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市場調查報告書

寵物的人性化:全球寵物用品市場趨勢與策略性影響

Pet Humanisation: The Trend and Its Strategic Impact on Global Pet Care Markets

出版商 Euromonitor International 商品編碼 321236
出版日期 內容資訊 英文 77 Pages
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寵物的人性化:全球寵物用品市場趨勢與策略性影響 Pet Humanisation: The Trend and Its Strategic Impact on Global Pet Care Markets
出版日期: 2014年10月01日內容資訊: 英文 77 Pages

本報告已在2020年1月8日停止出版

簡介

在全球各國,寵物的飼主將自己的寵物當作家族成員對待(貓、狗、小型哺乳類等)的「人性化」的趨勢擴展。利用這種趨勢,銷售、提供寵物相關的物品、服務的市場機會開展、狗用啤酒和貓的諮詢、寵物的婚禮「寵物社群網路」的各種產品與服務,打算獲得寵物飼信賴的企業增加。

本報告提供全球的寵物用品市場上新的趨勢──人性化等──相關分析、今後的市場變化的推動因素,及市場變化的要素、市場規模趨勢的實際成果值、預測值、主要企業、品牌、流通形態的市場佔有率、各領域、各國的詳細趨勢、今後的市場趨勢預測、產業相關人員應該採取行動等調查、考察。

摘要整理

  • 家族結構、生活方式的變化,造成寵物的小型化和關係的親密化
  • 一般寵物的飼主,現在將寵物當成家族的一員
  • 哪個飼主將寵物「人性化」?
  • 接受了人性化的流程,寵物用品市場銷售額急速成長
  • 寵物服務:從利基市場開始轉換為主流
  • 推進人性化的飼主的開拓

簡介

  • 寵物的「人性化」(Humanisation)
  • Euromonitor International的調查

消費者(寵物、飼主)結構

  • 寵物的總數:發展中國家市場急速成長預測
  • 寵物的種類的趨勢
  • 對小型狗的關注
  • 對貓的關注
  • 對小形哺乳類的關注
  • 小型寵物的推動因素:都市化,忙碌的生活方式,家庭的小規模化

支出力

  • 對寵物的支出力:美國的情況
  • 對寵物的支出力:加拿大的情況
  • 對寵物的支出力:英國的情況
  • 對寵物的支出力:阿根廷的情況
  • 主要市場機會

行動

  • 對寵物的態度、想法,文化要素比經濟要素強
  • 發展中國家的想法變化
  • 已開發國家對「寵物的優點」的認識擴展
  • 從「工作用的家畜」到「最愛的寵物」:養寵物的理由
  • 成為家庭一員的寵物:人性化的初期階段
  • 人性化的發展:「代替孩子」的寵物
  • 人性化的發展:「代替合作夥伴」或「好友」的寵物
  • 成為家庭一員的寵物:生日、聖誕節、節日
  • 成為家庭一員的寵物:「到哪裡都在一起」(Access All Areas)
  • 寵物社群網路(Social Petworking)
  • 「人性化」寵物的飼主

對市場的影響度

  • 來自人性化的附加價值擴大的機會:寵物用品的銷售額以世界水準增加
  • 寵物用美食:寵物食品市場高級化的動向
  • 人性化的行動:對於寵物食品的想法
  • 更美觀:寵物用服裝類、化妝品、減肥用品
  • 寵物休閒活動
  • 寵物婚喪祭事

未來展望和意義

  • 今後的市場機會:如何開拓將寵物「人性化」的飼主
目錄
Product Code: STR1214pethumanisation

Pet owners are increasingly treating their cats, dogs and even small mammals like members of their family. The opportunity to commercialise this trend into a vast range of goods and services - from dog beer to cat counselling, from pet weddings to "social petworking" - is staggering for the company that can position themselves in such a way to gain credibility among this growing demographic. This global report examines the behaviour and the strategic impact on pet care markets world wide.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report

  • Identify factors driving change now and in the future
  • Understand motivation
  • Forward-looking outlook
  • Briefings and presentation should provoke lively discussion at senior level
  • Take a step back from micro trends
  • Get up to date estimates and comment

