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市場調查報告書

美國的娛樂用船隻市場:以產品和地域區分

Recreational Boating in the US by Product and Region, 11th Edition

出版商 Freedonia Group 商品編碼 118988
出版日期 內容資訊 英文 199 Pages
商品交期: 最快1-2個工作天內
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美國的娛樂用船隻市場:以產品和地域區分 Recreational Boating in the US by Product and Region, 11th Edition
出版日期: 2018年03月31日 內容資訊: 英文 199 Pages
簡介

美國國內娛樂用船隻市場因為反應景氣上揚及可處分所得之增加的影響,最近數年呈現大幅成長的持續態勢,另外,由於數位式儀表板及操縱桿技術的進步,對市場的銷售促進更有貢獻。就產品分類來說,具有低價格,高性能,多機能的具船身外馬達的遊艇佔有很大的市場份額。

本報告將針對美國的娛樂用船隻市場進行分析,包括其整體性的持有,以及使用型態和持有人的數量及動向,市場需求量,供給量,及價格的動向加以分析,以及就部門分類,產品分類,地區分類的詳細動向,產業構造(企業間競爭的動向)等情報以集中分析。

第1章 報告大綱

第2章 概要

  • 分析報告
  • 娛樂用船隻的供需分析
    • 過去的供需動向
    • 需求量,供給量的預測
  • 一直以來為擴大娛樂用船隻購買者及使用者數量所付出的努力
    • 持續擁有娛樂用船隻所有者的分析
    • 男女分類,人種分類的傾向
    • 年齡分類的傾向
    • 所得水準分類的傾向
    • 為擴大娛樂用船隻使用者數量的努力
  • 娛樂用船隻活動的傾向
    • 娛樂用船隻活動的概略
    • 釣魚
    • 水上活動
  • 娛樂用船隻零售販賣價格
  • 目前使用中娛樂用船隻總數
  • 價格動向
  • 技術
    • 技術概要
    • 引擎及控制裝置
    • 電機部分
  • 規範與安全面的問題
    • 概要
    • 廢氣排放、噪音的問題
    • 野生動物、環境保護的問題
    • 安全性的問題
  • 世界市場展望
  • 貿易動向

第3章 娛樂用船隻
  • 分析重點
  • 各種船隻的需求量、供給量
    • 概要
    • 需求量,供給量的預測
  • 船外馬達式動力船隻
    • 產品概要
    • 需求量,供給量的預測
    • 產品種類分類的需求量
      • 平底船
      • 釣魚、划水用船
      • 流釣用船隻
      • 具中控台的船隻
      • 小船
      • 其他
    • 製造商
  • 船內馬達式動力船隻
    • 製品種類分類的需求量
      • 具有船艙的遊艇
      • 小船及其他
  • 船尾驅動式動力船隻
  • 個人用水上船隻(水上摩托車)
  • 遊艇
    • 以設計分分類的需求量
    • 船身長度分分類需求量
  • 其他種類的娛樂用船隻
    • 噴射快艇、划艇等

第4章 推進裝置與附屬品

  • 分析大綱
  • 概要
  • 推進裝置
    • 相關規範,市場概要
    • 需求量,供給量的預測
    • 代工製造的推進裝置
      • 需求量的預測
      • 船外馬達
      • 船內馬達
        • 產品概要
        • 需求量的預測
        • 製造商
    • 重新啟動用推進裝置
      • 概要
      • 需求量的預測
    • 船隻用附屬品
      • 概要
      • 需求量,供給量的預測
      • 導航系統,電子機器
      • 拖船
      • 其他

第5章 地區

  • 分析大綱
  • 地區分類的市場動向
    • 概要
    • 經濟動向
    • 人口動向
    • 船隻擁有者動向
  • 地區分類的市場動向
  • 北東部 (新英格蘭、大西洋沿岸中部)
  • 中西部 (東中西部、西中西部)
  • 南部 (太平洋沿岸南部、東南中部、西南中部)
  • 西部 (洛磯山脈地帶、太平洋沿岸)

第6章 產業構造

  • 分析大綱、產業構成
  • 市場構成
  • 競爭策略
  • 產品開發
  • 製造
  • 流通
  • 行銷
  • 企業併購
  • 合作協議
  • 市場競爭者名單

第7章 附錄

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目錄
Product Code: 3610

Demand for recreational boating products in the US is expected to show strong growth between 2017 and 2022, driven by a healthy economy and increased consumer spending. Rising home values and low interest rates will provide consumers with access to equity and loans, which can be used to make luxury purchases. Advances will also be supported by increased penetration of technological advances, like joystick controls and digital dashboards. Outboard powerboats and their propulsion systems will continue to be key to the industry's recovery. Favored for their lower price point, versatility, and performance, outboards are expected to continue to dominate the powerboat market.

