Product Code: HWFBSG
From April 2020, Singapore residents were required to stay at home as much as possible to prevent COVID-19 community transmission, leading to an increase in home consumption of packaged food and beverages. At the same time, with COVID-19 having a detrimental effect on health and costing the lives of many people around the world, it heightened health awareness amongst Singapore residents. As a result, health and wellness (HW) packaged food and beverages saw a higher current value growth rate in 2...
Euromonitor International's Health and Wellness in Singapore report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Health and wellness in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- What next for health and wellness?
MARKET DATA
- Table 1 Sales of Health and Wellness by Type: Value 2016-2021
- Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
- Table 3 Sales of Health and Wellness by Category: Value 2016-2021
- Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
- Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
- Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
- Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
- Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
- Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
- Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
- Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
- Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
- Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
- Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
- Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
- Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
- Summary 1 Research Sources
BETTER FOR YOU BEVERAGES IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
- BFY reduced sugar instant coffee registers dynamic growth due to continued working from home
- New product developments in reduced sugar soft drinks seek to excite consumers
- BFY reduced caffeine beverages set to remain small
PROSPECTS AND OPPORTUNITIES
- Reduction of sugar content set to grow amongst manufacturers
- Players in reduced sugar carbonates set to invest in active marketing and new product developments to strengthen health appeal
- E-commerce set to increase over the forecast period
CATEGORY DATA
- Table 17 Sales of BFY Beverages by Category: Value 2016-2021
- Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
- Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
- Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
- Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
- Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
- Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL BEVERAGES IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
- FF fruit/vegetable juice is largest within FF soft drinks thanks to its health positioning
- Increased health-consciousness drives growth in FF sports drinks
- Nestle continues to dominate FF hot drinks thanks to active marketing for Milo
PROSPECTS AND OPPORTUNITIES
- Upcoming Nutri-Grade health labelling will incentivise product reformulation, with mixed results
- Product innovation in FF fruit/vegetable juice could shift towards health functionality
- A greater focus on marketing expected to boost brand awareness
CATEGORY DATA
- Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
- Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
- Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
- Table 27 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
- Table 28 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
- Table 29 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
- Table 30 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
- Table 31 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
- Table 32 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
- Table 33 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
NATURALLY HEALTHY BEVERAGES IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Continued working from home results in the growth of NH tea
- NH RTD tea continues to record growth
- NH bottled water remains relevant, especially with home seclusion and health concerns
PROSPECTS AND OPPORTUNITIES
- Strong consumption growth set to be seen over forecast period
- E-commerce is a potential growth area for NH beverages
- Partnering with foodservice operators to drive sales
CATEGORY DATA
- Table 34 Sales of NH Beverages by Category: Value 2016-2021
- Table 35 Sales of NH Beverages by Category: % Value Growth 2016-2021
- Table 36 NBO Company Shares of NH Beverages: % Value 2017-2021
- Table 37 LBN Brand Shares of NH Beverages: % Value 2018-2021
- Table 38 Distribution of NH Beverages by Format: % Value 2016-2021
- Table 39 Forecast Sales of NH Beverages by Category: Value 2021-2026
- Table 40 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
ORGANIC BEVERAGES IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Growth in organic beverages despite weak consumer sentiment and a lack of specific health positioning
- Increasing brand fragmentation as e-commerce proves to be the leveller
- International brands lead through economies of scale
PROSPECTS AND OPPORTUNITIES
- Economic recovery set to drive growth in organic beverages
- Organic beverages could tap into the sustainability trend to widen its consumer base
- E-commerce provides a strong avenue to pursue for growth
CATEGORY DATA
- Table 41 Sales of Organic Beverages by Category: Value 2016-2021
- Table 42 Sales of Organic Beverages by Category: % Value Growth 2016-2021
- Table 43 NBO Company Shares of Organic Beverages: % Value 2017-2021
