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市場調查報告書

捷克的居家護理用品市場

Home Care in the Czech Republic

出版商 Euromonitor International 商品編碼 278293
出版日期 內容資訊 英文 61 Pages
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捷克的居家護理用品市場 Home Care in the Czech Republic
出版日期: 2018年02月07日 內容資訊: 英文 61 Pages
簡介

由於目前景氣衰退,捷克市民的消費者信心指數也受到了大的不良影響。消費者節約意願更為增強,商品行動、選擇變得更慎重。因此,居家護理用品的銷售額2012年縮小,2013年持續不振的狀態。儘管如此,居家護理用品開始顯出復甦的徵兆,今後預期將轉為成長。

本報告提供捷克的居家護理用品市場相關綜合調查分析、最新的零售資料、主要企業簡介、領導品牌相關驗證、影響市場的策略性分析、市場預測等,為您概述為以下內容。

捷克的居家護理用品市場:產業概要

  • 摘要整理
    • 2013年業績持續不振的居家護理用品市場
    • 對節約產品的關注高漲
    • 跨國公司的地位擴大
    • 大賣場和健康、美容零售業者主導流通
    • 相對良好的未來發展預測
  • 主要趨勢與發展
    • 由於當下的景氣衰退對居家護理用品市場的不良影響
    • 商品開發與特價銷售:重要的競爭策略
    • 消費者對國內廠商、品牌的關心增加
  • 市場指標
  • 市場資料
  • 資訊來源

捷克的居家護理用品市場:企業簡介

  • Druchema, Druzstvo Pro Chemickou Vyrobu A Sluzby
  • Henkel CR spol sro
  • HomeBrands as
  • Procter & Gamble Czech Republic sro
  • Tomil Sro

類別分析

  • 空氣清淨產品
  • 漂白劑
  • 洗碗機
  • 家用殺蟲劑
  • 居家清潔用品
  • 拋光劑
  • 外觀保養品
  • 廁所清潔用品

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: HCPCS

Home care value sales in the Czech Republic grew in 2017, driven traditionally by dishwashing and laundry care and positively impacted by strengthening purchasing power and improving consumer education, which led to growing demand for premium products and brands which offer added value, such as more convenient use.

Euromonitor International's Home Care in Czech Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

Home Care Benefits From Rising Premiumisation and Convenience

the Existence of Dual Product Quality in Europe Gains Attention

Innovative Brand Marketing Punches Through in 2017

Product Innovation Creates Interest and Boosts Home Care Sales

Home Care To Achieve Positive Growth

Market Indicators

  • Table 1 Households 2012-2017

Market Data

  • Table 2 Sales of Home Care by Category: Value 2012-2017
  • Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
  • Table 4 NBO Company Shares of Home Care: % Value 2013-2017
  • Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  • Table 7 Distribution of Home Care by Format: % Value 2012-2017
  • Table 8 Distribution of Home Care by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Definitions

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Modern and Eco-friendlier Products Gain Popularity Among Czech Consumers

Potential Threats

Marketing Activity

Competitive Landscape

Product Innovation Strengthens Slightly

Brand Marketing To Play An Increasingly Important Role

Multinationals Dominate Air Care

Category Data

  • Table 11 Sales of Air Care by Category: Value 2012-2017
  • Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
  • Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
  • Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017
  • Table 15 NBO Company Shares of Air Care: % Value 2013-2017
  • Table 16 LBN Brand Shares of Air Care: % Value 2014-2017
  • Table 17 Forecast Sales of Air Care by Category: Value 2017-2022
  • Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Bleach Loses Consumer Interest in the Czech Republic

Single-purpose Products Reign Supreme

Laundry Bleaching With Specialised Products Preferred

Competitive Landscape

Traditional Bleach Brands Move To More Popular Categories

Private Label Expected To Gain Share

Little Innovation Or Marketing Activity Foreseen for Bleach

Category Data

  • Table 19 Sales of Bleach: Value 2012-2017
  • Table 20 Sales of Bleach: % Value Growth 2012-2017
  • Table 21 NBO Company Shares of Bleach: % Value 2013-2017
  • Table 22 LBN Brand Shares of Bleach: % Value 2014-2017
  • Table 23 Forecast Sales of Bleach: Value 2017-2022
  • Table 24 Forecast Sales of Bleach: % Value Growth 2017-2022

Headlines

Prospects

Premiumisation and Automatic Dishwashing Tablets Drive Growth

Rising Environmental Consciousness Boosts Demand

Dishwashing Additives - A Major Growth Driver

Competitive Landscape

Value for Money and Product Labelling To Play An Increasingly Important Role

Price Promotions Remain Highly Popular

Innovation and Marketing Support Important for Gaining Share

Category Indicators

  • Table 25 Household Possession of Dishwashers 2012-2017

Category Data

  • Table 26 Sales of Dishwashing by Category: Value 2012-2017
  • Table 27 Sales of Dishwashing by Category: % Value Growth 2012-2017
  • Table 28 NBO Company Shares of Dishwashing: % Value 2013-2017
  • Table 29 LBN Brand Shares of Dishwashing: % Value 2014-2017
  • Table 30 Forecast Sales of Dishwashing by Category: Value 2017-2022
  • Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Headlines

