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市場調查報告書

亞太地區的濕紙巾市場:潛在力、時間規模、威脅

Potential, Time Scale and Threats for a Broader Asia Pacific Wipes Market

出版商 Euromonitor International 商品編碼 294897
出版日期 內容資訊 英文 38 Pages
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亞太地區的濕紙巾市場:潛在力、時間規模、威脅 Potential, Time Scale and Threats for a Broader Asia Pacific Wipes Market
出版日期: 2014年01月30日 內容資訊: 英文 38 Pages
簡介

由於已開發國家濕紙巾市場開始成熟化,及與自有品牌的競爭成為銷售額壓力,各製造公司被迫需要尋找新的潛在市場。亞太地區衛生用品的零售市場整體上是急速成長,不過濕紙巾的市場規模,與紙尿布、內褲和生理用品的巨大規模比相形見絀。所得為市場成長的最大阻礙因素,不過為了短期間讓濕紙巾產品在亞太地區廣泛普及,需要考察各種策略。

本報告提供亞太地區濕紙巾市場現狀與今後的可能性相關分析、濕紙巾及衛生用品整體市場規模和結構、市場最新趨勢、新的成長市場與領域、目前的挑戰、今後的開拓市場、主要企業與品牌概要、自有品牌趨勢、主要的影響要素(新產品開發、經濟方面/生活方面/環境方面的影響、市場結構、價格設定等)、今後的市場趨勢預測等調查評估,並將結果概述為以下內容。

簡介

全球市場預測

亞太地區的濕紙巾市場

個人濕紙巾

居家護理用濕紙巾

結論

分析上定義

目錄
Product Code: DPPPOTENTIAL

With the wipes category having reached maturity in developed markets, and private label putting pressure on value sales, manufacturers need to look other potential growth markets. Asia Pacific has seen strong value growth in retail hygiene overall; however, the wipes category has been outperformed by strong demand for nappies/diapers/pants and sanitary protection. Income is the major constraint to category development, but are there ways to make wipes relevant to a broader part of the Asia Pacific population in the short term?

Euromonitor International's Potential, Time Scale and Threats for a Broader Asia Pacific Wipes Market global briefing offers an insight into to the size and shape of the tissue and hygiene market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within tissue and hygiene, analyses leading companies and brands, assesses the importance of private label and offers strategic analysis of major factors influencing the market - be they new product developments, economic/lifestyle/environmental influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Away-From-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Introduction

Global Market Perspective

Wipes in Asia Pacific

Personal Wipes

Home Care Wipes

Conclusion

Report Definitions

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