全球小型家電市場:產業概況與實際成果

今後全球小型家電市場一般認為金磚四國將成為推動力。就類別來看，冷氣預測銷售增加率將會最大。此外一般認為線上零售將成為最大的流通管道。各家廠商在強化與以店舖為主的零售業者之間的關係同時，應該不會放過金磚四國及線上零售管道的市場機會。

本報告提供全球的小型家電市場現況與未來展望相關分析，估計·考察今後5年的全球整體及各地區市場趨勢，各類型產品·各流通管道的詳細趨勢等，並將結果概述為以下內容。

簡介

不同分類的實際成果

空調設備 預備用烹調家電 暖氣設備 熨斗 個人保養品器具 小型烹調器具 小型廚房器具(烹調以外) 吸塵器

市場結構

未來預測

分析定義

The pace of growth in small appliances is progressively slowing in Western Europe, impacted by growing degrees of maturity. Manufacturers are therefore focusing on value growth and the launch of upmarket innovations. Technologies related to connectivity and voice control are set to gain momentum in the forecast period. Likewise, appliances connected to the health and wellness trend continue holding strong growth potential as consumers increasingly take care of their wellbeing and appearance.

Euromonitor International's Small Appliances in Western Europe global briefing offers a comprehensive guide to the retail sales data, allowing you to identify the sectors driving growth. The report also identifies the leading companies/brands and offers strategic analysis of key factors influencing the competitive landscape - be it new product developments, technological innovations, economic/lifestyle influences, distribution or pricing issues. Additionally, trade statistics and producer's shares will answer questions on where appliances are produced and where they are being exported to, how quickly these units are moving, which companies are producing how much, and whether all categories are behaving in the same way. Collectively, this gives a complete view in both marketing and production planning strategies. Forecasts illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;

• Pinpoint growth sectors and identify factors driving change;

• Understand the competitive environment, the market's major players and leading brands;

• Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

• Introduction
• Regional Overview
• Leading Companies and Brands
• Forecast Projections
• Country Snapshots