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表紙
市場調查報告書

中國的酒精飲料

Alcoholic Drinks in China

出版商 Euromonitor International 商品編碼 83941
出版日期 內容資訊 英文 76 Pages
訂單完成後即時交付
價格
中國的酒精飲料 Alcoholic Drinks in China
出版日期: 2020年08月28日內容資訊: 英文 76 Pages
簡介

本報告依各產品類型(啤酒、葡萄酒及烈酒等)加以調查分析,提供中國的酒精飲料市場的銷售趨勢及預測,提供您整體市場的背景,稅制,營業環境等,以及主要製造商簡介等資訊。

中國的酒精飲料市場:市場分析

  • 摘要整理
  • 主要趨勢及發展
  • 各地區主要趨勢及發展
  • 市場背景
  • 稅制及課稅
  • 營業環境
  • 市場指標
  • 市場資料
  • 定義
  • 資訊來源

企業簡介

  • China Resources Beer (holdings) Co Ltd
  • Niulanshan Distillery Co Ltd
  • Shanghai Bacchus Liquor Co Ltd
  • Sichuan Yibin Wuliangye Distillery Co Ltd
  • Zhejiang Guyue Longshan Shaoxing Wine Co Ltd

※以下分類,為分冊販售。價格與內容請洽詢聯絡處。

調查類別

  • 啤酒市場
  • 蘋果酒/梨酒市場
  • RTD/調酒飲料市場
  • 烈酒市場
  • 葡萄酒市場
目錄
Product Code: ADCN

Measures to combat the spread of COVID-19 were having a detrimental effect on sales of alcoholic drinks in 2020. For example, the shutdown of on-trade channel establishments, including restaurants and bars, in the first quarter of 2020 heavily impacted the sales of alcoholic drinks, especially beer, still red grape wine and baijiu, which play an important role in social and festival gatherings. Although sales in the off-trade channel were also negatively impacted by the pandemic.

Euromonitor International's‘Alcoholic Drinks in China report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

TABLE OF CONTENTS

EXECUTIVE SUMMARY

  • COVID-19 impact on alcoholic drinks
  • COVID-19 country impact
  • Premiumisation continues to be seen in alcoholic drinks
  • Alcoholic drinks players taking action to enhance competitiveness
  • Stronger value than volume performance for alcoholic drinks over the forecast period thanks to premiumisation
  • CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
  • CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
  • CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
  • CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024

MARKET BACKGROUND

  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
    • Table 1 Number of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

      • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

  • Outlook

MARKET INDICATORS

    • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

    • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
    • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
    • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
    • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
    • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
    • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
    • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
    • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
    • Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
    • Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
    • Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
    • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
    • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
    • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
    • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

      • Summary 2 Research Sources

HEADLINES

PRE-COVID-19 PERFORMANCE

  • Premiumisation is reshaping the beer industry
  • Weissbier/Weizen/Wheat beer and stout record dynamic growth
  • China Resources Beer continues to lead in beer against a backdrop of declining brewery numbers

2020 AND BEYOND

  • COVID-19 impact
  • Affected products within beer
  • Recovery and opportunities

CATEGORY BACKGROUND

  • Lager price band methodology
      • Summary 3 Lager by Price Band 2019
    • Table 18 Number of Breweries 2014-2019

CATEGORY DATA

    • Table 19 Sales of Beer by Category: Total Volume 2014-2019
    • Table 20 Sales of Beer by Category: Total Value 2014-2019
    • Table 21 Sales of Beer by Category: % Total Volume Growth 2014-2019
    • Table 22 Sales of Beer by Category: % Total Value Growth 2014-2019
    • Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
    • Table 24 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
    • Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
    • Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
    • Table 27 GBO Company Shares of Beer: % Total Volume 2015-2019
    • Table 28 NBO Company Shares of Beer: % Total Volume 2015-2019
    • Table 29 LBN Brand Shares of Beer: % Total Volume 2016-2019
    • Table 30 Forecast Sales of Beer by Category: Total Volume 2019-2024
    • Table 31 Forecast Sales of Beer by Category: Total Value 2019-2024
    • Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
    • Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

  • Premiumisation reshaping the rice wine industry, while still grape wine faces industry adjustment
  • Champagne the most dynamic wine product
  • Zhejiang Guyue Longshan Shaoxing Wine leads, but Treasury Wine Estates most dynamic

2020 AND BEYOND

  • COVID-19 impact
  • Affected products within wine
  • Recovery and opportunities

