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市場調查報告書

商品編碼

988820

德國保健食品和飲料市場

Health and Wellness in Germany

出版日期: 2022年06月23日 | 出版商:

Euromonitor International | 英文 100 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

冠狀病毒感染（COVID-19）儘管感染已擴散，但德國的保健食品和飲料市場在2020年仍然保持強勁，增加了維生素以增強免疫系統和糖分，越來越多的消費者正在減少攝入量以管理自己的飲食。健康。在軟飲料市場上，人們採取了顯著的行動，在早上食用更多的無糖/低糖茶和低熱量的果汁作為健康促進劑....

該報告分析了德國保健食品和飲料的市場規模和結構，並改變了整體市場規模（2016-2020年），前景（至2025年）以及按行業細分的詳細趨勢。市場競爭的結構，主要公司/品牌的概況和業務績效，未來市場增長/業務發展方向等。

執行摘要
- 新的冠狀病毒感染（COVID-19）對健康食品和飲料市場的影響
- COVID-19對國內經濟的影響
- 企業回應
- 零售市場轉移
- 市場規模的細分：餐飲服務（店內消費）和零售
- 保健食品和飲料市場接下來會發生什麼？
市場數據
全球宏觀經濟環境
全球工業環境
免責聲明
數據源

德國健康（對您而言更好）飲料市場

市場數據：摘要
對市場的影響（2020年）
市場復甦與機遇
類別數據

德國的強化/功能性飲料市場

德國自然健康飲料市場

德國有機飲料市場

德國衛生（對您而言更好）加工食品市場

德國自然健康加工食品市場

德國有機食品市場

簡介目錄

Product Code: HWFBDE

In line with the lingering threat of the pandemic in Germany, demand for health and wellness products continued to grow in 2021. Increasing numbers of consumers are searching for perceived healthier food and beverages that contribute to enhanced nutrition. Thus, health and wellness products are increasingly popular and gaining share. This is particularly notable in organic as well as BFY reduced sugar beverages, which continued to grow in popularity in 2021. Drinks with a low/zero sugar position...

Euromonitor International's Health and Wellness in Germany report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Health and Wellness market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

List Of Contents And Tables

EXECUTIVE SUMMARY

Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2016-2021
Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 3 Sales of Health and Wellness by Category: Value 2016-2021
Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

BETTER FOR YOU BEVERAGES IN GERMANY

KEY DATA FINDINGS

2021 DEVELOPMENTS

BFY reduced sugar beverages lead the way
Subdued demand for BFY reduced caffeine beverages
Reduced sugar RTD tea benefits from rising health trends

PROSPECTS AND OPPORTUNITIES

Potential for new government to introduce sugar tax
Further innovation and new product launches likely
Sweeteners increasingly scrutinised

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2016-2021
Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026

FORTIFIED/FUNCTIONAL BEVERAGES IN GERMANY

KEY DATA FINDINGS

2021 DEVELOPMENTS

Additional protein and plant-based proteins the latest trend
Vitamins to support immune function
FF energy drinks remain dynamic

PROSPECTS AND OPPORTUNITIES

Potential sugar tax could harm regular energy drinks
Ingredients supporting greater relaxation to increase in appeal
Adaptogens the new super ingredient?

CATEGORY DATA

Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 30 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 31 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 32 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 33 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 34 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026

NATURALLY HEALTHY BEVERAGES IN GERMANY

KEY DATA FINDINGS

2021 DEVELOPMENTS

Naturally healthy products gain in popularity as consumers avoid sugar
Shift to retail boosts NH tea sales
NH bottled water sales under pressure

PROSPECTS AND OPPORTUNITIES

Increasing numbers of Germans expected to choose tap water
Stable demand for NH tea over the forecast period
Premium juice variants and innovation to gain further momentum

CATEGORY DATA

Table 35 Sales of NH Beverages by Category: Value 2016-2021
Table 36 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 37 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 38 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 39 Distribution of NH Beverages by Format: % Value 2016-2021
Table 40 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 41 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026

ORGANIC BEVERAGES IN GERMANY

KEY DATA FINDINGS

2021 DEVELOPMENTS

Organic enters the mainstream in Germany
Organic offer increases in liquid concentrates
Coca-Cola extends Vio Bio range to compete with Bionade

