTS

• Key Findings
• Retail-Ready Packaging: Demand by Product
• Corrugated Boxes
  • Product Description
    • Scope
    • Trays
    • Perforated & Modified Display Boxes
    • Combination Tray & Shipper Boxes
    • Modular Produce Boxes
  • Demand Forecast
  • Opportunities
    • Fast-Growing Markets
    • Smarter Design
  • Suppliers
• Corrugated Displays
  • Product Description
    • Scope
    • Freestanding Floor Displays
    • Hanging Displays
    • Bulk Bins
  • Demand Forecast
  • Suppliers
• Folding Cartons
  • Product Description
    • Scope
    • Standard Paperboard Folding Cartons
    • Mini-Flute Folding Cartons
    • High-Strength Folding Cartons
  • Demand Forecast & Opportunities
  • Suppliers
• Reusable Plastic Containers
  • Product Description
    • Scope
    • Beverage RPCs
    • Produce RPCs
    • Other RPCs
  • Demand Forecast & Opportunities
  • Suppliers
• Pad & Shrink Film Packaging
  • Product Description & Scope
  • Demand Forecast & Opportunities
  • Suppliers

4. MARKETS

• Key Findings
• Retail-Ready Packaging: Demand by Market
• Food Retail-Ready Packaging
  • Demand by Application
  • Fresh Produce
  • Candy & Confections
  • Bakery Products
  • Snack Food
  • Grain Products
  • Canned Food
  • Dairy Products
  • Meat, Poultry, & Seafood
  • Frozen Food
  • Pet Food
  • Other Food Applications
• Beverage Retail-Ready Packaging
• Nonfood Retail-Ready Packaging
  • Demand Forecast
  • Cosmetics & Toiletries: Opportunities
  • Household Cleaning Products: Opportunities
  • Office Products: Opportunities
  • Pharmaceuticals: Opportunities
  • Other Nonfood Applications

5. INDUSTRY STRUCTURE

• Key Findings & Industry Composition
• Market Share
• Acquisitions & Divestitures
• Competitive Strategies
• Marketing Strategies
• Distribution Strategies
• Manufacturing Capabilities
  • Importance of Production Diversification
  • Package Design Services & Research & Development
  • Printing Capabilities
• List of Industry Participants

6. APPENDIX

• Scope
• Definitions
• Abbreviations
• Freedonia Methodology
• Study-Specific Methodology
• Sources
• Associations & Agencies
• Related Studies & Reports
• Macroeconomic Assumptions
  • Economic Environment
  • Demographics
  • Consumer Spending
  • Retail Sales
  • Manufacturers' Shipments
  • Food Manufacturing Outlook
  • Packaging Industry Outlook
  • Produce Outlook

LIST OF TABLES

2. OVERVIEW

• Table 2-1: Characteristics that Consumers Like to See in Their Foods, 2018 (percent)
• Table 2-2: Reasons that Consumers Shop Online, 2018 (percent of consumers who shop online)
• Table 2-3: Shopping Behaviors & Enjoyment by Age Bracket, 2018 (percent)
• Table 2-4: Selected Grocery Stores Where Consumers Have Shopped in the Last 4 Weeks, 2016 -- 2018 (percent)
• Table 2-5: Selected Stores Where Consumers Have Shopped in the Last 3 Months, 2008 -- 2018 (percent)

3. PRODUCTS

• Table 3-1: Retail-Ready Packaging Demand by Product, 2008 -- 2023 (million dollars)
• Table 3-2: Retail-Ready Corrugated Box Demand by Market, 2008 -- 2023 (million dollars)
• Table 3-3: Retail-Ready Corrugated Display Demand by Market, 2008 -- 2023 (million dollars)
• Table 3-4: Retail-Ready Folding Carton Demand by Market, 2008 -- 2023 (million dollars)
• Table 3-5: Retail-Ready Reusable Plastic Container Demand by Market, 2008 -- 2023 (million dollars)
• Table 3-6: Retail-Ready Pad & Shrink Film Demand by Market, 2008 -- 2023 (million dollars)

