表紙
市場調查報告書

酒精飲料的台灣市場

Alcoholic Drinks in Taiwan

出版商 Euromonitor International 商品編碼 330437
出版日期 內容資訊 英文 62 Pages
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酒精飲料的台灣市場 Alcoholic Drinks in Taiwan
出版日期: 2019年07月31日內容資訊: 英文 62 Pages
簡介

本報告依各產品類型提供台灣的酒精飲料市場的銷售趨勢及預測之調查分析,整體市場的背景,稅制,營業環境等,主要製造商的簡介等資訊。

台灣的酒精飲料市場

  • 摘要整理
  • 主要的趨勢與發展
  • 市場背景
  • 稅制及課稅
  • 商業環境
  • 市場指標
  • 市場資料
  • 定義
  • 資訊來源

企業簡介:台灣

  • Drinks Wine & Spirits Co Ltd
  • King Car Food Industrial Co Ltd
  • Kinmen Kaoliang Liquor Inc
  • Taiwan Tobacco & Liquor Corp

※以下分類,為分冊販售。價格與內容請洽詢聯絡處。

調查類別

  • 蘋果酒/梨酒酒市場
  • RTD/高濃度調酒飲料市場
  • 烈酒市場
  • 葡萄酒市場

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: ADTW

Alcoholic drinks witnessed moderate growth in total volume terms in 2018, with growth limited to an extent by the maturity of beer, which dominates sales. Nevertheless, cider/perry witnessed dynamic double-digit growth in total volume terms in 2018 with consumers drawn to the refreshing taste, with it being particularly popular among female drinkers, some of who do not like the taste of beer. The category is very consolidated with Strongbow and Somersby competing aggressively for sales, with thi...

Euromonitor International's Alcoholic Drinks in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

July 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Cider/perry Sees Dynamic Growth While Craft Beer Attracts Increasing Interest

New Product Development Driving Growth in Alcoholic Drinks

Companies Target Young Adult Consumer Base

Convenience Stores An Increasingly Popular Channel for Alcoholic Drinks

Consumers Expected To Focus on Quality When It Comes To Alcoholic Drinks

Market Background

Legislation

  • Table 1 Number of On-trade Establishments by Type 2013-2018

Taxation and Duty Levies

    • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018

Operating Environment

Contraband/parallel Trade

Duty Free

Cross-border/private Imports

Key New Product Launches

Outlook

Market Indicators

  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

Market Data

  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
  • Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
  • Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

Definitions

Sources

    • Summary 2 Research Sources

Headlines

Prospects

Convenience Stores Benefits From Growing Variety of Beer Options

Imported Lager Sees Strong Growth

Rising Interest in Local Breweries and Craft Beer

Competitive Landscape

King Car Food Launches Buckskin Beer

Local Taihu Brewing Offers New Beer Varieties With Taiwanese Flavours

Taiwan Tobacco & Liquor Corp Retains Dominance Despite Declining Sales

Category Background

Lager Price Band Methodology

    • Summary 3 Lager by Price Band 2018
  • Table 18 Number of Breweries 2013-2018

Category Data

  • Table 19 Sales of Beer by Category: Total Volume 2013-2018
  • Table 20 Sales of Beer by Category: Total Value 2013-2018
  • Table 21 Sales of Beer by Category: % Total Volume Growth 2013-2018
  • Table 22 Sales of Beer by Category: % Total Value Growth 2013-2018
  • Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
  • Table 24 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 27 GBO Company Shares of Beer: % Total Volume 2014-2018
  • Table 28 NBO Company Shares of Beer: % Total Volume 2014-2018
  • Table 29 LBN Brand Shares of Beer: % Total Volume 2015-2018
  • Table 30 Forecast Sales of Beer by Category: Total Volume 2018-2023
  • Table 31 Forecast Sales of Beer by Category: Total Value 2018-2023
  • Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
  • Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Headlines

Prospects

Cider/perry Targets Young Female Consumers of Legal Drinking Age

Off-trade Dominates Sales of Cider/perry

Cider/perry the Most Dynamic Category Within Alcoholic Drinks

Competitive Landscape

Strongbow Apple Ciders Remains the Leading Brand

Somersby the Other Significant Player

New Entrants Add Variety To A Consolidated Market

Category Data

  • Table 34 Sales of Cider/Perry: Total Volume 2013-2018
  • Table 35 Sales of Cider/Perry: Total Value 2013-2018
  • Table 36 Sales of Cider/Perry: % Total Volume Growth 2013-2018
  • Table 37 Sales of Cider/Perry: % Total Value Growth 2013-2018
  • Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018
  • Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018
  • Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 42 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018
  • Table 43 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018
  • Table 44 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018
  • Table 45 Forecast Sales of Cider/Perry: Total Volume 2018-2023
  • Table 46 Forecast Sales of Cider/Perry: Total Value 2018-2023
  • Table 47 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023
  • Table 48 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023

