NEWS: 公告在東京證券交易所JASDAQ標準市場新上市

表紙
市場調查報告書

意大利服飾和鞋類市場

Apparel and Footwear in Italy

出版商 Euromonitor International 商品編碼 990954
出版日期 內容資訊 英文 99 Pages
訂單完成後即時交付
價格
意大利服飾和鞋類市場 Apparel and Footwear in Italy
出版日期: 2021年02月12日內容資訊: 英文 99 Pages
簡介

意大利服裝鞋類市場對冠狀病毒(Covid-19)大流行產生了重大影響,因此2020年零售銷售的銷售和銷售減少了所有類別服裝和鞋類的兩位數。我記錄了。唯一的例外是服裝配件,2020個零售銷售額記錄了2位數的減少,但由於對面罩的需求量迅速增加,整體銷售迅速增加。

本報告正在調查意大利服裝鞋類市場,Covid-19大流行影響,市場規模,預測,公司品牌份額,分佈數據,影響市場的主要因素提供了戰略分析。

內容

意大利的Aparel鞋類市場

  • 目錄表列表
  • 執行摘要
    • 服裝鞋上的Covid-19
    • 對Covid-19的影響
    • 公司回復
    • 零售的變化
    • 服裝鞋類市場的未來展望
  • 市場數據
  • 世界宏觀經濟環境
  • 世界工業環境
  • 面膜
  • 免責聲明
  • 來源

女裝衣服市場

  • 主要數據發現
  • 2020次衝擊
  • 恢復和機會
  • 類別數據

男士服裝市場

兒童服裝市場

運動服市場

牛仔褲市場

襪子市場

服裝配件市場

鞋類市場

目錄
Product Code: CLFIT

All categories in apparel and footwear recorded double-digit declines in retail volume and current value sales in 2020, having been heavily impacted by the Coronavirus (COVID-19) pandemic. The one exception was apparel accessories. While this category also saw a double-digit drop in retail current value sales over 2020, overall retail volume sales rose fast due to the exponential growth in demand for face masks. Italy was the first European country to be hit by the pandemic and enforce a full lo...

Euromonitor International's Apparel and Footwear in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

  • Table 1 Sales of Apparel and Footwear by Category: Volume 2015-2020
  • Table 2 Sales of Apparel and Footwear by Category: Value 2015-2020
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2015-2020
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

    • Summary 1 ashion Face Masks Usage, Pricing and Market Sizes in Western Europe - 2020

DISCLAIMER

SOURCES

    • Summary 2 Research Sources

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) forces consumers to prioritise essential products and eschew unnecessary additions to wardrobes

Home working and bans on celebrations directly hit sales of women's suits and wedding dresses, although comfort apparel for the home proves more resilient

Search for convenient and safer shopping options in the wake of the pandemic accelerates channel shift to e-commerce

RECOVERY AND OPPORTUNITIES

Modest rebound anticipated in the early forecast period as economic concerns limit frequency and scale of shopping for womenswear

Comfort and casual wear set to remain popular with slow return to normality, while working women spur sales of formal clothes as they return to the office

Younger women set to drive development of more sustainable and ethically produced womenswear

CATEGORY DATA

  • Table 13 Sales of Womenswear by Category: Volume 2015-2020
  • Table 14 Sales of Womenswear by Category: Value 2015-2020
  • Table 15 Sales of Womenswear by Category: % Volume Growth 2015-2020
  • Table 16 Sales of Womenswear by Category: % Value Growth 2015-2020
  • Table 17 NBO Company Shares of Womenswear: % Value 2016-2020
  • Table 18 LBN Brand Shares of Womenswear: % Value 2017-2020
  • Table 19 NBO Company Shares of Women's Nightwear: % Value 2016-2020
  • Table 20 LBN Brand Shares of Women's Nightwear: % Value 2017-2020
  • Table 21 NBO Company Shares of Women's Outerwear: % Value 2016-2020
  • Table 22 LBN Brand Shares of Women's Outerwear: % Value 2017-2020
  • Table 23 NBO Company Shares of Women's Swimwear: % Value 2016-2020
  • Table 24 LBN Brand Shares of Women's Swimwear: % Value 2017-2020
  • Table 25 NBO Company Shares of Women's Underwear: % Value 2016-2020
  • Table 26 LBN Brand Shares of Women's Underwear: % Value 2017-2020
  • Table 27 Forecast Sales of Womenswear by Category: Volume 2020-2025
  • Table 28 Forecast Sales of Womenswear by Category: Value 2020-2025
  • Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2020-2025
  • Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Menswear sees faster sales decline than womenswear or childrenswear as men's inclination to shop for apparel tends to be weaker at times of crisis

Smart working leads to heavy downturn in the need or demand for more formal items

Men look for comfortable clothing to cope with long hours in the home while the opportunities to wear formal items are limited

RECOVERY AND OPPORTUNITIES

Economic recession and political uncertainty set to limit the rebound in menswear in 2021

Trend towards elegance and style and the return to the workplace and formal occasions offer growth opportunities for men's suits

Further development of e-commerce anticipated as men increasingly look online for convenience and added-value services

