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市場調查報告書

泰國的服裝和鞋子市場

Apparel and Footwear in Thailand

出版商 Euromonitor International 商品編碼 991296
出版日期 內容資訊 英文 92 Pages
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泰國的服裝和鞋子市場 Apparel and Footwear in Thailand
出版日期: 2021年02月15日內容資訊: 英文 92 Pages
簡介

COVID-19發生前,泰國的服裝、鞋子產業的前景不樂觀,經濟受到壓迫,高失業率和高家計負債,旅遊業也減速。因此企業苦於應對COVID-19發生而為了抑制病毒擴散所採取的措施,失業率突飛猛進,受到進一步打擊。

本報告提供並列的服裝、鞋子市場的相關調查,COVID-19大流行的影響,市場規模和預測,企業、品牌的佔有率,流通資料,影響市場的主要原因相關的策略性分析。

目錄

泰國的服裝、鞋子市場

  • 目錄和表格的清單
  • 摘要整理
    • COVID-19對服裝、鞋子的影響
    • COVID-19對國家的影響
    • 企業的應對
    • 零售的變化
    • 服裝、鞋子市場今後的預測
  • 市場資料
  • 全球宏觀經濟環境
  • 全球產業環境
  • 面膜
  • 免責聲明
  • 資訊來源

女性服飾市場

  • 主要的資料的觀察
  • 2020年的影響
  • 復甦和機會
  • 分類資料

男裝市場

童裝市場

運動服市場

牛仔褲市場

襪子類市場

服裝飾品市場

鞋子市場

目錄
Product Code: CLFTH

Even prior to the outbreak of COVID-19 the outlook for Thailand's apparel and footwear industry was not a bright one with its economy under pressure, high unemployment and high household debt, along with a slowdown in tourism. As such, when COVID-19 hit it dealt a further blow with unemployment skyrocketing as businesses struggled to cope with the fallout of the measures taken to control the spread of the virus. With disposable income severely reduced most consumers were forced to focus on essen...

Euromonitor International's Apparel and Footwear in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

  • Table 1 Sales of Apparel and Footwear by Category: Volume 2015-2020
  • Table 2 Sales of Apparel and Footwear by Category: Value 2015-2020
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2015-2020
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

    • Summary 1 Fashion Face Masks Usage, Pricing and Market Sizes in Asia Pacific - 2020

DISCLAIMER

SOURCES

    • Summary 2 Research Sources

KEY DATA FINDINGS

2020 IMPACT

COVID-19 a huge blow to womenswear with it hitting the economy and inbound arrivals

Comfort and safety feature prominently in the sale of womenswear in 2020

Manufacturers and retailers move online to compensate for in-store losses

RECOVERY AND OPPORTUNITIES

Wacoal looking to bounce back from disappointing 2020 results

Online push set continue over the forecast period

New product development set to continue driving interest in womenswear

CATEGORY DATA

  • Table 13 Sales of Womenswear by Category: Volume 2015-2020
  • Table 14 Sales of Womenswear by Category: Value 2015-2020
  • Table 15 Sales of Womenswear by Category: % Volume Growth 2015-2020
  • Table 16 Sales of Womenswear by Category: % Value Growth 2015-2020
  • Table 17 NBO Company Shares of Womenswear: % Value 2016-2020
  • Table 18 LBN Brand Shares of Womenswear: % Value 2017-2020
  • Table 19 NBO Company Shares of Women's Nightwear: % Value 2016-2020
  • Table 20 LBN Brand Shares of Women's Nightwear: % Value 2017-2020
  • Table 21 NBO Company Shares of Women's Outerwear: % Value 2016-2020
  • Table 22 LBN Brand Shares of Women's Outerwear: % Value 2017-2020
  • Table 23 NBO Company Shares of Women's Swimwear: % Value 2016-2020
  • Table 24 LBN Brand Shares of Women's Swimwear: % Value 2017-2020
  • Table 25 NBO Company Shares of Women's Underwear: % Value 2016-2020
  • Table 26 LBN Brand Shares of Women's Underwear: % Value 2017-2020
  • Table 27 Forecast Sales of Womenswear by Category: Volume 2020-2025
  • Table 28 Forecast Sales of Womenswear by Category: Value 2020-2025
  • Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2020-2025
  • Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Innovative fabrics help generate interest in menswear