Headlines

Prospects

Off-trade Channel Key To Rtds

Higher Female Consumer Base Due To Interest in Flavours and Low Alcohol Content

Increasing Presence of Higher-priced Imported Products

Competitive Landscape

Suntory Holdings Ltd Provides Various Rtd Products

Paolyta Co Ltd Remains the Leading Player

Taiwan Tobacco & Liquor Corporation Launches Their First New Rtd Product

Category Data

  • Table 49 Sales of RTDS by Category: Total Volume 2013-2018
  • Table 50 Sales of RTDS by Category: Total Value 2013-2018
  • Table 51 Sales of RTDS by Category: % Total Volume Growth 2013-2018
  • Table 52 Sales of RTDS by Category: % Total Value Growth 2013-2018
  • Table 53 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
  • Table 54 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
  • Table 55 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 56 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 57 GBO Company Shares of RTDS: % Total Volume 2014-2018
  • Table 58 NBO Company Shares of RTDS: % Total Volume 2014-2018
  • Table 59 LBN Brand Shares of RTDS: % Total Volume 2015-2018
  • Table 60 Forecast Sales of RTDS by Category: Total Volume 2018-2023
  • Table 61 Forecast Sales of RTDS by Category: Total Value 2018-2023
  • Table 62 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
  • Table 63 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023

Headlines

Prospects

Cocktail Trend Supports Stronger Performance in On-trade

Whiskies Benefits From Increase in Marketing Activities and Greater Product Awareness

Chinese Spirits Sees Steady Sales

Competitive Landscape

Local Whiskies Brand Kavalan Sees Strong Growth

Japanese Whiskey Gains Attention From Whisky Enthusiasts

Taiwan Tobacco & Liquor Corp Benefits From Wide Portfolio

Category Background

Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology

    • Summary 4 Benchmark Brands 2018

Category Data

  • Table 64 Sales of Spirits by Category: Total Volume 2013-2018
  • Table 65 Sales of Spirits by Category: Total Value 2013-2018
  • Table 66 Sales of Spirits by Category: % Total Volume Growth 2013-2018
  • Table 67 Sales of Spirits by Category: % Total Value Growth 2013-2018
  • Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
  • Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
  • Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018
  • Table 73 Sales of White Rum by Price Platform: % Total Volume 2013-2018
  • Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018
  • Table 75 Sales of English Gin by Price Platform: % Total Volume 2013-2018
  • Table 76 Sales of Vodka by Price Platform: % Total Volume 2013-2018
  • Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018
  • Table 78 GBO Company Shares of Spirits: % Total Volume 2014-2018
  • Table 79 NBO Company Shares of Spirits: % Total Volume 2014-2018
  • Table 80 LBN Brand Shares of Spirits: % Total Volume 2015-2018
  • Table 81 Forecast Sales of Spirits by Category: Total Volume 2018-2023
  • Table 82 Forecast Sales of Spirits by Category: Total Value 2018-2023
  • Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
  • Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Headlines

Prospects

Consumers Show Preference for European Wine

Greater Attention From Young Adult Consumers

Still Light Grape Wine Dominates Volume Sales

Competitive Landscape

Taiwan Tobacco & Liquor Corp Retains Lead Despite Growing Competition

Wine Festivals Gain Attention

Japanese Sake Gaining Favour

Category Data

  • Table 85 Sales of Wine by Category: Total Volume 2013-2018
  • Table 86 Sales of Wine by Category: Total Value 2013-2018
  • Table 87 Sales of Wine by Category: % Total Volume Growth 2013-2018
  • Table 88 Sales of Wine by Category: % Total Value Growth 2013-2018
  • Table 89 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
  • Table 90 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
  • Table 91 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 92 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 93 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018
  • Table 94 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2013-2018
  • Table 95 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018
  • Table 96 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018
  • Table 97 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
  • Table 98 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
  • Table 99 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018
  • Table 100 GBO Company Shares of Champagne: % Total Volume 2014-2018
  • Table 101 NBO Company Shares of Champagne: % Total Volume 2014-2018
  • Table 102 LBN Brand Shares of Champagne: % Total Volume 2015-2018
  • Table 103 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
  • Table 104 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
  • Table 105 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018
  • Table 106 GBO Company Shares of Non-grape Wine: % Total Volume 2014-2018
  • Table 107 NBO Company Shares of Non-grape Wine: % Total Volume 2014-2018
  • Table 108 LBN Brand Shares of Non-grape Wine: % Total Volume 2015-2018
  • Table 109 Forecast Sales of Wine by Category: Total Volume 2018-2023
  • Table 110 Forecast Sales of Wine by Category: Total Value 2018-2023
  • Table 111 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
  • Table 112 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023
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