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市場調查報告書

馬來西亞的保健食品、健康飲料市場

Health and Wellness in Malaysia

出版商 Euromonitor International 商品編碼 987203
出版日期 內容資訊 英文 88 Pages
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馬來西亞的保健食品、健康飲料市場 Health and Wellness in Malaysia
出版日期: 2021年01月27日內容資訊: 英文 88 Pages
簡介

馬來西亞的保健食品、健康飲料市場,在2020年的冠狀病毒(COVID-19)大流行之間,總體順利發展。在馬來西亞,與大部分的國家同樣,保健食品、健康飲料是從以前便是重要的專題,依據病毒的影響,2020年的消費模式的重要性更受到認識。

本報告提供馬來西亞的保健食品、健康飲料市場的相關調查,市場規模和預測,企業、品牌的佔有率,流通資料,各分類的COVID-19的影響,復甦、機會的洞察,影響市場的主要原因的策略性分析等資訊。

目錄

目錄和表格的清單

馬來西亞的保健食品、健康飲料市場

  • 摘要整理
    • COVID-19對保健食品、健康飲料的影響
    • COVID-19對國家的影響
    • 企業的應對
    • 零售業的變化
    • 食品服務和零售的明細
    • 保健食品、健康飲料的今後
  • 市場資料
  • 全球宏觀經濟環境
  • 全球產業環境
  • 免責聲明
  • 資訊來源

健康 (Better For You) 飲料市場

  • 主要的結論
  • 2020年的影響
  • 復甦和機會
  • 分類資料

強化/機能飲料市場

天然健康飲料

有機飲料

健康食品市場

消除食市場

強化/機能食品市場

天然健康食品市場

有機食品市場

目錄
Product Code: HWFBMY

Health and wellness packaged food and beverages generally performed well during the global Coronavirus (COVID-19) pandemic in 2020. Health and wellness was already an important topic in Malaysia, as in most countries, prior to the health crisis and more consumers became aware of the importance of their consumption patterns in 2020, given the devasting impact of the virus.

Euromonitor International's Health and Wellness in Malaysia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

  • Table 1 Sales of Health and Wellness by Type: Value 2015-2020
  • Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020
  • Table 3 Sales of Health and Wellness by Category: Value 2015-2020
  • Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020
  • Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
  • Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
  • Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020
  • Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020
  • Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020
  • Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020
  • Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025
  • Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
  • Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025
  • Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
  • Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
  • Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

Minor declines in sales during the pandemic after two years of strong growth

Impulse purchases decline during the pandemic

Manufacturers avoid price increases during the pandemic

RECOVERY AND OPPORTUNITIES

Modest growth over the forecast period

Reduced sugar options likely to perform well

Potential for e-commerce

CATEGORY DATA

  • Table 17 Sales of BFY Beverages by Category: Value 2015-2020
  • Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020
  • Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020
  • Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020
  • Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020
  • Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025
  • Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Minor value growth during the pandemic although overall consumption declines

FF other hot drinks benefit from their healthy image

Steep decline for FF sports drinks

RECOVERY AND OPPORTUNITIES

A rapid return to moderate growth

Slow return to growth for FF hot drinks

Players to focus on FF other hot drinks

CATEGORY DATA

  • Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
  • Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
  • Table 26 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020
  • Table 27 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020
  • Table 28 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
  • Table 29 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
  • Table 30 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
  • Table 31 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
  • Table 32 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Consumers continue to seek naturally healthy beverages during the pandemic

NH bottled water continues to grow

Players able to meet demand during the health crisis

RECOVERY AND OPPORTUNITIES

Strong consumption growth going forward

Growth potential for e-commerce

Steep price hikes in 2021

CATEGORY DATA

  • Table 33 Sales of NH Beverages by Category: Value 2015-2020
  • Table 34 Sales of NH Beverages by Category: % Value Growth 2015-2020
  • Table 35 NBO Company Shares of NH Beverages: % Value 2016-2020
  • Table 36 LBN Brand Shares of NH Beverages: % Value 2017-2020
  • Table 37 Distribution of NH Beverages by Format: % Value 2015-2020
  • Table 38 Forecast Sales of NH Beverages by Category: Value 2020-2025
  • Table 39 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Consumers remain loyal during the pandemic