‘Recreational Boating ’ answers these questions and more:

  • Given the dominance of outboard motors, what is the outlook for competing propulsion systems?
  • What is the industry doing to appeal to new demographics?
  • What is Rec Lite and how is it reshaping the personal watercraft segment?

Table of Contents

1. EXECUTIVE SUMMARY

2. OVERVIEW

  • Key Findings
  • Recreational Boating Supply & Demand Overview
    • Historical Trends
    • Supply & Demand Forecast
  • Traditional Boat Owners and Efforts to Expand Base
    • Traditional Boat Owner Profile
    • Gender and Race Profile
    • Age Trends
    • Income Trends
    • Efforts to Expand Base
  • Boating Activity Trends
    • Boating Activity Trends Overview
    • Fishing
    • Water Activities
  • Recreational Boat Retail Sales
  • Recreational Boats in Use
  • Pricing
  • Technology
    • Technology Overview
    • Engines & Engine Controls
    • Electronics
  • Regulatory & Safety Issues
    • Regulatory & Safety Overview
    • Emissions & Noise Issues
    • Wildlife & Environmental Protection Issues
    • Safety Issues
  • Global Outlook
  • Trade

3. RECREATIONAL BOATS

  • Key Findings
  • Supply & Demand by Boat Type
    • Overview
    • Supply & Demand Forecast
  • Outboard Powerboats
    • Product Overview
    • Supply & Demand Forecast
    • Outboard Powerboat Demand by Product Type
      • Demand by Product Type Overview
      • Pontoon Boats
      • Fish & Ski Boats
      • Bass Boats
      • Center Console Boats
      • Runabouts
      • Other Outboards
    • Producers
  • Inboard Powerboats
    • Product Overview
    • Supply & Demand Forecast
    • Cabin Cruisers
    • Runabouts & Other Inboard Powerboats
    • Producers
  • Sterndrive Powerboats
    • Product Overview
    • Supply & Demand Forecast
    • Producers
  • Personal Watercraft
    • Product Overview
    • Regulatory & Safety Issues
    • Supply & Demand Forecast
    • Market Share & Producers
  • Sailboats
    • Product Overview
    • Supply & Demand Forecast
    • Demand Forecast by Design
    • Demand Forecast by Length
    • Producers
  • Other Recreational Boats
    • Overview
    • Supply & Demand Forecast
    • Jet Boats
    • Canoes
    • All Other

4. PROPULSION SYSTEMS & BOATING ACCESSORIES

  • Key Findings
  • Overview
  • Propulsion Systems
    • Regulatory & Overview
    • Supply & Demand Forecast
    • OEM Propulsion Systems
      • Demand Forecast
      • OEM Outboard Propulsion Systems
        • Product Overview
        • Demand Forecast
        • Producers
      • OEM Inboard & Sterndrive Propulsion Systems
        • Product Overview
        • Demand Forecast
        • Producers
    • Repower Propulsion Systems
      • Overview
      • Demand Forecast
    • Boating Accessories
      • Overview
      • Supply & Demand Forecast
      • Navigational & Electric
      • Trailers
      • Other Accessories

5. REGIONS

  • Key Findings
  • Regional Trends
    • Overview
    • Economic
    • Population
    • Boat Ownership
  • Demand by Region
  • Northeast
    • Overview
    • New England
    • Middle Atlantic
  • Midwest
    • Overview
    • East North Central
    • West North Central
  • South
    • Overview
    • South Atlantic
    • East South Central
    • West South Central
  • West
    • Overview
    • Mountain
    • Pacific

6. INDUSTRY STRUCTURE

  • Key Findings & Industry Composition
  • Market Share
  • Competitive Strategies
  • Product Development
  • Manufacturing
  • Distribution
  • Marketing
  • Mergers & Acquisitions
  • Cooperative Agreements
  • List of Industry Participants

7. APPENDIX

  • Scope
  • Methodology
  • Sources
  • Associations & Agencies
  • Related Freedonia Group Studies
  • Definitions
  • Abbreviations
  • Macroeconomic Assumptions
    • Economic Environment
    • Demographics
    • Consumer Spending
    • Consumer Financing

