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市場調查報告書

台灣的美容、個人保養用品市場

Beauty and Personal Care in Taiwan

出版商 Euromonitor International 商品編碼 280241
出版日期 內容資訊 英文 122 Pages
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台灣的美容、個人保養用品市場 Beauty and Personal Care in Taiwan
出版日期: 2019年06月11日內容資訊: 英文 122 Pages
簡介

台灣的美容、個人保養用品市場2014年,比上年度成長率降低。儘管如此,如果把市場成熟度列入考慮之內,成長率本身有很高的水準。以經濟全體來看也可見復甦的徵兆,不過,消費者信心指數變低。零售業者為了刺激購買意願,積極降低產品價格。

本報告提供台灣的美容、個人保養用品市場相關調查分析、最新的市場資料、主要企業簡介、領導品牌相關驗證、影響市場的策略性分析、市場預測等為您概述為以下內容。

台灣的美容、個人保養用品市場:產業概要

  • 摘要整理
    • 市場雖然緩慢但是穩定性地成長
    • 大眾品:消費者的功效、價值的提供
    • 跨國系品牌即使壟斷市場,亞洲系的小型企業也活躍地活動
    • 新產品的開發:確保市場上的存在感、維持靈活性不可缺少的行為
    • 消費者尋求更高功效的迴響,促進市場的健全成長
  • 主要趨勢與發展
    • 大眾品的,美容、個人保養用品市場上的重要性
    • 日本系、韓國系的小規模企業的活躍
    • 在便利商店的美容、個人保養用品銷售
  • 市場資料
  • 資訊來源

台灣的美容、個人保養用品市場:企業簡介

  • AS Watson Group
  • Maywufa Co Ltd
  • Nice Enterprise Co Ltd
  • President Drug Store Business Corp

類別分析

  • 嬰幼兒、兒童用品
  • 衛浴用品
  • 彩妝品
  • 體香消臭劑
  • 脫毛劑
  • 香氛(香水)
  • 護髮用品
  • 男性化妝品
  • 口腔衛生用品
  • 護膚用品
  • 防曬用品
  • 套組/套件

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: CTTW

The beauty and personal care market in Taiwan experienced a slowdown in value growth in 2018. Much of this stemmed from a contraction in several large categories, particularly colour cosmetics. Thanks to the health and wellness trend, many consumers were increasingly drawn towards products that can help them lead healthier, more natural lives. In beauty and personal care, this has been manifesting as stronger interest in natural and organic cosmetics and toiletries. Much of this concern in Taiwan.

Euromonitor International's Beauty and Personal Care in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Slowdown in Value Growth Due To Sluggishness in Colour Cosmetics
  • Premiumisation Apparent in Some Beauty and Personal Care Categories
  • Global Multinationals L'oreal and Procter & Gamble Maintain Industry Lead
  • Increasing Consumer Sophistication Seen in Several New Launches
  • Positive Growth Is Set for Forecast Period

Market Data

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

  • Premiumisation of Baby and Child-specific Products Drives Category Growth
  • Rising Demand for Products Segmented Around Age Group and Skin Type
  • Growing Popularity of Baby and Child-specific Products With Natural Ingredients

Competitive Landscape

  • Johnson & Johnson Retains Lead Though Share Stagnates
  • Brands Target Expectant Parents To Build Early Loyalty and Boost Brand Share
  • Limited Share of Private Label As Parents Seek Comfort in Brand Kudos

Category Data

  • Table 11 Sales of Baby and Child-specific Products by Category: Value 2013-2018
  • Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
  • Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
  • Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
  • Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
  • Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
  • Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
  • Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
  • Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
  • Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
  • Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Headlines

Prospects

  • Stagnant Demand for Bath and Shower Products Restricts Value Growth
  • Perfumed Bath and Shower Products Maintain Dynamism As More Players Invest
  • Products With Natural Ingredients Gain Popularity

Competitive Landscape

  • Premium Brands Gain Momentum As Consumers Trade Up
  • Soaps From India and Southeast Asia Enter Taiwan
  • Declining Demand for Body Wash/shower Gel

Category Data

  • Table 22 Sales of Bath and Shower by Category: Value 2013-2018
  • Table 23 Sales of Bath and Shower by Category: % Value Growth 2013-2018
  • Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
  • Table 25 NBO Company Shares of Bath and Shower: % Value 2014-2018
  • Table 26 LBN Brand Shares of Bath and Shower: % Value 2015-2018
  • Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
  • Table 28 Forecast Sales of Bath and Shower by Category: Value 2018-2023
  • Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
  • Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Headlines

Prospects

  • Colour Cosmetics Value Growth Contracts As Overheated Category Cools Down
  • Lip Products Remains Dynamic Thanks To Innovation in Lip Care Functionality
  • Multifunctional Make-up Products Become Popular Among Consumers

Competitive Landscape

  • L'Oreal Taiwan Remains the Leading Player in Colour Cosmetics
  • Premiumisation Trend Increasingly Present in Mass Products
  • High-end Multinational Brands Record the Most Dynamic Growth