CATEGORY DATA

  • Table 31 Sales of Menswear by Category: Volume 2015-2020
  • Table 32 Sales of Menswear by Category: Value 2015-2020
  • Table 33 Sales of Menswear by Category: % Volume Growth 2015-2020
  • Table 34 Sales of Menswear by Category: % Value Growth 2015-2020
  • Table 35 NBO Company Shares of Menswear: % Value 2016-2020
  • Table 36 LBN Brand Shares of Menswear: % Value 2017-2020
  • Table 37 NBO Company Shares of Men's Nightwear: % Value 2016-2020
  • Table 38 LBN Brand Shares of Men's Nightwear: % Value 2017-2020
  • Table 39 NBO Company Shares of Men's Outerwear: % Value 2016-2020
  • Table 40 LBN Brand Shares of Men's Outerwear: % Value 2017-2020
  • Table 41 NBO Company Shares of Men's Swimwear: % Value 2016-2020
  • Table 42 LBN Brand Shares of Men's Swimwear: % Value 2017-2020
  • Table 43 NBO Company Shares of Men's Underwear: % Value 2016-2020
  • Table 44 LBN Brand Shares of Men's Underwear: % Value 2017-2020
  • Table 45 Forecast Sales of Menswear by Category: Volume 2020-2025
  • Table 46 Forecast Sales of Menswear by Category: Value 2020-2025
  • Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2020-2025
  • Table 48 Forecast Sales of Menswear by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Essential status for specialist childrenswear stores and prioritisation of products for children limit sales decline in 2020

Girls' apparel reflects trends in womenswear to offer some respite to declining demand during COVID-19

Childrenswear sees accelerated demand via e-commerce as lockdown limits visits to physical stores for apparel for fast-growing children

RECOVERY AND OPPORTUNITIES

Significant rebound anticipated in 2021, as parents remain less likely to cut back expenditure on childrenswear

Falling birth rate set to continue to shrink the potential consumer base, although smaller family sizes may see some parents upgrade

E-commerce players and omnichannel strategies are expected to increase the pressure on independents

CATEGORY DATA

  • Table 49 Sales of Childrenswear by Category: Volume 2015-2020
  • Table 50 Sales of Childrenswear by Category: Value 2015-2020
  • Table 51 Sales of Childrenswear by Category: % Volume Growth 2015-2020
  • Table 52 Sales of Childrenswear by Category: % Value Growth 2015-2020
  • Table 53 NBO Company Shares of Childrenswear: % Value 2016-2020
  • Table 54 LBN Brand Shares of Childrenswear: % Value 2017-2020
  • Table 55 Forecast Sales of Childrenswear by Category: Volume 2020-2025
  • Table 56 Forecast Sales of Childrenswear by Category: Value 2020-2025
  • Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2020-2025
  • Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) lockdown increases the appreciation of comfortable and convenient everyday wear for long hours in the home

Versatility and suitability with informal and formal apparel boosts appeal of sneakers

Limited opportunities to leave the home curtail growth trajectory in outdoor and performance apparel and footwear

RECOVERY AND OPPORTUNITIES

Growing number of runners and hikers set to accelerate recovery of outdoor apparel and footwear

More and more consumers are expected to join the exercise trend as they increasingly associate health and wellness with fitness

COVID-19 experience set to translate into growing use of shaped sportswear

CATEGORY DATA

  • Table 59 Sales of Sportswear by Category: Value 2015-2020
  • Table 60 Sales of Sportswear by Category: % Value Growth 2015-2020
  • Table 61 NBO Company Shares of Sportswear: % Value 2016-2020
  • Table 62 LBN Brand Shares of Sportswear: % Value 2017-2020
  • Table 63 Distribution of Sportswear by Format: % Value 2015-2020
  • Table 64 Forecast Sales of Sportswear by Category: Value 2020-2025
  • Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Closure of non-essential stores and move to comfortable and functional alternatives hit new sales of jeans during Coronavirus (COVID-19)

While consumers remain loyal to jeans for a variety of purposes, the established presence of pairs in wardrobes limits the need for new purchases

Economic fallout of COVID-19 favours postponement of purchases or shift to lower-priced jeans

RECOVERY AND OPPORTUNITIES

Considerable rebound anticipated in 2021 as jeans remain a staple and popular presence in consumers' wardrobes

Sustainability is set to become an increasingly important aspect of innovation in terms of the materials used in the production of jeans

Levi Strauss invests in Italy to retain the appeal of the iconic Levi's brand among young Italian consumers

