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市場調查報告書

德國保健食品和飲料市場

Health and Wellness in Germany

出版商 Euromonitor International 商品編碼 988820
出版日期 內容資訊 英文 101 Pages
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德國保健食品和飲料市場 Health and Wellness in Germany
出版日期: 2021年02月01日內容資訊: 英文 101 Pages
簡介

冠狀病毒感染(COVID-19)儘管感染已擴散,但德國的保健食品和飲料市場在2020年仍然保持強勁,增加了維生素以增強免疫系統和糖分,越來越多的消費者正在減少攝入量以管理自己的飲食。健康。在軟飲料市場上,人們採取了顯著的行動,在早上食用更多的無糖/低糖茶和低熱量的果汁作為健康促進劑....

該報告分析了德國保健食品和飲料的市場規模和結構,並改變了整體市場規模(2016-2020年),前景(至2025年)以及按行業細分的詳細趨勢。市場競爭的結構,主要公司/品牌的概況和業務績效,未來市場增長/業務發展方向等。

目錄

德國健康食品和飲料市場

  • 執行摘要
    • 新的冠狀病毒感染(COVID-19)對健康食品和飲料市場的影響
    • COVID-19對國內經濟的影響
    • 企業回應
    • 零售市場轉移
    • 市場規模的細分:餐飲服務(店內消費)和零售
    • 保健食品和飲料市場接下來會發生什麼?
  • 市場數據
  • 全球宏觀經濟環境
  • 全球工業環境
  • 免責聲明
  • 數據源

德國健康(對您而言更好)飲料市場

  • 市場數據:摘要
  • 對市場的影響(2020年)
  • 市場復甦與機遇
  • 類別數據

德國的強化/功能性飲料市場

德國自然健康飲料市場

德國有機飲料市場

德國衛生(對您而言更好)加工食品市場

德國自然健康加工食品市場

德國有機食品市場

目錄
Product Code: HWFBDE

Despite the COVID-19 pandemic, health and wellness products performed well during 2020, with a growing number of consumers looking to boost their immune systems with added vitamins or to look after their health by reducing sugar intake. No and low sugar tea and juices that are low in calories are increasingly consumed as health boosters in the morning, accelerating the trend seen in soft drinks in recent years. For instance, in carbonates, reduced sugar colas and non-carbonated beverages have ou...

Euromonitor International's Health and Wellness in Germany report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

  • Table 1 Sales of Health and Wellness by Type: Value 2015-2020
  • Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020
  • Table 3 Sales of Health and Wellness by Category: Value 2015-2020
  • Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020
  • Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
  • Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
  • Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020
  • Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020
  • Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020
  • Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020
  • Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025
  • Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
  • Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025
  • Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
  • Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
  • Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

Rising consumer health concerns fuel surge in demand for healthier beverages

Growing focus on reducing sugar consumption driving sales

Strong investment in marketing and innovation key to success

RECOVERY AND OPPORTUNITIES

New innovative healthier brands key to attracting consumers

Strong growth potential within reduced-sugar non-cola carbonates and RTD tea

Premiumisation trend to support demand for higher quality food and drink products

CATEGORY DATA

  • Table 17 Sales of BFY Beverages by Category: Value 2015-2020
  • Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020
  • Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020
  • Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020
  • Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020
  • Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025
  • Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Consumers look towards beverages with immune boosting properties

Vilification of sugar consumption continues to drive growth

Red Bull remains in pole position but facing intensifying competition

RECOVERY AND OPPORTUNITIES

Ongoing health scare to further drive demand for functional beverages

Shift away from sugar key to attracting new customers

Leading brands focusing on offering new innovative ingredients

CATEGORY DATA

  • Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
  • Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
  • Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020
  • Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2015-2020
  • Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020
  • Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020
  • Table 30 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
  • Table 31 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
  • Table 32 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
  • Table 33 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
  • Table 34 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Shift towards carbonated water driven by fears over sugar consumption

Rising interest in natural products boosts demand for NH beverages

Consumers gradually shifting towards higher quality branded products

RECOVERY AND OPPORTUNITIES

Strong scope for growth in wake of COVID-19, despite growing competition

Health conscious consumers shifting towards NH bottled water

Desire to boost the immune system driving demand for NH superfruit 100% juice

CATEGORY DATA

  • Table 35 Sales of NH Beverages by Category: Value 2015-2020
  • Table 36 Sales of NH Beverages by Category: % Value Growth 2015-2020
  • Table 37 NBO Company Shares of NH Beverages: % Value 2016-2020
  • Table 38 LBN Brand Shares of NH Beverages: % Value 2017-2020
  • Table 39 Distribution of NH Beverages by Format: % Value 2015-2020
  • Table 40 Forecast Sales of NH Beverages by Category: Value 2020-2025
  • Table 41 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Consumers look to recreate on-trade experiences in the home during lockdown