LIST OF TABLES

2. OVERVIEW

  • Table 2-1: Recreational Boating Product Supply & Demand, 2007 -- 2022 (million dollars)
  • Table 2-2: Race and Gender of Consumers Whose Household Owns a Boat, 2017
  • Table 2-3: Age of Consumers Whose Household Owns a Boat, 2017
  • Table 2-4: Income of Households That Own a Boat, 2017
  • Table 2-5: Race and Gender of Freshwater Fishing Participants
  • Table 2-6: Age of Water Activity Participants in Last 12 Months (Index)
  • Table 2-7: Recreational Boat Retail Sales, 2007 -- 2022 (million dollars)
  • Table 2-8: Recreational Boats in Use by Type, 2007 -- 2022 (million units)
  • Table 2-9: Selected Recreational Boat Prices, 2007 -- 2022 (thousand dollars per unit)
  • Table 2-10: US Recreational Boating Foreign Trade, 2007 -- 2022 (million dollars)

3. RECREATIONAL BOATS

  • Table 3-1: Recreational Boat Supply & Demand, 2007 -- 2022 (million dollars)
  • Table 3-2: Outboard Powerboat Supply & Demand, 2007 -- 2022
  • Table 3-3: Outboard Powerboat Demand by Product, 2007 -- 2022 (million dollars)
  • Table 3-4: Pontoon Boats Demand, 2007 -- 2022
  • Table 3-5: Fish & Ski Boats Demand, 2007 -- 2022
  • Table 3-6: Bass Boats Demand, 2007 -- 2022
  • Table 3-7: Center Console Boats Demand, 2007 -- 2022
  • Table 3-8: Runabouts Demand, 2007 -- 2022
  • Table 3-9: Other Boats Demand, 2007 -- 2022
  • Table 3-10: Selected Outboard Powerboat Producers
  • Table 3-11: Inboard Powerboat Supply & Demand, 2007 -- 2022
  • Table 3-12: Inboard Cabin Cruiser Supply & Demand, 2007 -- 2022
  • Table 3-13: Runabout & Other Inboard Powerboat Supply & Demand, 2007 -- 2022
  • Table 3-14: Selected Inboard Powerboat Producers
  • Table 3-15: Sterndrive Powerboat Supply & Demand, 2007 -- 2022
  • Table 3-16: Selected Sterndrive Powerboat Producers
  • Table 3-17: Personal Watercraft Regulatory & Safety Issues
  • Table 3-18: Personal Watercraft Supply & Demand, 2007 -- 2022
  • Table 3-19: Selected Personal Watercraft Producers
  • Table 3-20: Sailboat Supply & Demand, 2007 -- 2022
  • Table 3-21: Sailboat Demand by Design, 2007 -- 2022
  • Table 3-22: Sailboat Demand by Length, 2007 -- 2022
  • Table 3-23: Selected Sailboat Producers
  • Table 3-24: Other Recreational Boats Supply & Demand, 2007 -- 2022

4. PROPULSION SYSTEMS & BOATING ACCESSORIES

  • Table 4-1: Propulsion Systems and Boating Accessories Overview
  • Table 4-2: Propulsion System Supply & Demand, 2007 -- 2022
  • Table 4-3: OEM Propulsion System Demand, 2007 -- 2022 (million dollars)
  • Table 4-4: OEM Outboard Propulsion System Demand, 2007 -- 2022
  • Table 4-5: Selected Outboard Propulsion System Producers
  • Table 4-6: OEM Inboard & Sterndrive Propulsion System Demand, 2007 -- 2022
  • Table 4-7: Selected Inboard & Sterndrive Propulsion System Producers
  • Table 4-8: Repower Propulsion System Demand, 2007 -- 2022
  • Table 4-9: Boating Accessory Supply & Demand, 2007 -- 2022 (million dollars)

5. REGIONS

  • Table 5-1: US Personal Consumption Expenditures by Region, 2007 -- 2022 (billion dollars)
  • Table 5-2: Population by Region, 2007 -- 2022 (million people)
  • Table 5-3: Share of Consumers Whose Household Owns a Boat by Region, 2017
  • Table 5-4: Recreational Boating Demand by Region, 2007 -- 2022 (million dollars)
  • Table 5-5: Northeast Recreational Boating Demand by Subregion & Product, 2007 -- 2022 (million dollars)
  • Table 5-6: Midwest Recreational Boating Demand by Subregion & Product, 2007 -- 2022 (million dollars)
  • Table 5-7: South Recreational Boating Demand by Subregion & Product, 2007 -- 2022 (million dollars)
  • Table 5-8: West Recreational Boating Demand by Subregion & Product, 2007 -- 2022 (million dollars)

