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市場調查報告書

養生保健:印度市場

Health and Wellness in India

出版商 Euromonitor International 商品編碼 991310
出版日期 內容資訊 英文 99 Pages
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養生保健:印度市場 Health and Wellness in India
出版日期: 2021年02月17日內容資訊: 英文 99 Pages
簡介

COVID-19大流行對印度的養生保健的零售銷售量的影響,因為人們轉向家庭消費,對認為是健康的產品的興趣不斷增加使得需求增加,2020年的影響總體上是正面的。可是,作為對COVID-19大流行的正式對應的重要方面是在全國實施的檢疫封鎖伴隨印度醫院全體完全封閉,健康飲料保健飲料的食品服務銷售困難。

本報告提供印度的養生保健市場的相關調查,市場規模及預測,最新的零售業銷售額資料,成長要素,策略,主要企業、品牌的佔有率,流通資料等資訊。

對象資料:市場規模(成果及預測),企業佔有率,品牌佔有率,及流通資料

目錄

摘要整理

  • COVID-19對養生保健的影響
  • COVID-19對國家的影響
  • 企業的應對
  • 食品服務&零售的區分
  • 養生保健的下一步為何?

市場資料

全球宏觀經濟環境

全球產業環境

免責聲明

醬汁

印度的健康 (Better For You) 飲料

  • 主要調查結果資料
  • 2020年:影響
  • 復甦和機會
  • 範疇資料

印度的強化/機能飲料

印度的天然保健飲料

印度的有機飲料

印度的健康 (Better For You) 加工食品

印度的無添加食品和飲料

印度的強化/機能食品

印度的天然保健食品

印度的有機食品

目錄
Product Code: HWFBIN

The impact of the COVID-19 pandemic on retail sales of health and wellness in India was generally positive during 2020 as the shift towards at-home consumption and the increasing interest in products that are perceived as healthy boosted demand. However, foodservice sales of health and wellness beverages suffered as the quarantine lockdown that was imposed across the country as a key aspect of the official response to the COVID-19 pandemic involved the complete shutdown of India's entire hospita...

Euromonitor International's Health and Wellness in India report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

  • Table 1 Sales of Health and Wellness by Type: Value 2015-2020
  • Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020
  • Table 3 Sales of Health and Wellness by Category: Value 2015-2020
  • Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020
  • Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
  • Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
  • Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020
  • Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020
  • Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020
  • Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020
  • Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025
  • Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
  • Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025
  • Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
  • Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
  • Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

Reduced sugar carbonates remains dominant as COVID-19 suppresses sales

Focus on health and wellness supports rising demand for reduced sugar beverages

Companies respond to COVID-19 by expanding distribution to include e-commerce

RECOVERY AND OPPORTUNITIES

Concern over the role of sugar in rising obesity levels set to boost sales growth

Potential removal of sin tax on carbonates could compromise category growth

Stevia-sweetened beverages likely to represent the way forward

CATEGORY DATA

  • Table 17 Sales of BFY Beverages by Category: Value 2015-2020
  • Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020
  • Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020
  • Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020
  • Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020
  • Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025
  • Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Social distancing and quarantine place pressure on demand for FF sports drinks

FF energy drinks suffers as virtually all outdoor events are cancelled

FF hot drinks distribution shift towards e-commerce

RECOVERY AND OPPORTUNITIES

FF energy drinks and sports drinks to recover strongly due to young consumer base

High prices expected to continue being a drag on sales growth in FF energy drinks

High sugar content likely to present barriers to growth in FF other hot drinks

CATEGORY DATA

  • Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
  • Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
  • Table 26 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
  • Table 27 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
  • Table 28 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
  • Table 29 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
  • Table 30 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Innovative approach to marketing emerges from the COVD-19 situation

Major carbonates players turn to e-commerce in response to COVID-19 social trends

Products with an immune boosting positioning benefits from increased demand

RECOVERY AND OPPORTUNITIES

Young consumers spectre to emerge strongly as an important consumer base

Further growth expected in sales of NH green tea via e-commerce

On-trade sales of NH tea to recover strongly after a difficult year during 2020

CATEGORY DATA

  • Table 31 Sales of NH Beverages by Category: Value 2015-2020
  • Table 32 Sales of NH Beverages by Category: % Value Growth 2015-2020
  • Table 33 NBO Company Shares of NH Beverages: % Value 2016-2020
  • Table 34 LBN Brand Shares of NH Beverages: % Value 2017-2020
  • Table 35 Distribution of NH Beverages by Format: % Value 2015-2020
  • Table 36 Forecast Sales of NH Beverages by Category: Value 2020-2025
  • Table 37 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Demand for organic tea increases despite challenges faced by manufacturers

