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市場調查報告書

酒精飲料和大流行的影響效果:優質化的頂峰

Alcoholic Drinks and Pandemic Ripple Effects; Has Premiumization Peaked?

出版商 Euromonitor International 商品編碼 967826
出版日期 內容資訊 英文 33 Pages
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酒精飲料和大流行的影響效果:優質化的頂峰 Alcoholic Drinks and Pandemic Ripple Effects; Has Premiumization Peaked?
出版日期: 2020年10月20日內容資訊: 英文 33 Pages
簡介

影響酒精產業的,社會學性及生活方式的變化進化。大流行對宏觀經濟影響效果變得極為重大,毫無疑問。

本報告提供酒精飲料市場相關調查分析,市場規模,成長趨勢,潛在的機會相關的系統性資訊。

產品的範圍:啤酒,蘋果酒/梨酒,RTD,烈酒,葡萄酒

資料的範圍:市場規模(成果、預測),企業佔有率,品牌佔有率,流通資料

目錄

簡介

超過 "史無前例" :大不景氣的教訓

形勢變化?優質化的頂峰

目錄
Product Code: ADALCOHOLIC

While sociological and lifestyle shifts impacting the alcohol industry are evolving, there is now little doubt that the pandemic's macroeconomic ripple effects will be seismic . While the scale and severity of these contractions is up for debate, parallels with other cyclical severe downturns can be enlightening. It is in that context that the Great Recession of 2009 provides relevant and actionable insights as the premiumisation narrative faces an inevitable reckoning.

Euromonitor International's‘Alcoholic Drinks and Pandemic Ripple Effects; Has Premiumization Peaked? global briefing’ offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

TABLE OF CONTENTS

Introduction

Beyond 'Unprecedented'; Learnings from the Great Recession

Is the Tide Turning? Premiumisation Peaks