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市場調查報告書

中國的個人裝飾品市場

Personal Accessories in China

出版商 Euromonitor International 商品編碼 293140
出版日期 內容資訊 英文 38 Pages
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中國的個人裝飾品市場 Personal Accessories in China
出版日期: 2019年07月11日內容資訊: 英文 38 Pages
簡介

本報告提供中國的個人裝飾品(飾品)市場相關綜合調查分析、最新的零售資料、主要企業簡介、領導品牌相關驗證、影響市場的策略性分析、市場預測等。

中國的個人裝飾品市場:產業概要

  • 摘要整理
  • 主要趨勢與發展
  • 市場資料
  • 定義
  • 資訊來源

中國的個人裝飾品市場:企業簡介

  • Chanel (china) Trading Co Ltd
  • Chow Tai Fook Jewellery Group Ltd
  • Gucci (china) Trading Ltd
  • Hengdeli Holdings Ltd
  • Shanghai Mg Stationery Inc
  • Shenzhen Tian Wang Electronics Co Ltd

中國的個人裝飾品市場:類別分析

  • 袋子、行李箱
  • 珠寶
  • 手錶
  • 文具用品

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: PLGCN

The Chinese personal accessories market is being heavily influenced by demand trends amongst millennials. Personal accessories plays an important role in younger consumers' growing interest in self-expression through consumption and visual display. Consequently, there is a growing consumer emphasis on exclusivity and individuation, which is driving demand in personal accessories upmarket. The trend towards self-expression is supported by the increasingly prominent role of social media in consumers.

Euromonitor International's 'Personal Accessoriesin China report' offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Personal Accessories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Personal Accessories Plays Growing Role in Consumer Self-expression
  • Performance Improves Across Most Categories Thanks To Buoyant Economy and Consumers' Desire To Keep Up With the Latest Trends
  • A Fragmented Market Favouring Upmarket Brands
  • New Retailing Emerging Strongly in Personal Accessories
  • Upmarket Trend Set To Support Ongoing Growth

Market Data

  • Table 1 Sales of Personal Accessories by Category: Volume 2014-2019
  • Table 2 Sales of Personal Accessories by Category: Value 2014-2019
  • Table 3 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
  • Table 4 Sales of Personal Accessories by Category: % Value Growth 2014-2019
  • Table 5 NBO Company Shares of Personal Accessories: % Value 2014-2018
  • Table 6 LBN Brand Shares of Personal Accessories: % Value 2015-2018
  • Table 7 Distribution of Personal Accessories by Format: % Value 2014-2019
  • Table 8 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
  • Table 9 Forecast Sales of Personal Accessories by Category: Value 2019-2024
  • Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
  • Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024

Definitions

Sources

    • Summary 1 Research Sources

Headlines

Prospects

  • Robust Demand for Upmarket Brands
  • Tariff Cuts Boost Domestic Sales of Luxury Bags
  • Emphasis on Sustainability Has Potential To Support Upmarket Shift in Demand

Competitive Landscape

  • LVMH Riding Growing Domestic Demand for Luxury Brands
  • Anta Acquires Amer Sports, Opening Up New Markets
  • Gucci's Modernisation Resonates With Chinese Demand

Category Data

  • Table 12 Sales of Bags and Luggage by Category: Volume 2014-2019
  • Table 13 Sales of Bags and Luggage by Category: Value 2014-2019
  • Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2014-2019
  • Table 15 Sales of Bags and Luggage by Category: % Value Growth 2014-2019
  • Table 16 Sales of Luggage by Type: % Value 2014-2019
  • Table 17 NBO Company Shares of Bags and Luggage: % Value 2014-2018
  • Table 18 LBN Brand Shares of Bags and Luggage: % Value 2015-2018
  • Table 19 Distribution of Bags and Luggage by Format: % Value 2014-2019
  • Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2019-2024
  • Table 21 Forecast Sales of Bags and Luggage by Category: Value 2019-2024
  • Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2019-2024
  • Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Increasing Demand for Gold Drives Fine Jewellery Growth
  • Millennials Place Growing Emphasis on Self-expression
  • Increasing Integration of Online and Store-based Activities

Competitive Landscape

  • Chow Tai Fook Jewellery Group Thriving
  • Consumer Brand-consciousness Serving To Boost Consolidation
  • Manufacturers Target Younger Consumers With A Desire To Wear the Latest Items