E-commerce thrives as menswear shifts online

Comfort and value key demands of consumers in 2020

RECOVERY AND OPPORTUNITIES

Recovery of tourism industry key to recovery of menswear

Functionality expected to remain important, but with one eye on fashion trends

CSR activities and new innovations should stimulate interest in menswear brands

CATEGORY DATA

  • Table 31 Sales of Menswear by Category: Volume 2015-2020
  • Table 32 Sales of Menswear by Category: Value 2015-2020
  • Table 33 Sales of Menswear by Category: % Volume Growth 2015-2020
  • Table 34 Sales of Menswear by Category: % Value Growth 2015-2020
  • Table 35 NBO Company Shares of Menswear: % Value 2016-2020
  • Table 36 LBN Brand Shares of Menswear: % Value 2017-2020
  • Table 37 NBO Company Shares of Men's Nightwear: % Value 2016-2020
  • Table 38 LBN Brand Shares of Men's Nightwear: % Value 2017-2020
  • Table 39 NBO Company Shares of Men's Outerwear: % Value 2016-2020
  • Table 40 LBN Brand Shares of Men's Outerwear: % Value 2017-2020
  • Table 41 NBO Company Shares of Men's Swimwear: % Value 2016-2020
  • Table 42 LBN Brand Shares of Men's Swimwear: % Value 2017-2020
  • Table 43 NBO Company Shares of Men's Underwear: % Value 2016-2020
  • Table 44 LBN Brand Shares of Men's Underwear: % Value 2017-2020
  • Table 45 Forecast Sales of Menswear by Category: Volume 2020-2025
  • Table 46 Forecast Sales of Menswear by Category: Value 2020-2025
  • Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2020-2025
  • Table 48 Forecast Sales of Menswear by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Back-to-school sales disrupted by school closures

Companies look for new opportunities during the COVID-19 crisis

E-commerce benefits from disruption to in-store sales

RECOVERY AND OPPORTUNITIES

Childrenswear expected to see premiumisation as birth rate falls

Competition set to intensify as new players continue to enter the market

Fashion fairs expected to remain important for childrenswear manufacturers

CATEGORY DATA

  • Table 49 Sales of Childrenswear by Category: Volume 2015-2020
  • Table 50 Sales of Childrenswear by Category: Value 2015-2020
  • Table 51 Sales of Childrenswear by Category: % Volume Growth 2015-2020
  • Table 52 Sales of Childrenswear by Category: % Value Growth 2015-2020
  • Table 53 NBO Company Shares of Childrenswear: % Value 2016-2020
  • Table 54 LBN Brand Shares of Childrenswear: % Value 2017-2020
  • Table 55 Forecast Sales of Childrenswear by Category: Volume 2020-2025
  • Table 56 Forecast Sales of Childrenswear by Category: Value 2020-2025
  • Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2020-2025
  • Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Sport and fitness on the rise in Thailand, but COVID-19 poses temporary obstacle to sales of sportswear

Leading brands turn to producing face masks in an effort to curb losses

Sportswear continues to benefit from new store openings

RECOVERY AND OPPORTUNITIES

'Health is the new wealth'

Digitalisation offers potential to sportswear brands

Women a key target audience for sportswear brands

CATEGORY DATA

  • Table 59 Sales of Sportswear by Category: Value 2015-2020
  • Table 60 Sales of Sportswear by Category: % Value Growth 2015-2020
  • Table 61 NBO Company Shares of Sportswear: % Value 2016-2020
  • Table 62 LBN Brand Shares of Sportswear: % Value 2017-2020
  • Table 63 Distribution of Sportswear by Format: % Value 2015-2020
  • Table 64 Forecast Sales of Sportswear by Category: Value 2020-2025
  • Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Sales drop sharply as COVID-19 puts a huge dent in the local economy

CSR activities seen as companies look to establish brand loyalty in trying circumstances

