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市場調查報告書

中國的酒精飲料

Alcoholic Drinks in China

出版商 Euromonitor International 商品編碼 83941
出版日期 內容資訊 英文 63 Pages
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中國的酒精飲料 Alcoholic Drinks in China
出版日期: 2019年07月17日內容資訊: 英文 63 Pages
簡介

本報告依各產品類型(啤酒、葡萄酒及烈酒等)加以調查分析,提供中國的酒精飲料市場的銷售趨勢及預測,提供您整體市場的背景,稅制,營業環境等,以及主要製造商簡介等資訊。

中國的酒精飲料市場:市場分析

  • 摘要整理
  • 主要趨勢及發展
  • 各地區主要趨勢及發展
  • 市場背景
  • 稅制及課稅
  • 營業環境
  • 市場指標
  • 市場資料
  • 定義
  • 資訊來源

企業簡介

  • China Resources Beer (holdings) Co Ltd
  • Niulanshan Distillery Co Ltd
  • Shanghai Bacchus Liquor Co Ltd
  • Sichuan Yibin Wuliangye Distillery Co Ltd
  • Zhejiang Guyue Longshan Shaoxing Wine Co Ltd

※以下分類,為分冊販售。價格與內容請洽詢聯絡處。

調查類別

  • 啤酒市場
  • 蘋果酒/梨酒市場
  • RTD/調酒飲料市場
  • 烈酒市場
  • 葡萄酒市場

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: ADCN

Despite the economic downturn in China in 2018, total volume sales of alcoholic drinks remained at the same level as in 2017. Meanwhile, current value sales enjoyed strong growth, particularly in spirits. The off-trade volume performance was slightly better than the on-trade's in 2018, showing signs of the growing acceptance of alcoholic drinks amongst Chinese consumers and changing consumption habits; that is, alcoholic drinks are no longer primarily consumed at dinner parties and social gather.

Euromonitor International's‘ Alcoholic Drinks in China report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Alcoholic Drinks Continues To Stagnate
  • Unit Prices Rise, Demonstrating Increasing Premiumisation
  • Supermarkets Is the Largest Distribution Channel
  • A Relatively Stable Competitive Landscape for Alcoholic Drinks
  • Stagnant Outlook for Alcoholic Drinks Over the Forecast Period

Market Background

  • Legislation
  • Table 1 Number of On-trade Establishments by Type 2013-2018

Taxation and Duty Levies

    • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018

Operating Environment

  • Contraband/parallel Trade
  • Duty Free
  • Cross-border/private Imports
  • Key New Product Launches
  • Outlook

Market Indicators

  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

Market Data

  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
  • Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
  • Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

Definitions

Sources

    • Summary 2 Research Sources

Headlines

Prospects

  • Volume Sales Remain Flat, Whilst Value Sales Increase
  • A Decline in the Beer-drinking Population
  • the Premiumisation Trend Maintains the Steady Development of Beer

Competitive Landscape

  • A Relatively Stable Competitive Landscape
  • Dark Beer and Stout Are Gaining Share
  • Domestic Craft Beer Is Increasingly Popular
  • Category Background
  • Lager Price Band Methodology
    • Summary 3 Lager by Price Band 2018
  • Table 18 Number of Breweries 2013-2018

Category Data

  • Table 19 Sales of Beer by Category: Total Volume 2013-2018
  • Table 20 Sales of Beer by Category: Total Value 2013-2018
  • Table 21 Sales of Beer by Category: % Total Volume Growth 2013-2018
  • Table 22 Sales of Beer by Category: % Total Value Growth 2013-2018
  • Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
  • Table 24 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 27 GBO Company Shares of Beer: % Total Volume 2014-2018
  • Table 28 NBO Company Shares of Beer: % Total Volume 2014-2018
  • Table 29 LBN Brand Shares of Beer: % Total Volume 2015-2018
  • Table 30 Forecast Sales of Beer by Category: Total Volume 2018-2023
  • Table 31 Forecast Sales of Beer by Category: Total Value 2018-2023
  • Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
  • Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Headlines

Prospects

  • Vigorous Volume Growth Is Underpinned by A Small Sales Base
  • Low Product Awareness Limits Development
  • the Health-oriented Nature of the Product Means It May Have Potential

Competitive Landscape

  • Shanghai Asia Pacific Brewery Overtakes Carlsberg Brewery, To Take the Lead
  • Other International Brands Are on the Rise
  • Domestic Brands Also Emerge in Cider/perry

Category Data

  • Table 34 Sales of Cider/Perry: Total Volume 2013-2018
  • Table 35 Sales of Cider/Perry: Total Value 2013-2018
  • Table 36 Sales of Cider/Perry: % Total Volume Growth 2013-2018
  • Table 37 Sales of Cider/Perry: % Total Value Growth 2013-2018
  • Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018
  • Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018
  • Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 42 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018
  • Table 43 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018
  • Table 44 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018
  • Table 45 Forecast Sales of Cider/Perry: Total Volume 2018-2023
  • Table 46 Forecast Sales of Cider/Perry: Total Value 2018-2023
  • Table 47 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023
  • Table 48 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023