4. MARKETS

• Table 4-1: Retail-Ready Packaging Demand by Market, 2008 -- 2023 (million dollars)
• Table 4-2: Food Retail-Ready Packaging Demand by Application, 2008 -- 2023 (million dollars)
• Table 4-3: Fresh Produce Retail-Ready Packaging Demand by Product, 2008 -- 2023 (million dollars)
• Table 4-4: Candy & Confection Retail-Ready Packaging Demand by Product, 2008 -- 2023 (million dollars)
• Table 4-5: Bakery Product Retail-Ready Packaging Demand by Product, 2008 -- 2023 (million dollars)
• Table 4-6: Snack Food Retail-Ready Packaging Demand by Product, 2008 -- 2023 (million dollars)
• Table 4-7: Grain Product Retail-Ready Packaging Demand by Product, 2008 -- 2023 (million dollars)
• Table 4-8: Canned Food Retail-Ready Packaging Demand by Product, 2008 -- 2023 (million dollars)
• Table 4-9: Dairy Product Retail-Ready Packaging Demand by Product, 2008 -- 2023 (million dollars)
• Table 4-10: Meat, Poultry, & Seafood Retail-Ready Packaging Demand, 2008 -- 2023 (million dollars)
• Table 4-11: Frozen Food Retail-Ready Packaging Demand by Product, 2008 -- 2023 (million dollars)
• Table 4-12: Pet Food Retail-Ready Packaging Demand by Product, 2008 -- 2023 (million dollars)
• Table 4-13: Other Food Retail-Ready Packaging Demand by Product, 2008 -- 2023 (million dollars)
• Table 4-14: Beverage Retail-Ready Packaging Demand by Product, 2008 -- 2023 (million dollars)
• Table 4-15: Nonfood Retail-Ready Packaging Demand by Product, 2008 -- 2023 (million dollars)

5. INDUSTRY STRUCTURE

• Table 5-1: Retail-Ready Packaging Sales by Company, 2018 (million dollars)
• Table 5-2: Selected Acquisitions & Divestitures

6. APPENDIX

• Table 6-1: Relevant Industry Codes
• Table 6-2: Relevant HS Codes
• Table 6-3: Abbreviations & Acronyms Used in Study
• Table 6-4: Macroeconomic Indicators, 2008 -- 2023 (billion 2012 dollars)
• Table 6-5: US Population & Households, 2008 -- 2023 (million persons)
• Table 6-6: US Personal Consumption Expenditures, 2008 -- 2023 (billion dollars)
• Table 6-7: Retail Sales, 2008 -- 2023 (billion dollars)
• Table 6-8: US Manufacturers' Shipments, 2008 -- 2023 (billion dollars)
• Table 6-9: Food Manufacturing by Product, 2008 -- 2023 (billion dollars)
• Table 6-10: Packaging Supply & Demand, 2008 -- 2023 (billion dollars)
• Table 6-11: Fresh Produce Supply & Demand, 2008 -- 2023 (billion pounds)

LIST OF FIGURES

1. EXECUTIVE SUMMARY

• Figure 1-1: US Retail-Ready Packaging Market

2. OVERVIEW

• Figure 2-1: Key Trends in the US Retail-Ready Packaging Market

3. PRODUCTS

• Figure 3-1: Key Trends in Retail-Ready Packaging Products
• Figure 3-2: Types of Retail-Ready Corrugated Boxes
• Figure 3-3: Marketing Example: Social Media Used to Promote New Retail-Ready Box Technology
• Figure 3-4: Retail-Ready Corrugated Display Examples
• Figure 3-5: Retail-Ready Folding Carton Examples
• Figure 3-6: Applications for Reusable Plastic Containers
• Figure 3-7: Pad & Shrink Film Packaging Examples

4. MARKETS

• Figure 4-1: Key Trends in Retail-Ready Packaging Markets
• Figure 4-2: Fresh Produce Market: Opportunities for Retail-Ready Packaging
• Figure 4-3: Candy & Confections Market: Opportunities for Retail-Ready Packaging
• Figure 4-4: Bakery Products Market: Opportunities for Retail-Ready Packaging
• Figure 4-5: Snack Food Market: Opportunities for Retail-Ready Packaging
• Figure 4-6: Grain Products Market: Opportunities for Retail-Ready Packaging
• Figure 4-7: Canned Food Market: Opportunities for Retail-Ready Packaging
• Figure 4-8: Dairy Product Market: Opportunities for Retail-Ready Packaging
• Figure 4-9: Meat, Poultry, & Seafood Market: Opportunities for Retail-Ready Packaging
• Figure 4-10: Frozen Food Market: Opportunities for Retail-Ready Packaging
• Figure 4-11: Pet Food Market: Opportunities for Retail-Ready Packaging
• Figure 4-12: Other Food Markets: Opportunities for Retail-Ready Packaging
• Figure 4-13: Beverage Market: Opportunities for Retail-Ready Packaging
• Figure 4-14: Nonfood Market: Opportunities for Retail-Ready Packaging
• Figure 4-15: Cosmetics & Toiletries Market: Opportunities for Retail-Ready Packaging
• Figure 4-16: Household Cleaning Products Market: Opportunities for Retail-Ready Packaging
• Figure 4-17: Office Products Market: Opportunities for Retail-Ready Packaging
• Figure 4-18: Pharmaceuticals Market: Opportunities for Retail-Ready Packaging
• Figure 4-19: Other Nonfood Applications: Opportunities for Retail-Ready Packaging

