表紙
市場調查報告書

泰國的奢侈品市場

Luxury Goods in Thailand

出版商 Euromonitor International 商品編碼 277097
出版日期 內容資訊 英文
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價格
泰國的奢侈品市場 Luxury Goods in Thailand
出版日期: 2020年02月01日內容資訊: 英文
簡介

本報告提供泰國的奢侈品市場相關綜合調查分析,最新的市場資料,主要企業簡介,領導品牌相關驗證,影響市場的策略性分析,也包含市場預測等,為您概述為以下內容。

泰國的奢侈品市場:產業概要

  • 摘要整理
  • 主要趨勢與發展
  • 市場資料
  • 資訊來源

泰國的奢侈品市場:企業簡介

※以下分類為分冊販售。價格與內容請洽詢聯絡處。

類別分析

  • 設計師服裝(高級成衣)
  • 高級葡萄酒/香檳酒、烈酒
  • 高級眼鏡產品
  • 高級珠寶
  • 高級皮革產品
  • 高級可攜式家電
  • 高級手錶
  • 高級書寫工具、文具
  • 超高級美容、個人保養用品

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: LUXTH

Luxury goods continued to perform well in current value terms in Thailand in 2019. Consumers see luxury brands as offering high levels of value through their heritage and exclusivity. Demand remains strong, with sophisticated millennials representing a key group of consumers. They tend to have high purchasing power and be less conventional in terms of style and preference. High-income consumers who want to reward themselves with luxury goods that illustrate their personal style or characteristic...

Euromonitor International's Luxury Goods in Thailand report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers' shopping patterns. Forecasts to 2024 illustrate how the market is set to change

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

February 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

Luxury goods continues to record healthy current value growth

Tourists continue to support sales of luxury goods

Luxury goods a fragmented competitive landscape beyond the German car makers

Gradual growth of internet retailing but physical stores still dominate sales

Further growth expected for luxury goods, albeit at slightly slower rates

MARKET INDICATORS

  • Table 1 Number of High Net Worth Individuals (HNWI): 2014-2019

MARKET DATA

  • Table 2 Sales of Luxury Goods by Category: Value 2014-2019
  • Table 3 Sales of Luxury Goods by Category: % Value Growth 2014-2019
  • Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
  • Table 5 NBO Company Shares of Luxury Goods: % Value 2014-2018
  • Table 6 LBN Brand Shares of Luxury Goods: % Value 2015-2018
  • Table 7 Distribution of Luxury Goods by Format and Category: % Value 2019
  • Table 8 Forecast Sales of Luxury Goods by Category: Value 2019-2024
  • Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024

SOURCES

    • Summary 1 Research Sources

HEADLINES

PROSPECTS

Growth in experiential luxury driven by increasing inbound tourism receipts

Strong growth in the number of high net worth individuals supports luxury hotels

Limited, temporary offers add to the perception of luxury

COMPETITIVE LANDSCAPE

Supanniga Cruise launched to provide luxury dining and sightseeing

Experiential dining in the "Firefly's Nest"

Rosewood Hotel goes beyond experiential luxury

CATEGORY DATA

  • Table 10 Sales of Experiential Luxury by Category: Value 2014-2019
  • Table 11 Sales of Experiential Luxury by Category: % Value Growth 2014-2019
  • Table 12 NBO Company Shares of Experiential Luxury: % Value 2014-2018
  • Table 13 LBN Brand Shares of Experiential Luxury: % Value 2015-2018
  • Table 14 Forecast Sales of Experiential Luxury by Category: Value 2019-2024
  • Table 15 Forecast Sales of Experiential Luxury by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Government campaigns to boost tourism