Prospects

Insecticides Made at Home Hamper More Significant Growth

Repellents Gain Popularity

Eco-friendly Products Remain Very Limited

Competitive Landscape

Competition Remains Intensive

More Sophisticated Marketing Activities Help Drive Sales

Online Shopping Becoming More Popular

Category Data

  • Table 32 Sales of Home Insecticides by Category: Value 2012-2017
  • Table 33 Sales of Home Insecticides by Category: % Value Growth 2012-2017
  • Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
  • Table 35 NBO Company Shares of Home Insecticides: % Value 2013-2017
  • Table 36 LBN Brand Shares of Home Insecticides: % Value 2014-2017
  • Table 37 Forecast Sales of Home Insecticides by Category: Value 2017-2022
  • Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022

Headlines

Prospects

Premiumisation and Economic Development Positively Impact Sales

Eco-friendly Products Successfully Build Consumer Base

Other Laundry Aids Grows Fastest

Competitive Landscape

Intensive Price Promotions

Important Role of Product Innovation

Expectations

Category Indicators

  • Table 39 Household Possession of Washing Machines 2012-2017

Category Data

  • Table 40 Sales of Laundry Care by Category: Value 2012-2017
  • Table 41 Sales of Laundry Care by Category: % Value Growth 2012-2017
  • Table 42 Sales of Laundry Aids by Category: Value 2012-2017
  • Table 43 Sales of Laundry Aids by Category: % Value Growth 2012-2017
  • Table 44 Sales of Laundry Detergents by Category: Value 2012-2017
  • Table 45 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
  • Table 46 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2012-2017
  • Table 47 NBO Company Shares of Laundry Care: % Value 2013-2017
  • Table 48 LBN Brand Shares of Laundry Care: % Value 2014-2017
  • Table 49 NBO Company Shares of Laundry Aids: % Value 2013-2017
  • Table 50 LBN Brand Shares of Laundry Aids: % Value 2014-2017
  • Table 51 NBO Company Shares of Laundry Detergents: % Value 2013-2017
  • Table 52 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
  • Table 53 Forecast Sales of Laundry Care by Category: Value 2017-2022
  • Table 54 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Improving Economic Situation Positively Impacts Polishes

Skin Care Products Compete With Shoe Polish

Eco-friendly Products Remain Insignificant

Competitive Landscape

Price Discounts Remain Popular

Private Label Products Are Increasingly Successful Within Shoe Polish

Stronger Marketing Support To Positively Impact Growth

Category Data

  • Table 55 Sales of Polishes by Category: Value 2012-2017
  • Table 56 Sales of Polishes by Category: % Value Growth 2012-2017
  • Table 57 NBO Company Shares of Polishes: % Value 2013-2017
  • Table 58 LBN Brand Shares of Polishes: % Value 2014-2017
  • Table 59 Forecast Sales of Polishes by Category: Value 2017-2022
  • Table 60 Forecast Sales of Polishes by Category: % Value Growth 2017-2022

Headlines

Prospects

Specific Surface Care Products

Increasing Household Numbers Boost Demand

Consumers Expected To Increasingly Opt for Premium Products

Competitive Landscape

Product Labelling and Sophisticated Marketing Support To Play An Important Role

Price Promotions To Become Less Significant

Local Players Hold A Notable Position Despite Strong Multinational Competition

Category Data

  • Table 61 Sales of Surface Care by Category: Value 2012-2017
  • Table 62 Sales of Surface Care by Category: % Value Growth 2012-2017
  • Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
  • Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
  • Table 65 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
  • Table 66 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2014
  • Table 67 NBO Company Shares of Surface Care: % Value 2013-2017
  • Table 68 LBN Brand Shares of Surface Care: % Value 2014-2017
  • Table 69 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017
  • Table 70 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017
  • Table 71 Forecast Sales of Surface Care by Category: Value 2017-2022
  • Table 72 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Improving Economic Situation Provides Good Growth Opportunity for Toilet Care

Eco-friendly Brands See Rising Consumer Interest

Manufacturers To Focus on Faster-growing Segments of Toilet Care

Competitive Landscape

Intensive Price Promotions and Discounts Characterise Toilet Care

Local Manufacturers Under Pressure

Private Label Products Remain Relevant in 2017

Category Data

  • Table 73 Sales of Toilet Care by Category: Value 2012-2017
  • Table 74 Sales of Toilet Care by Category: % Value Growth 2012-2017
  • Table 75 NBO Company Shares of Toilet Care: % Value 2013-2017
  • Table 76 LBN Brand Shares of Toilet Care: % Value 2014-2017
  • Table 77 Forecast Sales of Toilet Care by Category: Value 2017-2022
  • Table 78 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
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