6. INDUSTRY STRUCTURE

  • Table 6-1: US Recreational Boating Product Sales by Company, 2017 (million dollars)
  • Table 6-2: Competitive Strategies in the US Recreational Boating Industry
  • Table 6-3: Selected Acquisitions & Divestitures
  • Table 6-4: Selected Cooperative Agreements

7. APPENDIX

  • Table 7-1: Study Scope: US Geographic Regions & Subregions
  • Table 7-2: Relevant Industry Codes
  • Table 7-3: Abbreviations & Acronyms Used in Study
  • Table 7-4: Macroeconomic Indicators, 2007 -- 2022 (billion 2009 dollars)
  • Table 7-5: Population & Households, 2007 -- 2022 (million persons)
  • Table 7-6: Personal Consumption Expenditures, 2007 -- 2022 (billion dollars)
  • Table 7-7: Consumer Financing Environment, 2007 -- 2017

LIST OF FIGURES

1. EXECUTIVE SUMMARY

  • Figure 1-1: Key Trends in the US Recreational Boating Market

2. OVERVIEW

  • Figure 2-1: Key Trends in Recreational Boating Products
  • Figure 2-2: Recreational Boating Product Market, 2007 -- 2022
  • Figure 2-3: Freshwater Fishing Demographic Profile
  • Figure 2-4: Age of Water Activity Participants in Last 12 Months
  • Figure 2-5: Price Volatility for New Recreational Boats, 2007 -- 2022 (percentage)
  • Figure 2-6: SeaStar Solutions' Optimus 360 Joystick
  • Figure 2-7: Mercury Marine's VesselView Display
  • Figure 2-8: Humminbird's HELIX 10 CHIRP MEGA SI GPS G2N
  • Figure 2-9: Malibu's Surf Band

3. RECREATIONAL BOATS

  • Figure 3-1: Key Trends in Recreational Boats
  • Figure 3-2: Demand for Recreational Boats: Volume & Value, 2017
  • Figure 3-3: Outboard, Inboard, and Sterndrive Powerboats Volume Share Comparison, 2007 -- 2022
  • Figure 3-4: Outboard Powerboat Demand by Product, 2017 -- 2022 (million dollars)
  • Figure 3-5: Inboard Powerboat Volume Demand by Product, 2007 -- 2017 (000 units)
  • Figure 3-6: Sterndrive Powerboat Volume Demand, 2007 -- 2017 (000 units)
  • Figure 3-7: Personal Watercraft Market, 2007 -- 2017
  • Figure 3-8: Sailboat Market, 2007 -- 2017 (billion dollars)
  • Figure 3-9: Other Recreational Boats Market, 2007 -- 2017 (million dollars)

4. PROPULSION SYSTEMS & BOATING ACCESSORIES

  • Figure 4-1: Key Trends in Propulsion Systems & Boating Accessories
  • Figure 4-2: Evinrude's E-TEC G2 200-Horsepower Outboard Engine
  • Figure 4-3: Boating Accessories Market, 2007 -- 2017 (million dollars)
  • Figure 4-4: Lowrance's Hook2 12 TripleShot Transducer

5. REGIONS

  • Figure 5-1: Key Regional Trends in Recreational Boating
  • Figure 5-2: Recreational Boating Demand by Region, 2017 (billion dollars)
  • Figure 5-3: Northeast Recreational Boating Market Position
  • Figure 5-4: Midwest Recreational Boating Market Position
  • Figure 5-5: South Recreational Boating Market Position
  • Figure 5-6: West Recreational Boating Market Position

6. INDUSTRY STRUCTURE

  • Figure 6-1: US Recreational Boating Market Share, 2017 (billion dollars)
  • Figure 6-2: Recreational Boating: Leading Supplier
  • Figure 6-3: Recreational Boating: Second Leading Supplier

7. APPENDIX

  • Figure 7-1: Annual Growth in Real GDP, 2000 -- 2017, Compared to 1980 -- 2005 Average (percent)
  • Figure 7-2: Annual Population Growth, 2002 -- 2017 (percent)
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