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市場調查報告書

泰國的機能飲料市場

Energy Drinks in Thailand

出版商 Euromonitor International 商品編碼 340748
出版日期 內容資訊 英文 24 Pages
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泰國的機能飲料市場 Energy Drinks in Thailand
出版日期: 2019年03月06日內容資訊: 英文 24 Pages
簡介

對泰國的機能飲料企業而言,景氣衰退是當下最大的問題。不僅是不景氣讓消費者縮小開支,機能飲料含高濃度糖分·咖啡因而產生不健康飲料的印象擴大,也對該國機能飲料市場帶來負面作用。有鑑於此,大型企業投下巨額資金,展開音樂·運動活動和抽獎等促銷活動。

本報告提供泰國的機能飲料 (營養飲料,能量飲料) 的市場相關分析,提供您該市場趨勢 (過去5年份)與未來展望 (今後5年份) ,主要的推動及阻礙市場要素,主要企業·品牌及流通管道的市場佔有率,價格·包裝趨勢,及無酒精飲品整體市場結構·趨勢等調查·考察。

泰國的機能飲料市場

  • 市場概要
  • 市場最新趨勢
  • 分類資料

泰國的機能飲料市場:企業簡介

  • Thai Beverage PCL

泰國的無酒精飲品市場:產業概要

  • 摘要整理
    • 隨著景氣衰退,無酒精飲品市場成長率降低
    • 社群媒體:有力的行銷流通管道
    • 跨國公司領導市場
    • 隨著健康和保健意願提升,促進無酒精飲品的開發
    • 便利商店的活躍動向
    • 預測無酒精飲品市場今後也持續成長
  • 主要的趨勢與發展
    • 泰國國民尋求更健康性的選擇
    • 大企業為了維持市場排行榜,投入巨額的預算
    • 網際網路在無酒精飲品市場達到重大作用
  • 市場資料
  • 附錄
    • 泰國內的汽水供應機的銷售額
  • 資訊來源

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: SDTHed

While the sugar tax and rising health-consciousness in Thailand had a negative influence on the performance of energy drinks in 2018, it recorded a much smaller decline in off-trade volume sales than most other soft drinks categories affected by the same factors. This was largely due to sustained demand among blue-collar workers in labour-intensive roles and those who drive for a living, as these groups regularly consume energy drinks for their stimulant effect. Strong loyalty to the category am...

Euromonitor International's Energy Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Energy Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

March 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Energy Drinks Weathers Healthy Living Trend Better Than Most Categories

Millennials Become A New Target Group for Energy Drinks

Health Set To Be A Focal Point for Innovation

Competitive Landscape

Osotspa Remains the Clear Leader in 2018

Carabao Targets Millennials With Launch of Carabao Can Green Apple

Amway Brand Xs Zero Enters Energy Drinks

Category Data

  • Table 1 Off-trade Sales of Energy Drinks: Volume 2013-2018
  • Table 2 Off-trade Sales of Energy Drinks: Value 2013-2018
  • Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
  • Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
  • Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
  • Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
  • Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
  • Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
  • Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
  • Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
  • Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
  • Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Executive Summary

Rising Health-consciousness Constrains Demand for Soft Drinks in 2018

New Sugar Tax Fuels Price Hikes in Several Categories

Producers Adjust Their Strategies As Competition Intensifies

Health Concerns Have A Major Influence on New Product Development

Despite Challenges, Outlook for Soft Drinks Remains Positive Overall

Market Data

  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
  • Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
  • Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
  • Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
  • Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
  • Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
  • Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
  • Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
  • Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
  • Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
  • Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
  • Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

Appendix

Fountain Sales in Thailand

Sources

    • Summary 1 Research Sources
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