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市場調查報告書

台灣的居家護理用品市場

Home Care in Taiwan

出版商 Euromonitor International 商品編碼 277089
出版日期 內容資訊 英文 56 Pages
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台灣的居家護理用品市場 Home Care in Taiwan
出版日期: 2019年02月21日內容資訊: 英文 56 Pages
簡介

本報告提供台灣的居家護理用品市場相關調查分析,最新的市場資料,主要企業簡介,領導品牌驗證,影響市場的策略性分析,市場預測等相關的系統性資訊。

台灣的居家護理用品市場:產業概要

  • 摘要整理
  • 主要趨勢與發展
  • 市場指標
  • 市場資料
  • 資訊來源

台灣的居家護理用品市場:企業簡介

  • AS Watson Group
  • Henkel Taiwan Ltd
  • Kao (Taiwan) Corp
  • Namchow Chemical Industrial Co Ltd
  • Unilever Taiwan Ltd

※以下分類為分冊販售。價格與內容請洽詢聯絡處。

台灣的居家護理用品市場:類別分析

  • 空氣清淨產品
  • 漂白劑
  • 餐具洗
  • 家用殺蟲劑
  • 居家清潔用品
  • 拋光劑
  • 外觀保養品
  • 廁所清潔用品

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: HCPTW

Home care in Taiwan posted faster value growth in 2018 compared to 2017. Except for bleach and polishes, most categories registered positive growth. Laundry care is the fast growing category, underpinned by concentrated liquid detergents with the highest retail value, and relative newcomer liquid tablet detergents with the fastest retail value growth. Growth in home care is mainly driven by environmental concerns among Taiwanese consumers, innovation with product content being improved and risin...

Euromonitor International's Home Care in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Faster Retail Value Growth in Home Care in 2018

More Focus on Eco-friendly Products

Unilever Leads Home Care for Another Year

Manufacturers Are Trying To Spur Higher Growth Through Innovation

Slightly Faster Growth Expected Over Forecast Period

Market Indicators

  • Table 1 Households 2013-2018

Market Data

  • Table 2 Sales of Home Care by Category: Value 2013-2018
  • Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
  • Table 4 NBO Company Shares of Home Care: % Value 2014-2018
  • Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
  • Table 7 Distribution of Home Care by Format: % Value 2013-2018
  • Table 8 Distribution of Home Care by Format and Category: % Value 2018
  • Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Electric and Gel Air Fresheners Are Two Largest Subcategories in Air Care

Spray/aerosol Air Fresheners Posts Fastest Value Growth in Air Care

Integrating More Functions Into Air Care Is Expected To Be the Future Highlight

Competitive Landscape

Farcent Continues Expanding Brand Share by Extensive Product Lines and Updated Product Designs

Local Giants Dominate, While Foreign Brands Exert Little Influence

Internet Retailers, Alongside Health and Beauty Specialists, Demonstrate Their Potential in Boosting Sales Performance in Air Care

Category Data

  • Table 11 Sales of Air Care by Category: Value 2013-2018
  • Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
  • Table 13 Sales of Air Care by Fragrance: Value Ranking 2013-2018
  • Table 14 NBO Company Shares of Air Care: % Value 2014-2018
  • Table 15 LBN Brand Shares of Air Care: % Value 2015-2018
  • Table 16 Forecast Sales of Air Care by Category: Value 2018-2023
  • Table 17 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Bleach Is Less in Demand Due To Desire To Lead Healthy Lifestyles

Bleach Is Also Losing Share To Substitute Surface Care Products

Bleach Is Preferred More for Toilet/bathroom Cleaning

Competitive Landscape

Kao (taiwan) Corp Leads Bleach With Stronger Brand Influence and Lower Prices

International Players Dominate Underpinned by Wider Distribution Presence

Private Label Has Some Presence in Bleach

Category Data

  • Table 18 Sales of Bleach: Value 2013-2018
  • Table 19 Sales of Bleach: % Value Growth 2013-2018
  • Table 20 NBO Company Shares of Bleach: % Value 2014-2018
  • Table 21 LBN Brand Shares of Bleach: % Value 2015-2018
  • Table 22 Forecast Sales of Bleach: Value 2018-2023
  • Table 23 Forecast Sales of Bleach: % Value Growth 2018-2023

Headlines

Prospects

Hand Dishwashing Continues To Focus on More Eco-friendly Features

Hand Dishwashing Remains Largest Subcategory in Dishwashing

Taiwanese Consumers Prefer Automatic Dishwashing Powder Over Tablets

Competitive Landscape

Nice Enterprise Co Ltd Leads Dishwashing Due To Higher Value in Hand Dishwashing

International Players Have Slowly Lost Share To Domestic Competitors

Different Channels Provide Appropriate Platforms for Different Subcategories

Category Indicators

  • Table 24 Household Possession of Dishwashers 2013-2018

Category Data

  • Table 25 Sales of Dishwashing by Category: Value 2013-2018
  • Table 26 Sales of Dishwashing by Category: % Value Growth 2013-2018
  • Table 27 NBO Company Shares of Dishwashing: % Value 2014-2018
  • Table 28 LBN Brand Shares of Dishwashing: % Value 2015-2018
  • Table 29 Forecast Sales of Dishwashing by Category: Value 2018-2023
  • Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Headlines