Category Data

  • Table 31 Sales of Colour Cosmetics by Category: Value 2013-2018
  • Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
  • Table 33 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
  • Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
  • Table 35 LBN Brand Shares of Eye Make-up: % Value 2015-2018
  • Table 36 LBN Brand Shares of Facial Make-up: % Value 2015-2018
  • Table 37 LBN Brand Shares of Lip Products: % Value 2015-2018
  • Table 38 LBN Brand Shares of Nail Products: % Value 2015-2018
  • Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
  • Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
  • Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Growth of Scented Deodorants Is Constrained Due To Competition From Fragrances
  • Aluminium Salt-free Variants Capture Consumer Attention
  • Deodorant Sprays Expected To Continue Spearheading Growth During the Forecast Period

Competitive Landscape

  • Unilever Remains the Leading Player in Deodorants
  • Biore Enters Category With New Technology
  • Mass Brands Dominate, With Consumers Seeing Little Value in Premium Deodorants

Category Data

  • Table 42 Sales of Deodorants by Category: Value 2013-2018
  • Table 43 Sales of Deodorants by Category: % Value Growth 2013-2018
  • Table 44 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
  • Table 45 NBO Company Shares of Deodorants: % Value 2014-2018
  • Table 46 LBN Brand Shares of Deodorants: % Value 2015-2018
  • Table 47 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
  • Table 48 Forecast Sales of Deodorants by Category: Value 2018-2023
  • Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
  • Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023

Headlines

Prospects

  • Limited Demand for Hair Removal
  • Women's Razors and Blades Remains the Sole Category in Depilatories
  • Sales Contraction Expected Over the Forecast Period for Depilatories As Laser Hair Removal Gains Popularity

Competitive Landscape

  • Edgewell Personal Care Continues To Characterise Depilatories
  • Procter & Gamble Remains Only Serious Rival To Edgewell Personal Care
  • Private Label Maintains A Minor Presence in A Highly Consolidated Category

Category Data

  • Table 51 Sales of Depilatories by Category: Value 2013-2018
  • Table 52 Sales of Depilatories by Category: % Value Growth 2013-2018
  • Table 53 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
  • Table 54 NBO Company Shares of Depilatories: % Value 2014-2018
  • Table 55 LBN Brand Shares of Depilatories: % Value 2015-2018
  • Table 56 Forecast Sales of Depilatories by Category: Value 2018-2023
  • Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Healthy Growth Set for Fragrances Throughout the Forecast Period
  • Premium Brands Drive Growth, Especially Those of International Repute
  • Mass Fragrances Continue To Suffer From A Loss of Appeal

Competitive Landscape

  • Jo Malone Further Extends Its Strong Lead in 2018
  • Parallel Imports and Growth in Travel Population Restrain Growth
  • Premium Fragrances Becomes Increasingly Competitive

Category Data

  • Table 58 Sales of Fragrances by Category: Value 2013-2018
  • Table 59 Sales of Fragrances by Category: % Value Growth 2013-2018
  • Table 60 NBO Company Shares of Fragrances: % Value 2014-2018
  • Table 61 LBN Brand Shares of Fragrances: % Value 2015-2018
  • Table 62 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
  • Table 63 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
  • Table 64 Forecast Sales of Fragrances by Category: Value 2018-2023
  • Table 65 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Dimethicone-free Now Considered A Must in Hair Care
  • Demand for Product Efficacy and Botanical Concepts Boost Premiumisation Rate
  • Micellar Hair Care Continues To Capture Attention

Competitive Landscape

  • Procter & Gamble Leads in Hair Care Thanks To Ongoing Investment in Innovation
  • Entry of Niche Brands Leads To Further Fragmentation of Hair Care
  • Private Label Has A Relatively Well-established Position in Hair Care

Category Data

  • Table 66 Sales of Hair Care by Category: Value 2013-2018
  • Table 67 Sales of Hair Care by Category: % Value Growth 2013-2018
  • Table 68 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
  • Table 69 NBO Company Shares of Hair Care: % Value 2014-2018
  • Table 70 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
  • Table 71 LBN Brand Shares of Hair Care: % Value 2015-2018
  • Table 72 LBN Brand Shares of Colourants: % Value 2015-2018
  • Table 73 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
  • Table 74 LBN Brand Shares of Styling Agents: % Value 2015-2018
  • Table 75 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
  • Table 76 Forecast Sales of Hair Care by Category: Value 2018-2023
  • Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
  • Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Headlines

Prospects

  • Men's Shaving Shrinks As More Consumers Turn To Electric Razors and Shavers
  • Healthy Growth of Men's Fragrances
  • Premium Brands To Register Strong Growth in Men's Skin Care and Men's Fragrances

Competitive Landscape

  • Edgewell Personal Care Maintains the Lead Followed by Procter & Gamble
  • Multinational Players Remain Dominant As Local Players Compete Strongly
  • Mass Brands Account for the Majority of Sales in Men's Grooming

