印尼的健康與保健
市場調查報告書
商品編碼
1058807

印尼的健康與保健

Health and Wellness in Indonesia

出版日期: | 出版商: Euromonitor International | 英文 96 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

保健品加工食品徹底扭轉了2020年的負增長,2021年銷售額實現正增長。市場的主要驅動力是放鬆對廣泛的社交距離的管制,讓消費者有機會再次在零售店購物。

本報告探索印度尼西亞的健康和保健市場,開發健康相關的產品類型,跟蹤不同食品領域競爭品牌的健康定位,以及 2017 年至 2021 年的最新零售數據。它提供了系統的信息例如競爭條件和到 2026 年的預測。

目錄

目錄和表格列表

執行摘要

  • 2021 年健康與保健:大局
  • 2021年主要趨勢
  • 競爭形勢
  • 零售業發展
  • 在健康和保健旁邊

市場數據

免責聲明

來源

印尼保健飲料(BFY 飲料)

從數據中的重大發現

2021:發展

  • BFY 飲料的零售額在 2021 年部分恢復
  • 認可度低,人均銷售額低,銷售增長空間更大。
  • 缺乏促銷活動加劇了消費者的低意識

前景和機遇

  • BFY 飲料的預測銷售額在預測期內將適度增長
  • 電子商務是 BFY 飲料日益重要的分銷渠道
  • 可能有利於 BFY 飲料的甜味飲料的消費稅提案

分類數據

印尼強化/功能性飲料

從數據中的重大發現

2021:發展

  • 增強型/功能性飲料將在 2021 年恢復正增長
  • FF精粉強勁表現推動全品類增長
  • FF能量飲料和FF運動飲料是2021年最強產品

前景和機遇

  • 銷售額正增長,因為消費者想要添加維生素 C 的產品
  • 儘管現代零售商崛起,但傳統零售商仍對銷售至關重要
  • FF 能量飲料有望在未來進一步增加銷量並展現韌性。

分類數據

印尼天然保健飲料

從數據中的重大發現

2021:發展

  • 隨著零售限制的結束,NH Tea 將受益於其健康的形象和更廣泛的供應。
  • 消費者尋求最健康的軟飲料,NH超級果汁蓬勃發展
  • 現代雜貨零售商在 NH 飲料的分銷中獲得了進一步的地位

前景和機遇

  • 強調 NH 果汁的健康特性,這對銷售增長至關重要
  • 電子商務已成為一個充滿活力且日益重要的銷售渠道
  • 有機會展示 NH 飲料作為健康生活方式的重要元素

分類數據

印尼有機飲料

從數據中的重大發現

2021:發展

  • 有機飲料增長緩慢,因為整體銷售額仍然很低
  • 有限的消費者意識和高昂的價格阻礙了銷售增長
  • 現代雜貨零售商占主導地位,電子商務已準備好強勢崛起

前景和機遇

  • 未開發產品類別的銷售預期中等增長
  • 有機軟飲料備受關注,並已準備好用於各種產品。
  • 電子商務的興起為有機飲料公司帶來機遇

分類數據

印尼保健加工食品(BFY加工食品)

從數據中的重大發現

2021:發展

  • 居家隔離提振對減脂醬料、調料和調味料的需求
  • 擴大產品組合,讓更多品牌進入更好的細分市場
  • 低糖糖果的銷售正在復甦,因為該品類繼續苦苦掙扎。

前景和機遇

  • 電子商務為 BFY 醬料、調料和調味料提供銷售機會
  • 糖果減量前景仍取決於實體店
  • 定價仍然是提高消費者忠誠度的一個重要方面

分類數據

印尼免費食品

從數據中的重大發現

2021:發展

  • 無乳糖特殊嬰兒配方奶粉從大流行的擔憂中獲得機會
  • 電子商務為希望瞄準國內消費者的品牌提供了機會
  • 由於消費者對植物性食品的興趣日益濃厚,無肉產品快速增長

前景和機遇

  • 在不使用肉類的情況下,從低銷售基數繼續實現正增長
  • 無乳糖特殊奶粉仍處於競爭和挑戰之中
  • 儘管 COVID-19 的影響減弱,但電子商務銷售額繼續飆升

分類數據

印尼強化/功能性加工食品

從數據中的重大發現

2021:發展

  • 官方食品強化法規促進 FF 蔬菜和種子油的增長
  • 食用油包裝轉向促進 FF 蔬菜和種子油的生長
  • FF 酸奶作為一種重要的新型強化/功能性加工食品類別強勢崛起

前景和機遇

  • FF 酸奶得益於創新,尤其是風味創新
  • 隨著消費者對營養均衡的需求,FF 早餐麥片預計將強勁增長
  • 隨著 FF 酸奶直銷的興起,社交媒體和電子商務脫穎而出