Quarantine lockdown coincides with the peak season for on-trade juice consumption

Sresta Natural Bioproducts remains the leading player in organic beverages

RECOVERY AND OPPORTUNITIES

Organic tea slated for strong growth as demand for these products continues to rise

Tighter regulation of organic farming raises the prospects of strong category growth

Prevailing consumer trends to be generally favourable for sales of organic beverages

CATEGORY DATA

  • Table 38 Sales of Organic Beverages by Category: Value 2015-2020
  • Table 39 Sales of Organic Beverages by Category: % Value Growth 2015-2020
  • Table 40 NBO Company Shares of Organic Beverages: % Value 2016-2020
  • Table 41 LBN Brand Shares of Organic Beverages: % Value 2017-2020
  • Table 42 Distribution of Organic Beverages by Format: % Value 2015-2020
  • Table 43 Forecast Sales of Organic Beverages by Category: Value 2020-2025
  • Table 44 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Sales rise as better for you packaged food benefits from shift towards home cooking

BFY reduced fat dairy continues to dominate sales in better for you packaged food

Reduced sugar confectionery struggles due to low demand for indulgence food

RECOVERY AND OPPORTUNITIES

Increasing concern about the impact of diet on general health to remain influential

CATEGORY DATA

  • Table 45 Sales of BFY Packaged Food by Category: Value 2015-2020
  • Table 46 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020
  • Table 47 NBO Company Shares of BFY Packaged Food: % Value 2016-2020
  • Table 48 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020
  • Table 49 Distribution of BFY Packaged Food by Format: % Value 2015-2020
  • Table 50 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025
  • Table 51 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Free from dairy milk continues to dominate sales of free from

RECOVERY AND OPPORTUNITIES

Hershey India to continue setting the pace via its leading position and innovation

CATEGORY DATA

  • Table 52 Sales of Free From by Category: Value 2015-2020
  • Table 53 Sales of Free From by Category: % Value Growth 2015-2020
  • Table 54 NBO Company Shares of Free From: % Value 2016-2020
  • Table 55 LBN Brand Shares of Free From: % Value 2017-2020
  • Table 56 Distribution of Free From by Format: % Value 2015-2020
  • Table 57 Forecast Sales of Free From by Category: Value 2020-2025
  • Table 58 Forecast Sales of Free From by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

The dominant category of FF vegetable and seed oil registers positive sales growth

Healthier lifestyles underpin rising demand for FF snack bars

Category sales growth boosted by new product launches

RECOVERY AND OPPORTUNITIES

FF vegetable and seed oil set to remain the largest fortified/functional category

Sproutlife Food poised to extend its leadership in FF snack bars

CATEGORY DATA

  • Table 59 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
  • Table 60 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
  • Table 61 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
  • Table 62 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020
  • Table 63 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2015-2020
  • Table 64 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
  • Table 65 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020
  • Table 66 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2015-2020
  • Table 67 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
  • Table 68 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
  • Table 69 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
  • Table 70 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020
  • Table 71 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
  • Table 72 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
  • Table 73 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

NH is a major beneficiary of the COVID-19 pandemic as demand increases

Home seclusion support rising demand for NH high fibre breakfast cereals

RECOVERY AND OPPORTUNITIES

NH honey expected to remain popular during the forecast period

Greater focus on at-home consumption to benefit NH high fibre breakfast cereals

E-commerce to become more influential in naturally healthy packaged food

CATEGORY DATA

  • Table 74 Sales of NH Packaged Food by Category: Value 2015-2020
  • Table 75 Sales of NH Packaged Food by Category: % Value Growth 2015-2020
  • Table 76 NBO Company Shares of NH Packaged Food: % Value 2016-2020
  • Table 77 LBN Brand Shares of NH Packaged Food: % Value 2017-2020
  • Table 78 Distribution of NH Packaged Food by Format: % Value 2015-2020
  • Table 79 Forecast Sales of NH Packaged Food by Category: Value 2020-2025
  • Table 80 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Organic packaged remains a niche category in India, despite strong sales growth

Strong growth potential presents opportunities, although challenges remain

RECOVERY AND OPPORTUNITIES

Little chance of major developments despite the emergence of new players

CATEGORY DATA

  • Table 81 Sales of Organic Packaged Food by Category: Value 2015-2020
  • Table 82 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020
  • Table 83 NBO Company Shares of Organic Packaged Food: % Value 2016-2020
  • Table 84 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020
  • Table 85 Distribution of Organic Packaged Food by Format: % Value 2015-2020
  • Table 86 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025
  • Table 87 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025