MICE and health tourism set to contribute to growth

Growth opportunities lead to renovation and new hotels

COMPETITIVE LANDSCAPE

Centara Hotels lead the way

Dusit Thani leverages Thai heritage and culture

Marriott International performs well after focusing on MICE

CATEGORY DATA

  • Table 16 Sales in Luxury Hotels: Value 2014-2019
  • Table 17 Sales in Luxury Hotels: % Value Growth 2014-2019
  • Table 18 Sales in Luxury Hotels by Country of Origin: % Value 2014-2019
  • Table 19 NBO Company Shares in Luxury Hotels: % Value 2014-2018
  • Table 20 LBN Brand Shares in Luxury Hotels: % Value 2015-2018
  • Table 21 Forecast Sales in Luxury Hotels: Value 2019-2024
  • Table 22 Forecast Sales in Luxury Hotels: % Value Growth 2019-2024

HEADLINES

PROSPECTS

"Sin tax" hikes negatively affect demand

Foodservice threatens retail sales

Internet retailing to expand but remain small

COMPETITIVE LANDSCAPE

Pernod Ricard Thailand uses sports and music events in its marketing

Players launch bartender competitions

Limited edition with a local twist attracts consumers

CATEGORY DATA

  • Table 23 Sales of Fine Wines/Champagne and Spirits by Category: Value 2014-2019
  • Table 24 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2014-2019
  • Table 25 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2014-2018
  • Table 26 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2015-2018
  • Table 27 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2014-2019
  • Table 28 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
  • Table 29 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Consumers of personal luxury are becoming more sophisticated

Personalisation and customisation express individuality

Millennials are increasingly targeted by personal luxury brands

COMPETITIVE LANDSCAPE

International brands dominate a highly fragmented competitive landscape

Kering outperforms the other leaders

LVMH Moet Hennessy Louis Vuitton expected to bounce back in 2019

CATEGORY DATA

  • Table 30 Sales of Personal Luxury by Category: Value 2014-2019
  • Table 31 Sales of Personal Luxury by Category: % Value Growth 2014-2019
  • Table 32 NBO Company Shares of Personal Luxury: % Value 2014-2018
  • Table 33 LBN Brand Shares of Personal Luxury: % Value 2015-2018
  • Table 34 Distribution of Personal Luxury by Format: % Value 2014-2019
  • Table 35 Forecast Sales of Personal Luxury by Category: Value 2019-2024
  • Table 36 Forecast Sales of Personal Luxury by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

The trend towards casual designer apparel and sneakers drives growth in 2019

Individualism and luxury athleisure spur demand for limited collections

Sustainability to remain a key trend

COMPETITIVE LANDSCAPE

Kering takes the lead in designer apparel and footwear

Brands and retailers cooperate to push sales

The competitive landscape remains highly fragmented

CATEGORY DATA

  • Table 37 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2014-2019
  • Table 38 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2014-2019
  • Table 39 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2018
  • Table 40 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2015-2018
  • Table 41 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2014-2019
  • Table 42 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2019-2024
  • Table 43 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Consumers less inclined to purchase luxury eyewear

Promotional campaigns attract consumers

Ageing society and digitised lifestyles support demand for luxury eyewear

COMPETITIVE LANDSCAPE

Leader Kering records strong growth, boosted by rising high net worth tourist numbers

Luxottica Wholesale (Thailand) loses share

Competition intensifies as new brands emerge

CATEGORY DATA

  • Table 44 Sales of Luxury Eyewear by Category: Value 2014-2019
  • Table 45 Sales of Luxury Eyewear by Category: % Value Growth 2014-2019
  • Table 46 NBO Company Shares of Luxury Eyewear: % Value 2014-2018
  • Table 47 LBN Brand Shares of Luxury Eyewear: % Value 2015-2018
  • Table 48 Distribution of Luxury Eyewear by Format: % Value 2014-2019
  • Table 49 Forecast Sales of Luxury Eyewear by Category: Value 2019-2024
  • Table 50 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Luxury costume jewellery is perceived as an affordable premium option