CATEGORY DATA

  • Table 66 Sales of Jeans by Category: Volume 2015-2020
  • Table 67 Sales of Jeans by Category: Value 2015-2020
  • Table 68 Sales of Jeans by Category: % Volume Growth 2015-2020
  • Table 69 Sales of Jeans by Category: % Value Growth 2015-2020
  • Table 70 Sales of Men's Jeans by Category: Volume 2015-2020
  • Table 71 Sales of Men's Jeans by Category: Value 2015-2020
  • Table 72 Sales of Men's Jeans by Category: % Volume Growth 2015-2020
  • Table 73 Sales of Men's Jeans by Category: % Value Growth 2015-2020
  • Table 74 Sales of Women's Jeans by Category: Volume 2015-2020
  • Table 75 Sales of Women's Jeans by Category: Value 2015-2020
  • Table 76 Sales of Women's Jeans by Category: % Volume Growth 2015-2020
  • Table 77 Sales of Women's Jeans by Category: % Value Growth 2015-2020
  • Table 78 NBO Company Shares of Jeans: % Value 2016-2020
  • Table 79 LBN Brand Shares of Jeans: % Value 2017-2020
  • Table 80 Forecast Sales of Jeans by Category: Volume 2020-2025
  • Table 81 Forecast Sales of Jeans by Category: Value 2020-2025
  • Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2020-2025
  • Table 83 Forecast Sales of Jeans by Category: % Value Growth 2020-2025
  • Table 84 Forecast Sales of Men's Jeans by Category: Volume 2020-2025
  • Table 85 Forecast Sales of Men's Jeans by Category: Value 2020-2025
  • Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2020-2025
  • Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2020-2025
  • Table 88 Forecast Sales of Women's Jeans by Category: Volume 2020-2025
  • Table 89 Forecast Sales of Women's Jeans by Category: Value 2020-2025
  • Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2020-2025
  • Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) lockdown hits hosiery hard as spring traditionally provides an important sales season

COVID-19 accelerates move away from sheer hosiery as younger consumers seek more modern urban look

Female demand for fashion short socks helps non-sheer hosiery record a slower decline than sheer hosiery

RECOVERY AND OPPORTUNITIES

Hosiery sales expected to benefit from increasing penetration of athleisure in consumers' lifestyles and apparel and footwear choices

New "beauty comfort" concept is expected to drive the demand from young women

Sustainability predicted to inform new processes and product development as millennials take centre stage

CATEGORY DATA

  • Table 92 Sales of Hosiery by Category: Volume 2015-2020
  • Table 93 Sales of Hosiery by Category: Value 2015-2020
  • Table 94 Sales of Hosiery by Category: % Volume Growth 2015-2020
  • Table 95 Sales of Hosiery by Category: % Value Growth 2015-2020
  • Table 96 NBO Company Shares of Hosiery: % Value 2016-2020
  • Table 97 LBN Brand Shares of Hosiery: % Value 2017-2020
  • Table 98 Forecast Sales of Hosiery by Category: Volume 2020-2025
  • Table 99 Forecast Sales of Hosiery by Category: Value 2020-2025
  • Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2020-2025
  • Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) stay-at-home measures and low demand in summer hamper sales of apparel accessories

Compulsion to wear face masks drives exponential sales growth in "other" apparel accessories

Fashion trends limit the slump in hats/caps and scarves while health measures further depress sales of gloves

RECOVERY AND OPPORTUNITIES

Demand for apparel accessories is expected to rebound as consumers return to normal daily activities

Ongoing search for deals on non-essential products set to exert downward pressure on average unit prices

"Other" apparel accessories sales predicted to decline as the COVID-19 vaccination process steadily reduces the obligation to wear face masks

CATEGORY DATA

  • Table 102 Sales of Apparel Accessories by Category: Volume 2015-2020
  • Table 103 Sales of Apparel Accessories by Category: Value 2015-2020
  • Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2015-2020
  • Table 105 Sales of Apparel Accessories by Category: % Value Growth 2015-2020
  • Table 106 NBO Company Shares of Apparel Accessories: % Value 2016-2020
  • Table 107 LBN Brand Shares of Apparel Accessories: % Value 2017-2020
  • Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2020-2025
  • Table 109 Forecast Sales of Apparel Accessories by Category: Value 2020-2025
  • Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2020-2025
  • Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) lockdown and economic fallout see consumers postpone purchases of new footwear

Greater access to products and growth spurts limit slump in sales of children's footwear

Sports footwear and slippers benefit from the demand for comfortable and functional wear

RECOVERY AND OPPORTUNITIES

Rebound in footwear sales expected to be slowed by negative economic factors

Increasing familiarity, convenience and competitive prices set to further boost sales through e-commerce

Retail volume sales set to recover faster than value sales as price-sensitive consumption exerts downward pressure on the average unit price

CATEGORY DATA

  • Table 112 Sales of Footwear by Category: Volume 2015-2020
  • Table 113 Sales of Footwear by Category: Value 2015-2020
  • Table 114 Sales of Footwear by Category: % Volume Growth 2015-2020
  • Table 115 Sales of Footwear by Category: % Value Growth 2015-2020
  • Table 116 NBO Company Shares of Footwear: % Value 2016-2020
  • Table 117 LBN Brand Shares of Footwear: % Value 2017-2020
  • Table 118 Distribution of Footwear by Format: % Value 2015-2020
  • Table 119 Forecast Sales of Footwear by Category: Volume 2020-2025
  • Table 120 Forecast Sales of Footwear by Category: Value 2020-2025
  • Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2020-2025
  • Table 122 Forecast Sales of Footwear by Category: % Value Growth 2020-2025