CATEGORY DATA

    • Table 34 Sales of Wine by Category: Total Volume 2014-2019
    • Table 35 Sales of Wine by Category: Total Value 2014-2019
    • Table 36 Sales of Wine by Category: % Total Volume Growth 2014-2019
    • Table 37 Sales of Wine by Category: % Total Value Growth 2014-2019
    • Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
    • Table 39 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
    • Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
    • Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
    • Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019
    • Table 43 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2014-2019
    • Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019
    • Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019
    • Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
    • Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
    • Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2016-2019
    • Table 49 GBO Company Shares of Champagne: % Total Volume 2015-2019
    • Table 50 NBO Company Shares of Champagne: % Total Volume 2015-2019
    • Table 51 LBN Brand Shares of Champagne: % Total Volume 2016-2019
    • Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
    • Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
    • Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2016-2019
    • Table 55 GBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
    • Table 56 NBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
    • Table 57 Forecast Sales of Wine by Category: Total Volume 2019-2024
    • Table 58 Forecast Sales of Wine by Category: Total Value 2019-2024
    • Table 59 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
    • Table 60 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

  • Spirits volume dragged down by baijiu; baijiu cocktails to help build awareness
  • International spirits head for localisation
  • Niulanshan continues to lead spirits overall, with Changyu leading international spirits

2020 AND BEYOND

  • COVID-19 impact
  • Affected products within spirits
  • Recovery and opportunities

CATEGORY BACKGROUND

  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
      • Summary 4 Benchmark Brands 2019

CATEGORY DATA

    • Table 61 Sales of Spirits by Category: Total Volume 2014-2019
    • Table 62 Sales of Spirits by Category: Total Value 2014-2019
    • Table 63 Sales of Spirits by Category: % Total Volume Growth 2014-2019
    • Table 64 Sales of Spirits by Category: % Total Value Growth 2014-2019
    • Table 65 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
    • Table 66 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
    • Table 67 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
    • Table 68 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
    • Table 69 Sales of Dark Rum by Price Platform: % Total Volume 2014-2019
    • Table 70 Sales of White Rum by Price Platform: % Total Volume 2014-2019
    • Table 71 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2014-2019
    • Table 72 Sales of English Gin by Price Platform: % Total Volume 2014-2019
    • Table 73 Sales of Vodka by Price Platform: % Total Volume 2014-2019
    • Table 74 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2014-2019
    • Table 75 GBO Company Shares of Spirits: % Total Volume 2015-2019
    • Table 76 NBO Company Shares of Spirits: % Total Volume 2015-2019
    • Table 77 LBN Brand Shares of Spirits: % Total Volume 2016-2019
    • Table 78 Forecast Sales of Spirits by Category: Total Volume 2019-2024
    • Table 79 Forecast Sales of Spirits by Category: Total Value 2019-2024
    • Table 80 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
    • Table 81 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

  • Cider/Perry continues to see dynamic growth, but remains a small category
  • Low-alcohol nature of the products helps drive cider/perry growth
  • Strongbow continues to lead cider/perry; Urbrew and Zeffer team up for new product

2020 AND BEYOND

  • COVID-19 impact
  • Recovery and opportunities

CATEGORY DATA

    • Table 82 Sales of Cider/Perry: Total Volume 2014-2019
    • Table 83 Sales of Cider/Perry: Total Value 2014-2019
    • Table 84 Sales of Cider/Perry: % Total Volume Growth 2014-2019
    • Table 85 Sales of Cider/Perry: % Total Value Growth 2014-2019
    • Table 86 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019
    • Table 87 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019
    • Table 88 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019
    • Table 89 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019
    • Table 90 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019
    • Table 91 NBO Company Shares of Cider/Perry: % Total Volume 2015-2019
    • Table 92 LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019
    • Table 93 Forecast Sales of Cider/Perry: Total Volume 2019-2024
    • Table 94 Forecast Sales of Cider/Perry: Total Value 2019-2024
    • Table 95 Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024
    • Table 96 Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

  • Low-alcohol nature and easy consumption boost RTDs growth
  • RTDs group standard comes into force
  • Rio strengthens its dominance with a light version; Horoyoi enters RTDs in China

2020 AND BEYOND

  • COVID-19 impact
  • Affected products within RTDs
  • Recovery and opportunities

CATEGORY DATA

    • Table 97 Sales of RTDs by Category: Total Volume 2014-2019
    • Table 98 Sales of RTDs by Category: Total Value 2014-2019
    • Table 99 Sales of RTDs by Category: % Total Volume Growth 2014-2019
    • Table 100 Sales of RTDs by Category: % Total Value Growth 2014-2019
    • Table 101 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
    • Table 102 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
    • Table 103 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
    • Table 104 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
    • Table 105 GBO Company Shares of RTDs: % Total Volume 2015-2019
    • Table 106 NBO Company Shares of RTDs: % Total Volume 2015-2019
    • Table 107 LBN Brand Shares of RTDs: % Total Volume 2016-2019
    • Table 108 Forecast Sales of RTDs by Category: Total Volume 2019-2024
    • Table 109 Forecast Sales of RTDs by Category: Total Value 2019-2024
    • Table 110 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
    • Table 111 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024