市場調查報告書
商品編碼
984147
消費者保健品市場上競爭的策略Competitor Strategies in Consumer Health |
由於2020年的COVID-19大流行,對消費者健康的競爭環境為之一變了。一方面大企業合併市場佔有率,適合大流行的組合的企業繁榮了,幾乎品牌被根據需求的抑制困難的情形強迫立了。2021年有消費者的關心恢復的可能性高,2020年大幅度失掉的收購與創新和收購的餘地被帶來的可能性。
本報告提供消費者保健品市場上競爭的策略的相關調查,市場規模和預測,成長趨勢,潛在的機會,競爭情形,主要企業、品牌的佔有率,對市場的影響要素等資訊。
簡介
競爭環境概要
冠狀病毒(COVID-19)組合的兼容性
對產業趨勢的企業策略
Consumer health witnessed disruptions and challenges with the onset of COVID-19, despite being a resilient industry. While categories such as OTC and sports nutrition witnessed a decline in 2020, VDS witnessed strong growth. In 2021, the industry continued to see growth, with recovery seen in OTC and sports nutrition. Leading companies are strategically focusing on specialisation, product innovation and acquisitions to accelerate growth as the pandemic stabilises.
Euromonitor International's Competitor Strategies in Consumer Health global briefing examines the size, growth trends and potential opportunities in the Consumer Health market. The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies. Consumer attitudes towards the products and their personal healthcare needs are also explored.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Introduction
State of Play
Focus on Preventive Health
Illness Treatment Outlook
Digitalisation
Democratising Personalisation
Competing on Holistic Sustainability
Key Takeaways