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市場調查報告書

馬來西亞的家庭影片市場

Home Video in Malaysia

出版商 Euromonitor International 商品編碼 295945
出版日期 內容資訊 英文 24 Pages
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馬來西亞的家庭影片市場 Home Video in Malaysia
出版日期: 2020年09月22日內容資訊: 英文 24 Pages
簡介

馬來西亞的家庭影片(影像家電)市場銷售台數,2014年達到了200萬台。其中,電視佔180萬台和最大的佔有率,其中數位電視和液晶TV主導市場趨勢。影片播放機銷售台數,2014年達到20萬台。

本報告提供馬來西亞的家庭影片(電視、錄放影機、家用/可攜式/車載用)市場相關綜合調查分析、最新的零售資料、主要企業簡介、領導品牌相關驗證、影響市場的策略性分析、今後5年的市場預測的資訊彙整,為您概述為以下內容。

馬來西亞的家庭影片市場:類別分析

  • 標題
  • 趨勢
  • 競爭情形
  • 預測
  • 分類資料

馬來西亞的家電產品市場:產業概要

  • 摘要整理
    • 家電市場正成長
    • 生活方式的變化伴隨的家電需求擴大
    • 攜帶性高的家電受消費者歡迎
    • 家電專賣店為主要的流通管道
    • 市場成長率今後預計降低
  • 主要的趨勢與發展
    • 4G行動網路的引進
    • 在巴生谷以外普及率低的地區的龐大成長潛力
    • 脆弱性高的全球經濟形勢
    • 對於外資型企業,大幅度的稅額扣抵或特權
  • 市場資料
  • 資訊來源
目錄
Product Code: CEMYhv

The impact of the COVID-19 pandemic is set to lead to a decline in 2020, worse than that experienced in 2019, due to increased price-sensitivity across the country. Despite consumers spending more time in the household, the high price points of TVs meant that most consumers put these purchases on hold. In addition, the closure of retailers across the country further dampened sales, as consumers were unable to visit specialist outlets or discuss purchases in-depth with store staff, who often enco...

Euromonitor International's‘Home Video in Malaysia report’ offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Televisions, Video Players.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Video market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

KEY DATA FINDINGS

2020 IMPACT

Growth suffers as financial concerns rise; however, OLED TVs continue to perform well, benefiting from a wealthier consumer base

Growth is stifled by set-top boxes and streaming, as consumers invest less in home video in 2020

Samsung Malaysia Electronics retains its lead; however, Hisense is the only LCD TV player to record growth, benefiting from attractive price-points during COVID-19

RECOVERY AND OPPORTUNITIES

Growth in home video is impacted by ongoing price-sensitivity, while consumers perceive certain items to be outdated

OLED TVs record a fast recovery; being a desirable product that benefits from a wealthier consumer base, set to be less impacted by the economic recession

Sales of OLED TVs to be supported by major sporting events, including the Olympic games, resulting in peaks of volume growth

CATEGORY DATA

  • Table 1 Sales of Home Video by Category: Volume 2015-2020
  • Table 2 Sales of Home Video by Category: Value 2015-2020
  • Table 3 Sales of Home Video by Category: % Volume Growth 2015-2020
  • Table 4 Sales of Home Video by Category: % Value Growth 2015-2020
  • Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2015-2020
  • Table 6 Sales of OLED TVs by Network Connectivity: % Retail Volume 2015-2020
  • Table 7 NBO Company Shares of Home Video: % Volume 2016-2020
  • Table 8 LBN Brand Shares of Home Video: % Volume 2017-2020
  • Table 9 Distribution of Home Video by Channel: % Volume 2015-2020
  • Table 10 Forecast Sales of Home Video by Category: Volume 2020-2025
  • Table 11 Forecast Sales of Home Video by Category: Value 2020-2025
  • Table 12 Forecast Sales of Home Video by Category: % Volume Growth 2020-2025
  • Table 13 Forecast Sales of Home Video by Category: % Value Growth 2020-2025
  • Table 14 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
  • Table 15 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2020-2025

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

  • Table 16 Sales of Consumer Electronics by Category: Volume 2015-2020
  • Table 17 Sales of Consumer Electronics by Category: Value 2015-2020
  • Table 18 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
  • Table 19 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
  • Table 20 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
  • Table 21 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
  • Table 22 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
  • Table 23 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
  • Table 24 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
  • Table 25 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
  • Table 26 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

    • Summary 1 Research Sources