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市場調查報告書

馬來西亞的家庭影片市場

Home Video in Malaysia

出版商 Euromonitor International 商品編碼 295945
出版日期 內容資訊 英文 17 Pages
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馬來西亞的家庭影片市場 Home Video in Malaysia
出版日期: 2019年08月20日內容資訊: 英文 17 Pages
簡介

馬來西亞的家庭影片(影像家電)市場銷售台數,2014年達到了200萬台。其中,電視佔180萬台和最大的佔有率,其中數位電視和液晶TV主導市場趨勢。影片播放機銷售台數,2014年達到20萬台。

本報告提供馬來西亞的家庭影片(電視、錄放影機、家用/可攜式/車載用)市場相關綜合調查分析、最新的零售資料、主要企業簡介、領導品牌相關驗證、影響市場的策略性分析、今後5年的市場預測的資訊彙整,為您概述為以下內容。

馬來西亞的家庭影片市場:類別分析

  • 標題
  • 趨勢
  • 競爭情形
  • 預測
  • 分類資料

馬來西亞的家電產品市場:產業概要

  • 摘要整理
    • 家電市場正成長
    • 生活方式的變化伴隨的家電需求擴大
    • 攜帶性高的家電受消費者歡迎
    • 家電專賣店為主要的流通管道
    • 市場成長率今後預計降低
  • 主要的趨勢與發展
    • 4G行動網路的引進
    • 在巴生谷以外普及率低的地區的龐大成長潛力
    • 脆弱性高的全球經濟形勢
    • 對於外資型企業,大幅度的稅額扣抵或特權
  • 市場資料
  • 資訊來源

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目錄
Product Code: CEMYhv

LCD TVs recorded strong retail volume growth over the review period and into 2019. Disposable incomes and standards of living are on the increase in Malaysia, and the ability to watch a variety of media at home is important to consumers in the country. The improving quality and features of LCD TVs make these the obvious choice as the hub of in-home entertainment systems. Although OLED TVs offer superior picture quality, their high average unit prices mean they remain out of reach to most Malaysi...

Euromonitor International's‘ Home Video in Malaysia report’ offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Televisions, Video Players.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Video market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Headlines

Prospects

  • Lcd TVs Remain the Centre of Home Entertainment Systems
  • Affordable Broadband Supports Media Streaming at the Cost of Video Players
  • Set-top Boxes Have A Mixed Effect on Home Video

Competitive Landscape

  • Sony Malaysia Takes the Lead
  • Ct Frank (m) Increases Its Share in Lcd TVs
  • Hisense Malaysia Gains Share in Lcd TVs With New Launches

Category Data

  • Table 1 Sales of Home Video by Category: Volume 2014-2019
  • Table 2 Sales of Home Video by Category: Value 2014-2019
  • Table 3 Sales of Home Video by Category: % Volume Growth 2014-2019
  • Table 4 Sales of Home Video by Category: % Value Growth 2014-2019
  • Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2014-2019
  • Table 6 Sales of OLED TVs by Network Connectivity: % Retail Volume 2014-2019
  • Table 7 NBO Company Shares of Home Video: % Volume 2015-2019
  • Table 8 LBN Brand Shares of Home Video: % Volume 2016-2019
  • Table 9 Distribution of Home Video by Channel: % Volume 2014-2019
  • Table 10 Forecast Sales of Home Video by Category: Volume 2019-2024
  • Table 11 Forecast Sales of Home Video by Category: Value 2019-2024
  • Table 12 Forecast Sales of Home Video by Category: % Volume Growth 2019-2024
  • Table 13 Forecast Sales of Home Video by Category: % Value Growth 2019-2024
  • Table 14 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
  • Table 15 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2019-2024

Executive Summary

  • Slight Decline for Consumer Electronics in 2019
  • Strong Performance in the Early Part of the Review Period Quickly Fades As Consumer Confidence Ebbs
  • International Players Dominate Consumer Electronics in Malaysia
  • Bricks and Mortar Stores Continue To Dominate in 2019 Despite the Strong Growth of Internet Retailing
  • Consumer Electronics Set To Stagnate Over the Forecast Period

Market Data

  • Table 16 Sales of Consumer Electronics by Category: Volume 2014-2019
  • Table 17 Sales of Consumer Electronics by Category: Value 2014-2019
  • Table 18 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
  • Table 19 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
  • Table 20 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
  • Table 21 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
  • Table 22 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
  • Table 23 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
  • Table 24 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
  • Table 25 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
  • Table 26 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Sources

    • Summary 1 Research Sources
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