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市場調查報告書

巴西的家庭、園藝用品市場

Home and Garden in Brazil

出版商 Euromonitor International 商品編碼 282750
出版日期 內容資訊 英文 40 Pages
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巴西的家庭、園藝用品市場 Home and Garden in Brazil
出版日期: 2019年04月23日內容資訊: 英文 40 Pages
簡介

本報告提供巴西的家用品及園藝用品的市場相關分析、整體結構、趨勢,再加上主要企業簡介(企業概要、產業策略、競爭力、產業實際成果等)、各分類的市場趨勢、競爭力、未來展望等調查評估,並將其結果彙整為您概述為以下內容。

產業概要:家庭、園藝用品

  • 摘要整理
  • 主要趨勢與發展
  • 市場資料
  • 資訊來源

企業簡介

  • Basf SA
  • Coteminas SA
  • Unicasa Industria de Moveis SA

※以下分類為分冊販售。價格與內容請洽詢聯絡處。

調查類別

  • 園藝用品
  • 家具
  • 改裝用品
  • 家用品

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: HOMEBR

As Brazil leaves behind the worst economic recession it has faced in the last century, retail expenditure has finally shown signs of recovery, albeit slow paced. As a result, there were improvements in unemployment and housing rates, higher consumer confidence and a 5% increase in the median disposable income per household, which contributed to Brazilians returning to consuming home products. Despite a positive economy, however, the review period was marked with volatility.

Euromonitor International's ‘Home and Garden in Brazil report’ offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2023 illustrate how market demand is expected to evolve in the medium-term.

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Economic Recovery Leads To Expenditure in Home Improvement But 2018 Is Marked by Consumer Uncertainty
  • Do-it-yourself Trend Strengthens With Consumer Weariness in Spending
  • Fragmentation in Home and Garden in Brazil Is Dichotomous
  • Internet Retailing Rises As A Future Key Retail Channel
  • However Still Modest, Positive and Steady Growth Projected Over the Forecast Period

Market Data

  • Table 1 Sales of Home and Garden by Category: Value 2013-2018
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2013-2018
  • Table 3 NBO Company Shares of Home and Garden: % Value 2014-2018
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2015-2018
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
  • Table 6 Distribution of Home and Garden by Format: % Value 2013-2018
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2018
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2018-2023
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

  • Economic Uncertainty Drives Consumers To Purchase Home Improvement Products With Safeguards
  • Do It Yourself and Retrofit Are Key Drivers for Pushing Sales of Power Drills Upwards
  • 2018 Unforgiving Towards Home Paint

Competitive Landscape

  • Basf Maintains Home Improvement Leadership and Picks Up on DIY Trend
  • Power Tools Remains Concentrated
  • Leroy Merlin Launches First Home Improvement Marketplace in Brazil, and It May Boost the Retailer's Private Label

Category Data

  • Table 10 Sales of Home Improvement by Category: Value 2013-2018
  • Table 11 Sales of Home Improvement by Category: % Value Growth 2013-2018
  • Table 12 NBO Company Shares of Home Improvement: % Value 2014-2018
  • Table 13 LBN Brand Shares of Home Improvement: % Value 2015-2018
  • Table 14 Distribution of Home Improvement by Format: % Value 2013-2018
  • Table 15 Forecast Sales of Home Improvement by Category: Value 2018-2023
  • Table 16 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Vertical Residences and Loner-living Lifestyle Adopt Gardening
  • As Urban Jungle Trend Popularises, Gardening Gains Traction
  • Internet Retailing and Supermarkets Gain Relevance As Sales Channel

Competitive Landscape

  • Tramontina Continues To Lead Gardening in 2018
  • Seed Companies Isla Sementres and Feltrin Sementes

Category Data

  • Table 17 Sales of Gardening by Category: Value 2013-2018
  • Table 18 Sales of Gardening by Category: % Value Growth 2013-2018
  • Table 19 NBO Company Shares of Gardening: % Value 2014-2018
  • Table 20 LBN Brand Shares of Gardening: % Value 2015-2018
  • Table 21 Distribution of Gardening by Format: % Value 2013-2018
  • Table 22 Forecast Sales of Gardening by Category: Value 2018-2023
  • Table 23 Forecast Sales of Gardening by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Downgrade of Materials Hinder Growth in Value
  • Product Quality Policies Expected To Impact Imports and Low-cost Brands
  • Cooking Enthusiasts Are A Big Target for Increasing Margins

Competitive Landscape

  • Tramontina Maintains Its Lead Despite Its Positioning
  • Brinox Boosts Sales With Popular Woks and Kitchen Utensils
  • Nadir Figueiredo Dominates Glassware Products

Category Data

  • Table 24 Sales of Homewares by Category: Value 2013-2018
  • Table 25 Sales of Homewares by Category: % Value Growth 2013-2018
  • Table 26 Sales of Homewares by Material: % Value 2013-2018
  • Table 27 NBO Company Shares of Homewares: % Value 2014-2018
  • Table 28 LBN Brand Shares of Homewares: % Value 2015-2018
  • Table 29 Distribution of Homewares by Format: % Value 2013-2018
  • Table 30 Forecast Sales of Homewares by Category: Value 2018-2023
  • Table 31 Forecast Sales of Homewares by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Modest Economic Results Stall Full Home Furnishings Recovery
  • Indoor Furniture Sales Driven Mainly by Replacement
  • Internet Retailing Gains Traction Across Multiple Categories

Competitive Landscape

  • Coteminas Strengthens Its Leadership in Home Textiles
  • Ortobom Is the First Out of the Gate in Digital Environment
  • Led Momentum Boosts Philips and Osram Brands

Category Data

  • Table 32 Sales of Home Furnishings by Category: Value 2013-2018
  • Table 33 Sales of Home Furnishings by Category: % Value Growth 2013-2018
  • Table 34 NBO Company Shares of Home Furnishings: % Value 2014-2018
  • Table 35 LBN Brand Shares of Home Furnishings: % Value 2015-2018
  • Table 36 LBN Brand Shares of Light Sources: % Value 2015-2018
  • Table 37 Distribution of Home Furnishings by Format: % Value 2013-2018
  • Table 38 Forecast Sales of Home Furnishings by Category: Value 2018-2023
  • Table 39 Forecast Sales of Home Furnishings by Category: % Value Growth 2018-2023
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