Category Data

  • Table 79 Sales of Men's Grooming by Category: Value 2013-2018
  • Table 80 Sales of Men's Grooming by Category: % Value Growth 2013-2018
  • Table 81 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
  • Table 82 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
  • Table 83 NBO Company Shares of Men's Grooming: % Value 2014-2018
  • Table 84 LBN Brand Shares of Men's Grooming: % Value 2015-2018
  • Table 85 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
  • Table 86 Forecast Sales of Men's Grooming by Category: Value 2018-2023
  • Table 87 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Demand for Professional Gum Care Is on the Rise
  • Natural Ingredients the Newest Trend in Toothpaste
  • Toothpaste and Manual Toothbrushes Remain Products of Necessity

Competitive Landscape

  • Hawley & Hazel Chemical Maintains Its Outright Lead in Oral Care
  • Private Label Present in Dental Floss and Benefits From New Launch
  • Category Most Heavily Populated by International Players

Category Data

  • Table 88 Sales of Oral Care by Category: Value 2013-2018
  • Table 89 Sales of Oral Care by Category: % Value Growth 2013-2018
  • Table 90 Sales of Toothbrushes by Category: Value 2013-2018
  • Table 91 Sales of Toothbrushes by Category: % Value Growth 2013-2018
  • Table 92 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
  • Table 93 NBO Company Shares of Oral Care: % Value 2014-2018
  • Table 94 LBN Brand Shares of Oral Care: % Value 2015-2018
  • Table 95 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
  • Table 96 LBN Brand Shares of Toothpaste: % Value 2015-2018
  • Table 97 Forecast Sales of Oral Care by Category: Value 2018-2023
  • Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
  • Table 99 Forecast Sales of Toothbrushes by Category: Value 2018-2023
  • Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023

Headlines

Prospects

  • High-performing Essence and Concentrates Achieve Robust Growth Backed by Technology
  • Premium Brands Set To Achieve Considerable Growth Momentum
  • Face Masks and Anti-agers Set To Continue Registering Strong Growth

Competitive Landscape

  • L'Oreal Taiwan Leads in Skin Care
  • Outstanding Performance for Procter & Gamble
  • International Players Dominate Although Local Players Perform Well

Category Data

  • Table 101 Sales of Skin Care by Category: Value 2013-2018
  • Table 102 Sales of Skin Care by Category: % Value Growth 2013-2018
  • Table 103 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 104 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 105 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 106 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 107 NBO Company Shares of Skin Care: % Value 2014-2018
  • Table 108 LBN Brand Shares of Skin Care: % Value 2015-2018
  • Table 109 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
  • Table 110 LBN Brand Shares of Anti-agers: % Value 2015-2018
  • Table 111 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
  • Table 112 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
  • Table 113 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
  • Table 114 Forecast Sales of Skin Care by Category: Value 2018-2023
  • Table 115 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Sun Care Is Set To Experience Continuous Growth
  • High-performance and Light Texture Sun Protection Continues To Be Favourite
  • More Consumers Seek Ocean-friendly, Effective Sun Protection Products

Competitive Landscape

  • Highly Competitive Category Led by L'Oreal Taiwan
  • Strong Brand Performance for La Roche-posay
  • Widespread Availability and Strong Marketing Key To Category Success

Category Data

  • Table 116 Sales of Sun Care by Category: Value 2013-2018
  • Table 117 Sales of Sun Care by Category: % Value Growth 2013-2018
  • Table 118 NBO Company Shares of Sun Care: % Value 2014-2018
  • Table 119 LBN Brand Shares of Sun Care: % Value 2015-2018
  • Table 120 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
  • Table 121 Forecast Sales of Sun Care by Category: Value 2018-2023
  • Table 122 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Slowdown in Premium Beauty and Personal Care Growth Due To Contraction in Premium Colour Cosmetics
  • Premium Skin Care Records the Highest Value Growth
  • the Internet Plays A Critical Role in Premium Beauty and Personal Care

Competitive Landscape

  • Upward Trajectory for Prestige and Designer Brands
  • Competition From Mass Brands
  • Consumers Seek Premium Beauty and Personal Care Products for Their Proven Quality

Category Data

  • Table 123 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 124 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 125 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
  • Table 126 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
  • Table 127 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
  • Table 128 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Mass Skin Care Recovers From Decreasing Chinese Tourist Numbers
  • Continuous Product Innovation in Mass Face Masks
  • Marginal Growth for Mass Beauty and Personal Care Despite Necessity Status

Competitive Landscape

  • Unilever Remains the Leading Player in Mass Beauty and Personal Care
  • Japanese Brands Supported by Travel and Blogger Recommendations Enter Taiwan
  • With A Few Exceptions, Mass Brands Predominate in 2018

Category Data

  • Table 129 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
  • Table 130 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 131 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
  • Table 132 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
  • Table 133 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
  • Table 134 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
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