Strong scope for further organic growth

Strong investment in new product development keeps Coca-Cola in pole position

RECOVERY AND OPPORTUNITIES

No end in sight for shift towards higher quality ingredients

Leading brands focusing on rising demand for new premium quality products

Potential for organic juice to revive fortunes of struggling juice category

CATEGORY DATA

  • Table 42 Sales of Organic Beverages by Category: Value 2015-2020
  • Table 43 Sales of Organic Beverages by Category: % Value Growth 2015-2020
  • Table 44 NBO Company Shares of Organic Beverages: % Value 2016-2020
  • Table 45 LBN Brand Shares of Organic Beverages: % Value 2017-2020
  • Table 46 Distribution of Organic Beverages by Format: % Value 2015-2020
  • Table 47 Forecast Sales of Organic Beverages by Category: Value 2020-2025
  • Table 48 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Germans increasingly upgrade their diets, favouring reduced sugar and salt options

Reduced fat varieties struggle

BFY packaged food is a crowded category

RECOVERY AND OPPORTUNITIES

Static demand anticipated as Germans often prefer full-fat options

BFY reduced sugar packaged food to make further gains

Limited scope for BFY reduced salt food, but some growth expected

CATEGORY DATA

  • Table 49 Sales of BFY Packaged Food by Category: Value 2015-2020
  • Table 50 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020
  • Table 51 NBO Company Shares of BFY Packaged Food: % Value 2016-2020
  • Table 52 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020
  • Table 53 Distribution of BFY Packaged Food by Format: % Value 2015-2020
  • Table 54 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025
  • Table 55 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Sales growth escalates amid health crisis

Fastest gains being made in free from meat substitutes

Alpro leads very fragmented landscape

RECOVERY AND OPPORTUNITIES

Further gains ahead for free from in Germany

Still outperforming other HW categories

Free from dairy products to post some of the highest volume growth

CATEGORY DATA

  • Table 56 Sales of Free From by Category: Value 2015-2020
  • Table 57 Sales of Free From by Category: % Value Growth 2015-2020
  • Table 58 NBO Company Shares of Free From: % Value 2016-2020
  • Table 59 LBN Brand Shares of Free From: % Value 2017-2020
  • Table 60 Distribution of Free From by Format: % Value 2015-2020
  • Table 61 Forecast Sales of Free From by Category: Value 2020-2025
  • Table 62 Forecast Sales of Free From by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Home seclusion gives sales a lift in 2020

Pre-pandemic performance fairly sluggish overall

Danone leads a crowded category

RECOVERY AND OPPORTUNITIES

FF packaged food to lose out to more natural options

FF confectionery to remain in growth territory, but competition will tell elsewhere

Products with specific health claims likely to see better results

CATEGORY DATA

  • Table 63 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
  • Table 64 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
  • Table 65 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
  • Table 66 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020
  • Table 67 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2015-2020
  • Table 68 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
  • Table 69 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2015-2020
  • Table 70 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
  • Table 71 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
  • Table 72 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
  • Table 73 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020
  • Table 74 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
  • Table 75 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
  • Table 76 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Nutritional and medicinal, NH honey leads growth rates in 2020

Pursuit of natural diets combined with affordability key to category's success

Private label has strong influence on NH packaged food

RECOVERY AND OPPORTUNITIES

Overall performance set to stabilise from 2022

Elderly population to support sales of NH high fibre food

NH olive oil to again be one of the best performers

CATEGORY DATA

  • Table 77 Sales of NH Packaged Food by Category: Value 2015-2020
  • Table 78 Sales of NH Packaged Food by Category: % Value Growth 2015-2020
  • Table 79 NBO Company Shares of NH Packaged Food: % Value 2016-2020
  • Table 80 LBN Brand Shares of NH Packaged Food: % Value 2017-2020
  • Table 81 Distribution of NH Packaged Food by Format: % Value 2015-2020
  • Table 82 Forecast Sales of NH Packaged Food by Category: Value 2020-2025
  • Table 83 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Organic ranges increasingly supported by eco and dietary concerns

Staples show dynamic growth

Artisanal and private label offerings have strong presence

RECOVERY AND OPPORTUNITIES

Steady performance predicted as sales normalise

Economic downturn could limit growth

Hipp set to keep shaping performance of organic baby food

CATEGORY DATA

  • Table 84 Sales of Organic Packaged Food by Category: Value 2015-2020
  • Table 85 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020
  • Table 86 NBO Company Shares of Organic Packaged Food: % Value 2016-2020
  • Table 87 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020
  • Table 88 Distribution of Organic Packaged Food by Format: % Value 2015-2020
  • Table 89 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025
  • Table 90 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025