分類數據

印尼天然保健加工食品

從數據中的重大發現

2021:發展

  • 隨著消費者優先考慮健康選擇,NH 高纖維早餐麥片越來越受歡迎
  • 健康零食越來越受歡迎,NH水果零食勢頭強勁
  • 儘管消費者正在尋找更實惠的產品,但對 NH Honey 的需求正在上升。

前景和機遇

  • NH Honey 有望強勁增長,但高單價可能帶來挑戰。
  • 受益於多種產品推出的天然保健零食
  • 數字營銷仍然很重要,因為它已成為直銷的可行銷售渠道

分類數據

印尼有機加工食品

從數據中的重大發現

2021:發展

  • 隨著消費者尋求更健康的選擇,COVID-19 正在增加有機加工食品的銷量
  • 隨著消費者想要更實惠的選擇,高價格繼續帶來挑戰

前景和機遇

  • 數字營銷在預測期內成為主要的促銷渠道
  • 電子商務和雜貨配送應用可改善有機加工食品的獲取渠道

分類數據

簡介目錄
Product Code: HWFBID

Health and wellness packaged food recorded positive sales growth in 2021 as the negative volume growth recorded in 2020 was completely reversed and considerable additional volume and value was added to the category over the course of the year. The main factor supporting the market's strong performance during the year was the relaxation of widespread social distancing regulations, which gave consumers the opportunity to shop in retail stores freely once again. In particular, grocery stores were a...

Euromonitor International's Health and Wellness in Indonesia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Health and wellness in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for health and wellness?

MARKET DATA

  • Table 1 Sales of Health and Wellness by Type: Value 2016-2021
  • Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
  • Table 3 Sales of Health and Wellness by Category: Value 2016-2021
  • Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
  • Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
  • Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
  • Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
  • Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
  • Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
  • Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
  • Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
  • Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
  • Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
  • Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
  • Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
  • Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

BETTER FOR YOU BEVERAGES IN INDONESIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Retail sales of BFY beverages demonstrate a partial recovery in 2021
  • Limited awareness results in low per capita sales and further room for sales growth
  • Lack of promotional activities exacerbate low consumer awareness

PROSPECTS AND OPPORTUNITIES

  • Moderate sales growth slated for BFY beverages over the forecast period
  • E-commerce an increasingly important distribution channel for BFY beverages
  • Proposed excise tax on sugary beverages a possible boon for BFY beverages

CATEGORY DATA

  • Table 17 Sales of BFY Beverages by Category: Value 2016-2021
  • Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
  • Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
  • Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
  • Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
  • Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
  • Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026

FORTIFIED/FUNCTIONAL BEVERAGES IN INDONESIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Fortified/functional beverages returns to positive sales growth during 2021
  • The strong performance of FF powder concentrates drives overall category growth
  • FF energy drinks and FF sports drinks the strongest performers in 2021

PROSPECTS AND OPPORTUNITIES

  • Positive sales growth ahead as consumers demand products with added vitamin C
  • Traditional retailers set to remain vital for sales despite the rise of modern retailing
  • FF energy drinks slated to demonstrate its resilience with further sales growth ahead

CATEGORY DATA

  • Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
  • Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
  • Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
  • Table 27 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
  • Table 28 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
  • Table 29 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
  • Table 30 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
  • Table 31 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
  • Table 32 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026

NATURALLY HEALTHY BEVERAGES IN INDONESIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • NH tea benefits from its healthy profile and wider availability as retail restrictions end
  • Robust growth for NH superfruit juice as consumers look for the healthiest soft drinks
  • Modern grocery retailers gains further ground in the distribution of NH beverages

PROSPECTS AND OPPORTUNITIES

  • Highlighting the healthy characteristics of NH juice set to be integral to sales growth
  • E-commerce set to emerge as a dynamic and increasingly important sales channel
  • Opportunities to emerge to present NH beverages as a key part of a healthy lifestyle

CATEGORY DATA

  • Table 33 Sales of NH Beverages by Category: Value 2016-2021
  • Table 34 Sales of NH Beverages by Category: % Value Growth 2016-2021
  • Table 35 NBO Company Shares of NH Beverages: % Value 2017-2021
  • Table 36 LBN Brand Shares of NH Beverages: % Value 2018-2021
  • Table 37 Distribution of NH Beverages by Format: % Value 2016-2021
  • Table 38 Forecast Sales of NH Beverages by Category: Value 2021-2026
  • Table 39 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026

ORGANIC BEVERAGES IN INDONESIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Moderate growth for organic beverages as overall sales remain low
  • Limited consumer awareness and high prices present barriers to sales growth
  • Modern grocery retailers dominates, with e-commerce poised to emerge strongly

PROSPECTS AND OPPORTUNITIES

  • Moderate sales growth slated for an underdeveloped product category
  • A wider range of products poised to emerge, with organic soft drinks set to shine
  • Impending rise of e-commerce to present opportunities to organic beverages players