5. INDUSTRY STRUCTURE

• Figure 5-1: US Retail-Ready Packaging Market Share, 2018 (billion dollars)
• Figure 5-2: US Retail-Ready Packaging: Leading Supplier, 2018
• Figure 5-3: US Retail-Ready Packaging: Second Leading Supplier, 2018
• Figure 5-4: US Retail-Ready Packaging: Co-Third Leading Supplier, 2018
• Figure 5-5: US Retail-Ready Packaging: Co-Third Leading Supplier, 2018
• Figure 5-6: US Retail-Ready Packaging: Fifth Leading Supplier, 2018
• Figure 5-7: US Retail-Ready Packaging: Sixth Leading Supplier, 2018
• Figure 5-8: Advertising Example: Promoting Real Differences
• Figure 5-9: Production Example: Requirements for Retail-Ready Packaging

LIST OF TABLES

2. OVERVIEW

• Table 2-1 | Characteristics that Consumers Like to See in Their Foods, 2018 (percent)
• Table 2-2 | Reasons that Consumers Shop Online, 2018 (percent of consumers who shop online)
• Table 2-3 | Shopping Behaviors & Enjoyment by Age Bracket, 2018 (percent)
• Table 2-4 | Selected Grocery Stores Where Consumers Have Shopped in the Last 4 Weeks, 2016 - 2018 (percent)
• Table 2-5 | Selected Stores Where Consumers Have Shopped in the Last 3 Months, 2008 - 2018 (percent)

3. PRODUCTS

• Table 3-1 | Retail-Ready Packaging Demand by Product, 2008 - 2023 (million dollars)
• Table 3-2 | Retail-Ready Corrugated Box Demand by Market, 2008 - 2023 (million dollars)
• Table 3-3 | Retail-Ready Corrugated Display Demand by Market, 2008 - 2023 (million dollars)
• Table 3-4 | Retail-Ready Folding Carton Demand by Market, 2008 - 2023 (million dollars)
• Table 3-5 | Retail-Ready Reusable Plastic Container Demand by Market, 2008 - 2023 (million dollars)
• Table 3-6 | Retail-Ready Pad & Shrink Film Demand by Market, 2008 - 2023 (million dollars)

4. MARKETS

• Table 4-1 | Retail-Ready Packaging Demand by Market, 2008 - 2023 (million dollars)
• Table 4-2 | Food Retail-Ready Packaging Demand by Application, 2008 - 2023 (million dollars)
• Table 4-3 | Fresh Produce Retail-Ready Packaging Demand by Product, 2008 - 2023 (million dollars)
• Table 4-4 | Candy & Confection Retail-Ready Packaging Demand by Product, 2008 - 2023 (million dollars)
• Table 4-5 | Bakery Product Retail-Ready Packaging Demand by Product, 2008 - 2023 (million dollars)
• Table 4-6 | Snack Food Retail-Ready Packaging Demand by Product, 2008 - 2023 (million dollars)
• Table 4-7 | Grain Product Retail-Ready Packaging Demand by Product, 2008 - 2023 (million dollars)
• Table 4-8 | Canned Food Retail-Ready Packaging Demand by Product, 2008 - 2023 (million dollars)
• Table 4-9 | Dairy Product Retail-Ready Packaging Demand by Product, 2008 - 2023 (million dollars)
• Table 4-10 | Meat, Poultry, & Seafood Retail-Ready Packaging Demand, 2008 - 2023 (million dollars)
• Table 4-11 | Frozen Food Retail-Ready Packaging Demand by Product, 2008 - 2023 (million dollars)
• Table 4-12 | Pet Food Retail-Ready Packaging Demand by Product, 2008 - 2023 (million dollars)
• Table 4-13 | Other Food Retail-Ready Packaging Demand by Product, 2008 - 2023 (million dollars)
• Table 4-14 | Beverage Retail-Ready Packaging Demand by Product, 2008 - 2023 (million dollars)
• Table 4-15 | Nonfood Retail-Ready Packaging Demand by Product, 2008 - 2023 (million dollars)