Custom-made jewellery offers a way in

Luxury jewellery benefits from social occasions

COMPETITIVE LANDSCAPE

Leading player Swarovski gains share

Cartier uses strong marketing to attract consumers

Pandora differentiates through classic and customised items

CATEGORY DATA

  • Table 51 Sales of Luxury Jewellery by Category: Value 2014-2019
  • Table 52 Sales of Luxury Jewellery by Category: % Value Growth 2014-2019
  • Table 53 NBO Company Shares of Luxury Jewellery: % Value 2014-2018
  • Table 54 LBN Brand Shares of Luxury Jewellery: % Value 2015-2018
  • Table 55 Distribution of Luxury Jewellery by Format: % Value 2014-2019
  • Table 56 Forecast Sales of Luxury Jewellery by Category: Value 2019-2024
  • Table 57 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

New launches and trends add dynamism to luxury leather goods

Social media marketing campaigns aim to add value

Counterfeit and second-hand goods remain a threat

COMPETITIVE LANDSCAPE

International brands lead a fragmented category

LVMH Moet Hennessy Louis Vuitton fights to regain share

Hermes International stresses its heritage

CATEGORY DATA

  • Table 58 Sales of Luxury Leather Goods: Value 2014-2019
  • Table 59 Sales of Luxury Leather Goods: % Value Growth 2014-2019
  • Table 60 NBO Company Shares of Luxury Leather Goods: % Value 2014-2018
  • Table 61 LBN Brand Shares of Luxury Leather Goods: % Value 2015-2018
  • Table 62 Distribution of Luxury Leather Goods by Format: % Value 2014-2019
  • Table 63 Forecast Sales of Luxury Leather Goods: Value 2019-2024
  • Table 64 Forecast Sales of Luxury Leather Goods: % Value Growth 2019-2024

PROSPECTS

HEADLINES

PROSPECTS

Restricting the supply of luxury timepieces as a strategy to generate desire

Watch specialist retailers look to the pop-up store format

Watch exhibitions create interest in luxury timepieces

COMPETITIVE LANDSCAPE

Rolex continues to be a strong leader in luxury timepieces

New launches contribute to healthy demand

Luxury smartwatches add colour

CATEGORY DATA

  • Table 65 Sales of Luxury Timepieces by Category: Value 2014-2019
  • Table 66 Sales of Luxury Timepieces by Category: % Value Growth 2014-2019
  • Table 67 NBO Company Shares of Luxury Timepieces: % Value 2014-2018
  • Table 68 LBN Brand Shares of Luxury Timepieces: % Value 2015-2018
  • Table 69 Distribution of Luxury Timepieces by Format: % Value 2014-2019
  • Table 70 Forecast Sales of Luxury Timepieces by Category: Value 2019-2024
  • Table 71 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Electronic devices represent a growing threat to luxury writing instruments and stationery

Competition from non-luxury brands intensifies

Calligraphy boosts usage

COMPETITIVE LANDSCAPE

Montblanc International continues to lead

Non-luxury brands looking to move upmarket

CATEGORY DATA

  • Table 72 Sales of Luxury Writing Instruments and Stationery: Value 2014-2019
  • Table 73 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2014-2019
  • Table 74 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2014-2018
  • Table 75 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2015-2018
  • Table 76 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2014-2019
  • Table 77 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2019-2024
  • Table 78 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Continued growth for super premium beauty and personal care

Small tweaks rather than wholesale changes to keep consumers interested

Online channel can increasingly serve as a marketing tool

COMPETITIVE LANDSCAPE

La Mer remains a strong brand for Elca/Estee Lauder in Thailand

Brands shift towards multibrand beauty stores

CATEGORY DATA

  • Table 79 Sales of Super Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 80 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 81 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2014-2018
  • Table 82 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2015-2018
  • Table 83 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2014-2019
  • Table 84 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2019-2024
  • Table 85 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Electric vehicles emerge in Thailand

Growth set to be driven by new products and services

New options to widen demand for luxury cars

COMPETITIVE LANDSCAPE

Mercedes-Benz is the clear leader

BMW adjusts its offer to suit customers

Ferrari offers a unique showroom experience

CATEGORY DATA

  • Table 86 Sales of Premium and Luxury Cars: Value 2014-2019
  • Table 87 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
  • Table 88 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
  • Table 89 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
  • Table 90 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
  • Table 91 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024