Headlines

Prospects

  • Sales of Rtds Pick Up After Declines in Previous Years
  • the Announcement of An Industry Standard for Rtds Will Help Achieve Normalisation
  • Rtds Has Potential in Terms of Per Capita Consumption in China

Competitive Landscape

  • As the Leading Player, Rio Shapes the Competition
  • the Withdrawal of Brands
  • Rtds Still Have Advantages Over Cocktails Prepared in Bars

Category Data

  • Table 49 Sales of RTDS by Category: Total Volume 2013-2018
  • Table 50 Sales of RTDS by Category: Total Value 2013-2018
  • Table 51 Sales of RTDS by Category: % Total Volume Growth 2013-2018
  • Table 52 Sales of RTDS by Category: % Total Value Growth 2013-2018
  • Table 53 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
  • Table 54 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
  • Table 55 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 56 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 57 GBO Company Shares of RTDS: % Total Volume 2014-2018
  • Table 58 NBO Company Shares of RTDS: % Total Volume 2014-2018
  • Table 59 LBN Brand Shares of RTDS: % Total Volume 2015-2018
  • Table 60 Forecast Sales of RTDS by Category: Total Volume 2018-2023
  • Table 61 Forecast Sales of RTDS by Category: Total Value 2018-2023
  • Table 62 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
  • Table 63 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023

Headlines

Prospects

  • Growth in Other Spirits Begins To Level Off; International Spirits Achieve Further Growth
  • Spirits Benefits From A Boom Amongst China's Younger Generations
  • International Spirits Increases Thanks To Favourable Policies

Competitive Landscape

  • Baijiu Dominates Spirits
  • Local Manufacturers Aim To Broaden Their Penetration and Consumption
  • International Spirits Are Moving Online To Achieve Wider Product Awareness
  • Category Background
  • Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
    • Summary 4 Benchmark Brands 2018

Category Data

  • Table 64 Sales of Spirits by Category: Total Volume 2013-2018
  • Table 65 Sales of Spirits by Category: Total Value 2013-2018
  • Table 66 Sales of Spirits by Category: % Total Volume Growth 2013-2018
  • Table 67 Sales of Spirits by Category: % Total Value Growth 2013-2018
  • Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
  • Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
  • Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018
  • Table 73 Sales of White Rum by Price Platform: % Total Volume 2013-2018
  • Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018
  • Table 75 Sales of English Gin by Price Platform: % Total Volume 2013-2018
  • Table 76 Sales of Vodka by Price Platform: % Total Volume 2013-2018
  • Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018
  • Table 78 GBO Company Shares of Spirits: % Total Volume 2014-2018
  • Table 79 NBO Company Shares of Spirits: % Total Volume 2014-2018
  • Table 80 LBN Brand Shares of Spirits: % Total Volume 2015-2018
  • Table 81 Forecast Sales of Spirits by Category: Total Volume 2018-2023
  • Table 82 Forecast Sales of Spirits by Category: Total Value 2018-2023
  • Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
  • Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Headlines

Prospects

  • Non-grape Wine Maintains Stable Growth
  • Opportunities for Grape Wine in Upgrading and Wider Penetration
  • Rice Wine Sees Portfolio Modification

Competitive Landscape

  • Zhejiang Guyue Longshan Remains the Leader in Wine
  • the Landscape for Imported Wine Is Likely To Change
  • Local Grape Wine Manufacturers Face Up To the Competition

Category Data

  • Table 85 Sales of Wine by Category: Total Volume 2013-2018
  • Table 86 Sales of Wine by Category: Total Value 2013-2018
  • Table 87 Sales of Wine by Category: % Total Volume Growth 2013-2018
  • Table 88 Sales of Wine by Category: % Total Value Growth 2013-2018
  • Table 89 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
  • Table 90 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
  • Table 91 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 92 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 93 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018
  • Table 94 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2013-2018
  • Table 95 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018
  • Table 96 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018
  • Table 97 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
  • Table 98 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
  • Table 99 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018
  • Table 100 GBO Company Shares of Champagne: % Total Volume 2014-2018
  • Table 101 NBO Company Shares of Champagne: % Total Volume 2014-2018
  • Table 102 LBN Brand Shares of Champagne: % Total Volume 2015-2018
  • Table 103 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
  • Table 104 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
  • Table 105 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018
  • Table 106 GBO Company Shares of Non-grape Wine: % Total Volume 2014-2018
  • Table 107 NBO Company Shares of Non-grape Wine: % Total Volume 2014-2018
  • Table 108 LBN Brand Shares of Non-grape Wine: % Total Volume 2015-2018
  • Table 109 Forecast Sales of Wine by Category: Total Volume 2018-2023
  • Table 110 Forecast Sales of Wine by Category: Total Value 2018-2023
  • Table 111 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
  • Table 112 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023
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