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市場調查報告書
馬來西亞的家庭影片市場Home Video in Malaysia |
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| 出版商 | Euromonitor International | 商品編碼 | 295945 | ||||
| 出版日期 | 內容資訊 | 英文 24 Pages  |
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| 馬來西亞的家庭影片市場 Home Video in Malaysia | ||
| 出版日期: 2020年09月22日 | 內容資訊: 英文 24 Pages |
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馬來西亞的家庭影片(影像家電)市場銷售台數，2014年達到了200萬台。其中，電視佔180萬台和最大的佔有率，其中數位電視和液晶TV主導市場趨勢。影片播放機銷售台數，2014年達到20萬台。
本報告提供馬來西亞的家庭影片(電視、錄放影機、家用/可攜式/車載用)市場相關綜合調查分析、最新的零售資料、主要企業簡介、領導品牌相關驗證、影響市場的策略性分析、今後5年的市場預測的資訊彙整，為您概述為以下內容。
The impact of the COVID-19 pandemic is set to lead to a decline in 2020, worse than that experienced in 2019, due to increased price-sensitivity across the country. Despite consumers spending more time in the household, the high price points of TVs meant that most consumers put these purchases on hold. In addition, the closure of retailers across the country further dampened sales, as consumers were unable to visit specialist outlets or discuss purchases in-depth with store staff, who often enco...
Euromonitor International's‘Home Video in Malaysia report’ offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Televisions, Video Players.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Growth suffers as financial concerns rise; however, OLED TVs continue to perform well, benefiting from a wealthier consumer base
Growth is stifled by set-top boxes and streaming, as consumers invest less in home video in 2020
Samsung Malaysia Electronics retains its lead; however, Hisense is the only LCD TV player to record growth, benefiting from attractive price-points during COVID-19
RECOVERY AND OPPORTUNITIES
Growth in home video is impacted by ongoing price-sensitivity, while consumers perceive certain items to be outdated
OLED TVs record a fast recovery; being a desirable product that benefits from a wealthier consumer base, set to be less impacted by the economic recession
Sales of OLED TVs to be supported by major sporting events, including the Olympic games, resulting in peaks of volume growth
CATEGORY DATA
EXECUTIVE SUMMARY
COVID-19 impact on consumer electronics
COVID-19 country impact
Company response
Retailing shift
What next for consumer electronics?
MARKET DATA
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