Table of Contents

Executive Summary

  • Changing Family Structures and Lifestyles Lead To Smaller Pets and Closer Bonds
    • Chart 1. Growth in Small Pets Compared to Overall Pets 2009/2014
  • the Average Pet Owner Now Considers Their Pet As A Member of the Family
    • Chart 2. Pet Ownership Styles 2013
  • Who Is the Humanising Pet Owner?
  • Pet Care Sales Grow Fast on the Back of Humanisation
    • Chart 3. Global Sales of Pet Care 2009/2014/2109
  • Pet Services Start To Move From Niche To Mainstream
  • Targeting the Humanising Pet Owner
    • Summary 1. The Three Key Types of Pet-owning Consumer 2014
  • Introduction
  • Pet Humanisation
  • Euromonitor International Surveys
  • Demographics
  • Total Pet Populations: Developing Markets See Rapid Growth
    • Chart 4. Trends in Total Pet Population 2009/2104
  • Trends in Pet Types
    • Chart 5. Total Pets by Type and by Country 2014
    • Chart 6. Growth in Pets by Type and by Country 2009-2014
  • Focus on Small Dogs
    • Chart 7. Development of Small Dog Population by Market 2009-2014
  • Focus on Cats
    • Chart 8. Development of Cat Population by Market 2009-2014
  • Focus on Small Mammals
    • Chart 9. Development of Small Mammal Population by Market 2009-2014
  • Drivers of Small Pets: Urbanisation, Busy Lifestyles, Smaller Households
    • Chart 10. Occupants per Household by Country 2008/2013
    • Chart 11. Number of Single-Person Households by Country 2008-2013
    • Chart 12. Number of Couple Without Children Households by Country 2008-2013
    • Chart 13. Fertility Rates by Country 2008/2013
    • Chart 14. % Urban Population by Country 2008/2013
  • Spending Power
    • Chart 15. Annual Disposable Household Incomes by Country 2008/2013
  • Spending on Pets: US
    • Chart 16. Spending on Pets by Type in the US 2013/2014
    • Chart 17. Annual Spend Per Pet Owner by Type in the US 2014
  • Spending on Pets: Canada
    • Chart 18. Spending on Pets by Type in Canada 2012/2013
  • Spending on Pets: UK
  • Table 1. What Cost Cutting Measures Have You Applied? UK 2011
    • Chart 19. How Much Did You Pay for Your Pet? UK 2011
  • Spending on Pets: Argentina
  • Key Opportunity Markets
    • Summary 2. Mapping of Pet Humanising Environment 2014
  • Behaviour
  • Attitudes Towards Pets Is More Culturally Led Than Economically Led
  • Changing Attitudes in the Developing World
  • Rising Awareness of Pet Benefits in the Developed World
  • From Working Animal To Beloved Pet: Reasons for Pet Ownership
  • the Pet As A Family Member: Early Stage Humanisation
  • Table 2. Global Pet Ownership Styles 2013
    • Chart 20. "Pets are Beloved Members of the Family" by Country 2013
    • Chart 21. "Pets are Well Cared for, but Still Considered Animals" by Country 2013
  • Taking Humanisation Further: Pets As Substitute Children
  • Table 3. "Among Pet Owners in Your Country, How Common is it to See a Couple Deciding to Get a Pet Rather Than Have a Child?" Global 2014
    • Chart 22. "Among Pet Owners in Your Country, How Common is it to See a Couple Deciding to Get a Pet Rather Than Have a Child?" by Region 2014
  • Taking Humanisation Further: Pets As Substitute Partners Or Best Friends
  • Pets As Family Members - Birthdays, Christmas and Holidays
  • Table 4. "Among Pet Owners in Your Country, How Common is it for People to Have a Birthday Celebration for Their Pet?" 2014
  • Table 5. "Among Pet Owners in Your Country, How Common is it for People to include a Pet in a Holiday Celebration?" 2014
    • Chart 23. "Among Pet Owners in Your Country, How Common is it for People to Have a Birthday Celebration for Their Pet?" 2014
    • Chart 24. "Among Pet Owners in Your Country, How Common is it for People to include a Pet in a Holiday Celebration?" 2014
  • Pets As Family Members - Access All Areas
  • Social Petworking
  • Table 6. "Among Pet Owners in Your Country, How Common is it For People to Set Up a Social Media Profile For A Pet?" Global 2014
    • Chart 25. "Among Pet Owners in Your Country, How Common is it for People to Set Up a Social Media Profile for a Pet?" 2014
  • the Humanising Pet Owner
    • Chart 26. "Pets are Beloved Members of the Family" by Country and by Age 2014
    • Chart 27. "Pets are Beloved Members of the Family" by Country and by Gender 2014
    • Chart 28. "Pets are Beloved Members of the Family" by Country and by Family Structure 2014
    • Summary 3. Characteristics of the Humanising Pet Owner by Region
  • Market Impact
  • Humanisation Allows Companies To Add Value: Value Sales of Pet Care Grow at Global Level
  • Table 7. Global Sales of Pet Care by Type 2009/2014/2019
  • Table 8. Growth in Global Sales of Pet Care by Type 2009-2014 and 2014-2019
  • Table 9. Global Sales of Pet Care by Region 2009/2014/2019
  • Table 10. Growth in Global Sales of Pet Care by Region 2009-2014 and 2014-2019
  • Pet Gastronomy: Pet Food Sales Push Towards Premiumisation
  • Table 11. Global Pet Food Sales 2009/2014/2019
  • Table 12. Premium Dog and Cat Food Sales by Region 2009/2014/2019
  • Table 13. Premium Dog and Cat Food Growth by Region 2009-2014 and 2014-2019
  • Humanising Behaviour: Attitudes Towards Pet Foods
    • Chart 29. "What is The Weirdest Human Food You Have Given Your Pet as a Treat?" UK 2011
    • Summary 4. Key Examples of Human-Style Recipes
    • Summary 5. Key Examples of Human-Style Cooking Methods
    • Summary 6. Key Examples of Added Fruit and Vegetables
    • Summary 7. Key Examples of Named Provenance/Specific Varieties
    • Summary 8. Key Examples of Ethical Positioning
  • Table 14. Global Sales of Pet Treats by Type 2009/2014/2019
  • Table 15. Growth in Global Sales of Pet Treats by Type 2009-2014 and 2014-2019
  • Table 16. Global Sales and Growth of Cat Treats by Region 2014-2019
  • Table 17. Global Sales and Growth of Dog Treats by Region 2014-2019
  • Table 18. UK: How Much Will You Spend on your Pet this Christmas? 2013
  • Table 19. UK: I Spend More on My Pet this Christmas than on...? 2013
  • Looking Good: Pet Clothing, Grooming and Keeping Fit
  • Pets of Leisure
  • Rites of Passage
  • Outlook and Implications
  • Opportunity Markets - How To Target the Humanising Pet Owner
    • Chart 30. Forecasts for Pet Care by Market 2014-2019
    • Summary 9. The Three Key Types of Pet Owning Consumer 2014
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