Competitive Strategies in Alcoholic Drinks
|出版日期||內容資訊||英文 52 Pages
|酒精飲料市場上的競爭策略 Competitive Strategies in Alcoholic Drinks|
|出版日期: 2018年11月28日||內容資訊: 英文 52 Pages||
本報告提供全球各種酒精飲料的市場趨勢的分析，整體消費量、市場規模趨勢預測，及各產品類型、各消費形態 (店內消費，購買消費等)的詳細趨勢，市場趨勢的主要影響因素 - 產品開發，包裝改良，景氣趨勢、生活習慣的影響，流通、銷售價格的變動另外 -、近幾年的行銷策略發展的案例等調查。
Company strategies in alcoholic drinks vary significantly across categories, especially the main three - beer, wine and spirits. In many cases, there is limited scope for further large-scale acquisitions. However, in addition to organic growth, takeovers continue to play a key role in expansion strategies. At the same time, alcoholic drinks players are having to navigate a shifting landscape as a result of digital advances, changing consumer priorities and wider legislative developments.
Euromonitor International's Competitive Strategies in Alcoholic Drinks global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.