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市場調查報告書

全球主要家電製造商企業策略:超越傳統架構的成長摸索

Corporate Strategies in Major Appliances : Looking For Growth Beyond the Traditional

出版商 Euromonitor International 商品編碼 296208
出版日期 內容資訊 英文 47 Pages
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全球主要家電製造商企業策略:超越傳統架構的成長摸索 Corporate Strategies in Major Appliances : Looking For Growth Beyond the Traditional
出版日期: 2014年02月13日內容資訊: 英文 47 Pages

本報告已在2020年1月8日停止出版

簡介

全球家電產業經過經濟危機,2012∼2013年消費熱潮來到,不過成長國市場的國內企業在國內也達到界限,打算將目光轉向國外市場。在競爭已經十分激烈成長率低的國際家電市場中,此事導致競爭更為激化,因此今後成長不僅是新興國家市場,也需要在別的產品類型和市場區隔中找出。

本報告提供全球家電市場最新趨勢與未來展望相關分析、主要企業與品牌的經營謀略(新產品開發、技術創新、景氣/生活習慣的影響、流通方面/價格方面的課題等等)、帶給整體市場趨勢的影響、家電產品的國際貿易趨勢(交易額、生產國/外銷處、運輸日數、再加上主要企業的業績、各類別詳細趨勢等)、今後的產業的方向性等調查資料與考察,並將結果概述為以下內容。

簡介

經營環境

競爭情形

透過企業合併、收購(M&A)的擴大:案例研究

未來展望

目錄
Product Code: WGCORPORATE

The shopping spree that started after the economic crisis, continued in 2012 and 2013 in consumer appliances, however, this time even local players already well positioned in growth markets decided to look outside and gain a piece of the global pie. In an already tough global competitive environment characterised by sluggish growth, this intensified the competition even further and growth had to be sought not only in emerging markets, but also in other categories and market segments.

Euromonitor International's Corporate Strategies in Major Appliances : Looking For Growth Beyond the Traditional global briefing offers a comprehensive guide to the retail sales data, allowing you to identify the sectors driving growth. The report also identifies the leading companies/brands and offers strategic analysis of key factors influencing the competitive landscape - be it new product developments, technological innovations, economic/lifestyle influences, distribution or pricing issues. Additionally, trade statistics and producer's shares will answer questions on where appliances are produced and where they are being exported to, how quickly these units are moving, which companies are producing how much, and whether all categories are behaving in the same way. Collectively, this gives a complete view in both marketing and production planning strategies. Forecasts illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Introduction
  • The Operating Environment
  • Competitive Situation
  • Future Prospects
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