Prospects

Home Insecticides Maintains Positive Growth Momentum

Other Home Insecticides Registers Higher Growth Rates

Spray/aerosol Insecticides Remains the Largest Subcategory in Home Insecticides

Competitive Landscape

Chung Tai Hsing Maintains Lead Due To Multiple Product Lines and Brands

Domestic Players Continue To Dominate, While International Players Expand Slowly

Other Home Care Non-grocery Specialists Indispensable in Home Insecticides

Category Data

  • Table 31 Sales of Home Insecticides by Category: Value 2013-2018
  • Table 32 Sales of Home Insecticides by Category: % Value Growth 2013-2018
  • Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
  • Table 34 NBO Company Shares of Home Insecticides: % Value 2014-2018
  • Table 35 LBN Brand Shares of Home Insecticides: % Value 2015-2018
  • Table 36 Forecast Sales of Home Insecticides by Category: Value 2018-2023
  • Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Headlines

Prospects

Concentrated Liquid Detergents Registers Highest Retail Value in Laundry Care

Consumption Polarisation Has Become Clearer Among Taiwanese

Laundry Aids and Fabric Softeners Remain Niche in Taiwan

Competitive Landscape

Unilever Taiwan Leads Laundry Care With Wider Product Portfolio and Affordable Prices

International Brands Hold Greater Advantage in Laundry Care Than Domestic Players

More Brands Collaborate With Internet Celebrities To Attract More Consumers

Category Indicators

  • Table 38 Household Possession of Washing Machines 2013-2018

Category Data

  • Table 39 Sales of Laundry Care by Category: Value 2013-2018
  • Table 40 Sales of Laundry Care by Category: % Value Growth 2013-2018
  • Table 41 Sales of Laundry Aids by Category: Value 2013-2018
  • Table 42 Sales of Laundry Aids by Category: % Value Growth 2013-2018
  • Table 43 Sales of Laundry Detergents by Category: Value 2013-2018
  • Table 44 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
  • Table 45 NBO Company Shares of Laundry Care: % Value 2014-2018
  • Table 46 LBN Brand Shares of Laundry Care: % Value 2015-2018
  • Table 47 NBO Company Shares of Laundry Aids: % Value 2014-2018
  • Table 48 LBN Brand Shares of Laundry Aids: % Value 2015-2018
  • Table 49 NBO Company Shares of Laundry Detergents: % Value 2014-2018
  • Table 50 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
  • Table 51 Forecast Sales of Laundry Care by Category: Value 2018-2023
  • Table 52 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Polishes Is Less Favoured Among Taiwanese Due To Local Consumption Habits

Furniture Polish Continues Declining in Retail Value

Shoe Polish Declines Faster in Retail Value Compared To Furniture Polish

Competitive Landscape

SC Johnson & Son Taiwan Ltd Maintains Leading Position in Polishes

Local Players Lag Behind Overseas Giant Due To Weaker Brand Influence

Marketing Campaigns Difficult To Find in Polishes

Category Data

  • Table 53 Sales of Polishes by Category: Value 2013-2018
  • Table 54 Sales of Polishes by Category: % Value Growth 2013-2018
  • Table 55 NBO Company Shares of Polishes: % Value 2014-2018
  • Table 56 LBN Brand Shares of Polishes: % Value 2015-2018
  • Table 57 Forecast Sales of Polishes by Category: Value 2018-2023
  • Table 58 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Headlines

Prospects

Almost All Surface Care Subcategories Post Postive Growth

Home Care Wipes Registers Faster Growth Than Surface Care Excluding Wipes

Consumers Have Become More Environmentally Aware When Choosing Surface Care Products

Competitive Landscape

SC Johnson & Son Taiwan Ltd Maintains Lead in Surface Care

Domestic Brands Catching Up With Differentiated Product Focus

More Natural Direction in Surface Care Might Bring More New Players To Compete

Category Data

  • Table 59 Sales of Surface Care by Category: Value 2013-2018
  • Table 60 Sales of Surface Care by Category: % Value Growth 2013-2018
  • Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
  • Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
  • Table 63 NBO Company Shares of Surface Care: % Value 2014-2018
  • Table 64 LBN Brand Shares of Surface Care: % Value 2015-2018
  • Table 65 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018
  • Table 66 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018
  • Table 67 Forecast Sales of Surface Care by Category: Value 2018-2023
  • Table 68 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Toilet Care Maintains Healthy Growth in Taiwan

Toilet Liquids/foam Records Both Higher Retail Value and Growth Rates

In-cistern Devices Have Become Less Welcome Among Taiwanese Consumers

Competitive Landscape

SC Johnson & Son Taiwan Ltd Leads With Mr Muscle With Clear Competitive Edge

Toilet Care Is Equally Divided Between International and Domestic Players

Private Label and Premium Brands Remain Largely Non-existent in Taiwan

Category Data

  • Table 69 Sales of Toilet Care by Category: Value 2013-2018
  • Table 70 Sales of Toilet Care by Category: % Value Growth 2013-2018
  • Table 71 NBO Company Shares of Toilet Care: % Value 2014-2018
  • Table 72 LBN Brand Shares of Toilet Care: % Value 2015-2018
  • Table 73 Forecast Sales of Toilet Care by Category: Value 2018-2023
  • Table 74 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
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