Brands and retailers focus on e-commerce to compensate for in-store losses

RECOVERY AND OPPORTUNITIES

Jeans set for strong recovery

Innovation could be key to the development of jeans

In-store experience remains important

CATEGORY DATA

  • Table 66 Sales of Jeans by Category: Volume 2015-2020
  • Table 67 Sales of Jeans by Category: Value 2015-2020
  • Table 68 Sales of Jeans by Category: % Volume Growth 2015-2020
  • Table 69 Sales of Jeans by Category: % Value Growth 2015-2020
  • Table 70 Sales of Men's Jeans by Category: Volume 2015-2020
  • Table 71 Sales of Men's Jeans by Category: Value 2015-2020
  • Table 72 Sales of Men's Jeans by Category: % Volume Growth 2015-2020
  • Table 73 Sales of Men's Jeans by Category: % Value Growth 2015-2020
  • Table 74 Sales of Women's Jeans by Category: Volume 2015-2020
  • Table 75 Sales of Women's Jeans by Category: Value 2015-2020
  • Table 76 Sales of Women's Jeans by Category: % Volume Growth 2015-2020
  • Table 77 Sales of Women's Jeans by Category: % Value Growth 2015-2020
  • Table 78 NBO Company Shares of Jeans: % Value 2016-2020
  • Table 79 LBN Brand Shares of Jeans: % Value 2017-2020
  • Table 80 Forecast Sales of Jeans by Category: Volume 2020-2025
  • Table 81 Forecast Sales of Jeans by Category: Value 2020-2025
  • Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2020-2025
  • Table 83 Forecast Sales of Jeans by Category: % Value Growth 2020-2025
  • Table 84 Forecast Sales of Men's Jeans by Category: Volume 2020-2025
  • Table 85 Forecast Sales of Men's Jeans by Category: Value 2020-2025
  • Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2020-2025
  • Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2020-2025
  • Table 88 Forecast Sales of Women's Jeans by Category: Volume 2020-2025
  • Table 89 Forecast Sales of Women's Jeans by Category: Value 2020-2025
  • Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2020-2025
  • Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Hosiery sees sales plummet as education facilities close and unemployment rises

Closure of Thailand's borders limits travel-based sales

Consumers continue to ditch sheer hosiery with a focus on comfort

RECOVERY AND OPPORTUNITIES

Sport socks and licensed products could help stimulate sales

Competitive landscape expected to become more fragmented

Hosiery set to recover as the country adjusts to the new normal

CATEGORY DATA

  • Table 92 Sales of Hosiery by Category: Volume 2015-2020
  • Table 93 Sales of Hosiery by Category: Value 2015-2020
  • Table 94 Sales of Hosiery by Category: % Volume Growth 2015-2020
  • Table 95 Sales of Hosiery by Category: % Value Growth 2015-2020
  • Table 96 NBO Company Shares of Hosiery: % Value 2016-2020
  • Table 97 LBN Brand Shares of Hosiery: % Value 2017-2020
  • Table 98 Forecast Sales of Hosiery by Category: Volume 2020-2025
  • Table 99 Forecast Sales of Hosiery by Category: Value 2020-2025
  • Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2020-2025
  • Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has a negative impact on sales of belts, scarves, ties and gloves

Manufacturers diversify into face masks to take advantage of sudden explosion in demand

Special shopping events help kickstart a recovery

RECOVERY AND OPPORTUNITIES

Hats/caps gaining in popularity thanks to health and fitness trend, while protective headwear should provide short-term sales results

A return to normality key to the recovery of sales with one eye on returning tourism

Competitive landscape expected to become increasingly polarised

CATEGORY DATA

  • Table 102 Sales of Apparel Accessories by Category: Volume 2015-2020
  • Table 103 Sales of Apparel Accessories by Category: Value 2015-2020
  • Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2015-2020
  • Table 105 Sales of Apparel Accessories by Category: % Value Growth 2015-2020
  • Table 106 NBO Company Shares of Apparel Accessories: % Value 2016-2020
  • Table 107 LBN Brand Shares of Apparel Accessories: % Value 2017-2020
  • Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2020-2025
  • Table 109 Forecast Sales of Apparel Accessories by Category: Value 2020-2025
  • Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2020-2025
  • Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Footwear struggles as economy shrinks, while players focus on comfort as formal footwear suffers

Players forced to adapt to challenging circumstances

Nike launches "anti-sneakers" that are designed for "doing nothing"

RECOVERY AND OPPORTUNITIES

Running shoes could help drive a recovery in footwear

Personalisation, premiumisation and collaboration a focus for new product development

Sustainability on the menu as players look to improve their brand image

CATEGORY DATA

  • Table 112 Sales of Footwear by Category: Volume 2015-2020
  • Table 113 Sales of Footwear by Category: Value 2015-2020
  • Table 114 Sales of Footwear by Category: % Volume Growth 2015-2020
  • Table 115 Sales of Footwear by Category: % Value Growth 2015-2020
  • Table 116 NBO Company Shares of Footwear: % Value 2016-2020
  • Table 117 LBN Brand Shares of Footwear: % Value 2017-2020
  • Table 118 Distribution of Footwear by Format: % Value 2015-2020
  • Table 119 Forecast Sales of Footwear by Category: Volume 2020-2025
  • Table 120 Forecast Sales of Footwear by Category: Value 2020-2025
  • Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2020-2025
  • Table 122 Forecast Sales of Footwear by Category: % Value Growth 2020-2025