Category Data

  • Table 24 Sales of Jewellery by Category: Volume 2014-2019
  • Table 25 Sales of Jewellery by Category: Value 2014-2019
  • Table 26 Sales of Jewellery by Category: % Volume Growth 2014-2019
  • Table 27 Sales of Jewellery by Category: % Value Growth 2014-2019
  • Table 28 Sales of Costume Jewellery by Type: % Value 2014-2019
  • Table 29 Sales of Fine Jewellery by Type: % Value 2014-2019
  • Table 30 Sales of Fine Jewellery by Collection: % Value 2014-2019
  • Table 31 Sales of Fine Jewellery by Metal: % Value 2014-2019
  • Table 32 NBO Company Shares of Jewellery: % Value 2014-2018
  • Table 33 LBN Brand Shares of Jewellery: % Value 2015-2018
  • Table 34 Distribution of Jewellery by Format: % Value 2014-2019
  • Table 35 Forecast Sales of Jewellery by Category: Volume 2019-2024
  • Table 36 Forecast Sales of Jewellery by Category: Value 2019-2024
  • Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2019-2024
  • Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Rising Demand for High-end Watches
  • Strong Demand for Mechanical Watches Amongst Male Consumers
  • Swiss Brands Look To Build Online Presence

Competitive Landscape

  • Targeting Millennials With Celebrity Endorsements
  • Local Players Responding To Multinational Dominance
  • A More Regulated E-commerce Environment

Category Data

  • Table 39 Sales of Watches by Category: Volume 2014-2019
  • Table 40 Sales of Watches by Category: Value 2014-2019
  • Table 41 Sales of Watches by Category: % Volume Growth 2014-2019
  • Table 42 Sales of Watches by Category: % Value Growth 2014-2019
  • Table 43 Sales of Watches by Price Band: Volume 2014-2019
  • Table 44 Sales of Watches by Price Band: Value 2014-2019
  • Table 45 Sales of Watches by Price Band: % Volume Growth 2014-2019
  • Table 46 Sales of Watches by Price Band: % Value Growth 2014-2019
  • Table 47 NBO Company Shares of Watches: % Value 2014-2018
  • Table 48 LBN Brand Shares of Watches: % Value 2015-2018
  • Table 49 Distribution of Watches by Format: % Value 2014-2019
  • Table 50 Forecast Sales of Watches by Category: Volume 2019-2024
  • Table 51 Forecast Sales of Watches by Category: Value 2019-2024
  • Table 52 Forecast Sales of Watches by Category: % Volume Growth 2019-2024
  • Table 53 Forecast Sales of Watches by Category: % Value Growth 2019-2024
  • Table 54 Forecast Sales of Watches by Price Band: Volume 2019-2024
  • Table 55 Forecast Sales of Watches by Price Band: Value 2019-2024
  • Table 56 Forecast Sales of Watches by Price Band: % Volume Growth 2019-2024
  • Table 57 Forecast Sales of Watches by Price Band: % Value Growth 2019-2024

Headlines

Prospects

  • Schoolchildren the Key Consumer Group
  • Digitalisation Undermining Demand
  • Pre-school Expansion and Changing Parental Attitudes To Boost Colouring

Competitive Landscape

  • Shanghai M&g Stationery Inc Pulls Further Ahead of the Crowd
  • Japanese Brands Appeal To Design-conscious Consumers
  • Major Domestic Players Working To Update Distribution and Product Offer

Category Data

  • Table 58 Sales of Writing Instruments by Category: Volume 2014-2019
  • Table 59 Sales of Writing Instruments by Category: Value 2014-2019
  • Table 60 Sales of Writing Instruments by Category: % Volume Growth 2014-2019
  • Table 61 Sales of Writing Instruments by Category: % Value Growth 2014-2019
  • Table 62 NBO Company Shares of Writing Instruments: % Value 2014-2018
  • Table 63 LBN Brand Shares of Writing Instruments: % Value 2015-2018
  • Table 64 Distribution of Writing Instruments by Format: % Value 2014-2019
  • Table 65 Forecast Sales of Writing Instruments by Category: Volume 2019-2024
  • Table 66 Forecast Sales of Writing Instruments by Category: Value 2019-2024
  • Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2019-2024
  • Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2019-2024
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