表紙
市場調查報告書
商品編碼
987212

泰國的保健食品、健康飲料市場

Health and Wellness in Thailand

出版日期: | 出版商: Euromonitor International | 英文 95 Pages | 訂單完成後即時交付

價格
  • 全貌
  • 簡介
  • 目錄
簡介

COVID-19發生後,因為泰國餐飲業和酒店餐飲業的店鋪關閉,全國性的外出禁止令發佈了,2020年對健康飲料的交易需求劇烈減少。因此,對超級市場,便利商店,其他食品零售店等零售流通管道的轉移變得顯著。

本報告提供並列的保健食品、健康飲料市場的相關調查,市場規模和預測,企業、品牌的佔有率,流通資料,各分類的COVID-19的影響,復甦、機會的洞察,影響市場的主要原因的策略性分析等資訊。

目錄

目錄和表格的清單

泰國的保健食品、健康飲料市場

  • 摘要整理
    • COVID-19對保健食品、健康飲料的影響
    • COVID-19對國家的影響
    • 企業的應對
    • 零售業的變化
    • 食品服務和零售的明細
    • 保健食品、健康飲料的今後
  • 市場資料
  • 全球宏觀經濟環境
  • 全球產業環境
  • 免責聲明
  • 資訊來源

健康 (Better For You) 飲料市場

  • 主要的結論
  • 2020年的影響
  • 復甦和機會
  • 分類資料

強化/機能飲料市場

天然健康飲料

有機飲料

健康食品市場

消除食市場

強化/機能食品市場

天然健康食品市場

有機食品市場

目錄
Product Code: HWFBTH

Following the outbreak of COVID-19, the on-trade demand for healthier drink options suffered a dramatic decline in 2020 due to the national lockdown, which necessitated the closure of foodservice and horeca outlets in Thailand, as well as the implementation of a nationwide curfew. As such, there was a noticeable shift towards retail channels such as supermarkets, convenience stores, and other grocery retailers. This shift was also spurred by the larger amount of time that consumers spend at home...

Euromonitor International's Health and Wellness in Thailand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

  • Table 1 Sales of Health and Wellness by Type: Value 2015-2020
  • Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020
  • Table 3 Sales of Health and Wellness by Category: Value 2015-2020
  • Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020
  • Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
  • Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
  • Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020
  • Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020
  • Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020
  • Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020
  • Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025
  • Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
  • Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025
  • Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
  • Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
  • Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

COVID-19 accelerates healthy living trend following the new sugar tax

Retail sales absorb sales from foodservice closures of reduced caffeine coffee during national lockdown

BFY reduced sugar hot drinks boosted by health and wellness trend

RECOVERY AND OPPORTUNITIES

Category to record steady growth thanks to affordable prices

Price sensitive consumers avoid reduced caffeine coffee

Alternative sweeteners set to be a focal point for innovation

CATEGORY DATA

  • Table 17 Sales of BFY Beverages by Category: Value 2015-2020
  • Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020
  • Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020
  • Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020
  • Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020
  • Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025
  • Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Sales supported by consumers' eagerness to boost immunity during pandemic

Players build on success through continued product innovation

Value added products target specific consumer groups

RECOVERY AND OPPORTUNITIES

COVID-19 new normal supports growth of fortified/functional beverages

Tea generates interest from health-conscious consumers

Herbal extracts set to rise in non-alcoholic drinks

CATEGORY DATA

  • Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
  • Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
  • Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020
  • Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2015-2020
  • Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020
  • Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020
  • Table 30 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
  • Table 31 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
  • Table 32 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
  • Table 33 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
  • Table 34 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 proves a setback for Thai juice as consumers seek fresh options

New NH product launches target health-conscious consumers

Responsiveness to changing trends gives domestic players an edge

RECOVERY AND OPPORTUNITIES

High prices could be an obstacle in the coming years

Consumers prefer the natural flavour of naturally healthy beverages

Players adopt naturally healthy positioning to gain ground

CATEGORY DATA

  • Table 35 Sales of NH Beverages by Category: Value 2015-2020
  • Table 36 Sales of NH Beverages by Category: % Value Growth 2015-2020
  • Table 37 NBO Company Shares of NH Beverages: % Value 2016-2020
  • Table 38 LBN Brand Shares of NH Beverages: % Value 2017-2020
  • Table 39 Distribution of NH Beverages by Format: % Value 2015-2020
  • Table 40 Forecast Sales of NH Beverages by Category: Value 2020-2025
  • Table 41 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 economic uncertainty weakens organic beverages

Organic hot drinks leads innovation as sales through e-commerce grow

Organic coffee gains share through off-trade sales

RECOVERY AND OPPORTUNITIES

Category boasts a positive outlook as healthy living trends gain further ground

Organic 100% juice booms as more small local players enter the mix

Growing demand for organic tea and organic coffee reflects changing consumer habits

