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市場調查報告書

酒精飲料:從傳統社會轉移到近代社會嗎?

Alcoholic Drinks: From Mad Men to Westworld?

出版商 Euromonitor International 商品編碼 508137
出版日期 內容資訊 英文 36 Pages
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酒精飲料:從傳統社會轉移到近代社會嗎? Alcoholic Drinks: From Mad Men to Westworld?
出版日期: 2017年05月17日內容資訊: 英文 36 Pages
簡介

全球酒精飲料市場上,由於各式各樣的因素,隨著飲酒、消費的機會和方法變化,消費的「個人化」的趨勢增強。加上生產技術的演進和網際網路的普及等,流通手段和產品價格,行銷手法等正在改變。

本報告提供全球酒精飲料市場上近幾年主要的趨勢與結構變化調查,市場趨勢預測 (今後5年份) 和市場成長可能性、方向性考察。

目錄

  • 簡介
  • 過去的市場發展的動向
  • 從"葡萄的故事"(專業講座)到 "偉大的故事" (形成容易親近的印象)
  • 各產品的消費者趨勢的變化:蘇打更硬,烈酒更軟
  • 大麻雞尾酒:酒精產業對大麻解除禁令的應對
  • 居家休閒和「飲料的網際網路」的登場:網際網路的家庭消費
  • 在虛擬空間的飲酒:店內、購買消費與AR/VR (擴張/虛擬實境)的連鎖
  • 結論
目錄
Product Code: ADALCOHOLIC

Post-traditionalist innovation, a reassessment of drinking rituals and a cocktail of disruption impacting occasions, production and personalisation initiatives are changing the alcoholic drinks industry to the core. What does the future hold?

Euromonitor International's Alcoholic Drinks: From Mad Men to Westworld? global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Introduction
  • The Story So Far
  • From Grape Stories to Great Stories
  • Soda's Hard Side, Spirits' Softer Side
  • Cannabis Cocktail
  • Hometainment and The Rise of Internet of Drinks
  • Drinking in a Virtual Universe
  • Conclusions
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