- Table 44 LBN Brand Shares of Organic Beverages: % Value 2018-2021
- Table 45 Distribution of Organic Beverages by Format: % Value 2016-2021
- Table 46 Forecast Sales of Organic Beverages by Category: Value 2021-2026
- Table 47 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
BETTER FOR YOU PACKAGED FOOD IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Healthy eating results in continued growth of BFY packaged food
- More brands make efforts to reduce the amount of sugar in their products
- Limited BFY offerings in instant noodles and processed meat
PROSPECTS AND OPPORTUNITIES
- Reduced sugar packaged food expected to grow slowly as it becomes the mainstream standard
- Calorie and portion control could hinder the growth of reduced fat packaged food
- E-commerce set to continue to grow over the forecast period
CATEGORY DATA
- Table 48 Sales of BFY Packaged Food by Category: Value 2016-2021
- Table 49 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
- Table 50 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
- Table 51 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
- Table 52 Distribution of BFY Packaged Food by Format: % Value 2016-2021
- Table 53 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
- Table 54 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
FREE FROM IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Free from meat meat and seafood substitutes continues to grow in retail
- Plant-based milk sees even more opportunities as leading players partner with local brands
- Plant-based yoghurt remains relatively small, but is gaining traction with more variety
PROSPECTS AND OPPORTUNITIES
- Ongoing development and collaboration promise further growth for free from meat in Singapore and beyond
- Dairy-free dairy products such as cheese and ice cream are more prevalent, yet remain niche
CATEGORY DATA
- Table 55 Sales of Free From by Category: Value 2016-2021
- Table 56 Sales of Free From by Category: % Value Growth 2016-2021
- Table 57 NBO Company Shares of Free From: % Value 2017-2021
- Table 58 LBN Brand Shares of Free From: % Value 2018-2021
- Table 59 Distribution of Free From by Format: % Value 2016-2021
- Table 60 Forecast Sales of Free From by Category: Value 2021-2026
- Table 61 Forecast Sales of Free From by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL PACKAGED FOOD IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Falling birth rate continues to cause a decline in demand for FF milk formula
- Health concerns continue to drive value growth for FF probiotic yoghurt
- FF breakfast cereals continues to grow due to home consumption opportunities
PROSPECTS AND OPPORTUNITIES
- FF probiotic yoghurt expected to lead FF packaged food over the forecast period
- FF sugar confectionery expected to see steady growth as a sore throat remedy
- E-commerce a growing retail channel for FF packaged food
CATEGORY DATA
- Table 62 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
- Table 63 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
- Table 64 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
- Table 65 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
- Table 66 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
- Table 67 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
- Table 68 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021
- Table 69 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
- Table 70 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
- Table 71 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
- Table 72 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021
- Table 73 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
- Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
- Table 75 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
NATURALLY HEALTHY PACKAGED FOOD IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
- NH nuts, seeds and trail mixes see a slight decline in retail consumption
- NH cooking ingredients such as honey and olive oil continue to grow
PROSPECTS AND OPPORTUNITIES
- Essential NH products expected to continue growing steadily
- Sales of NH products through e-commerce will continue their growth
- Consumers may want more than NH packaged food products
CATEGORY DATA
- Table 76 Sales of NH Packaged Food by Category: Value 2016-2021
- Table 77 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
- Table 78 NBO Company Shares of NH Packaged Food: % Value 2017-2021
- Table 79 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
- Table 80 Distribution of NH Packaged Food by Format: % Value 2016-2021
- Table 81 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
- Table 82 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
ORGANIC PACKAGED FOOD IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Organic rice continues to dominate organic packaged food
- Organic baby food continues to grow, albeit at a slower rate
- Lam Soon Singapore continues to lead organic packaged food in Singapore
PROSPECTS AND OPPORTUNITIES
- Yoghurt with organic ingredients to have a greater presence in the market
- Locally produced organic vegetables still limited to fresh food
CATEGORY DATA
- Table 83 Sales of Organic Packaged Food by Category: Value 2016-2021
- Table 84 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
- Table 85 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
- Table 86 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
- Table 87 Distribution of Organic Packaged Food by Format: % Value 2016-2021
- Table 88 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
- Table 89 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026