Slightly lower growth for imported products

Companies develop better for you variants to increase their share in packaged food

RECOVERY AND OPPORTUNITIES

Low steady growth expected

Players likely to invest in e-commerce

More mainstream players likely to enter better for you packaged food

CATEGORY DATA

  • Table 40 Sales of BFY Packaged Food by Category: Value 2015-2020
  • Table 41 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020
  • Table 42 NBO Company Shares of BFY Packaged Food: % Value 2016-2020
  • Table 43 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020
  • Table 44 Distribution of BFY Packaged Food by Format: % Value 2015-2020
  • Table 45 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025
  • Table 46 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Growth driven by free from meat chilled meat substitutes

Flat growth for free from lactose baby food

Moderate increase in consumption for free from dairy milk

RECOVERY AND OPPORTUNITIES

Moderate growth expected

New product development in free from dairy milk

Free from meat chilled meat substitutes to target foodservice

CATEGORY DATA

  • Table 47 Sales of Free From by Category: Value 2015-2020
  • Table 48 Sales of Free From by Category: % Value Growth 2015-2020
  • Table 49 NBO Company Shares of Free From: % Value 2016-2020
  • Table 50 LBN Brand Shares of Free From: % Value 2017-2020
  • Table 51 Distribution of Free From by Format: % Value 2015-2020
  • Table 52 Forecast Sales of Free From by Category: Value 2020-2025
  • Table 53 Forecast Sales of Free From by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Demand surges during the pandemic

Sales of FF gum and probiotic yoghurt decline

Players continue to launch new products

RECOVERY AND OPPORTUNITIES

Moderate growth expected

Players to invest in e-commerce

Improved nutritional content likely

CATEGORY DATA

  • Table 54 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
  • Table 55 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
  • Table 56 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
  • Table 57 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020
  • Table 58 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
  • Table 59 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2015-2020
  • Table 60 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
  • Table 61 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
  • Table 62 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
  • Table 63 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020
  • Table 64 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
  • Table 65 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
  • Table 66 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Health concerns drive sales during the pandemic

Products known for their health properties surge during the pandemic

Private label loses share in 2020, while some branded players also suffer

RECOVERY AND OPPORTUNITIES

Moderate growth going forward

Lower growth for NH nuts, seeds and trail mixes and high fibre breakfast cereals

Players set to diversify into naturally healthy packaged food from other areas

CATEGORY DATA

  • Table 67 Sales of NH Packaged Food by Category: Value 2015-2020
  • Table 68 Sales of NH Packaged Food by Category: % Value Growth 2015-2020
  • Table 69 NBO Company Shares of NH Packaged Food: % Value 2016-2020
  • Table 70 LBN Brand Shares of NH Packaged Food: % Value 2017-2020
  • Table 71 Distribution of NH Packaged Food by Format: % Value 2015-2020
  • Table 72 Forecast Sales of NH Packaged Food by Category: Value 2020-2025
  • Table 73 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Lower demand for organic packaged food in 2020

Baby milk formula players launch organic growing-up milk formula

Limited success in expanding organic packaged food options

RECOVERY AND OPPORTUNITIES

Steeper declines ahead

Some players may focus on other health and wellness packaged food

Moderate growth for recent product launches

CATEGORY DATA

  • Table 74 Sales of Organic Packaged Food by Category: Value 2015-2020
  • Table 75 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020
  • Table 76 NBO Company Shares of Organic Packaged Food: % Value 2016-2020
  • Table 77 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020
  • Table 78 Distribution of Organic Packaged Food by Format: % Value 2015-2020
  • Table 79 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025
  • Table 80 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025