The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.
Each Country Briefing covers one of these topics:
- Economy, Finance and Trade: Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while government finances can be used to explore macroeconomic stability and susceptibility to economic shocks.
- Income and Expenditure: Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment or household type to target, which products or services to market, and at which price point. Other factors such as the size and expansion of the middle class and income inequality are also important in helping companies gauge the potential of a country market.
- Households: Global shifts in gender, ageing, migration, housing and education are transforming the size, location and general make-up of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies.
- Business Dynamics: A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism to understand the strengths and weaknesses of an operating environment and for strategic investment decisions. Transport infrastructure, ICT readiness and labour force dynamics will also identify potential issues with a supply chain and the level of workforce skills.
- Sustainability: Insights on key sectors directly related to the environmental sustainability of a country such as energy, water, pollution, environmental resilience, forest and biodiversity and food and agriculture help businesses to make strategic decisions in relation to environmental and sustainability trends, improve brand reputation and ensure long-term operations while ultimately growing the bottom line.
The briefings cover 103 countries and identify topics of crucial interest to planners, marketers and researchers.
WHY BUY THIS REPORT?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
TABLE OF CONTENTS
- Chart 1: SWOT Analysis: Malaysia
ENVIRONMENTAL SUSTAINABILITY INDEX
- Chart 2: Environmental Sustainability Index in Malaysia
- Rich with oil and natural gas Malaysia utilises its fossil fuels for energy generation
- Chart 3: Case Study on Energy: Malaysia
- Chart 4: Energy Landscape in Malaysia
- Risk of water shortages despite plentiful renewable water resources
- Chart 5: Water Landscape in Malaysia
- Heavy reliance on fossil fuels hinders reduction of carbon emissions
- Chart 6: Pollution in Malaysia
- Malaysia is working on improving resilience towards natural disasters
- Chart 7: Case Study on Enivonmental Resilience: Malaysia
- Chart 8: Environmental Resilience Landscape in Malaysia
FOREST AND BIODIVERSITY
- Forest-rich country lacks protection of endangered flora and fauna species
- Chart 9: Forest and Biodiversity Landscape in Malaysia
FOOD AND AGRICULTURE
- World's second largest palm oil producer
- Chart 10: Agricultural Landscape in Malaysia