PROSPECTS AND OPPORTUNITIES

Organic tea for home indulgence
Organic labels benefit from positive health perceptions
Opportunities emerge for organic 100% juice

CATEGORY DATA

Table 42 Sales of Organic Beverages by Category: Value 2016-2021
Table 43 Sales of Organic Beverages by Category: % Value Growth 2016-2021
Table 44 NBO Company Shares of Organic Beverages: % Value 2017-2021
Table 45 LBN Brand Shares of Organic Beverages: % Value 2018-2021
Table 46 Distribution of Organic Beverages by Format: % Value 2016-2021
Table 47 Forecast Sales of Organic Beverages by Category: Value 2021-2026
Table 48 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026

BETTER FOR YOU PACKAGED FOOD IN GERMANY

KEY DATA FINDINGS

2021 DEVELOPMENTS

Pandemic encourages greater focus on healthy nutrition and mental health
Sugar seen as major cause of health issues, encouraging increasing numbers of consumers to seek alternatives
Reduced fat still popular among certain food categories

PROSPECTS AND OPPORTUNITIES

Wider range of alternatives to sugar to gain visibility
Further shift in perceptions of fat expected
BFY reduced salt food to remain a niche in comparison to reduced fat

CATEGORY DATA

Table 49 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 50 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 51 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 52 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 53 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 54 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 55 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026

FREE FROM IN GERMANY

KEY DATA FINDINGS

2021 DEVELOPMENTS

Free from demand driven by increasing popularity of vegan and vegetarian diets
Free from meat on the rise
Free from dairy benefits from major trends

PROSPECTS AND OPPORTUNITIES

Free from as main driver for health and wellness products in upcoming years
Substituting meat expected to be a long-term trend in Germany
Increasing numbers of consumers to move away from lactose and gluten

CATEGORY DATA

Table 56 Sales of Free From by Category: Value 2016-2021
Table 57 Sales of Free From by Category: % Value Growth 2016-2021
Table 58 NBO Company Shares of Free From: % Value 2017-2021
Table 59 LBN Brand Shares of Free From: % Value 2018-2021
Table 60 Distribution of Free From by Format: % Value 2016-2021
Table 61 Forecast Sales of Free From by Category: Value 2021-2026
Table 62 Forecast Sales of Free From by Category: % Value Growth 2021-2026

FORTIFIED/FUNCTIONAL PACKAGED FOOD IN GERMANY

KEY DATA FINDINGS

2021 DEVELOPMENTS

Search for additional immunity during pandemic favours fortified/functional
Addition of vitamins for improving immune system
Protein trend mainly in dairy, and in bread to some extent

PROSPECTS AND OPPORTUNITIES

Resumption of activities may support further demand for protein-enriched products
Fortification targeting gamers a potential avenue for growth
Products to assist with mental health to gain focus in coming years

CATEGORY DATA

Table 63 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 64 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 65 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 66 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
Table 67 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2016-2021
Table 68 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 69 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021
Table 70 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 71 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 72 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 73 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021
Table 74 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 75 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 76 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026

NATURALLY HEALTHY PACKAGED FOOD IN GERMANY

KEY DATA FINDINGS

2021 DEVELOPMENTS

Demand for more natural food amid cooking at home trend
E-commerce further penetrates naturally healthy packaged food
Naturally healthy staples perform well

PROSPECTS AND OPPORTUNITIES

Increasing demand for information and scepticism towards mass products
Naturalness to permeate daily lives beyond consumption
NH nuts, seeds and trail mixes, and NH fibre bread to remain ahead of the pack

CATEGORY DATA

Table 77 Sales of NH Packaged Food by Category: Value 2016-2021
Table 78 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 79 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 80 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 81 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 82 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 83 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026

ORGANIC PACKAGED FOOD IN GERMANY

KEY DATA FINDINGS

2021 DEVELOPMENTS

Organic feature continues to be highly valued in Germany
Sustainability becoming a main trend that also works in favour of organic
Farmers as symbols of regional products with more transparent supply chains

PROSPECTS AND OPPORTUNITIES

Price sensitivity remains major challenge for wider acceptance of organic packaged food
Health to become increasingly important
Fair pay for farmers will be increasingly demanded

CATEGORY DATA

Table 84 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 85 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 86 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 87 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 88 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 89 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026

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