CATEGORY DATA

  • Table 42 Sales of Organic Beverages by Category: Value 2015-2020
  • Table 43 Sales of Organic Beverages by Category: % Value Growth 2015-2020
  • Table 44 NBO Company Shares of Organic Beverages: % Value 2016-2020
  • Table 45 LBN Brand Shares of Organic Beverages: % Value 2017-2020
  • Table 46 Distribution of Organic Beverages by Format: % Value 2015-2020
  • Table 47 Forecast Sales of Organic Beverages by Category: Value 2020-2025
  • Table 48 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 spurs interest in healthy living

Sugar tax boosts sugar-free trend as consumers make healthy swaps

Demand for reduced fat products spurs flurry of product development

RECOVERY AND OPPORTUNITIES

Tax spurs a flurry of new entrants in reduced fat dairy

Companies to highlight health and wellness in marketing strategies

COVID-19 boosts health and wellness trend as the effects of unhealthy lifestyles become glaringly clear

CATEGORY DATA

  • Table 49 Sales of BFY Packaged Food by Category: Value 2015-2020
  • Table 50 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020
  • Table 51 NBO Company Shares of BFY Packaged Food: % Value 2016-2020
  • Table 52 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020
  • Table 53 Distribution of BFY Packaged Food by Format: % Value 2015-2020
  • Table 54 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025
  • Table 55 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Category reels from foodservice closures as Thai consumers enter national lockdown

High prices of free from gluten prove an obstacle to price sensitive consumers

Ghost festival cancellations hit free from meat sales

RECOVERY AND OPPORTUNITIES

Growing awareness of lactose intolerance to support sales

Products position themselves as free from lactose to boost sales

Local demand limited by price sensitivity, despite increasing ingredient transparency

CATEGORY DATA

  • Table 56 Sales of Free From by Category: Value 2015-2020
  • Table 57 Sales of Free From by Category: % Value Growth 2015-2020
  • Table 58 NBO Company Shares of Free From: % Value 2016-2020
  • Table 59 LBN Brand Shares of Free From: % Value 2017-2020
  • Table 60 Distribution of Free From by Format: % Value 2015-2020
  • Table 61 Forecast Sales of Free From by Category: Value 2020-2025
  • Table 62 Forecast Sales of Free From by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 spurs demand for fortified/functional packaged food

Value added benefits targeted at specific consumer groups

COVID-19 prompts consumers to make healthy swaps

RECOVERY AND OPPORTUNITIES

COVID-19 boosts consumer interest in herbal extracts

High prices and governmental campaigns fail to deter new product launches in FF baby food

Popular breakfast cereals benefit from health and wellness positioning

CATEGORY DATA

  • Table 63 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
  • Table 64 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
  • Table 65 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
  • Table 66 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020
  • Table 67 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
  • Table 68 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2015-2020
  • Table 69 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
  • Table 70 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
  • Table 71 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
  • Table 72 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020
  • Table 73 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
  • Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
  • Table 75 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 pandemic forces foodservice outlets to close, negatively impacting sales of naturally healthy cooking ingredients

High prices are an obstacle for consumers as Thai customers cut spending in times of crisis

Consumers swap to natural products and natural flavours

RECOVERY AND OPPORTUNITIES

COVID-19 experiences spur interest in healthy living trends

Sugar tax drives consumers to naturally healthy dairy

Consumers change their ways in the aftermath of COVID-19

CATEGORY DATA

  • Table 76 Sales of NH Packaged Food by Category: Value 2015-2020
  • Table 77 Sales of NH Packaged Food by Category: % Value Growth 2015-2020
  • Table 78 NBO Company Shares of NH Packaged Food: % Value 2016-2020
  • Table 79 LBN Brand Shares of NH Packaged Food: % Value 2017-2020
  • Table 80 Distribution of NH Packaged Food by Format: % Value 2015-2020
  • Table 81 Forecast Sales of NH Packaged Food by Category: Value 2020-2025
  • Table 82 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Consumers choose organic for health, but high prices prove to be an obstacle

Players in organic packaged food apply aggressive promotions to attract thrifty consumers

Imported brands benefit from organic trend as niche consumer group grows

RECOVERY AND OPPORTUNITIES

Trend for home cooking spurs sales of organic packaged food

Organic dairy and snacks set to boom as range grows

Parents turn to organic baby food for health benefits

CATEGORY DATA

  • Table 83 Sales of Organic Packaged Food by Category: Value 2015-2020
  • Table 84 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020
  • Table 85 NBO Company Shares of Organic Packaged Food: % Value 2016-2020
  • Table 86 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020
  • Table 87 Distribution of Organic Packaged Food by Format: % Value 2015-2020
  • Table 88 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025
  • Table 89 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025