CATEGORY DATA

  • Table 40 Sales of Organic Beverages by Category: Value 2016-2021
  • Table 41 Sales of Organic Beverages by Category: % Value Growth 2016-2021
  • Table 42 NBO Company Shares of Organic Beverages: % Value 2017-2021
  • Table 43 LBN Brand Shares of Organic Beverages: % Value 2018-2021
  • Table 44 Distribution of Organic Beverages by Format: % Value 2016-2021
  • Table 45 Forecast Sales of Organic Beverages by Category: Value 2021-2026
  • Table 46 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026

BETTER FOR YOU PACKAGED FOOD IN INDONESIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Home seclusion boosts demand for reduced fat sauces, dressings and condiments
  • More brands expand their product portfolios by entering the better for you segment
  • Sales of reduced sugar confectionery recover as the category continues to struggle

PROSPECTS AND OPPORTUNITIES

  • E-commerce to present sales opportunities for BFY sauces, dressings and condiments
  • Prospects for reduced sugar confectionery set to remain reliant on physical stores
  • Pricing set to remain a key aspect of efforts to encourage loyalty among consumers

CATEGORY DATA

  • Table 47 Sales of BFY Packaged Food by Category: Value 2016-2021
  • Table 48 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
  • Table 49 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
  • Table 50 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
  • Table 51 Distribution of BFY Packaged Food by Format: % Value 2016-2021
  • Table 52 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
  • Table 53 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026

FREE FROM IN INDONESIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Free from lactose special baby milk formula gains opportunities from pandemic concerns
  • E-commerce offers opportunities for brands looking to target consumers at home
  • Free from meat is booming due to rising consumer interest in plant-based options

PROSPECTS AND OPPORTUNITIES

  • Free from meat to continue recording positive growth from a low sales base
  • Competition and challenges remain for free from lactose special baby milk formula
  • E-commerce sales continue to boom even as the impact of COVID-19 wanes

CATEGORY DATA

  • Table 54 Sales of Free From by Category: Value 2016-2021
  • Table 55 Sales of Free From by Category: % Value Growth 2016-2021
  • Table 56 NBO Company Shares of Free From: % Value 2017-2021
  • Table 57 LBN Brand Shares of Free From: % Value 2018-2021
  • Table 58 Distribution of Free From by Format: % Value 2016-2021
  • Table 59 Forecast Sales of Free From by Category: Value 2021-2026
  • Table 60 Forecast Sales of Free From by Category: % Value Growth 2021-2026

FORTIFIED/FUNCTIONAL PACKAGED FOOD IN INDONESIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Growth in FF vegetable and seed oil pushed by official regulations on food fortification
  • Shift towards packaged edible oils supports growth in FF vegetable and seed oil
  • FF yoghurt emerges strongly as the key new fortified/functional packaged food category

PROSPECTS AND OPPORTUNITIES

  • FF yoghurt set to benefit from innovations, including notably flavour innovation
  • FF breakfast cereals slated for strong growth as consumers demand balanced nutrition
  • Social media, e-commerce to come to the fore as direct selling emerges in FF yoghurt

CATEGORY DATA

  • Table 61 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
  • Table 62 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
  • Table 63 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
  • Table 64 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
  • Table 65 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
  • Table 66 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
  • Table 67 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021
  • Table 68 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
  • Table 69 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
  • Table 70 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
  • Table 71 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021
  • Table 72 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
  • Table 73 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
  • Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026

NATURALLY HEALTHY PACKAGED FOOD IN INDONESIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • NH high fibre breakfast cereals gains ground as consumers prioritise healthy options
  • NH fruit snacks gains momentum due to the rising popularity of healthy snacking
  • Demand for NH honey rises despite consumers looking for more affordable products

PROSPECTS AND OPPORTUNITIES

  • NH honey slated for strong growth, although high unit prices could present challenges
  • Naturally healthy snacks to benefit from the emergence of a wider range of products
  • Digital marketing to remain crucial as direct selling emerges as a viable sales channel

CATEGORY DATA

  • Table 75 Sales of NH Packaged Food by Category: Value 2016-2021
  • Table 76 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
  • Table 77 NBO Company Shares of NH Packaged Food: % Value 2017-2021
  • Table 78 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
  • Table 79 Distribution of NH Packaged Food by Format: % Value 2016-2021
  • Table 80 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
  • Table 81 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026

ORGANIC PACKAGED FOOD IN INDONESIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • COVID-19 boosts sales of organic packaged food as consumers seek healthier options
  • High prices continue to present challenges as consumers seek more affordable options

PROSPECTS AND OPPORTUNITIES

  • Digital marketing to emerge as key promotional channel over the forecast period
  • E-commerce and grocery delivery apps to improve access to organic packaged food

CATEGORY DATA

  • Table 82 Sales of Organic Packaged Food by Category: Value 2016-2021
  • Table 83 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
  • Table 84 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
  • Table 85 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
  • Table 86 Distribution of Organic Packaged Food by Format: % Value 2016-2021
  • Table 87 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
  • Table 88 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026