5. INDUSTRY STRUCTURE

• Table 5-1 | Retail-Ready Packaging Sales by Company, 2018 (million dollars)
• Table 5-2 | Selected Acquisitions & Divestitures

6. APPENDIX

• Table 6-1 | Relevant Industry Codes
• Table 6-2 | Relevant HS Codes
• Table 6-3 | Abbreviations & Acronyms Used in Study
• Table 6-4 | Macroeconomic Indicators, 2008 - 2023 (billion 2012 dollars)
• Table 6-5 | US Population & Households, 2008 - 2023 (million persons)
• Table 6-6 | US Personal Consumption Expenditures, 2008 - 2023 (billion dollars)
• Table 6-7 | Retail Sales, 2008 - 2023 (billion dollars)
• Table 6-8 | US Manufacturers' Shipments, 2008 - 2023 (billion dollars)
• Table 6-9 | Food Manufacturing by Product, 2008 - 2023 (billion dollars)
• Table 6-10 | Packaging Supply & Demand, 2008 - 2023 (billion dollars)
• Table 6-11 | Fresh Produce Supply & Demand, 2008 - 2023 (billion pounds)

LIST OF FIGURES

1. EXECUTIVE SUMMARY

• Figure 1-1 | US Retail-Ready Packaging Market

2. OVERVIEW

• Figure 2-1 | Key Trends in the US Retail-Ready Packaging Market

3. PRODUCTS

• Figure 3-1 | Key Trends in Retail-Ready Packaging Products
• Figure 3-2 | Types of Retail-Ready Corrugated Boxes
• Figure 3-3 | Marketing Example: Social Media Used to Promote New Retail-Ready Box Technology
• Figure 3-4 | Retail-Ready Corrugated Display Examples
• Figure 3-5 | Retail-Ready Folding Carton Examples
• Figure 3-6 | Applications for Reusable Plastic Containers
• Figure 3-7 | Pad & Shrink Film Packaging Examples

4. MARKETS

• Figure 4-1 | Key Trends in Retail-Ready Packaging Markets
• Figure 4-2 | Fresh Produce Market: Opportunities for Retail-Ready Packaging
• Figure 4-3 | Candy & Confections Market: Opportunities for Retail-Ready Packaging
• Figure 4-4 | Bakery Products Market: Opportunities for Retail-Ready Packaging
• Figure 4-5 | Snack Food Market: Opportunities for Retail-Ready Packaging
• Figure 4-6 | Grain Products Market: Opportunities for Retail-Ready Packaging
• Figure 4-7 | Canned Food Market: Opportunities for Retail-Ready Packaging
• Figure 4-8 | Dairy Product Market: Opportunities for Retail-Ready Packaging
• Figure 4-9 | Meat, Poultry, & Seafood Market: Opportunities for Retail-Ready Packaging
• Figure 4-10 | Frozen Food Market: Opportunities for Retail-Ready Packaging
• Figure 4-11 | Pet Food Market: Opportunities for Retail-Ready Packaging
• Figure 4-12 | Other Food Markets: Opportunities for Retail-Ready Packaging
• Figure 4-13 | Beverage Market: Opportunities for Retail-Ready Packaging
• Figure 4-14 | Nonfood Market: Opportunities for Retail-Ready Packaging
• Figure 4-15 | Cosmetics & Toiletries Market: Opportunities for Retail-Ready Packaging
• Figure 4-16 | Household Cleaning Products Market: Opportunities for Retail-Ready Packaging
• Figure 4-17 | Office Products Market: Opportunities for Retail-Ready Packaging
• Figure 4-18 | Pharmaceuticals Market: Opportunities for Retail-Ready Packaging
• Figure 4-19 | Other Nonfood Applications: Opportunities for Retail-Ready Packaging

5. INDUSTRY STRUCTURE

• Figure 5-1 | US Retail-Ready Packaging Market Share, 2018 (billion dollars)
• Figure 5-2 | US Retail-Ready Packaging: Leading Supplier, 2018
• Figure 5-3 | US Retail-Ready Packaging: Second Leading Supplier, 2018
• Figure 5-4 | US Retail-Ready Packaging: Co-Third Leading Supplier, 2018
• Figure 5-5 | US Retail-Ready Packaging: Co-Third Leading Supplier, 2018
• Figure 5-6 | US Retail-Ready Packaging: Fifth Leading Supplier, 2018
• Figure 5-7 | US Retail-Ready Packaging: Sixth Leading Supplier, 2018
• Figure 5-8 | Advertising Example: Promoting Real Differences
• Figure 5-9 | Production Example: Requirements for Retail-Ready Packaging